cidesigns
04-28-2010, 03:26 PM
(Admin code added by Palmer - 8UH10425R8825390T)
This project is for a jewelry store that is being completely remodeled - everything, including the logo is getting a facelift! But we're starting with the logo, so we are very open to ideas and will provide as much feedback as possible to all your wonderful creations! We'd love to see as many options/variations as possible!
Project Summary:
What text should be included in the main part of the logo?
The Rich Gem is the name. There is no tagline right now.
What type of product or service do you offer?
High-end jewelry. All types of jewelry - so we want to stay away from things like using a stylized diamond ring.
How long have you been in business?
10 years.
What do you hope to accomplish with your new identity?
We hope to rebrand and refresh our identity. It's been 10 years since the brand has been updated - we're looking for a fresh start and an identity that will drive the store remodel.
When is the deadline for final entries before choosing a designer?
I'd love to have as many concepts as possible to review by May 4 and have a finalized version ready by May 20.
Perception/Tone/Guidelines:
What type of logo would you like?
More than anything, we are looking for an elegant logo - clean and professional. It should cater to clients who purchase very high-end jewelry.
IMPORTANT: We want to stay away from overly modern fonts and distractions such as big looping circles.
Do you have any colors in mind for your logo? (if so, why?)
We do not have any specific color guidelines at this point - just something elegant and not overly modern.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Again, nothing specific. We may want to stay away from things like stylized diamond rings (they've been overdone and the jewelry store sells more than just rings - it sells all types of jewelry).
Where will your new logo be used?
Everywhere - from web to print and on store signage.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We'd like it to reflect a high-end jewelry retailer - it should let people know that the jewerly is top quality and elegant.
What is your tagline or slogan?
We do not have one yet.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Elegance. Quality.
Thank you in advance! We are excited to see what you come up with! If you have any questions, please let us know!
This project is for a jewelry store that is being completely remodeled - everything, including the logo is getting a facelift! But we're starting with the logo, so we are very open to ideas and will provide as much feedback as possible to all your wonderful creations! We'd love to see as many options/variations as possible!
Project Summary:
What text should be included in the main part of the logo?
The Rich Gem is the name. There is no tagline right now.
What type of product or service do you offer?
High-end jewelry. All types of jewelry - so we want to stay away from things like using a stylized diamond ring.
How long have you been in business?
10 years.
What do you hope to accomplish with your new identity?
We hope to rebrand and refresh our identity. It's been 10 years since the brand has been updated - we're looking for a fresh start and an identity that will drive the store remodel.
When is the deadline for final entries before choosing a designer?
I'd love to have as many concepts as possible to review by May 4 and have a finalized version ready by May 20.
Perception/Tone/Guidelines:
What type of logo would you like?
More than anything, we are looking for an elegant logo - clean and professional. It should cater to clients who purchase very high-end jewelry.
IMPORTANT: We want to stay away from overly modern fonts and distractions such as big looping circles.
Do you have any colors in mind for your logo? (if so, why?)
We do not have any specific color guidelines at this point - just something elegant and not overly modern.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Again, nothing specific. We may want to stay away from things like stylized diamond rings (they've been overdone and the jewelry store sells more than just rings - it sells all types of jewelry).
Where will your new logo be used?
Everywhere - from web to print and on store signage.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We'd like it to reflect a high-end jewelry retailer - it should let people know that the jewerly is top quality and elegant.
What is your tagline or slogan?
We do not have one yet.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Elegance. Quality.
Thank you in advance! We are excited to see what you come up with! If you have any questions, please let us know!