Lea
08-24-2009, 11:05 AM
Admin code added by Abby - 7XG4422620135405L
Project Summary:
What text should be included in the main part of the logo?
Lea Reed Photography
What type of product or service do you offer?
Wedding photography and some family photography.
Check out my blog to get an idea of my work:
www.leareed.com/blog (http://www.leareed.com/blog)
my work is always evolving and it hard to pin point a particualr style.
How long have you been in business?
4 years
What do you hope to accomplish with your new identity?
Pull the room together! I have a different logo/style on every piece of my business.
What are your long term goals?
To cultivate a niche in the wedding photography business for non-traditional, calm, honest, and sometimes quirky story telling photography.
When is the deadline for final entries before choosing a designer?
September 1st. If that's too quick, let me know. I'm just excited to have this project done!
Audience Profile:
Please describe your existing audience
It's a wide range of people. I have clients that work as bartenders and teachers to writers and producers.
Who would you like to add to your audience?
Anyone who isn't afraid to "turn me loose to roam and scratch". They are NOT MICRO-MANAGERS! I want clients who enjoy life, their friends and who are generous, authentic people. Money is great but it doesn't take the place of really living.
Perception/Tone/Guidelines:
What type of logo would you like?
I'm not interested in anythng foo-foo..ie edwardian script.
Do you have any colors in mind for your logo? (if so, why?)
I like reds/oranges/purples/browns Rich, deep colors.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Possibly a vertical type or a signature style logo. Please use those ideas as guidelines. Nothing is set in stone.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Something authentic and uncomplicated and non-traditional.
What is your tagline or slogan?
Feed Lea Reed!! Just kidding..I don't have one.
What is the overall message you are trying to convey to your target audience?
I'll photograph their wedding in a simple, authentic manner with a hint of humor.
Where will your new logo be used?
my website,blog, marketing material, and as a watermark
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I really don't keep up with them.
List competitive URLs if possible
What sets you apart from your competitors?
Me
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Authentic story telling
Project Summary:
What text should be included in the main part of the logo?
Lea Reed Photography
What type of product or service do you offer?
Wedding photography and some family photography.
Check out my blog to get an idea of my work:
www.leareed.com/blog (http://www.leareed.com/blog)
my work is always evolving and it hard to pin point a particualr style.
How long have you been in business?
4 years
What do you hope to accomplish with your new identity?
Pull the room together! I have a different logo/style on every piece of my business.
What are your long term goals?
To cultivate a niche in the wedding photography business for non-traditional, calm, honest, and sometimes quirky story telling photography.
When is the deadline for final entries before choosing a designer?
September 1st. If that's too quick, let me know. I'm just excited to have this project done!
Audience Profile:
Please describe your existing audience
It's a wide range of people. I have clients that work as bartenders and teachers to writers and producers.
Who would you like to add to your audience?
Anyone who isn't afraid to "turn me loose to roam and scratch". They are NOT MICRO-MANAGERS! I want clients who enjoy life, their friends and who are generous, authentic people. Money is great but it doesn't take the place of really living.
Perception/Tone/Guidelines:
What type of logo would you like?
I'm not interested in anythng foo-foo..ie edwardian script.
Do you have any colors in mind for your logo? (if so, why?)
I like reds/oranges/purples/browns Rich, deep colors.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Possibly a vertical type or a signature style logo. Please use those ideas as guidelines. Nothing is set in stone.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Something authentic and uncomplicated and non-traditional.
What is your tagline or slogan?
Feed Lea Reed!! Just kidding..I don't have one.
What is the overall message you are trying to convey to your target audience?
I'll photograph their wedding in a simple, authentic manner with a hint of humor.
Where will your new logo be used?
my website,blog, marketing material, and as a watermark
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I really don't keep up with them.
List competitive URLs if possible
What sets you apart from your competitors?
Me
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Authentic story telling