caryellis
03-09-2010, 05:22 AM
(Admin code added by Palmer - 2Y791865607807546)
Please find all details entered below in attached description of project .doc. In that document are images for project.
I haven't worked with Design Outpost before (have worked with other outsourcers). Let me know what additional info you need. Thanks! :) Cary Ellis
Project Summary:
What text should be included in the main part of the logo?
Super Immunity Guide with room for a tag line like
good better best (small - maybe on an angle)
What type of product or service do you offer?
My business is primarily online with
Books, Videos, Ebooks, member’s area with video
Teaching people to follow a more healthy diet and lifestyle
good, better, best system - that allows them stepping stones to change
How long have you been in business?
I’ve run health clinics and programs over the last 40 years,
but have just written this book and developed this image of
a Super Immunity Guide during the past 1 year
see my history here:
http://www.caryellis.com/about-cary-ellis/
http://www.caryellis.com/ebooks-by-cary-ellis-author/
http://www.caryellis.com/community-founder-virtual-earth-village/
What do you hope to accomplish with your new identity?
Show my audience I can act as their guide
An image of being Powerful but kind expert who is earthy and approachable with the
knowledge and support people need to make lifestyle changes.
Confidence (from my audience)
Fun!!!
Develop my audience’s sense of confidence in my ability to provide them the information and support they need to change their lives to a more healthy lifestyle. An image that is empowering to my work - to be seen as the “expert”, but also a friendly kind guide who supports them.
What are your long term goals?
To have a large audience (fans) - purchasing my books, ebooks, following my videos, considering my work something that helps them change their lives in a fun way that they share with friends.
When is the deadline for final entries before choosing a designer?
March 17, 2010 (this is flexible if we don’t have enough entries by then, but would like it done in the next couple of weeks).
Audience Profile:
Please describe your existing audience
A general audience who know me from my years of work, friends, family, friends of friends - mostly health conscious people.
Who would you like to add to your audience?
- young moms wanting to learn about healthy foods and ways to take care of their families
cancer patients looking for natural solutions (breast cancer, recovery from chemotherapy)
people with serious illness (arthritis, fibromialgia, environmental sensitivity)
common ills such as colds and flu
- regular folks who want to learn how to live in a more healthy way
Perception/Tone/Guidelines:
What type of logo would you like?
The sites I listed below all have logo headers I like.
Strong, to get people excited, curious and irresistibly
drawn to what I’m offering them.
Fun and inspired.
Not too professional, boring or serious, but still clean and effective.
Do you have any colors in mind for your logo? (if so, why?)
I have no strong ideas on this - will like to see what you come up with.
Here are some points:
I really like the colors in my book cover below (that might be a theme to go with).
I don’t want to look too similar to any of the competitor sites listed below.
I like the color at my site caryellis.com - it has been lighter, but I’m also tired of it - and not sure if it gets the impact we want.
I’d like my logo to be grabby, compelling, interesting, fun, still with a little elegance & sense of quality.
Prefer sans serif primary font - bold.
Like my site to be white background with black type - best for reading - so there won’t be a lot of overall color there except in header / logo (which will go all the way across top probably). The font(s) can be white if it works or gradient or ?....
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
PLEASE NOTE IN THIS SECTION - I HAVE INCLUDED IMAGES - YET I DON’T WANT THIS TO BE CRAZY BUSY - I WANT IT TO BE CLEAR AND FOCUSED - TO GRAB ATTENTION & DRAW THEM IN. (Possibly use the man (make into a woman) with map and compass, and we save the more fancy map images for the additional item described below).
None of these attached images are exactly right - nor do I have
permission to copyright them. But we can use them for ideas.
We’ve talked about these ideas - a guide - like the sketch a lot but would be nice to be feminine. And I’m not attached to the idea - if it can look good, professional, integrated that will be ok - and I need to see it. It could be fun if done right.
A map A compass would be an additional image. I like the one on Right best below.
A “treasure map” could also be included in the logo (or maybe just reference like in the guide’s hands above. Theme can be included if it works, as it will be the extra project below. I like some of the designs above (from google images/ treasure map).
