blatour
11-02-2009, 12:06 PM
Admin code added by Abby - 5B16908873468424N
Greetings,
I'm looking for a logo for a new online weight loss club called Guaranteed Weight Loss Club. It will also be referred to as the GWL Club.
The Club combines knowledge, tools and coaching to guarantee memeber success.
you can view www.jumpsnapnation.com (http://www.jumpsnapnation.com) to see one of my other sites.
Project Summary:
What text should be included in the main part of the logo?
Guaranteed Weight Loss Club
What type of product or service do you offer?
The GWL Club is an online memebership that provides it's members knowledge, tools and coaching as the 3 priniciples to achieve weight loss. The membership includes products like a device that measures 100% of your energy expenditure including calories burned integrated with a personal onlnie weight loss tracker and food log so the memeber knows hour by hour how much weight they willl lose or gain. This is not a diet but a lifestyle program that raises awareness allowing people to better understanf the impact of their decisions.
How long have you been in business?
new
What do you hope to accomplish with your new identity?
brand awareness and new members
What are your long term goals?
grow membership base
When is the deadline for final entries before choosing a designer?
asap
Audience Profile:
Please describe your existing audience
someone who has tried multiple diets, pills, products, etc. and still struggles with their weight. Most members want to lose at least 20 lbs or more.
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
soemthing that matches the straight foward nature of the name. The name was selected based on simplicity by design
Do you have any colors in mind for your logo? (if so, why?)
no - they should probably be neutral not to alienate men but the likelihood is 70%+ of the memebrs will be female
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I like how the Biggest Loser club uses an image to support their name
Communication Strategy:
What attributes would you like your logo to reflect about your business?
it's all about weight loss
What is your tagline or slogan?
don;t have one at the moment
What is the overall message you are trying to convey to your target audience?
we're ready to help you lose the weight, are you?
Where will your new logo be used?
website and html emails
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
www.biggestloserclub.com
What sets you apart from your competitors?
we combine unique tools, knowledge and coaching to ensure people succeed. Without all 3, people fail.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
We only measure success based on weight loss
Greetings,
I'm looking for a logo for a new online weight loss club called Guaranteed Weight Loss Club. It will also be referred to as the GWL Club.
The Club combines knowledge, tools and coaching to guarantee memeber success.
you can view www.jumpsnapnation.com (http://www.jumpsnapnation.com) to see one of my other sites.
Project Summary:
What text should be included in the main part of the logo?
Guaranteed Weight Loss Club
What type of product or service do you offer?
The GWL Club is an online memebership that provides it's members knowledge, tools and coaching as the 3 priniciples to achieve weight loss. The membership includes products like a device that measures 100% of your energy expenditure including calories burned integrated with a personal onlnie weight loss tracker and food log so the memeber knows hour by hour how much weight they willl lose or gain. This is not a diet but a lifestyle program that raises awareness allowing people to better understanf the impact of their decisions.
How long have you been in business?
new
What do you hope to accomplish with your new identity?
brand awareness and new members
What are your long term goals?
grow membership base
When is the deadline for final entries before choosing a designer?
asap
Audience Profile:
Please describe your existing audience
someone who has tried multiple diets, pills, products, etc. and still struggles with their weight. Most members want to lose at least 20 lbs or more.
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
soemthing that matches the straight foward nature of the name. The name was selected based on simplicity by design
Do you have any colors in mind for your logo? (if so, why?)
no - they should probably be neutral not to alienate men but the likelihood is 70%+ of the memebrs will be female
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I like how the Biggest Loser club uses an image to support their name
Communication Strategy:
What attributes would you like your logo to reflect about your business?
it's all about weight loss
What is your tagline or slogan?
don;t have one at the moment
What is the overall message you are trying to convey to your target audience?
we're ready to help you lose the weight, are you?
Where will your new logo be used?
website and html emails
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
www.biggestloserclub.com
What sets you apart from your competitors?
we combine unique tools, knowledge and coaching to ensure people succeed. Without all 3, people fail.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
We only measure success based on weight loss