[Project Complete] - Logo for Cabinet Maker - $150

[NorthernLights]

(Admin code added by Palmer - 3PN85179PX516910R)

Design Outpost Creative Brief Worksheet

Project Summary:
What text should be included in the main part of the logo?
MCM Cabinets

What type of product or service do you offer?
Domestic & Commercial cabinet making, new kitchens, bathroom cabinets, office fitouts, theatres

What do you hope to accomplish with your new identity?
Nice new modern, designer look

How long have you been in business?
Many years

When is the deadline for final entries before choosing a designer?
July 6th

Audience Profile:
Please describe your existing audience
People looking to update their homes with new kitchens, theatre rooms and/or bathrooms

Who would you like to add to your audience?
New clients that will be impressed by our modern, designer look

Perception/Tone/Guidelines:
What type of logo would you like?
Modern, designer look - to fit in nicely with some of the architectural/furniture magazines that we advertise in & to fit our new website (still being designed)
** The logo must be horizontal in orientation, to fit easily into the website header section **

Do you have any colors in mind for your logo? (if so, why?)
Subtle, greys, silvers, blacks...open to suggestions

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The letters - MCM need to look strong, but 'designer style' at the same time

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Modern, designer style

What is your tagline or slogan?
"A better quality"

What is the overall message you are trying to convey to your target audience?
That we can design & build the latest designer looks for your kitchen/bathroom/theatre room

Where will your new logo be used?
Website, business cards, stationery, magazine advertisements

Targeted Message:
"A better quality"

[nhr]

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[nhr]

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[elogonics]

:)

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/mcm.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/mcm2.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/mcm3.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/mcm4.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/mcm5-1.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/mcm6.png

[NorthernLights]

Thanks for your designs so far...

If it helps my clients competitors can be found here;
http://kandb.realviewtechnologies.com/

@ xpressions - Version 1.0 - I like the right hand side of that, but not the left hand letter styling

I have attached 3 logo/font screenshots that I quite like - simple, modern, stylish

Thanks

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/mcm7.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/mcm8.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/mcm9.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/mcm10.png

[nhr]

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[nhr]

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[glyphica]

a few ideas from me :)

[glyphica]

v2

[glyphica]

v3

[NorthernLights]

@ xpressions - Version 6.0
I would like to see some other versions of this one using the following guidelines;
- Placing the word 'cabinets' underneath
- Making the right hand side of the first 'M' and the left hand side of the 2nd 'M' just *slightly* more visible
- Adding the slogan "a better quality"

Not sure about this idea, but...
- *Possibly* making the background of the middle 'C' something that resembles a modern looking cabinet

Thanks

[xpressions]

Thank you for the feedback. Here are the requested revisions:

http://i5.photobucket.com/albums/y185/nemagazine/mcm6rev1-1.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/mcm6rev2-1.png

[NorthernLights]

@ xpressions - Version 6.1

3rd row
Both of them - can you show me bigger versions of them by themselves

Thanks

[xpressions]

As requested:

http://i5.photobucket.com/albums/y185/nemagazine/mcm6rev1b.png

[NorthernLights]

Thanks for that.
1. Can you add about 30% to the width of each of them, so that they take on a slightly more horizontal look?
2. Can you increase the font size of the slogan 'a better quality' slightly, as when the logo is reduced in size to fit the website header that will not be decipherable.

Thanks

[xpressions]

More like this?:

http://i5.photobucket.com/albums/y185/nemagazine/mcm6rev1c.png

[NorthernLights]

They look really good to me.

I need to wait until final confirmation from my client and unfortunately I am going overseas tonight until the 4th July (I was hoping to hear back from him this afternoon) - so I will be in touch then with a decision on which he likes.

Thanks

[nutscreative]

v1:)

[Artemii]

Hello! :)

[Artemii]

Version 2

[NorthernLights]

@xpressions

Sorry for the delay.

Please alter your version 6.1.c
- lefthand side one
- make font for slogan 'a better quality' - slightly darker, so it stands out when reduced in size

I would like to conclude in the next day or so.

cheers,

[xpressions]

Welcome back. No problem. I will have the revision ready by this afternoon (will be back from holiday shortly).

[xpressions]

Here is the requested revision: darker tagline. I have also included a version with a slightly larger tagline:

http://i5.photobucket.com/albums/y185/nemagazine/mcm6rev1d.png

[NorthernLights]

ok thanks xpressions I will accept the following version;

Version 6.1.d
Left hand side color version
Tagline - larger text

[xpressions]

Thank you for choosing my design. I will prepare your files now and provide you downloading instructions shortly.

[xpressions]

A link to download the logo files has been sent to you via private message. Once downloaded, click the .zip to extract the files to your computer.

Please confirm receipt and don't hesitate to contact me should you require anything further.

Regards,

[BlueCherryGraphics]

PROJECT UPDATE: moved to archives