I’d like to develop a map independent of the logo that has a list like the mind map below. I’ll pay a little extra if the person who does this logo would like to develop this additional map also. If a map is used in the logo it should be in harmony with the additional map.
ADDITIONAL MAP TO GO WITH LOGO PROJECT FOR EXTRA $ (using something like the mind map image above, something like one of the map images, using Week 1-4 below as contents for the mind-map concepts below “good better best” and a few pictures like a waterfall, etc.) The map should also carry on the compass in its theme if used in logo.
Good Better Best Health Discovery Map
map contents (each week is a segment / each detail in that week a stepping stone):
Week 1 Fuel: water, green superfoods, fresh fruit, fresh veggies, whole foods
Week 2 Clean Up: coffee/tea, no white flour, no white sugar, no refined foods, reduce meat/dairy
Week 3 When & How: protein breakfast, 3 small meals / day, nothing between meals, ratio carbs/protein, 12 hour night no food
Week 4 Action: Exercise, Rest, Sunshine, fresh air, mental/emotional positive
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Friendly, earthy, approachable, helpful, kind, supportive, informative, knowledgeable, encouraging, inspiring, exciting, powerful, fun
What is your tagline or slogan?
Super Immunity Guide -
Power up Your Immune System Now!
(Everyday Habits for Super Immunity)
What is the overall message you are trying to convey to your target audience?
Most people need a “boot in the rear” to really change their lifestyle and quit eating at McDonalds. I want people to feel like they are going to get that from me.
Knowledgeable, kind, friendly, supportive encouragement to create a more healthy lifestyle.
A good place to keep coming back to for regular support (rather than just buying a book and leaving), as in joining the member’s area, reading blog posts, watching videos.
Here is an image of my current ebook. It is selling pretty well. Whoever works on this logo and gets it right I will mention around and refer them to other people needing work done.
I actually like the colors on my book a lot. They could easily be used in the logo.

Please go see my alternate site http://www.superimmunitysecrets.com
And my main site http://www.caryellis.com
Where will your new logo be used?
MAIN - My website header http://www.caryellis.com
Please note the header will be designed after logo (incorporating logo) -
and I’d like the photo currently at my site to become part of header.
DVD covers for video products
Ebooks
Print
Possibly on cloth bags or t-shirts
Bootcamp or retreat (online or in person)
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
Fat loss Quickie - hard hitting visual design - like this one - like the color
http://fatlossquickie.com/blog/your-fat-loss-potential-and-a-swift-kick-in-the-butt/
David Wolfe - like the design - he’s probably my most direct competitor / peer
http://www.longevitynowprogram.com/launchday/
http://www.davidwolfe.com/ (like his picture in this one)
Truth About Abs - Informative, fun
http://www.truthaboutabs.com/
Renegade Health - like his visually the least, but it’s fun and entertaining
http://renegadehealth.com/blog/
http://www.renegadehealth.com/highraw/7yd8ejd/
This one not so much competitor but are retreats in the same field. Like the energy of it - but it’s a little soft and passive - not something that grabs you!
http://www.treeoflife.nu/home-index/
These aren’t competitors - but like their style - and impact of the simple - though not sure we have to end up this simple
http://drivingtraffic.com/
http://www.internetmarketingspeed.com/
What sets you apart from your competitors?
They’re men & I’m a woman
I’m probably coming a little more from the heart - supportive, encouraging, inspirational - and they’re probably all a little more hardcore marketers than I am.
I don’t have anywhere near as large an audience yet as any of them - but we are all in the same circles and same style of internet marketing - I feel they are peers - and would like to create an image that puts me on level ground with them - as I pursue building a bigger audience
The fact that I’ve chosen “Super Immunity” as my health niche - gives it a different angle than any of them
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Super Immunity Guide (me), the “good, better, best” system (means I offer people steps of transition from where they are to a more healthy lifestyle)
Logo: Super Immunity Guide “good better best”
Tagline: Power up Your Immune System Now!
