Oceanmojo
06-24-2010, 03:35 PM
(Admin code added by Palmer - 8YR77774KX233110X)
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo? ocean mojo
What type of product or service do you offer? tshirts for ocean lovers
How long have you been in business? starting out
What do you hope to accomplish with your new identity? sell shirts like mad!
What are your long term goals? sell shirts like mad..
When is the deadline for final entries before choosing a designer? 4 weeks
Audience Profile:
Please describe your existing audience: dont have one yet
Who would you like to add to your audience? diver,surfers, fisherman,etc
Perception/Tone/Guidelines:
What type of logo would you like? Bright! i want a blonde surfer dude sitting in a 4 door jeep. wild hair is a must..surf board on top..fishing pole somewhere..diver emblem maybe as a sticker decal on car bumper..anything ocean lovers love
Do you have any colors in mind for your logo? (if so, why?) yellow blue red .....etc
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?...
Communication Strategy:
What attributes would you like your logo to reflect about your business? edgy cool fun
What is your tagline or slogan?....
What is the overall message you are trying to convey to your target audience? ....
Where will your new logo be used? website and tshirts
Competitive Positioning:
Who are your competitors and what do you think about their logos? amphibious outfitters..old school but not bad but not marketed very well
List competitive URLs if possible: www.aoshirts.com (http://www.aoshirts.com)
What sets you apart from your competitors? i am young and ready to roll
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: fun and edgy
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo? ocean mojo
What type of product or service do you offer? tshirts for ocean lovers
How long have you been in business? starting out
What do you hope to accomplish with your new identity? sell shirts like mad!
What are your long term goals? sell shirts like mad..
When is the deadline for final entries before choosing a designer? 4 weeks
Audience Profile:
Please describe your existing audience: dont have one yet
Who would you like to add to your audience? diver,surfers, fisherman,etc
Perception/Tone/Guidelines:
What type of logo would you like? Bright! i want a blonde surfer dude sitting in a 4 door jeep. wild hair is a must..surf board on top..fishing pole somewhere..diver emblem maybe as a sticker decal on car bumper..anything ocean lovers love
Do you have any colors in mind for your logo? (if so, why?) yellow blue red .....etc
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?...
Communication Strategy:
What attributes would you like your logo to reflect about your business? edgy cool fun
What is your tagline or slogan?....
What is the overall message you are trying to convey to your target audience? ....
Where will your new logo be used? website and tshirts
Competitive Positioning:
Who are your competitors and what do you think about their logos? amphibious outfitters..old school but not bad but not marketed very well
List competitive URLs if possible: www.aoshirts.com (http://www.aoshirts.com)
What sets you apart from your competitors? i am young and ready to roll
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: fun and edgy