rbrtsylve
04-12-2009, 08:37 AM
(Admin code added by Palmer - 09H49034TH112811A)
Project Summary:
What text should be included in the main part of the logo?
Sylvester Custom Cabinetry
What type of product or service do you offer?
We design, manufacture and install custom cabinetry for the residential and light commercial markets in the mid atlantic region.
How long have you been in business? 5 yrs
What do you hope to accomplish with your new identity?
Create a more profesional image
What are your long term goals?
Grow to become the premier manufacturer of fine custom cabinetry and millwork in our region.
When is the deadline for final entries before choosing a designer? April 22
Audience Profile:
Please describe your existing audience
We currently market primarily to the end user (middle to upper income households)
Who would you like to add to your audience?
We would like to add interior designers and high end custom homebuilders to our marketing efforts.
Perception/Tone/Guidelines:
What type of logo would you like?
Traditional with an Architectural feel.
Do you have any colors in mind for your logo? (if so, why?) We have used sage and maroons in the past
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
We have created some brand recognition with our existing logo (see attached image) but I am open to new ideas.
Communication Strategy:
What attributes would you like your logo to reflect about your business? Quality, Integrity,
What is your tagline or slogan? Fine custom cabinetry
What is the overall message you are trying to convey to your target audience?
In sales presentations I try to present myself as a trusted advisor as apposed to an aggressive salesman.
Where will your new logo be used?
All marketing materials
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
Not competitors but I think these logos represent the companies very well.
www.villagehandcrafted.com (http://www.villagehandcrafted.com)
www.millworkandmore.com (http://www.millworkandmore.com)
What sets you apart from your competitors?
Modern finishes and designs.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Quality
Project Summary:
What text should be included in the main part of the logo?
Sylvester Custom Cabinetry
What type of product or service do you offer?
We design, manufacture and install custom cabinetry for the residential and light commercial markets in the mid atlantic region.
How long have you been in business? 5 yrs
What do you hope to accomplish with your new identity?
Create a more profesional image
What are your long term goals?
Grow to become the premier manufacturer of fine custom cabinetry and millwork in our region.
When is the deadline for final entries before choosing a designer? April 22
Audience Profile:
Please describe your existing audience
We currently market primarily to the end user (middle to upper income households)
Who would you like to add to your audience?
We would like to add interior designers and high end custom homebuilders to our marketing efforts.
Perception/Tone/Guidelines:
What type of logo would you like?
Traditional with an Architectural feel.
Do you have any colors in mind for your logo? (if so, why?) We have used sage and maroons in the past
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
We have created some brand recognition with our existing logo (see attached image) but I am open to new ideas.
Communication Strategy:
What attributes would you like your logo to reflect about your business? Quality, Integrity,
What is your tagline or slogan? Fine custom cabinetry
What is the overall message you are trying to convey to your target audience?
In sales presentations I try to present myself as a trusted advisor as apposed to an aggressive salesman.
Where will your new logo be used?
All marketing materials
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
Not competitors but I think these logos represent the companies very well.
www.villagehandcrafted.com (http://www.villagehandcrafted.com)
www.millworkandmore.com (http://www.millworkandmore.com)
What sets you apart from your competitors?
Modern finishes and designs.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Quality