mralston
06-17-2010, 02:28 PM
(Admin code added by Palmer - 9VL56647JP485853P)
Project Summary:
What text should be included in the main part of the logo?
<o:p> </o:p>
The Dry Cleaning Guy and perhaps our tag line “Just call the dry cleaning guy”
What type of product or service do you offer?
<o:p> </o:p>
<st1:city w:st="on"><st1:place w:st="on">Mobile</st1:place></st1:city> (pick up and delivery) dry cleaning
How long have you been in business?
<o:p> </o:p>
New Business
What do you hope to accomplish with your new identity?
<o:p> </o:p>
Brand recognition and familiarity
What are your long term goals?
<o:p> </o:p>
To be a successful small local business
When is the deadline for final entries before choosing a designer?
<o:p> </o:p>
Two weeks
Audience Profile:
Please describe your existing audience
<o:p> </o:p>
Middle and upper middle class homeowners
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
<o:p> </o:p>
Simple, keeping in mind that I need to have large decals made for a delivery van. I also think something that is animated; cartoon type guy might serve well. Perhaps in a running pose with a hanger of cloths in hand
Do you have any colors in mind for your logo? (if so, why?)
<o:p> </o:p>
The base color of the delivery van will be a light (canary) yellow so a color that will contrast well with yellow and also projects a clean, fresh image. Perhaps light green or blue would work well.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
<o:p> </o:p>
Yes, since the name of the business is The dry cleaning guy, I think a guy would be appropriate image in the logo.
Communication Strategy:<o:p></o:p>
What attributes would you like your logo to reflect about your business?<o:p></o:p>
Fast, easy and convenient. Also I want to project and image that says clean and fresh
What is your tagline or slogan?
<o:p> </o:p>
Just call the dry cleaning guy
What is the overall message you are trying to convey to your target audience?
<o:p> </o:p>
Make your life easy, save a trip to the cleaners, just call the dry cleaning guy, he makes dry cleaning fast, easy and convenient.
Where will your new logo be used?
On the delivery van will be the most visible place it will be used, but on so on all print advertising, website, biz cards and letter head, etc.
Competitive Positioning:
<st1:city w:st="on"><st1:place w:st="on">Superior</st1:place></st1:city>, next day service. (most cleaners who pick up and deliver have two day to a week turn around times for returning cleaned cloths. The Dry Cleaning guy picks up your dirty cloths today and returns the clean and ready to wear tomorrow.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
<o:p> </o:p>
Convenience
Project Summary:
What text should be included in the main part of the logo?
<o:p> </o:p>
The Dry Cleaning Guy and perhaps our tag line “Just call the dry cleaning guy”
What type of product or service do you offer?
<o:p> </o:p>
<st1:city w:st="on"><st1:place w:st="on">Mobile</st1:place></st1:city> (pick up and delivery) dry cleaning
How long have you been in business?
<o:p> </o:p>
New Business
What do you hope to accomplish with your new identity?
<o:p> </o:p>
Brand recognition and familiarity
What are your long term goals?
<o:p> </o:p>
To be a successful small local business
When is the deadline for final entries before choosing a designer?
<o:p> </o:p>
Two weeks
Audience Profile:
Please describe your existing audience
<o:p> </o:p>
Middle and upper middle class homeowners
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
<o:p> </o:p>
Simple, keeping in mind that I need to have large decals made for a delivery van. I also think something that is animated; cartoon type guy might serve well. Perhaps in a running pose with a hanger of cloths in hand
Do you have any colors in mind for your logo? (if so, why?)
<o:p> </o:p>
The base color of the delivery van will be a light (canary) yellow so a color that will contrast well with yellow and also projects a clean, fresh image. Perhaps light green or blue would work well.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
<o:p> </o:p>
Yes, since the name of the business is The dry cleaning guy, I think a guy would be appropriate image in the logo.
Communication Strategy:<o:p></o:p>
What attributes would you like your logo to reflect about your business?<o:p></o:p>
Fast, easy and convenient. Also I want to project and image that says clean and fresh
What is your tagline or slogan?
<o:p> </o:p>
Just call the dry cleaning guy
What is the overall message you are trying to convey to your target audience?
<o:p> </o:p>
Make your life easy, save a trip to the cleaners, just call the dry cleaning guy, he makes dry cleaning fast, easy and convenient.
Where will your new logo be used?
On the delivery van will be the most visible place it will be used, but on so on all print advertising, website, biz cards and letter head, etc.
Competitive Positioning:
<st1:city w:st="on"><st1:place w:st="on">Superior</st1:place></st1:city>, next day service. (most cleaners who pick up and deliver have two day to a week turn around times for returning cleaned cloths. The Dry Cleaning guy picks up your dirty cloths today and returns the clean and ready to wear tomorrow.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
<o:p> </o:p>
Convenience