lart@att.net
12-14-2010, 06:32 PM
(Admin code added by Palmer - 4362542102 2CO)
We have been in business for 8 years now and are growing fast!
We are ready for a logo that will easily identify us in all printed and online marketing materials
Project Summary:
What text should be included in the main part of the logo?
Alliance Scale and Instrument
What type of product or service do you offer?
Scales sales and service
How long have you been in business?
8 years
What do you hope to accomplish with your new identity?
A unique identity that is easily recognized as “US” and an image that will convey reliability and value
What are your long term goals?
To grow nationally.
When is the deadline for final entries before choosing a designer?
December 20
Please describe your existing audience
Medical and Industrial scale users, dialysis centers, retirements homes, plasma centers, bariatric centers, but also the vast Industrial Manufacturing Industry too.
Who would you like to add to your audience?
Will be the same group.
What type of logo would you like?
Nothing with a scale in it.
Do you have any colors in mind for your logo? (if so, why?)
Cardinal Red and Black… To match the “Cardinal Detecto” colors. Cardinal detecto is the industry leader in scales and we are an authorized seller for them.
http://www.detecto.com/
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No, but no scales
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Accurate, Reliable, Affordable.
What is your tagline or slogan?
”Weighing and Measurement Equipment Specialist”
What is the overall message you are trying to convey to your target audience?
No messages just want it recognized as our company. Strength and reliability
Where will your new logo be used?
On all printed materials ie, cards, brochures, invoices, test reports… etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Aldinger Company –JP Bowlin – Nicols Scale – Dallas, TX
List competitive URLs if possible.
URL]http://www.aldingercompany.com/[/URL] http://www.jpbowlin.com http://www.nicolscales.com/
What sets you apart from your competitors?
Unique testing and calibration solutions that are more accurate than our competition and that better fit their business.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: ACCURATE
We have been in business for 8 years now and are growing fast!
We are ready for a logo that will easily identify us in all printed and online marketing materials
Project Summary:
What text should be included in the main part of the logo?
Alliance Scale and Instrument
What type of product or service do you offer?
Scales sales and service
How long have you been in business?
8 years
What do you hope to accomplish with your new identity?
A unique identity that is easily recognized as “US” and an image that will convey reliability and value
What are your long term goals?
To grow nationally.
When is the deadline for final entries before choosing a designer?
December 20
Please describe your existing audience
Medical and Industrial scale users, dialysis centers, retirements homes, plasma centers, bariatric centers, but also the vast Industrial Manufacturing Industry too.
Who would you like to add to your audience?
Will be the same group.
What type of logo would you like?
Nothing with a scale in it.
Do you have any colors in mind for your logo? (if so, why?)
Cardinal Red and Black… To match the “Cardinal Detecto” colors. Cardinal detecto is the industry leader in scales and we are an authorized seller for them.
http://www.detecto.com/
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No, but no scales
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Accurate, Reliable, Affordable.
What is your tagline or slogan?
”Weighing and Measurement Equipment Specialist”
What is the overall message you are trying to convey to your target audience?
No messages just want it recognized as our company. Strength and reliability
Where will your new logo be used?
On all printed materials ie, cards, brochures, invoices, test reports… etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Aldinger Company –JP Bowlin – Nicols Scale – Dallas, TX
List competitive URLs if possible.
URL]http://www.aldingercompany.com/[/URL] http://www.jpbowlin.com http://www.nicolscales.com/
What sets you apart from your competitors?
Unique testing and calibration solutions that are more accurate than our competition and that better fit their business.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: ACCURATE