kjc
07-27-2009, 05:50 AM
(Admin code added by Palmer - 7HF41924DA495160P)
Hello designers!
This is the 3rd time we are here, we had great success with you great designers in this forum. We had our brand logos (minster and TreadPlus) logo designed here. We are now having a 15th year anniversary celebration and I have been giving the task getting a modified logo made to use on T-shirt, pen and other marketing materials.
What we need is pretty simple:
Our logo must be used (can possibly be altered)
Below is the required summary for the project
Project Summary:
What text should be included in the main part of the logo? KJC and 15th (anniversary)
What type of product or service do you offer? Automotive/Wheel Service Equipment
How long have you been in business? 15 years
What do you hope to accomplish with your new identity? Good looking/modified logo on marketing materials (bags, tshirt, pen, etc.)
What are your long term goals? A unique logo for 15 year achievement
When is the deadline for final entries before choosing a designer? August 13,2009
Audience Profile:
Please describe your existing audience? Everyday people
Who would you like to add to your audience? garage shop owner/day to day ppl
Perception/Tone/Guidelines:
What type of logo would you like? A fresh look to our existing logo along with the 15th anniversary
Do you have any colors in mind for your logo? Any color
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
KJC in our logo or something represent engineering process
Communication Strategy:
What attributes would you like your logo to reflect about your business?
What is your tagline or slogan? Service and Integrity
What is the overall message you are trying to convey to your target audience? Celebrating our 15th Anniversary
Where will your new logo be used?
Marketing material (tshirt, pen , bags etc)
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Hunter Engineering www.hunter.com
Snap On Equipment www.snapon.com www.johnbean.com
Corghi www.corghi.com
List competitive URLs if possible
What sets you apart from your competitors? Affordable and Durable equipment
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Integrity
Hello designers!
This is the 3rd time we are here, we had great success with you great designers in this forum. We had our brand logos (minster and TreadPlus) logo designed here. We are now having a 15th year anniversary celebration and I have been giving the task getting a modified logo made to use on T-shirt, pen and other marketing materials.
What we need is pretty simple:
Our logo must be used (can possibly be altered)
Below is the required summary for the project
Project Summary:
What text should be included in the main part of the logo? KJC and 15th (anniversary)
What type of product or service do you offer? Automotive/Wheel Service Equipment
How long have you been in business? 15 years
What do you hope to accomplish with your new identity? Good looking/modified logo on marketing materials (bags, tshirt, pen, etc.)
What are your long term goals? A unique logo for 15 year achievement
When is the deadline for final entries before choosing a designer? August 13,2009
Audience Profile:
Please describe your existing audience? Everyday people
Who would you like to add to your audience? garage shop owner/day to day ppl
Perception/Tone/Guidelines:
What type of logo would you like? A fresh look to our existing logo along with the 15th anniversary
Do you have any colors in mind for your logo? Any color
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
KJC in our logo or something represent engineering process
Communication Strategy:
What attributes would you like your logo to reflect about your business?
What is your tagline or slogan? Service and Integrity
What is the overall message you are trying to convey to your target audience? Celebrating our 15th Anniversary
Where will your new logo be used?
Marketing material (tshirt, pen , bags etc)
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Hunter Engineering www.hunter.com
Snap On Equipment www.snapon.com www.johnbean.com
Corghi www.corghi.com
List competitive URLs if possible
What sets you apart from your competitors? Affordable and Durable equipment
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Integrity