masha
02-21-2010, 11:25 AM
(Admin code added by Palmer - 57778790AT986434H)
Project Summary:
What text should be included in the main part of the logo?
Jovana
Jovana Nikolic
or maybe even nothing
What type of product or service do you offer?
Jovana is the singer of pop music
How long have you been in business?
Jovana is just starting; this is going to be her first music album
What do you hope to accomplish with your new identity?
To turn attention to something new and with excellent quality
What are your long-term goals?
To be the new star in our musical scene.
Jovana has the voice similar to Christina Aguilera and her songs are very much like Madonna's, Beyonce, Dufffy, Celine Dion..
In our country we don’t have many singers like that and we suppose that Jovana well be one of the best pop singers at the scene.
When is the deadline for final entries before choosing a designer?
1st of April 2010.
Audience Profile:
Please describe your existing audience
Young people – from 15 to 35 years of age.
Jovana in her private life listens to music of Peggy Lee, Dean Martin, etc, through 70’s and Gloria Gaynor, Irene Cara, Aretha Franklin, Bee Gees…to the latest House, Electro Pop, and RnB mainstream music…therefore her album is the mixture of all of that and many people can find themselves in her songs.
Who would you like to add to your audience?
More people of all ages.
Perception/Tone/Guidelines:
What type of logo would you like?
Logo that brings the look of something NEW, very expensive, powerful, unique
Do you have any colors in mind for your logo? (If so, why?)
We know what we don’t want: that is red, blue and anything that looks girlish and sweet – therefore no pink color also..
We need something more classy, powerful - maybe silver, grey, black, gold, dark purple…
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No …let your imagination feel free. Maybe you can have a look at the font of the brand “Chrome Hearts” or something similar... That might be an option…
Communication Strategy:
What attributes would you like your logo to reflect about your business?
With that logo Jovana should present herself serious but in urban way.
Very important thing is that this logo should look equally good on the stage as the huge sign and applied on small things like paper, pen, t-shirts, etc and what is the most important - on the cover of the album…
What is your tagline or slogan?
I’d rather be a rare swan than a common duck…
What is the overall message you are trying to convey to your target audience?
Jovana is the true refreshment on our musical scene, somebody who is unique both with her vocal abilities and looks. Everything is of the highest quality, and for that matter expensive, but in the same way very down to earth.
Where will your new logo be used?
Wherever and whenever Jovana is going to present herself or her album, achievements and products during her musical carrier
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There is a small group of good pop singers who can be her competitors
in most of the cases they don’t have the logo or it looks very bad and cheap.
List competitive URLs if possible:
Marija Serifovic
http://img35.imageshack.us/img35/4980/91110366.jpg
http://www.crvenitepih.com/wp-content/uploads/2009/12/marija-šerifović.jpg
Aleksandra Radovic
http://p.dada.net/cspv/16-91-41-40-00-MetaPreview-Cover-JPEG256x256/aleksandra-radovi/ar-ptica.jpg
Severina
http://www.severina.com
Natasa Bekvalac
http://www.natasa.rs
Nina Badric
http://www.ninabadric.com/
Jelena Karleusa
www.karleusa.com
Emina Jahovic
http://www.eminajahovic.net
What sets you apart from your competitors?
Strong and unique voice, great looks, unusual character for this country and good family background.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Perfect
Project Summary:
What text should be included in the main part of the logo?
Jovana
Jovana Nikolic
or maybe even nothing
What type of product or service do you offer?
Jovana is the singer of pop music
How long have you been in business?
Jovana is just starting; this is going to be her first music album
What do you hope to accomplish with your new identity?
To turn attention to something new and with excellent quality
What are your long-term goals?
To be the new star in our musical scene.
Jovana has the voice similar to Christina Aguilera and her songs are very much like Madonna's, Beyonce, Dufffy, Celine Dion..
In our country we don’t have many singers like that and we suppose that Jovana well be one of the best pop singers at the scene.
When is the deadline for final entries before choosing a designer?
1st of April 2010.
Audience Profile:
Please describe your existing audience
Young people – from 15 to 35 years of age.
Jovana in her private life listens to music of Peggy Lee, Dean Martin, etc, through 70’s and Gloria Gaynor, Irene Cara, Aretha Franklin, Bee Gees…to the latest House, Electro Pop, and RnB mainstream music…therefore her album is the mixture of all of that and many people can find themselves in her songs.
Who would you like to add to your audience?
More people of all ages.
Perception/Tone/Guidelines:
What type of logo would you like?
Logo that brings the look of something NEW, very expensive, powerful, unique
Do you have any colors in mind for your logo? (If so, why?)
We know what we don’t want: that is red, blue and anything that looks girlish and sweet – therefore no pink color also..
We need something more classy, powerful - maybe silver, grey, black, gold, dark purple…
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No …let your imagination feel free. Maybe you can have a look at the font of the brand “Chrome Hearts” or something similar... That might be an option…
Communication Strategy:
What attributes would you like your logo to reflect about your business?
With that logo Jovana should present herself serious but in urban way.
Very important thing is that this logo should look equally good on the stage as the huge sign and applied on small things like paper, pen, t-shirts, etc and what is the most important - on the cover of the album…
What is your tagline or slogan?
I’d rather be a rare swan than a common duck…
What is the overall message you are trying to convey to your target audience?
Jovana is the true refreshment on our musical scene, somebody who is unique both with her vocal abilities and looks. Everything is of the highest quality, and for that matter expensive, but in the same way very down to earth.
Where will your new logo be used?
Wherever and whenever Jovana is going to present herself or her album, achievements and products during her musical carrier
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There is a small group of good pop singers who can be her competitors
in most of the cases they don’t have the logo or it looks very bad and cheap.
List competitive URLs if possible:
Marija Serifovic
http://img35.imageshack.us/img35/4980/91110366.jpg
http://www.crvenitepih.com/wp-content/uploads/2009/12/marija-šerifović.jpg
Aleksandra Radovic
http://p.dada.net/cspv/16-91-41-40-00-MetaPreview-Cover-JPEG256x256/aleksandra-radovi/ar-ptica.jpg
Severina
http://www.severina.com
Natasa Bekvalac
http://www.natasa.rs
Nina Badric
http://www.ninabadric.com/
Jelena Karleusa
www.karleusa.com
Emina Jahovic
http://www.eminajahovic.net
What sets you apart from your competitors?
Strong and unique voice, great looks, unusual character for this country and good family background.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Perfect