trendics
12-20-2010, 09:15 PM
(Admin code added by Palmer - 37M144789X662544F)
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Either "Ragelands" or "The Ragelands". We are imagining the logo is primarily the text.
What type of product or service do you offer?
Ragelands is an online game focused on intense multiplayer team battles (5v5 format). Ragelands allow playing various character classes from melee focused warriors that do damage with swords, axes, etc to magic focused mages that do damage with spells.
How long have you been in business?
Just launching this game.
What do you hope to accomplish with your new identity?
Use the logo to build a website, build splash screens for the game, use the logo in marketing videos, etc.
What are your long term goals?
World domination.
When is the deadline for final entries before choosing a designer?
12/31
Audience Profile:
Please describe your existing audience
Gamers - Mostly teen thru adults, mostly males.
Who would you like to add to your audience?
Just launching -- everyone.
Perception/Tone/Guidelines:
What type of logo would you like?
One logo concept is to emboss "The Ragelands" on a worn piece of metal (ideally, the metal would be worn, pitted, and perhaps even chunks removed to make it look like it has survived a lot of battles). As the game has a medieval/mythical setting, an interesting font should be selected. We are open to other concepts though.
Do you have any colors in mind for your logo? (if so, why?)
Aggressive, strong, masculine colors.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I'll post some follow-up images.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Kick *** multiplayer game.
What is your tagline or slogan?
Not yet determined.
What is the overall message you are trying to convey to your target audience?
Play Ragelands for intense multiplayer team battles.
Where will your new logo be used?
The logo will be used on a new ragelands.com website, on splash screens within the game, and as an icon to launch the game. So, we need both a full size logo and an image appropriate for a 64x64 pixel icon.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Private message me for a list of competitors.
List competitive URLs if possible
What sets you apart from your competitors?
More strategic gameplay, more intense battles, more killing enemy players.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your game:
Intense multiplayer team battles.
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Either "Ragelands" or "The Ragelands". We are imagining the logo is primarily the text.
What type of product or service do you offer?
Ragelands is an online game focused on intense multiplayer team battles (5v5 format). Ragelands allow playing various character classes from melee focused warriors that do damage with swords, axes, etc to magic focused mages that do damage with spells.
How long have you been in business?
Just launching this game.
What do you hope to accomplish with your new identity?
Use the logo to build a website, build splash screens for the game, use the logo in marketing videos, etc.
What are your long term goals?
World domination.
When is the deadline for final entries before choosing a designer?
12/31
Audience Profile:
Please describe your existing audience
Gamers - Mostly teen thru adults, mostly males.
Who would you like to add to your audience?
Just launching -- everyone.
Perception/Tone/Guidelines:
What type of logo would you like?
One logo concept is to emboss "The Ragelands" on a worn piece of metal (ideally, the metal would be worn, pitted, and perhaps even chunks removed to make it look like it has survived a lot of battles). As the game has a medieval/mythical setting, an interesting font should be selected. We are open to other concepts though.
Do you have any colors in mind for your logo? (if so, why?)
Aggressive, strong, masculine colors.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I'll post some follow-up images.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Kick *** multiplayer game.
What is your tagline or slogan?
Not yet determined.
What is the overall message you are trying to convey to your target audience?
Play Ragelands for intense multiplayer team battles.
Where will your new logo be used?
The logo will be used on a new ragelands.com website, on splash screens within the game, and as an icon to launch the game. So, we need both a full size logo and an image appropriate for a 64x64 pixel icon.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Private message me for a list of competitors.
List competitive URLs if possible
What sets you apart from your competitors?
More strategic gameplay, more intense battles, more killing enemy players.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your game:
Intense multiplayer team battles.