Everyday Habits for Super Immunity
Please find all details entered below in attached description of project .doc. In that document are images for project.
I haven't worked with Design Outpost before (have worked with other outsourcers). Let me know what additional info you need. Thanks! :) Cary Ellis
Project Summary:
What text should be included in the main part of the logo?
Super Immunity Guide with room for a tag line like
good better best (small - maybe on an angle)
What type of product or service do you offer?
My business is primarily online with
Books, Videos, Ebooks, member’s area with video
Teaching people to follow a more healthy diet and lifestyle
good, better, best system - that allows them stepping stones to change
How long have you been in business?
I’ve run health clinics and programs over the last 40 years,
but have just written this book and developed this image of
a Super Immunity Guide during the past 1 year
see my history here:
http://www.caryellis.com/about-cary-ellis/
http://www.caryellis.com/ebooks-by-cary-ellis-author/
http://www.caryellis.com/community-founder-virtual-earth-village/
What do you hope to accomplish with your new identity?
Show my audience I can act as their guide
An image of being Powerful but kind expert who is earthy and approachable with the
knowledge and support people need to make lifestyle changes.
Confidence (from my audience)
Fun!!!
Develop my audience’s sense of confidence in my ability to provide them the information and support they need to change their lives to a more healthy lifestyle. An image that is empowering to my work - to be seen as the “expert”, but also a friendly kind guide who supports them.
What are your long term goals?
To have a large audience (fans) - purchasing my books, ebooks, following my videos, considering my work something that helps them change their lives in a fun way that they share with friends.
When is the deadline for final entries before choosing a designer?
March 17, 2010 (this is flexible if we don’t have enough entries by then, but would like it done in the next couple of weeks).
Audience Profile:
Please describe your existing audience
A general audience who know me from my years of work, friends, family, friends of friends - mostly health conscious people.
Who would you like to add to your audience?
- young moms wanting to learn about healthy foods and ways to take care of their families
cancer patients looking for natural solutions (breast cancer, recovery from chemotherapy)
people with serious illness (arthritis, fibromialgia, environmental sensitivity)
common ills such as colds and flu
- regular folks who want to learn how to live in a more healthy way
Perception/Tone/Guidelines:
What type of logo would you like?
The sites I listed below all have logo headers I like.
Strong, to get people excited, curious and irresistibly
drawn to what I’m offering them.
Fun and inspired.
Not too professional, boring or serious, but still clean and effective.
Do you have any colors in mind for your logo? (if so, why?)
I have no strong ideas on this - will like to see what you come up with.
Here are some points:
I really like the colors in my book cover below (that might be a theme to go with).
I don’t want to look too similar to any of the competitor sites listed below.
I like the color at my site caryellis.com - it has been lighter, but I’m also tired of it - and not sure if it gets the impact we want.
I’d like my logo to be grabby, compelling, interesting, fun, still with a little elegance & sense of quality.
Prefer sans serif primary font - bold.
Like my site to be white background with black type - best for reading - so there won’t be a lot of overall color there except in header / logo (which will go all the way across top probably). The font(s) can be white if it works or gradient or ?....
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
PLEASE NOTE IN THIS SECTION - I HAVE INCLUDED IMAGES - YET I DON’T WANT THIS TO BE CRAZY BUSY - I WANT IT TO BE CLEAR AND FOCUSED - TO GRAB ATTENTION & DRAW THEM IN. (Possibly use the man (make into a woman) with map and compass, and we save the more fancy map images for the additional item described below).
None of these attached images are exactly right - nor do I have
permission to copyright them. But we can use them for ideas.
We’ve talked about these ideas - a guide - like the sketch a lot but would be nice to be feminine. And I’m not attached to the idea - if it can look good, professional, integrated that will be ok - and I need to see it. It could be fun if done right.
A map A compass would be an additional image. I like the one on Right best below.
A “treasure map” could also be included in the logo (or maybe just reference like in the guide’s hands above. Theme can be included if it works, as it will be the extra project below. I like some of the designs above (from google images/ treasure map).
