dmcglynn
03-10-2010, 08:44 AM
(Admin code added by Palmer - 57P13513BC820943P)
I would like this logo to include the maltese cross (traditional symbol for fire service bravery and honor) so that our company name becomes a part of building our own brand. The company is a producer of innovative life saving tools and equipment.
We would like to use this logo for future print materials, business cards, company card stock and letterhead and eventually patches, shirts, hats and website graphic posting. I have etched out what I want the logo to look like.
I prefer a life preserver type of center with nautical rope intertwined around the center life preserver (sort of like an SOS image). The life preserver should be white with orange stripe and light blueish/white rope. The maltese wings should be brick red.
I'll leave the font color up to you. I would like the font, image and maltese to be sharp edged and not bubble like. The name of the company is called "LifeLine Safety Systems, LLC. and I've included a very crude pencil sketch (since I can't draw). It's a great head start but not absolute to detail & specifics. Do research on the maltese so that the logo will have that professional touch.
I have a deadline of 15 days if possible.
What text should be included in the main part of the logo? LifeLine Safety Systems, LLC.
What type of product or service do you offer? Emergency Response & Rescue Equipment
How long have you been in business? 3mths
What do you hope to accomplish with your new identity? Brand recognition
What are your long term goals? To build a brand that represents quality and innovation in the dynamic art of emergency rescue. We also plan to enroll a new product that plans to revolutionize the field of industry.
When is the deadline for final entries before choosing a designer? March 25, 2010
Audience Profile:
Please describe your existing audience
Emergency response agencies, and responders alike. Fire Department officials, local government, state disaster assist teams, firefighters, police officers, paramedics and USAR deployment units.
Who would you like to add to your audience? Any manufacturers and/or vendors that cater and market to the above listed audience.
Perception/Tone/Guidelines:
What type of logo would you like? Pride - Honor - Tradition and quality.
Do you have any colors in mind for your logo? (if so, why?) Red, White, Blue,and some white/orange combinations with mostly black font.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Yes. See attachment of rough sketch (Maltese Cross).
Communication Strategy:
What attributes would you like your logo to reflect about your business?
the strong tie to the innovations and traditions of the american fire service.
What is your tagline or slogan?
The LifeLine of Emergency Response!
What is the overall message you are trying to convey to your target audience? We are a company that delivers quality products that center on a mission driven focus for the safety of all responders of emergency operations incidents.
Where will your new logo be used? card stock, letterhead, business cards, embroidered merchandise such as patches, hats and polo shirts, stickers, website design, electronic signatures, physical signage, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
SKEDCO is our biggest competitor however, they offer a very broad range of devices. Their logo is okay but technical in nature.
List competitive URLs if possible
What sets you apart from your competitors?
Our product is more specific to a single type operation that involves saving one of our own responders that has fallen on an emergency incident. It is a rapid intervention type product that we deliver specifically so our logo will have a strong tie to that "never leave a man behind" concept with our LifeLine branding.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Dependable-Reliability
I would like this logo to include the maltese cross (traditional symbol for fire service bravery and honor) so that our company name becomes a part of building our own brand. The company is a producer of innovative life saving tools and equipment.
We would like to use this logo for future print materials, business cards, company card stock and letterhead and eventually patches, shirts, hats and website graphic posting. I have etched out what I want the logo to look like.
I prefer a life preserver type of center with nautical rope intertwined around the center life preserver (sort of like an SOS image). The life preserver should be white with orange stripe and light blueish/white rope. The maltese wings should be brick red.
I'll leave the font color up to you. I would like the font, image and maltese to be sharp edged and not bubble like. The name of the company is called "LifeLine Safety Systems, LLC. and I've included a very crude pencil sketch (since I can't draw). It's a great head start but not absolute to detail & specifics. Do research on the maltese so that the logo will have that professional touch.
I have a deadline of 15 days if possible.
What text should be included in the main part of the logo? LifeLine Safety Systems, LLC.
What type of product or service do you offer? Emergency Response & Rescue Equipment
How long have you been in business? 3mths
What do you hope to accomplish with your new identity? Brand recognition
What are your long term goals? To build a brand that represents quality and innovation in the dynamic art of emergency rescue. We also plan to enroll a new product that plans to revolutionize the field of industry.
When is the deadline for final entries before choosing a designer? March 25, 2010
Audience Profile:
Please describe your existing audience
Emergency response agencies, and responders alike. Fire Department officials, local government, state disaster assist teams, firefighters, police officers, paramedics and USAR deployment units.
Who would you like to add to your audience? Any manufacturers and/or vendors that cater and market to the above listed audience.
Perception/Tone/Guidelines:
What type of logo would you like? Pride - Honor - Tradition and quality.
Do you have any colors in mind for your logo? (if so, why?) Red, White, Blue,and some white/orange combinations with mostly black font.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Yes. See attachment of rough sketch (Maltese Cross).
Communication Strategy:
What attributes would you like your logo to reflect about your business?
the strong tie to the innovations and traditions of the american fire service.
What is your tagline or slogan?
The LifeLine of Emergency Response!
What is the overall message you are trying to convey to your target audience? We are a company that delivers quality products that center on a mission driven focus for the safety of all responders of emergency operations incidents.
Where will your new logo be used? card stock, letterhead, business cards, embroidered merchandise such as patches, hats and polo shirts, stickers, website design, electronic signatures, physical signage, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
SKEDCO is our biggest competitor however, they offer a very broad range of devices. Their logo is okay but technical in nature.
List competitive URLs if possible
What sets you apart from your competitors?
Our product is more specific to a single type operation that involves saving one of our own responders that has fallen on an emergency incident. It is a rapid intervention type product that we deliver specifically so our logo will have a strong tie to that "never leave a man behind" concept with our LifeLine branding.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Dependable-Reliability