[Project Complete] - Logo for Money Education Program - $200

[Glenda N]

(Admin code added by Palmer - 9SP81707LD3698920)

I am running a program of seminars, workshops, and webinars called the Money Maestro Program.

I want a logo that will appear on electronic media such as my website, and screens at event venues, and on program materials such as workbooks, folder covers, CD/DVD covers, and stationery.

I have an idea of what I want, - a stylized version of a photograph, which is included in the attached document.

I particularly need a designer who is good at drawing hands!
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Project Summary:
What text should be included in the main part of the logo?

MONEY MAESTRO (tagline) Conducting the Life of Your Dreams

What type of product or service do you offer?
An educational system of information and tools to assist participants to design and fund their dream lives

How long have you been in business?

About 6 months with this business.

What do you hope to accomplish with your new identity?
Recognition as a master of helping others to REALLY create their best lives, and know how to get, manage, and grow the money required to achieve everything they want to.

What are your long term goals?

To have 10 000 people who thank me in 3-5 years time for helping them in a practical way to achieve their best lives.

When is the deadline for final entries before choosing a designer?


Feb 27, so that I can use it for the roll out of my first major advertising of the program.

Audience Profile:
Please describe your existing audience:

A diverse group of people ranging from mid 20's to early 50's. They are reasonably intelligent, and want more out of life that what they've been served up, and are looking for some direction. They are somewhat entrepreneurial, but not independent. They recognize the benefit of expert advice and experience.

Who would you like to add to your audience?

Young people from early 20's who seek financial wisdom because they've never received much from their natural surroundings.

Perception/Tone/Guidelines:
What type of logo would you like?

Stylized as per description in the attachment. Something arty, and classy. Maestro means expert. It need to exude professionalism and expertise, but in a slightly unusual, original, and note(pardon the pun)worthy way.

Do you have any colors in mind for your logo? (if so, why?)

Yes - see the attachment.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

Yes - see the attachment.

Communication Strategy:
What attributes would you like your logo to reflect about your business?

That we want real outcomes for people. We want to change lives with the knowledge and systems we impart.

What is your tagline or slogan?

"Conducting the Life of Your Dreams"

What is the overall message you are trying to convey to your target audience?

That being involved in this program will empower them in a practical and real way to define and actually reach their potential in all areas of life.

Where will your new logo be used?

On my website, and other electronic display media (event display boards). On merchandise such as DVD, CD covers, stationery, packaging.

Competitive Positioning:
Who are your competitors and what do you think about their logos?

List competitive URLs if possible

What sets you apart from your competitors?

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

Real, practical empowerment through education, coaching, and unique resources and tools.

[Palmer]

Hello and welcome back to Design Outpost. Please copy and paste the questions and answers from the following link to help the designers get started on the right track... http://www.designoutpost.com/forums/showthread.php?t=7819

Thank you :)

[pracus]

Hi Glenda!

I hope you will like it :)

[Glenda N]

Hi Pracus,
Well yes I do like it. It's a fantastic start! I like your distribution of colour, and the drawing is great.

Now for the usage as a logo I think it's a little bit too "busy". So I would like to see it simplified a bit. I would like to see if it could work with the arms just from about elbows down, and the waistcoat (and bowtie) included for a sense of perspective and that "conductor" image.

Thank You Very Much indeed!

Glenda

[pracus]

Hi Glenda!

Sure, here it is :)

[pracus]

:)

[Glenda N]

Thanks Pracus.

I like having the waistcoat. It seems to lose something without it. However, it's still a bit strange to the eye when one first looks at it. Could you please try making the maestro parts larger, and the $ and wording a bit smaller?

I would like to try having the "Conducting the Life of Your Dreams flow along under the curved line either side of the $ sign. With the changes in proportion, it may work to put the "Money Maestro" words at the top of the $, still within the conductor's hands.

Thanks,
Glenda

[pracus]

I think we make it too complicated now.

[Bill]

Here's my entry...

[Glenda N]

Hi Pracus and Bill,

I missed these last 2 posts - didn't come to my email -so I was surprised (and pleased) to find them when I checked just now.

