wah
01-30-2009, 10:12 AM
(Admin code added by Palmer - 4AV55861RF541821B)
Hi! From what I've seen, you guys do some great work. I'm looking for a logo, letterhead, envelopes and business cards for my orthodontic practice.
thanks!
-Michael
Project Summary:
What text should be included in the main part of the logo? Advanced Center for Orthodontics
What type of product or service do you offer? Braces for children and adults
How long have you been in business? Took over an established practice 1 year ago
What do you hope to accomplish with your new identity? Would like the logo to show that we provide high quality services, that our techniques are modern and up-to-date, and that we are professional, yet very “kid-friendly”.
What are your long term goals? My goal is for the practice grow.
When is the deadline for final entries before choosing a designer? Feb. 20th … but this is flexible.
Audience Profile:
Please describe your existing audience – My patients are mostly (85%?) children between the ages of 8 and 15. The people that would be the target audience of an advertising campaign would be mostly women with children and dentists.
Who would you like to add to your audience? More parents and general dentists
Perception/Tone/Guidelines:
What type of logo would you like? Definitely something clean and professional that would look good on stationary. It should appeal to parents and dentists, but still have a fun side that children could appreciate. I would like the logo to be orthodontics-related (as opposed to dental-related).
Do you have any colors in mind for your logo? (if so, why?) I would like some color, but not too busy like a rainbow.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? Would like to somehow incorporate braces into the logo without it being a typical “teeth with braces” image. This image of braces should be more abstract rather than a depiction of actual braces. I generally do not like the dental logos with images of molars (roots and all).
Communication Strategy:
What attributes would you like your logo to reflect about your business? Professional, friendly, fun
What is your tagline or slogan?
What is the overall message you are trying to convey to your target audience? We provide quality orthodontic treatment to both adults and children
Where will your new logo be used? Stationary, business cards, advertising, signs, promo items (ie, t-shirst, etc)
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
Here are some logos that I like:
http://www.danaortho.com - I like how this image relates to braces, without it having to be a drawing of actual braces. I like how it is very unique and recognizable. Might be a little too simple. Could use a little polish.
http://www.gustortho.com - I like this one too but it isn’t as fun as the first one. It might be a little generic.
http://www.buffalogroveortho.com/ - Not enough reference to braces, but its cute.
https://www4.orthosesame.com/jzepstein2/sesame/pi/images/design/topban.gif - This one is fun and clean too.
What sets you apart from your competitors?
Our patients love us because we give them lots of attention.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Great smiles
Hi! From what I've seen, you guys do some great work. I'm looking for a logo, letterhead, envelopes and business cards for my orthodontic practice.
thanks!
-Michael
Project Summary:
What text should be included in the main part of the logo? Advanced Center for Orthodontics
What type of product or service do you offer? Braces for children and adults
How long have you been in business? Took over an established practice 1 year ago
What do you hope to accomplish with your new identity? Would like the logo to show that we provide high quality services, that our techniques are modern and up-to-date, and that we are professional, yet very “kid-friendly”.
What are your long term goals? My goal is for the practice grow.
When is the deadline for final entries before choosing a designer? Feb. 20th … but this is flexible.
Audience Profile:
Please describe your existing audience – My patients are mostly (85%?) children between the ages of 8 and 15. The people that would be the target audience of an advertising campaign would be mostly women with children and dentists.
Who would you like to add to your audience? More parents and general dentists
Perception/Tone/Guidelines:
What type of logo would you like? Definitely something clean and professional that would look good on stationary. It should appeal to parents and dentists, but still have a fun side that children could appreciate. I would like the logo to be orthodontics-related (as opposed to dental-related).
Do you have any colors in mind for your logo? (if so, why?) I would like some color, but not too busy like a rainbow.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? Would like to somehow incorporate braces into the logo without it being a typical “teeth with braces” image. This image of braces should be more abstract rather than a depiction of actual braces. I generally do not like the dental logos with images of molars (roots and all).
Communication Strategy:
What attributes would you like your logo to reflect about your business? Professional, friendly, fun
What is your tagline or slogan?
What is the overall message you are trying to convey to your target audience? We provide quality orthodontic treatment to both adults and children
Where will your new logo be used? Stationary, business cards, advertising, signs, promo items (ie, t-shirst, etc)
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
Here are some logos that I like:
http://www.danaortho.com - I like how this image relates to braces, without it having to be a drawing of actual braces. I like how it is very unique and recognizable. Might be a little too simple. Could use a little polish.
http://www.gustortho.com - I like this one too but it isn’t as fun as the first one. It might be a little generic.
http://www.buffalogroveortho.com/ - Not enough reference to braces, but its cute.
https://www4.orthosesame.com/jzepstein2/sesame/pi/images/design/topban.gif - This one is fun and clean too.
What sets you apart from your competitors?
Our patients love us because we give them lots of attention.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Great smiles