Gary Goodman
11-29-2010, 05:12 PM
(Admin code added by Palmer - 8G416795RS063322C)
Project Summary:
What text should be included in the main part of the logo?
Goodman Dental Care
A. Gary Goodman, DDS
Jeremy Goodman, DDS
2530 Riva Rd. Suite 201
Annapolis, MD 21401
410-263-1919
email: aggoodman@comcast.net
What type of product or service do you offer?
complete dental care
How long have you been in business?
30 years
What do you hope to accomplish with your new identity?
moving to a new location, son joining practice
What are your long term goals?
grow the practice
When is the deadline for final entries before choosing a designer?
December 15
Audience Profile:
Please describe your existing audience
long term patients
Who would you like to add to your audience?
new patients seeking quality dental care
Perception/Tone/Guidelines:
What type of logo would you like?
professional, upscale, hi tech and warm and friendly at same time
Do you have any colors in mind for your logo? (if so, why?)
blue, green, brown- office colors and decor reflects nature
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
do not want teeth, toothbrush or other dental items
Communication Strategy:
What attributes would you like your logo to reflect about your business?
high quality, hi tech, personalized care
What is your tagline or slogan? -
What is the overall message you are trying to convey to your target audience?
see above
Where will your new logo be used?
business cards, stationary, etched in glass entry door
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
high quality, personalized dental care delivered in a relaxed
and friendly environment
Project Summary:
What text should be included in the main part of the logo?
Goodman Dental Care
A. Gary Goodman, DDS
Jeremy Goodman, DDS
2530 Riva Rd. Suite 201
Annapolis, MD 21401
410-263-1919
email: aggoodman@comcast.net
What type of product or service do you offer?
complete dental care
How long have you been in business?
30 years
What do you hope to accomplish with your new identity?
moving to a new location, son joining practice
What are your long term goals?
grow the practice
When is the deadline for final entries before choosing a designer?
December 15
Audience Profile:
Please describe your existing audience
long term patients
Who would you like to add to your audience?
new patients seeking quality dental care
Perception/Tone/Guidelines:
What type of logo would you like?
professional, upscale, hi tech and warm and friendly at same time
Do you have any colors in mind for your logo? (if so, why?)
blue, green, brown- office colors and decor reflects nature
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
do not want teeth, toothbrush or other dental items
Communication Strategy:
What attributes would you like your logo to reflect about your business?
high quality, hi tech, personalized care
What is your tagline or slogan? -
What is the overall message you are trying to convey to your target audience?
see above
Where will your new logo be used?
business cards, stationary, etched in glass entry door
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
high quality, personalized dental care delivered in a relaxed
and friendly environment