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View Full Version : [Project Complete] - Logo design for training company - $180


petrapcb
03-11-2010, 04:20 AM
(Admin code added by Palmer - 2GJ17176JJ031054J)

We have used the design brief provided here to complete the information about our company and proposed logo. We look forward to receiving your designs.

Petra

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mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} </style> <![endif]--> Project Summary:<o:p></o:p>
<o:p> </o:p>
What text should be included in the main part of the logo? <o:p></o:p>
DiscoverYou<o:p></o:p>
<o:p> </o:p>
Who do you think you are?<o:p></o:p>
We are a group of 3 women who will run a training service about the DISC system. The DISC system helps to define who we are as people. It helps us to understand why we think, feel and communicate in a particular manner, and more importantly helps us to identify the same thing in others. With this knowledge we hope to empower people to communicate better with their clients, prospects and even family and friends. Our service will comprise a range of products which will include downloadable reports, programs and in-house training. Our primary message that we want to get across is that we help people how to recognise and put the pieces together/understand who they are, how they interact with others, and how to integrate successfully in any given situation with any type of person.<o:p></o:p>
<o:p> </o:p>
What type of product or service do you offer?<o:p></o:p>
Delivery of training on personality types to organisations/companies promote to enhance the people management process <o:p></o:p>
<o:p> </o:p>
How long have you been in business?<o:p></o:p>
01/4/09<o:p></o:p>
<o:p> </o:p>
What do you hope to accomplish with your new identity?<o:p></o:p>
Stand out to attract mainstream organisations with training budgets for personal development of staff. <o:p></o:p>
<o:p> </o:p>
What are your long term goals?<o:p></o:p>
Rollout across the UK, with a vision to expanding consultants within the company. Franchise?<o:p></o:p>
<o:p> </o:p>
When is the deadline for final entries before choosing a designer?<o:p></o:p>
March 18th <o:p></o:p>
<o:p> </o:p>
Audience Profile:<o:p></o:p>
Managers, or business owners. More likely to be aged 35-55<o:p></o:p>
Please describe your existing audience sales teams varying, managers team leaders business owners <o:p></o:p>
Who would you like to add to your audience? Schools/ nhs/large organisations<o:p></o:p>
<o:p> </o:p>
<o:p> </o:p>
Perception/Tone/Guidelines:<o:p></o:p>
<o:p> </o:p>
<o:p> </o:p>
What type of logo would you like? <o:p></o:p>
A symbol or play on words. DISCoverYou which is the company name needs to be shown in some way.<o:p></o:p>
<o:p> </o:p>
Do you have any colours in mind for your logo? (if so, why?)<o:p></o:p>
We intend to use this website design - http://themeforest.net/item/post-it/full_screen_preview/55417 so this will help you to decide upon color and we leave this up to your design expertise.<o:p></o:p>
<o:p> </o:p>
<o:p> </o:p>
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?<o:p></o:p>
No<o:p></o:p>
<o:p> </o:p>
Communication Strategy:<o:p></o:p>
<o:p> </o:p>
What attributes would you like your logo to reflect about your business?<o:p></o:p>
The inner you - The uniquness of our business training on relationship building, communication<o:p></o:p>
Something to indicate understanding yourself, understanding what makes you and others tick<o:p></o:p>
<o:p> </o:p>
What is your tagline or slogan?<o:p></o:p>
Organic at present, some thoughts on what it maybe: communication skills for life<o:p></o:p>
<o:p> </o:p>
What is the overall message you are trying to convey to your target audience?<o:p></o:p>
Positive communication starts first from understanding themselves and then moving onto empowering others with that understanding through positive communication.<o:p></o:p>
<o:p> </o:p>
Where will your new logo be used?<o:p></o:p>
Primarily website, blog, twitter page etc. Secondary letters and business cards<o:p></o:p>
<o:p> </o:p>
Competitive Positioning:<o:p></o:p>
<o:p> </o:p>
Who are your competitors and what do you think about their logos?<o:p></o:p>
At present no major ones within the UK<o:p></o:p>
<o:p> </o:p>
List competitive URLs if possible<o:p></o:p>
No. 1 competitor - www.elementsconsulting.co.uk (http://www.elementsconsulting.co.uk/) <o:p></o:p>
http://www.goldisc.co.uk/<o:p></o:p>
http://www.itda.com/<o:p></o:p>
http://www.4sight4business.co.uk/<o:p></o:p>
http://www.bwjenterprise.co.uk/<o:p></o:p>
<o:p> </o:p>
What sets you apart from your competitors?<o:p></o:p>
Identifiable 3 women using DISC profiling in daily lives and bringing this to teams with real-life situations.<o:p></o:p>
<o:p> </o:p>
Targeted Message:<o:p></o:p>
<o:p> </o:p>
State a single-minded word or phrase that will appropriately describe your company:<o:p></o:p>
‘Identify, understand and communicate‘<o:p></o:p>

petrapcb
03-13-2010, 12:10 AM
Hi we have just had the header of our website revised with our pictures. Here is what it will look like. The logo will replace the words "post it" in the top left-hand corner. I hope this helps with the logo design.

