ladawnh
02-14-2010, 04:56 PM
(Admin code added by Palmer - 4Y566685DH502552W)
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mso-para-margin:0pt; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> Project Summary:
What text should be included in the main part of the logo? Self Help Scoop
What type of product or service do you offer? We will be offering bi-weekly newsletters full of self help topics.
How long have you been in business? We are starting from scratch.
What do you hope to accomplish with your new identity? We hope to delve into the self help market and be able to provide useful information for those looking to improve their daily lives.
What are your long term goals? Our goal is to become the top self help site.
When is the deadline for final entries before choosing a designer? 7 days
Audience Profile:
Please describe your existing audience
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like? We want something that is warm, inviting, cozy and comfortable. When you get the newsletter, we want you to feel like it’s time to sit down and relax and enjoy the newsletter.
Do you have any colors in mind for your logo? (if so, why?) No
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
What is your tagline or slogan?
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used? Primarily on the website/newsletter.
Competitive Positioning:
Who are your competitors and what do you think about their logos? Our top competitors are selfgrowth.com and earlytorise.com We want our site and logo to be more welcoming and warmer.
List competitive URLs if possible
www.selfgrowth.com (http://www.selfgrowth.com/)
www.earlytorise.com (http://www.earlytorise.com/)
What sets you apart from your competitors? Our newsletter will encompass a wide range of self help topics in each edition. Not just the general self help articles.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
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What text should be included in the main part of the logo? Self Help Scoop
What type of product or service do you offer? We will be offering bi-weekly newsletters full of self help topics.
How long have you been in business? We are starting from scratch.
What do you hope to accomplish with your new identity? We hope to delve into the self help market and be able to provide useful information for those looking to improve their daily lives.
What are your long term goals? Our goal is to become the top self help site.
When is the deadline for final entries before choosing a designer? 7 days
Audience Profile:
Please describe your existing audience
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like? We want something that is warm, inviting, cozy and comfortable. When you get the newsletter, we want you to feel like it’s time to sit down and relax and enjoy the newsletter.
Do you have any colors in mind for your logo? (if so, why?) No
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
What is your tagline or slogan?
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used? Primarily on the website/newsletter.
Competitive Positioning:
Who are your competitors and what do you think about their logos? Our top competitors are selfgrowth.com and earlytorise.com We want our site and logo to be more welcoming and warmer.
List competitive URLs if possible
www.selfgrowth.com (http://www.selfgrowth.com/)
www.earlytorise.com (http://www.earlytorise.com/)
What sets you apart from your competitors? Our newsletter will encompass a wide range of self help topics in each edition. Not just the general self help articles.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: