dnmedia
04-03-2009, 10:11 PM
(Admin code added by Palmer - 158995169V832181D)
Project Summary:
What text should be included in the main part of the logo?
Fire Up<o:p></o:p>
What type of product or service do you offer?
Fire Up is the brand name of our clothing and apparel company that specializes in providing both casual clothing and protective race wear for both the motorsports and extreme sports industries. We manufacture casual tshirts, hoodies as well as motorcycle leather suits, auto racing suits and motocross apparel.
How long have you been in business?
This is a new business
What do you hope to accomplish with your new identity?
We aim to make our brand one that is looked upon for quality, style and value
What are your long term goals?
We plan to have good exposure in both the extreme sports and auto industries by providing fashionable, stylish clothing and apparel that will set new standards in our markets
<o:p> </o:p>
When is the deadline for final entries before choosing a designer?
April 25
Audience Profile:
Please describe your existing audience
Our brand is aimed at both males and females although most of the products we manufacture are aimed at males. Our main audience will be aged between 20 and 40yrs and will have a passion for or participate in some kind of extreme sport wether it be surfing, skating, auto racing or skydiving.
Who would you like to add to your audience?
Our main focus is our protective equipment for the motox and auto industry but we intend to make this brand and logo diverse enough to use as a fully fledged clothing brand in the near future.
<o:p> </o:p>
Perception/Tone/Guidelines:
What type of logo would you like?
The logo needs to be simple yet eye catching. It needs to be something that could be put on both a t-shirt or a pair of shoes. I also would like something that has a stand alone symbol. Eg. a symbol that can be associated with the name but isn’t the full logo. An axample of this is the A and the star over at www.alpinestars.com (http://www.alpinestars.com/) maybe something like FU!. I’ll leave it up to you. Also maybe an exclamation mark in the logo could be a possibility eg. Fire Up!
Do you have any colors in mind for your logo? (if so, why?)
No not really at the moment, I’ll leave this free to experiment with but I don’t want it to have too many colors in it.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
refer to the above comment.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
style, winning, extreme lifestyle, speed
What is your tagline or slogan?
none yet
What is the overall message you are trying to convey to your target audience?
A stylish fun lifestyle brand that people want to be part of. If they’re into fast extreme sports they will want to be part of the culture and style of our brand.
Where will your new logo be used?
everything from tshirts to stickers and footwear to racewear
Competitive Positioning:
Who are your competitors and what do you think about their logos?
www.alpinestars.com (http://www.alpinestars.com/)
www.skinindustries.com (http://www.skinindustries.com/)
www.spyke.it/home.php (http://www.spyke.it/home.php)
www.dainese.com (http://www.dainese.com/)
www.spidi.com (http://www.spidi.com/)
www.shiftracing.com (http://www.shiftracing.com/)
www.bazzazperformance.com (http://www.bazzazperformance.com/)
www.teknicgear.com (http://www.teknicgear.com/)
<o:p> </o:p>
What sets you apart from your competitors?
Our products are designed for specific sports and uses rather than general use and our pricing is very competitive compared to other brands. Our quality is second to none.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Gear for extreme sports lovers
Looking forward to seeing what you come up with!<o:p></o:p>
Project Summary:
What text should be included in the main part of the logo?
Fire Up<o:p></o:p>
What type of product or service do you offer?
Fire Up is the brand name of our clothing and apparel company that specializes in providing both casual clothing and protective race wear for both the motorsports and extreme sports industries. We manufacture casual tshirts, hoodies as well as motorcycle leather suits, auto racing suits and motocross apparel.
How long have you been in business?
This is a new business
What do you hope to accomplish with your new identity?
We aim to make our brand one that is looked upon for quality, style and value
What are your long term goals?
We plan to have good exposure in both the extreme sports and auto industries by providing fashionable, stylish clothing and apparel that will set new standards in our markets
<o:p> </o:p>
When is the deadline for final entries before choosing a designer?
April 25
Audience Profile:
Please describe your existing audience
Our brand is aimed at both males and females although most of the products we manufacture are aimed at males. Our main audience will be aged between 20 and 40yrs and will have a passion for or participate in some kind of extreme sport wether it be surfing, skating, auto racing or skydiving.
Who would you like to add to your audience?
Our main focus is our protective equipment for the motox and auto industry but we intend to make this brand and logo diverse enough to use as a fully fledged clothing brand in the near future.
<o:p> </o:p>
Perception/Tone/Guidelines:
What type of logo would you like?
The logo needs to be simple yet eye catching. It needs to be something that could be put on both a t-shirt or a pair of shoes. I also would like something that has a stand alone symbol. Eg. a symbol that can be associated with the name but isn’t the full logo. An axample of this is the A and the star over at www.alpinestars.com (http://www.alpinestars.com/) maybe something like FU!. I’ll leave it up to you. Also maybe an exclamation mark in the logo could be a possibility eg. Fire Up!
Do you have any colors in mind for your logo? (if so, why?)
No not really at the moment, I’ll leave this free to experiment with but I don’t want it to have too many colors in it.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
refer to the above comment.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
style, winning, extreme lifestyle, speed
What is your tagline or slogan?
none yet
What is the overall message you are trying to convey to your target audience?
A stylish fun lifestyle brand that people want to be part of. If they’re into fast extreme sports they will want to be part of the culture and style of our brand.
Where will your new logo be used?
everything from tshirts to stickers and footwear to racewear
Competitive Positioning:
Who are your competitors and what do you think about their logos?
www.alpinestars.com (http://www.alpinestars.com/)
www.skinindustries.com (http://www.skinindustries.com/)
www.spyke.it/home.php (http://www.spyke.it/home.php)
www.dainese.com (http://www.dainese.com/)
www.spidi.com (http://www.spidi.com/)
www.shiftracing.com (http://www.shiftracing.com/)
www.bazzazperformance.com (http://www.bazzazperformance.com/)
www.teknicgear.com (http://www.teknicgear.com/)
<o:p> </o:p>
What sets you apart from your competitors?
Our products are designed for specific sports and uses rather than general use and our pricing is very competitive compared to other brands. Our quality is second to none.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Gear for extreme sports lovers
Looking forward to seeing what you come up with!<o:p></o:p>