NavSeeker
03-08-2010, 07:25 AM
(Admin code added by Palmer - 6XF43729EV054010T)
MileKeeper is being launched in the emerging pay-as-you-drive ("PAYD") insurance market.
Project Summary:
What text should be included in the main part of the logo? The Company name: MileKeeper. maybe the tagline: such as "Making PAYD Possible" or something better as we come up with it
What type of product or service do you offer? MileKeeper is a technology solutions provider that provides automated vehicle driving information, such as the total number of miles driven, to the automobile insurance industry along with consulting services, telematics solutions and turnkey systems that enable rapid adoption of pay-as-you-drive insurance programs by insurance companies.
How long have you been in business? 1 yr
What do you hope to accomplish with your new identity? start developing a new brand identity in the emerging pay-as-you-drive auto insurance market.
What are your long term goals? be an industry leader and trusted advisor in the pay-as-you-drive automobile insurance industry - the telematics and consulting experts.
When is the deadline for final entries before choosing a designer? Mar 15 2010
Audience Profile:
Please describe your existing audience: Automobile Insurance Companies and Software Solution Providers that server the auto-insurance industry
Who would you like to add to your audience? NA
Perception/Tone/Guidelines:
What type of logo would you like? catchy, name based, fast-forward, momentum, simple, easy, green
Do you have any colors in mind for your logo? (if so, why?) green as the company has environmental and cost saving benefits
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? driving, road, mileage, forward thinking etc.
Communication Strategy:
What attributes would you like your logo to reflect about your business? green, fresh, trusted, easy
What is your tagline or slogan? its a work in progress with current contenders of: "Making PAYD Possible". but still need to finalize
What is the overall message you are trying to convey to your target audience? MileKeeper is the industry leading expert for insurance companies looking to begin offering pay-as-you-drive insurance programs
Where will your new logo be used? website, marketing collateral, business cards
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Pioneering Pay-as-you-Drive Insurance
MileKeeper is "green" company that benefits consumers and society with lower insurance costs, less driving, less pollution, less traffic congestion, less dependence on oil. fewer greenhouse gasses and consumer cost savings
MileKeeper is being launched in the emerging pay-as-you-drive ("PAYD") insurance market.
Project Summary:
What text should be included in the main part of the logo? The Company name: MileKeeper. maybe the tagline: such as "Making PAYD Possible" or something better as we come up with it
What type of product or service do you offer? MileKeeper is a technology solutions provider that provides automated vehicle driving information, such as the total number of miles driven, to the automobile insurance industry along with consulting services, telematics solutions and turnkey systems that enable rapid adoption of pay-as-you-drive insurance programs by insurance companies.
How long have you been in business? 1 yr
What do you hope to accomplish with your new identity? start developing a new brand identity in the emerging pay-as-you-drive auto insurance market.
What are your long term goals? be an industry leader and trusted advisor in the pay-as-you-drive automobile insurance industry - the telematics and consulting experts.
When is the deadline for final entries before choosing a designer? Mar 15 2010
Audience Profile:
Please describe your existing audience: Automobile Insurance Companies and Software Solution Providers that server the auto-insurance industry
Who would you like to add to your audience? NA
Perception/Tone/Guidelines:
What type of logo would you like? catchy, name based, fast-forward, momentum, simple, easy, green
Do you have any colors in mind for your logo? (if so, why?) green as the company has environmental and cost saving benefits
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? driving, road, mileage, forward thinking etc.
Communication Strategy:
What attributes would you like your logo to reflect about your business? green, fresh, trusted, easy
What is your tagline or slogan? its a work in progress with current contenders of: "Making PAYD Possible". but still need to finalize
What is the overall message you are trying to convey to your target audience? MileKeeper is the industry leading expert for insurance companies looking to begin offering pay-as-you-drive insurance programs
Where will your new logo be used? website, marketing collateral, business cards
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Pioneering Pay-as-you-Drive Insurance
MileKeeper is "green" company that benefits consumers and society with lower insurance costs, less driving, less pollution, less traffic congestion, less dependence on oil. fewer greenhouse gasses and consumer cost savings