[Project Complete] Saunas4Less - Logo - $125

[ImpossibleWebDesign]

Admin code added by Abby - 4R035541HY250832U

Project Summary:
What text should be included in the main part of the logo?
Saunas 4 Less


What type of product or service do you offer?
In-Home Saunas

How long have you been in business?
22 Years

What do you hope to accomplish with your new identity?
Current/Modern Brand
Credibility

What are your long term goals?
Increased market share

When is the deadline for final entries before choosing a designer?
March 20th

Audience Profile:
Please describe your existing audience
We currently attract a lot of do-it-yourself home renovators as well as health conscious people. Most are getting closer to retirement.

Who would you like to add to your audience?
Wealthy Home Owners. Younger Audiences. Home Builders and Renovators. Distributors.

Perception/Tone/Guidelines:
What type of logo would you like?
This is mainly for a website, although it may be use on printed material. We need something that is extremely clean & simple.

Do you have any colors in mind for your logo? (if so, why?)
No


Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No

Communication Strategy:
What attributes would you like your logo to reflect about your business?
A large established manufacturer. Quality craftsmanship and exceptional cedar wood. One of a kind Saunas.

What is your tagline or slogan?
Don't have one, don't want one.

What is the overall message you are trying to convey to your target audience?
A large established manufacturer. Quality craftsmanship and exceptional cedar wood. One of a kind Saunas.

Where will your new logo be used?
Web. Some printed material, but the main focus is online.

Competitive Positioning:
Who are your competitors and what do you think about their logos?
sunlightsaunas.com - mediocre
saunas.com - mediocre
Farnorthsaunas.com - bad
blackstonesaunas.com - worse
saunafin.com - the worst

List competitive URLs if possible
See above.

What sets you apart from your competitors?
Our products are built better. The wood is much higher quality. We have the best heater's in the business.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Highest Quality, Lowest Prices

[QuirkDesign]

Here's one from me. Thanks. :)

http://quirk-design.com/do/sauna-logo1.jpg

[QuirkDesign]

Version 2.0

http://quirk-design.com/do/sauna-logo2.jpg

[QuirkDesign]

Version 3.0 :)

http://quirk-design.com/do/sauna-logo3.jpg

[pracus]

:)

[ImpossibleWebDesign]

Thanks for the early submissions. I like some of the color variations... Before I comment too much I would like to see a few others. Thanks Again.

[ImpossibleWebDesign]

I hope to see more designs come in this week. But for now I will send these to the client so they can have a look.

[ImpossibleWebDesign]

does any one else have any ideas?

[glyphica]

one from me :)

[ImpossibleWebDesign]

I will send what we have here off to the client and get some feedback.

I still hope to see a bit more variety before tomorrow, but we'll see what happens.

Thanks for all your submissions.

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/Saunas4Less1.gif

[nhr]

Hello:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/S4L_nhr.png

Thank you.

[ImpossibleWebDesign]

NHR:
I like that you went with Brown and Blue rather than orange, nice to see that variety. However I think the Panels for each letter make it a little bulky. I will run it past my client but if you could simplify it at all, I think that would be great.

Glyphia:
Very nice. I wonder if we could try getting a little bit more in to the browns and blues "wood and steam" rather than orange. Orange will probably end up being too loud.

Pracus:
Also really like this one, but the symbol is a probably too large and the text too small.

Quirk:
Again, like the concept. Would you mind adjusting the colors.

For everyone:
Can we also try adding the .com to the logo. I think it may be worth while. Also, my client is looking more at soft colors, so perhaps you could resubmit with some color differences.

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/Saunas4Less2.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/Saunas4Less3.gif

[ImpossibleWebDesign]

Offbeat:
Version 3 is pretty good. The font is a little bland and bold, but I like the diamond design. Would you be able to try a different font.

[OffbeatDesign]

Thanks. Here are some options. Let me know if any of these fonts are better.

http://i279.photobucket.com/albums/kk146/offbeatdesign/Saunas4Less4.gif

[QuirkDesign]

Here are the logos with revised colors. Thanks.

http://quirk-design.com/do/sauna-logo4.jpg

[ImpossibleWebDesign]

Here are the logos with revised colors. Thanks.



Can we try using a gradient in the brown and softening the blue?

In general I am looking for softer colors, not so bold/bright.

[QuirkDesign]

Hi - Let me know if this works for you or if you would like to see something different. Thanks.

http://quirk-design.com/do/sauna-logo5.jpg

[nhr]

Thank you for the feedback. Simplification:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/S4L11_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/S4L12_nhr.png

:)

[ImpossibleWebDesign]

Hey,

My client has chosen Pracus' design as their favorite. They have a number of revisions to make. I hope that's okay.

Thanks everyone for your hard work. This was a difficult decision. Once the logo is finalized we'll be designing a couple of templates, so please be ready to submit.

Thanks Pracus, please let me know how you want to handle the revisions.

:)

[pracus]

Thank you for choosing my design! Please let me know what revisions would you like to see :)

[ImpossibleWebDesign]

My client liked the heat waves but didn't like the color blue. They felt it is too soft and would like to get away from blue all together. I don't have any great ideas for coloring of the waves and the 4, but perhaps you could give me a few different examples to show them.

While the font looks good, they felt the text needed to be more prominent.

They would like to see one version with ".com" written vertically in line with the "s" in "less".

They would like "by homecraft saunas" written below saunas4less in a small simple way.

[pracus]

:)

[ImpossibleWebDesign]

I wonder about a charcoal-esk color instead of the red or brown. We still aren't crazy about the coloring for the 4 and waves. The client is also wondering about a "different orange", so we should probably try that

Also the homecraft saunas could be shorter, similar width just 25-30% shorter.

Thanks

[pracus]

:)

[pracus]

Is there anything else I can do for you?

[ImpossibleWebDesign]

yes, sorry. i've been busy this past week. I just sent an email to the client for final revisions. I know that they want to remove the .com and change "by homecraft saunas" to either "by homecraft" or "by homecraft manufacturing". Adding manufacturing seems too long, but they would like to see a rendition with both of those options. They haven't confirmed a color yet, but I wonder if we could try a orangish/redish gradient for the heatwaves and 4 that gives the impression of heat.

Thanks. I hope to have a final logo by the end of this week.

[ImpossibleWebDesign]

Is there anything else I can do for you?

Hi,

Finally received a color verification from the client. They would like the heatwaves and "4" orange and the text black.

Please make that adjustment as well as those in my last post and resubmit.

Thanks.

[pracus]

:)

[ImpossibleWebDesign]

this looks excellent! on thing, can we change the color of the "by home..." text to match the deepest orange in the 4? I think that should just about do it.

[pracus]

:)

[ImpossibleWebDesign]

Excellent Work. We will go with Version #9. Will you provide me a vector file?

[pracus]

yes, I'll prepare you the files asap

[pracus]

Files sent via Private Message. Thanks!

[ImpossibleWebDesign]

Files received, thanks. There will be a template design project starting in the next day or so, please watch for that.