Let me know if you have any other questions.

Regards
Petra

pracus
03-15-2010, 05:31 PM
Hello Petra!

Please let me fire this up! :)

pracus
03-15-2010, 05:36 PM
:)

petrapcb
03-17-2010, 04:05 AM
This colour is great and works well, although we would be open to any other interpretation that fits with our website.

The design does not sit well on its own, and is lost on the website. It needs more power to it, more clarity of what we do. The putting together of a puzzle, answering the questions of communication, finding the hot button to motivation, working together in harmony, its unlocking the key to communication.

nordy
03-17-2010, 04:48 AM
Version 1

nordy
03-17-2010, 05:14 AM
V2

Artemii
03-18-2010, 02:14 AM
Hello! :)

petrapcb
03-18-2010, 02:48 AM
Hi Nordy, we liked our ideas, but we think that our service is a bit more. Even though we do improve communication skills, it is more about understanding self and the other person that makes this happen. We are hoping that you can take the idea of understanding you and others and expand on this. Gosh I hope that made sense.

Artemi I will get the guys to look at this and come back to you later. Thanks for your input.

nordy
03-18-2010, 04:30 AM
Thanks for your feedback. Here's another option.

nordy
03-18-2010, 04:31 AM
V4

petrapcb
03-18-2010, 04:51 AM
Artemi, no this doesn't appeal to us. The concept is that what we teach will help you to understand yourself, as if you are pulling all the pieces of the puzzle of you and truly understanding who you are and why you do the things the way you do. You can then apply this to others and this helps you to communicate better with them.

Artemii
03-18-2010, 06:16 AM
Thank you for the feedback. One more version:

pracus
03-18-2010, 08:53 AM
Hello again Petra!

Please let me show you my another idea inspired by your feedback :)

petrapcb
03-18-2010, 11:58 PM
Hi Pracus

This has captured something, we like this one the most so far. Rather than surprise indicated around the head, we are thinking question marks or something to indicate questioning or the need for answers. Also my colleague thinks the green is too remote a colour. If you can pull a colour from one of our caricutures we think this will tie in better, or use the grey from the webpage.

Thanks
Petra

pracus
03-19-2010, 01:46 AM
Thank you for the comment, Petra.
This is rather "eureka!" or joy around the head but as we can see it depends on the interpretation (and maybe this is good) :)
The idea was that the person found all of their pieces thanks to you. I will post revision soon.

pracus
03-19-2010, 06:33 AM
Let's try this :)

petrapcb
05-11-2010, 11:50 PM
Hi Pracus, thanks for making contact. Things went crazy here for a bit and we were distracted (a good crazy though :-) )

Yep we love your revised logo. We will go with what you have got. The only addition I would make is to add a smaller version of the figure over the "u" with them fitting the jigsaw piece back into their side, and with the eureka symbols around the head (as you had it before).

The impression is to represent a before and after. I am not sure if the other guys on the team will go for this, but I like it and as long as you provide in an editable format, i.e. maybe .psd file, then I can remove and add as I see fit.

I will look at this later today, and go through the motions of accepting your design and getting the monies transferred over to you.

Thanks
Petra

pracus
05-12-2010, 02:08 AM
Hello Petra!

Thank you for the feedback and getting back to us :)
And thank you for chosing my design of course!
So do you want me to prepare the files?
Of course all is editable - PSD as well as vector files like Adobe Illustrator and Corel Draw which I recommend for logo purposes because we don't loose the quality while scalling up and down :)

petrapcb
05-13-2010, 07:15 AM
We would like to thank everyone for participating and being so willing to work with us as we discovered the logo that fitted our vision.

This is a wonderful service and I will recommend to everyone I know.

We have formally chosen the design by Pracus, and yes Pracus please prepare the files, adding the last revision that I asked for.

Regards
Petra

pracus
05-13-2010, 08:14 AM
Thank you Petra!
Please read the Private Message, I sent you a link to your files :)

Hope to see you back on DO soon!

BlueCherryGraphics
05-16-2010, 08:15 PM
PROJECT UPDATE: moved to archives