wake
08-28-2010, 09:59 AM
(Admin code added by Palmer - 8S785067513684707)
Project Summary
What text should be included in the main part of the logo?
Unique Exposure Photography
What type of product or service do you offer?
For now the focus is on real estate photography. Realtors will hire us to take professional photos of homes and the photos will be posted in the MLS listing.
What do you hope to accomplish with your new identity?
A clean, simple logo that can be utilized on various media (web, business cards, stationary) that can be adapted to various photography disciplines. Most importantly, the logo will help define the business and get us started in creating our identity.
What are your long term goals?
The main long term goal is to build relationships with realtors so they continually request our service to take photos of the homes they are selling. The business will be focused on real estate photography, however in the long term the business could expand to other photography disciplines. Although it isn't 100% necessary, a long term goal for the logo itself would be to design it in such a way where today it symbolizes real estate photography, but very small changes can be made down the road to symbolize other areas of photography while maintaining the base overall feel for the logo/company.
When is the deadline for final entries before choosing a designer?
Sunday, September 12th, 2010
Audience Profile:
Who would you like to add to your audience?
Initially we will target For Sale By Owner Sellers and Realtors. Due to the economy and housing market, I see the business catering to realtors that sell a lot of homes and are too busy to take their own photographs, instead of the realtor that has 3-4 listings. The business might also specifically target realtors that consistently have higher-priced homes for sale.
Perception/Tone/Guidelines:
What type of logo would you like?
Clean, Simple, Modern. The business as well as the employees are young, so it should look fresh and new.
Do you have any colors in mind for your logo? (if so, why?)
Not particularly. Possibly yellow as it is said to evoke a buying emotion and people are urged to use yellow flowers, etc when preparing their house for sale. Using yellow could be a way to link the photography business to real estate, however I am not sure of the ramifications of using yellow on various types of media. I am very open to another color, but would like to keep additional colors to a minimum. One, maybe two colors. They can be bold and fun.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
With this business the first idea that pops in mind is a camera and a house. Any portion of a camera and any portion of a house would be acceptable, as long as it's clear what the object is. As stated in the long term goal above, this is where the logo could adapt to various disciplines by continuing the camera theme and changing the discipline portion (the house in this case).
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professional, clean, prompt, great customer service.
What is the overall message you are trying to convey to your target audience?
Professional photos are an important part of the real estate business and with great photos, potential home buyers are more inclined to come visit the home. Maximum amount of traffic being drawn to the home due to great photos increases the probability of selling the home quickly.
Where will your new logo be used?
Web, business cards, stationary, watermark over photos.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Here are two competitor logos. The logos lack the professionalism I am looking for.
http://matrixtours.com/images/newlogo1.gif
http://realestatedisplayed.com/storage/redisplyd35H.jpg
What sets you apart from your competitors?
Customer service. Small company, few employees, so it's a very direct relationship with clients.
Instead of offering virtual tours to impress clients, our company offers professional photos that show a clear picture of what the home has to offer to potential buyers. We take our time to get professional photographs, instead of shooting as fast as possible to get in and out.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Customer-oriented professional real estate photography.
Thanks and good luck to the designers that decide to participate!
Project Summary
What text should be included in the main part of the logo?
Unique Exposure Photography
What type of product or service do you offer?
For now the focus is on real estate photography. Realtors will hire us to take professional photos of homes and the photos will be posted in the MLS listing.
What do you hope to accomplish with your new identity?
A clean, simple logo that can be utilized on various media (web, business cards, stationary) that can be adapted to various photography disciplines. Most importantly, the logo will help define the business and get us started in creating our identity.
What are your long term goals?
The main long term goal is to build relationships with realtors so they continually request our service to take photos of the homes they are selling. The business will be focused on real estate photography, however in the long term the business could expand to other photography disciplines. Although it isn't 100% necessary, a long term goal for the logo itself would be to design it in such a way where today it symbolizes real estate photography, but very small changes can be made down the road to symbolize other areas of photography while maintaining the base overall feel for the logo/company.
When is the deadline for final entries before choosing a designer?
Sunday, September 12th, 2010
Audience Profile:
Who would you like to add to your audience?
Initially we will target For Sale By Owner Sellers and Realtors. Due to the economy and housing market, I see the business catering to realtors that sell a lot of homes and are too busy to take their own photographs, instead of the realtor that has 3-4 listings. The business might also specifically target realtors that consistently have higher-priced homes for sale.
Perception/Tone/Guidelines:
What type of logo would you like?
Clean, Simple, Modern. The business as well as the employees are young, so it should look fresh and new.
Do you have any colors in mind for your logo? (if so, why?)
Not particularly. Possibly yellow as it is said to evoke a buying emotion and people are urged to use yellow flowers, etc when preparing their house for sale. Using yellow could be a way to link the photography business to real estate, however I am not sure of the ramifications of using yellow on various types of media. I am very open to another color, but would like to keep additional colors to a minimum. One, maybe two colors. They can be bold and fun.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
With this business the first idea that pops in mind is a camera and a house. Any portion of a camera and any portion of a house would be acceptable, as long as it's clear what the object is. As stated in the long term goal above, this is where the logo could adapt to various disciplines by continuing the camera theme and changing the discipline portion (the house in this case).
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professional, clean, prompt, great customer service.
What is the overall message you are trying to convey to your target audience?
Professional photos are an important part of the real estate business and with great photos, potential home buyers are more inclined to come visit the home. Maximum amount of traffic being drawn to the home due to great photos increases the probability of selling the home quickly.
Where will your new logo be used?
Web, business cards, stationary, watermark over photos.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Here are two competitor logos. The logos lack the professionalism I am looking for.
http://matrixtours.com/images/newlogo1.gif
http://realestatedisplayed.com/storage/redisplyd35H.jpg
What sets you apart from your competitors?
Customer service. Small company, few employees, so it's a very direct relationship with clients.
Instead of offering virtual tours to impress clients, our company offers professional photos that show a clear picture of what the home has to offer to potential buyers. We take our time to get professional photographs, instead of shooting as fast as possible to get in and out.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Customer-oriented professional real estate photography.
Thanks and good luck to the designers that decide to participate!