StacyB
05-11-2010, 07:46 AM
(Admin code added by Palmer - 059736365A821144V)
What text should be included in the main part of the logo?
Nick's Flippin Kids and perhaps in small letters: gymnastics
Also somewhere on the logo is John 3:16
What type of product or service do you offer?Gymnastics for boys and girls of all ages
How long have you been in business? They've been in business for a couple of years
What do you hope to accomplish with your new identity? Become a unified brand and clean up their image
What are your long term goals? Attract new clients and broaden their gym
When is the deadline for final entries before choosing a designer? May 20th
Audience Profile:
Please describe your existing audience - kids of all ages
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like? This is a a Christian based gym so they ask that the logo have either a small cross or iron cross gymnast on rings. Ultimately, and bottomline, the image needs to be clean, crisp, with a touch of whimsy. Uniqu
Do you have any colors in mind for your logo? (if so, why?)
Black and white with accent colors in red and gold
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? Must have a small cross incorporated in a whimsical way or an iron cross
Communication Strategy:
What attributes would you like your logo to reflect about your business? That it is a Christian gym, but an organized Christian gym with a clean and elegant brand about them.
What is your tagline or slogan?
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used? All marketing materials, website, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos? www.morgansgymnastics.com
List competitive URLs if possible
What sets you apart from your competitors? What sets them apart is their caring and fun image.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: fun
What text should be included in the main part of the logo?
Nick's Flippin Kids and perhaps in small letters: gymnastics
Also somewhere on the logo is John 3:16
What type of product or service do you offer?Gymnastics for boys and girls of all ages
How long have you been in business? They've been in business for a couple of years
What do you hope to accomplish with your new identity? Become a unified brand and clean up their image
What are your long term goals? Attract new clients and broaden their gym
When is the deadline for final entries before choosing a designer? May 20th
Audience Profile:
Please describe your existing audience - kids of all ages
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like? This is a a Christian based gym so they ask that the logo have either a small cross or iron cross gymnast on rings. Ultimately, and bottomline, the image needs to be clean, crisp, with a touch of whimsy. Uniqu
Do you have any colors in mind for your logo? (if so, why?)
Black and white with accent colors in red and gold
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? Must have a small cross incorporated in a whimsical way or an iron cross
Communication Strategy:
What attributes would you like your logo to reflect about your business? That it is a Christian gym, but an organized Christian gym with a clean and elegant brand about them.
What is your tagline or slogan?
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used? All marketing materials, website, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos? www.morgansgymnastics.com
List competitive URLs if possible
What sets you apart from your competitors? What sets them apart is their caring and fun image.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: fun