[Project Complete] - XY Reboot logo $125

[cshepcook]

(Admin code added by Palmer - 7JX40013SC2429336)

We are a new vitamin/nutraceutics company launching a bottle of male hormone balancing pills called "XY Reboot". Thank you for looking, I will try to provide quick feedback.

Project Summary:
What text should be included in the main part of the logo?
XY Reboot
What type of product or service do you offer?
Male hormone balancing pills--Nutraceutics specifically for men that work to break down excess amounts of estrogen hormone, and help boost testosterone levels. This reduces the many health risks (ED, heart disease, stroke, stubborn fat, etc) associated with high amounts of estrogen in the male body that have been building through habitual use of certain everyday household products.
How long have you been in business?
3 months
What do you hope to accomplish with your new identity?
A professional prescription medication look that has a masculine feel.
What are your long term goals?
Having my product become a recognized solution for male hormone balance.
When is the deadline for final entries before choosing a designer?
November 5th, 2010

Audience Profile:
Please describe your existing audience
Active and health conscious men 35+
Who would you like to add to your audience?
N/A
Perception/Tone/Guidelines:
What type of logo would you like?
The logo will be used on a website to sell the product and on the pill bottles shipped to the customers.
Do you have any colors in mind for your logo? (if so, why?)
Blue (darker/deeper rather than lighter); perhaps try versions with a darker green accent as well. Blue tends to work well for vitamin/medication logos.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
A strong, manly feel, while maintaining a prescription medication look.
What is your tagline or slogan?
none yet
What is the overall message you are trying to convey to your target audience?
XY Reboot will help keep men "manly", and help prevent a long list of disorders/diseases.
Where will your new logo be used?
On a website and pill bottles
Competitive Positioning:
Who are your competitors and what do you think about their logos?
The following links are not competitors, just examples of some [trademarked] prescription medication logos:
Avodart (http://www.pharmashoponline.com/images/avodart30s_w.jpg)
Muse (http://www.urology.uci.edu/prostate/images/muse%20logo.gif)
Levitra (http://medicineworld.org/images/blogs/5-2010/levitra-17281.jpg)
Chantix (http://www.wired.com/images/article/full/2008/03/chantix_500px.jpg)
Flomax (http://www.buyflomax.net/wp-content/uploads/flomax.gif)
Uroxatral (http://images.ddccdn.com/pro/images/35bf844e-d81e-4ee4-9e0a-baf59e4cf42a/uroxatral-10.jpg)
Trilipix (http://www.trilipixpro.com/Common/images/logo_trilipix.gif)
Prilosec (http://s3.amazonaws.com/readers/2010/06/15/prilosec_1.jpg)
I can find more if it would help.

List competitive URLs if possible
N/A
What sets you apart from your competitors?
We are trying to reduce estrogen as well as build testosterone (the few others seem to do one or the other)
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Trying to keep men strong, energetic, and healthy.

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/xyreboot.png

[elogonics]

:)

[cshepcook]

Don't be afraid to use other colors in addition if you feel it would add to the design.

To clarify, we are looking for something that looks professionally medical/clinical 1st, and masculine 2nd.

For a better list of some good examples of medical logos visit this page (https://worldrx1.com/More_Medications.html) and this page (https://worldrx1.com/Home_Page.html), and mouse-over the different drugs on this page (http://www.jnj.com/connect/healthcare-products/prescription/?flash=true). The XY Reboot pills will be in capsule form, if that makes a difference in your design choices.

@xpressions Good use and choice of colors. Because the XY is an important part of the name (as opposed to XX), I feel the X/Y overlap as it is, while certainly a nice creative touch, may take away from the XY distinction (I do like the swirl look though). I'd also like to see a little more distinction between the "XY" and "Reboot" (maybe different heights, gradation, etc).

@elogonics The light blue is a bit light and I'd like to see a stronger looking font. I think the X and Y of XY (male chromosome, as opposed to XX--female chromosome) should be clearly together if used apart from the name to help identify this as a specifically male product.

Thank you for your submissions so far, I look forward to additional versions.

[elogonics]

v2

[elogonics]

V3

[cshepcook]

@elogonics: Of your submissions, I like V.2 the best. Specifically because of the double-helix look that still clearly reads as "XY". I would like to see a version with double-helix emphasized a just little more, and "REBOOT" in all caps (similar to your v.3, but still a different font, see some of the medical examples in the links provided).

[elogonics]

v2.1 :)

[cshepcook]

@elogonics: I like your V2.1 (the 1st one) even more. Can I see a version with "REBOOT" a bit larger (that would cut the white space on top and bottom in half) and just a regular "T"?

An italicized version (of "REBOOT") would also be interesting to see.

Thanks

[elogonics]

v2.2 :)

[elogonics]

v2.3 :)

[cshepcook]

Thank you xpressions and elogonics for your submissions.

I have decided to work with elogonics with some minor tweaks to Version 2.2b.

[elogonics]

Thank you for choosing my design. :)

[cshepcook]

elogonics - Could we have a version 2.2b where we would have an optional white back-drop that would allow us to set the logo against a blue background if needed?

[elogonics]

here you go..

[cshepcook]

That looks fine. Will I be getting a .png with a transparent background (hopefully)? How does it work to finalize the deal from here? That is the design I would like to go with.

[elogonics]

I'll prepare your logo files and send them over. Please provide me with your email address for package delivery. Thank you. :)

[cshepcook]

My email address is xyreboot@gmail.com. Could you include one with a transparent background? Thanks elogonics.

[elogonics]

files sent. thanks. :)

[BlueCherryGraphics]

PROJECT UPDATE: moved to archives