Bill I like the simplicity of yours and the use of the $ in Maestro (which I thought of myself a couple of days ago....), and also the word Maestro under "Money" seems to work better. The colours aren't right though - the formulas are in my original attachment.

I would also want to use the same font as my main company logo which is attached.

Pracus - thanks for your revision, but I agree - it is too complex - doesn't seem to work. Please see the attachment called MM5. It is a rough idea of what I'd like to see you do. I'd like to change the conductor to a very dark grey (R 70, G 70, B70). I'd like to use the same font and colour distribution as my "Money Success" logo. But here the word is "Maestro" - instead of "Success". For the "s" of Maestro, I want the $ symbol with the flow lines - so that the lines overlap the adjoining letters. The word "Maestro" should be in the red too.

Sorry again for the late reply - don't know why I didn't get email, but I'll check more regularly now! Cheers!

[Bill]

Revised...

[pracus]

Hi Glenda!

Please check this :)

[Titania]

working on a sample for this, i'll post asap! :yes:

[Glenda N]

Thanks people.

Pracus,
Thanks that's close to what I wanted but there is one thing missing. I would like the word "Maestro" directly under "money". I would like you to be able to use my existing dollar sign and flow lines from my current logo as the "s" in Maestro. When I tried to attach it to my last post, it just turned up inline. Do you know how I can get it to you as a jpg or png file?

Bill - I like your idea but the colours are still wrong. I have a distinct colour palette which I am keeping all my branding to, for consistency. I have described the colours in RGB (Red Green Blue) format in my original document. I would also like to see your dollar sign as my original logo element dollar sign, which is embedded above (very large) in this post. I think the M's look wrong - kind of out of line, but I don't think they should be left justified. Maybe the word "Money" could be a bit smaller, and raised up a bit higher, to allow room for that dollar sign to be a bit more of a focal point.

Titania - thanks for letting me know - looking forward to seeing it!

Cheers,
Glenda

[pracus]

Unfortunately dollar sign has to be alone. Flow lines on the sides of dollar sign are not visible in this arrangement.

[Glenda N]

Thanks Pracus.

Getting closer.

I'm attaching an image that I like the proportions of. I really want you to use my original dollar sign with flow lines for the symbol. This is important for brand consistency. How can I get the file with this to you? What format is best for you to use?

Using this image, I want the word "money" in the blue - and "maestro" in red. Don't put the dollar sign in "maestro".


:)
Glenda

[Glenda N]

Have just added my own revision.

Use this attached image instead. I also have these flow lines as a separate file, from my original logo. Once again, I would like to be able to get this file to you.

Same notion of "Money" in Blue, and "success" in red.

With this idea, there is a lot of consistency with my main "Money Success System" logo.

Glenda.

[Glenda N]

whoops - just re-read the above - I meant "Maestro" in red, and put the dollar sign back in it.

going loopy.

[Titania]

i used the dollar sign and the waves you provided, that's why i couldn't make the one color (black) version of it...
hope you like it! :D

[Glenda N]

Thanks Titania!

The "Money Maestro" words are perfect. The line and balance is exactly right. I'm sorry to say that the hands don't do it for me. :(
They look a bit too cartoonish and comical for what I want. Another go?

:) Glenda

[Glenda N]

OK everyone, I've fiddled and come up with something I like. Just need the dollar sign on the maestro. So this is a combination of the efforts of 2 of you.......how do we do this?

:confused:

Glenda

[Blink Graphix]

Hi,
Here is a version from me.

Thanks,
Blink Graphix

[Glenda N]

Blink I really like this! Thanks!

The degree of stylization and simplicity of the conductor is right, and I love the dollar signs like notes on a stave.....

There is just one thing I would like you to change. I love how the "Conducting....." is tucked under the waistcoat, but the words "Money" and "Maestro seem a little too close vertically. And strangely seem slightly tilted down to the left. Could you adjust that a bit?

Thanks muchly,
Glenda

[Blink Graphix]

Hi Glenda,
Not a problem. Although I think the tilting down to the left is a trick of the eye, as the text is completely straight! However, I think by moving the text and changing an angle n the waistcoat slightly, this has corrected this issue.

Thanks!

Blink Graphix

[pracus]

Hi Glenda!

