klosephoto
06-22-2009, 07:27 AM
Admin code added by Abby - 1F5189465V843223L
Project Summary:
What text should be included in the main part of the logo?
Klose Photography
What type of product or service do you offer?
Boutique photography studio specializing in weddings and on-location portraiture
How long have you been in business?
4 years
What do you hope to accomplish with your new identity?
To update our existing logo and branding to reflect our style and personalities.
What are your long term goals?
To retain our existing clients as well as attract new ones.
When is the deadline for final entries before choosing a designer?
July 3
Audience Profile:
Please describe your existing audience
Couples, Families, HS Seniors, etc.
Who would you like to add to your audience?
Higher-end portrait clients looking for a timeless feel to their photos
Perception/Tone/Guidelines:
What type of logo would you like?
Vintage. We have a simple, clean one but would like to see something more vintage/retro/fun but still timeless.
Do you have any colors in mind for your logo? (if so, why?)
Chocolate brown and light blue.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
We have a dragonfly right now but we don't necessarily need/want to stay with it.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Timeless, Classic, but still fun and casual
What is your tagline or slogan?
n/a
What is the overall message you are trying to convey to your target audience?
timeless but fun!
Where will your new logo be used?
Print materials, packaging, business cards, website
Competitive Positioning:
Who are your competitors and what do you think about their logos?
N/A
What sets you apart from your competitors?
Our willingness to go above and beyond for our clients.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Project Summary:
What text should be included in the main part of the logo?
Klose Photography
What type of product or service do you offer?
Boutique photography studio specializing in weddings and on-location portraiture
How long have you been in business?
4 years
What do you hope to accomplish with your new identity?
To update our existing logo and branding to reflect our style and personalities.
What are your long term goals?
To retain our existing clients as well as attract new ones.
When is the deadline for final entries before choosing a designer?
July 3
Audience Profile:
Please describe your existing audience
Couples, Families, HS Seniors, etc.
Who would you like to add to your audience?
Higher-end portrait clients looking for a timeless feel to their photos
Perception/Tone/Guidelines:
What type of logo would you like?
Vintage. We have a simple, clean one but would like to see something more vintage/retro/fun but still timeless.
Do you have any colors in mind for your logo? (if so, why?)
Chocolate brown and light blue.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
We have a dragonfly right now but we don't necessarily need/want to stay with it.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Timeless, Classic, but still fun and casual
What is your tagline or slogan?
n/a
What is the overall message you are trying to convey to your target audience?
timeless but fun!
Where will your new logo be used?
Print materials, packaging, business cards, website
Competitive Positioning:
Who are your competitors and what do you think about their logos?
N/A
What sets you apart from your competitors?
Our willingness to go above and beyond for our clients.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: