Jason
02-02-2010, 02:36 PM
(Admin code added by Palmer - 09N05572BP281174L)
We need a tri-fold, 2-sided, 9x12 brochure for a Monterey/Carmel/Big Sur sightseeing tour. Our company currently runs San Francisco city tours, Napa Valley tours, and Muir Woods tours, but it's not essential that the Monterey brochure match the others in style—we're more interested in a dramatic, eye catching brochure than maintaining consistency.
Note that only the top 1/3 of the front cover will be visible in brochure racks, so that area really needs to grab attention and announce what we're selling.
Monterey is an ocean vistas tour – dramatic crashing waves on cliffs, very blue water and bright blue sunny sky. You can see some images we're using on the website at http://www.sanfranshuttletours.com/monterey_tours.html. The brochure should probably have brighter colors than on the current website.
Our tour is more expensive than competitors', so the design, colors, etc. should communicate it's a high-end experience.
Here is our draft text, based on layout of previous brochures, but we're open to your layout ideas.
Left Inside Panel – Daily Tours of Monterey
Most Comprehensive Monterey/Carmel Tour—Our tour includes many great stops that other companies don't include, such as Big Sur and the Bixby Bridge, Pigeon Point Lighthouse, and a guided walk through the Monterey Historic District. With so many stops and experiences, you receive great value for your time and money.
Separate Tour Guide from Driver – on a full day tour you REALLY want a good tour guide. And since our guide is not also the driver, we can take you on guided walks, such as the Historic District and famous sites at Cannery Row. Your tour guide interacts with you throughout the day – we don't just transport you to Monterey and drop you off.
Best Aquarium Option – The Monterey Aquarium is one of the finest in the world. We give you more time at the aquarium (2½ hours), and we provide your aquarium tickets (optional) at a discounted price.
Most comfortable ride – We use a small motorcoach that's packed with comfort but not packed with people – we never have more than 36 guests. On our way back to San Francisco you're ready to relax, so we put on a movie, bring out board games, and serve complimentary snacks.
Overnight stay option—If you'd like to have an overnight getaway to Monterey or Carmel, we can transport your luggage and drop you at your hotel (or a short taxi ride away); come back with us to San Francisco the next day.
400 years of history and incredible scenery – Monterey is the most important historic area on the entire West Coast of America; our stops and drives along Monterey Bay and the Pacific Ocean are some of the most beautiful ocean views in the world.
Middle Inside Panel – Pricing & Schedule
Tour Times:
Thursday-Monday:
8:30 am – 7:30 pm
Pricing
With Aquarium
Adults: $89 Adults: $114
Seniors: $80 Seniors: $102
Children: $65 Children: $80
For Booking Call: 415-513-5400
Right Inside Panel – Monterey Itinerary
• Start at: Ferry Building
• Pacific Ocean drive to Monterey
+ Pigeon Point Lighthouse - Photo stop
+ Monterey Historic District - Guided walk
• Cannery Row - Lunch and shopping
• Monterey Aquarium Option* - Most Time
+ Big Sur Scenic Drive
+ Bixby Bridge - Photo stop
• 17-Mile Drive (plus Pacific Grove!) - Stops such as the Lone Cypress & Pebble Beach
• Carmel-by-the-Sea - Free time
+ Carmel Mission - Photo stop
+ Enjoy a movie or board games during the return drive
• End at: Union Square and the Ferry Building
+Only comparable tour that offers this!
*Guests who choose the Aquarium Option will not visit Big Sur/Bixby Bridge
Not just any bus... It's an Entertainer Cruiser!
Our coach is equipped with:
• Flat screen video
• Movies
• Game tables
• Board games
• Refreshments
• Bathroom
• And luxury seats
Left Outside Panel – A Fun Day Waits You
Photos (e.g., from web page):
Big Sur
17 Mile Drive
Cannery Row
Famous Aquarium
Carmel
Middle Outside Panel (Back Cover) – Tour Start and End
Our existing brochures have a photo of our bus and the building where our tours start (the Ferry Building, San Francisco), and a map of the Ferry Building neighborhood.
"The only Monterey/Carmel tour that includes Big Sur, a guided walk in the Monterey Historic District, and entertainment on the bus."
Right Outside Panel (Front Cover)
TOURS
Monterey Cruiser
The most comprehensive Monterey/Carmel Tour with Big Sur
We need a tri-fold, 2-sided, 9x12 brochure for a Monterey/Carmel/Big Sur sightseeing tour. Our company currently runs San Francisco city tours, Napa Valley tours, and Muir Woods tours, but it's not essential that the Monterey brochure match the others in style—we're more interested in a dramatic, eye catching brochure than maintaining consistency.
Note that only the top 1/3 of the front cover will be visible in brochure racks, so that area really needs to grab attention and announce what we're selling.
Monterey is an ocean vistas tour – dramatic crashing waves on cliffs, very blue water and bright blue sunny sky. You can see some images we're using on the website at http://www.sanfranshuttletours.com/monterey_tours.html. The brochure should probably have brighter colors than on the current website.
Our tour is more expensive than competitors', so the design, colors, etc. should communicate it's a high-end experience.
Here is our draft text, based on layout of previous brochures, but we're open to your layout ideas.
Left Inside Panel – Daily Tours of Monterey
Most Comprehensive Monterey/Carmel Tour—Our tour includes many great stops that other companies don't include, such as Big Sur and the Bixby Bridge, Pigeon Point Lighthouse, and a guided walk through the Monterey Historic District. With so many stops and experiences, you receive great value for your time and money.
Separate Tour Guide from Driver – on a full day tour you REALLY want a good tour guide. And since our guide is not also the driver, we can take you on guided walks, such as the Historic District and famous sites at Cannery Row. Your tour guide interacts with you throughout the day – we don't just transport you to Monterey and drop you off.
Best Aquarium Option – The Monterey Aquarium is one of the finest in the world. We give you more time at the aquarium (2½ hours), and we provide your aquarium tickets (optional) at a discounted price.
Most comfortable ride – We use a small motorcoach that's packed with comfort but not packed with people – we never have more than 36 guests. On our way back to San Francisco you're ready to relax, so we put on a movie, bring out board games, and serve complimentary snacks.
Overnight stay option—If you'd like to have an overnight getaway to Monterey or Carmel, we can transport your luggage and drop you at your hotel (or a short taxi ride away); come back with us to San Francisco the next day.
400 years of history and incredible scenery – Monterey is the most important historic area on the entire West Coast of America; our stops and drives along Monterey Bay and the Pacific Ocean are some of the most beautiful ocean views in the world.
Middle Inside Panel – Pricing & Schedule
Tour Times:
Thursday-Monday:
8:30 am – 7:30 pm
Pricing
With Aquarium
Adults: $89 Adults: $114
Seniors: $80 Seniors: $102
Children: $65 Children: $80
For Booking Call: 415-513-5400
Right Inside Panel – Monterey Itinerary
• Start at: Ferry Building
• Pacific Ocean drive to Monterey
+ Pigeon Point Lighthouse - Photo stop
+ Monterey Historic District - Guided walk
• Cannery Row - Lunch and shopping
• Monterey Aquarium Option* - Most Time
+ Big Sur Scenic Drive
+ Bixby Bridge - Photo stop
• 17-Mile Drive (plus Pacific Grove!) - Stops such as the Lone Cypress & Pebble Beach
• Carmel-by-the-Sea - Free time
+ Carmel Mission - Photo stop
+ Enjoy a movie or board games during the return drive
• End at: Union Square and the Ferry Building
+Only comparable tour that offers this!
*Guests who choose the Aquarium Option will not visit Big Sur/Bixby Bridge
Not just any bus... It's an Entertainer Cruiser!
Our coach is equipped with:
• Flat screen video
• Movies
• Game tables
• Board games
• Refreshments
• Bathroom
• And luxury seats
Left Outside Panel – A Fun Day Waits You
Photos (e.g., from web page):
Big Sur
17 Mile Drive
Cannery Row
Famous Aquarium
Carmel
Middle Outside Panel (Back Cover) – Tour Start and End
Our existing brochures have a photo of our bus and the building where our tours start (the Ferry Building, San Francisco), and a map of the Ferry Building neighborhood.
"The only Monterey/Carmel tour that includes Big Sur, a guided walk in the Monterey Historic District, and entertainment on the bus."
Right Outside Panel (Front Cover)
TOURS
Monterey Cruiser
The most comprehensive Monterey/Carmel Tour with Big Sur