I’d like to develop a map independent of the logo that has a list like the mind map below. I’ll pay a little extra if the person who does this logo would like to develop this additional map also. If a map is used in the logo it should be in harmony with the additional map.
ADDITIONAL MAP TO GO WITH LOGO PROJECT FOR EXTRA $ (using something like the mind map image above, something like one of the map images, using Week 1-4 below as contents for the mind-map concepts below “good better best” and a few pictures like a waterfall, etc.) The map should also carry on the compass in its theme if used in logo.
Good Better Best Health Discovery Map
map contents (each week is a segment / each detail in that week a stepping stone):
Week 1 Fuel: water, green superfoods, fresh fruit, fresh veggies, whole foods
Week 2 Clean Up: coffee/tea, no white flour, no white sugar, no refined foods, reduce meat/dairy
Week 3 When & How: protein breakfast, 3 small meals / day, nothing between meals, ratio carbs/protein, 12 hour night no food
Week 4 Action: Exercise, Rest, Sunshine, fresh air, mental/emotional positive
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Friendly, earthy, approachable, helpful, kind, supportive, informative, knowledgeable, encouraging, inspiring, exciting, powerful, fun
What is your tagline or slogan?
Super Immunity Guide -
Power up Your Immune System Now!
(Everyday Habits for Super Immunity)
What is the overall message you are trying to convey to your target audience?
Most people need a “boot in the rear” to really change their lifestyle and quit eating at McDonalds. I want people to feel like they are going to get that from me.
Knowledgeable, kind, friendly, supportive encouragement to create a more healthy lifestyle.
A good place to keep coming back to for regular support (rather than just buying a book and leaving), as in joining the member’s area, reading blog posts, watching videos.
Here is an image of my current ebook. It is selling pretty well. Whoever works on this logo and gets it right I will mention around and refer them to other people needing work done.
I actually like the colors on my book a lot. They could easily be used in the logo.

Please go see my alternate site http://www.superimmunitysecrets.com
And my main site http://www.caryellis.com
Where will your new logo be used?
MAIN - My website header http://www.caryellis.com
Please note the header will be designed after logo (incorporating logo) -
and I’d like the photo currently at my site to become part of header.
DVD covers for video products
Ebooks
Possibly on cloth bags or t-shirts
Bootcamp or retreat (online or in person)
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
Fat loss Quickie - hard hitting visual design - like this one - like the color
http://fatlossquickie.com/blog/your-fat-loss-potential-and-a-swift-kick-in-the-butt/
David Wolfe - like the design - he’s probably my most direct competitor / peer
http://www.longevitynowprogram.com/launchday/
http://www.davidwolfe.com/ (like his picture in this one)
Truth About Abs - Informative, fun
http://www.truthaboutabs.com/
Renegade Health - like his visually the least, but it’s fun and entertaining
http://renegadehealth.com/blog/
http://www.renegadehealth.com/highraw/7yd8ejd/
This one not so much competitor but are retreats in the same field. Like the energy of it - but it’s a little soft and passive - not something that grabs you!
http://www.treeoflife.nu/home-index/
These aren’t competitors - but like their style - and impact of the simple - though not sure we have to end up this simple
http://drivingtraffic.com/
http://www.internetmarketingspeed.com/
What sets you apart from your competitors?
They’re men & I’m a woman
I’m probably coming a little more from the heart - supportive, encouraging, inspirational - and they’re probably all a little more hardcore marketers than I am.
I don’t have anywhere near as large an audience yet as any of them - but we are all in the same circles and same style of internet marketing - I feel they are peers - and would like to create an image that puts me on level ground with them - as I pursue building a bigger audience
The fact that I’ve chosen “Super Immunity” as my health niche - gives it a different angle than any of them
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Super Immunity Guide (me), the “good, better, best” system (means I offer people steps of transition from where they are to a more healthy lifestyle)
Logo: Super Immunity Guide “good better best”
Tagline: Power up Your Immune System Now!
Everyday Habits for Super Immunity