It's always best to give the vector files (ai, cdr) to the designers as a source :)

[pracus]

:)

[pracus]

:)

[Glenda N]

Thanks people.

Bill - yours is almost there. Are you able to change the colour effects on the "Money" and "Maestro" to having that flow line running horizontally through the middle, rather than the transparency gradient thing you've got happening. I would like to keep that effect, and also it makes those words a bit more vibrant in colour, which I think they need to be.

Thanks Pracus for all your efforts. I like the last one the best.

Stay tuned. Think I'm choosing between these 2 now..... getting very difficult....

:)
Glenda

[Glenda N]

Sorry - Blink not Bill - in previous message . . . .

[Blink Graphix]

Hi Glenda,
Here is a new version with the requested changes.

Thanks!

Blink Graphix

[Glenda N]

Thank You very much Everyone.

I am choosing Blink's logo as my final, as it conveys a certain feeling, and the simplicity of the conductor makes the concept quick and easy to recognize. (I would still like a more intense colour in those words somehow... it's still just a bit light. Can you get it a similar tone to the submission by Titania, or the last one by Pracus?)

Thanks for coming in on time too. Much appreciated.

Cheers,
Glenda

Pracus thanks for your work. I really love your conductor drawing. It's very arty and classy, but probably a bit too much so for a logo (sadly).

[Blink Graphix]

Hi Glenda,
Thank you for choosing my design.
I will work on making the logo brighter.

Thanks,
Blink Graphix

[Glenda N]

Glenda here again. Not sure why my last message doesn't show here, but Blink I've chosen yours.

Would still like the "Money" and "Maestro" words a bit darker - like my original logo words.

Also - I would like a 2nd version of the logo without the "Conducting" tagline - for certain applications.

Thanks,
Glenda

[Glenda N]

So now I see my last message -----funny things happening. :)

[BlueCherryGraphics]

Congratulations Blink.

This project has been moved to Revisions.

Client, please post a note in the thread once the final files are received.

[Blink Graphix]

Not a problem Glenda, I am currently working on those changes so should have something to you shortly for final approval.

Thanks!

Blink Graphix

[Blink Graphix]

Hi Glenda,
Please find attached the final proof for your approval. Colours were made darker.
I just wanted to know, seeing as the colours you wish to use were supplied in RGB, is this logo only for web purposes?

Thanks,
Blink Graphix

[Glenda N]

Thanks Blink,

The colour intensity is perfect. The red looks a bit different - but that might be and eyetrick too. Is it still the RGB base colour I wanted - and that is listed?

Could you please do the black and white logo WITHOUT the tag line.

For both web and printed. So I guess your question is leading to what colours will printers use - assuming the pantone (think that's what it's called) system.

When I've had business cards printed, with my original "Money Success System" logo, using Vista, I've never specified anything about colour, and they've come out OK......

Cheers, Glenda.

[Blink Graphix]

Hi Glenda,
Yes, I have used the RGB colours you specified in your original post.

When designing my rule is always web = RGB colours and print = CMYK. I would never supply a client with RGB colours if they want to use the logo for printed material.
That said, if you have printed your logo with this RGB breakdown with your printer - Vista, and they have not had an issue with the RGB colours, and you will be using them again, I would suggest for the sake of consistency that we leave the colours as they are, as RGB. The reason being is that once you convert your colours from RGB to CMYK the colours will be altered and your end product will be different. And as you really want this logo to remain consistent with your current one, this is my advice.

I do want you to make it clear however, that usually I would never design or supply a client with RGB colour files if they were wishing to use the design for print.


Thanks!

Blink Graphix

[Blink Graphix]

Hi Glenda,
Here is the logo with the tagline removed from the B/W version.

Thanks,

Blink Graphix

[Glenda N]

Thanks Blink,
That all looks fine. Ready to package and send.

Thanks, Glenda.

PS. I presume that when I get materal printed with this logo, either I or the printer will choose the print colours that match the RGB ones as close as we think. Do you have any automated way of doing this easily - or would a printer?

[BlueCherryGraphics]

Glenda,

Have you received the final files yet?

Thanks!

[Glenda N]

Yes I have.

[BlueCherryGraphics]

Thanks!

Moved to archives