[Project Complete] - Moore Farms Logo - $150

[nichole120]

(Admin code added by Palmer - 4TF21154RY920983S)

Project Summary:
What text should be included in the main part of the logo?
Moore Farms

What type of product or service do you offer?
dozer work, excavation

How long have you been in business?
55 years

What do you hope to accomplish with your new identity?
Just a change

What are your long term goals?
Stay in business

When is the deadline for final entries before choosing a designer?
2/1/2011

Audience Profile:
Please describe your existing audience
People that spend a lot of time outdoors, or would like to.

Who would you like to add to your audience?
More of the same

Perception/Tone/Guidelines:
What type of logo would you like?
One that incorporates the name and the dozer. Something rugged and masculine.

Do you have any colors in mind for your logo? (if so, why?)
brown (for dirt), black, yellow (CAT yellow)

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
See pictures of one of our dozers...
http://i137.photobucket.com/albums/q216/nmoore82/blog5/20110113/doz20110107-0001.jpg


http://i137.photobucket.com/albums/q216/nmoore82/blog5/20110113/doz20110107-0002.jpg
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Trustworthy, 3rd generation

What is your tagline or slogan?
Worth the wait. (not officially, kind of a joke since we have a long waiting list)

What is the overall message you are trying to convey to your target audience?
Professional and trustworthy

Where will your new logo be used?
Business cards, invoices, equipment decals



Competitive Positioning:
Who are your competitors and what do you think about their logos?
Currently, we do not consider any others to be competition.

List competitive URLs if possible

What sets you apart from your competitors?
The size of my equipment.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Long term company with great customer satisfaction

[nhr]

Hello :)

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/MooreFarms10_nhr.png

Thank you.

[nutscreative]

v1:)

[freetime]

v1

[nichole120]

Thanks for your replies! We really like nutscreative's submission and it really reflects what we wanted coming into the project. We have a list of minor things we'd like to change on it...

Can we add the ripper shank (tooth) to the back of the bull dozer, similar to nhr's design?

We'd like to change the light brown windows and detail at the top to a dark gray or black. We do still like the tracks to be brown as they are.

The font is a little hard to read and we're afraid it might be hard to distinguish on small business cards or invoices. We do like the grungy/ruggedness however... but, maybe just make it more readable.

We'd also like to change the back of the blade to be the same yellow color as the dozer.

Great submissions! Thank you!

[nichole120]

One more thing, one idea we had was making the "M" into a mound of dirt and have the bulldozer pushing that or pushing dirt up... just something we thought of.

[nutscreative]

Hi, please see revised attached. Thanks.:)

[nutscreative]

v3:)

[nhr]

:)

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/MooreFarms2_nhr.png

[nichole120]

Thank you again for your replies! We love them all. We're thinking we really like nutscreative's Version 003 the best.

We want to award you the bid with 2 revisions...

Can we change the windows and top that are black/dark gray on the dozer back to the dark brown that matches the undercarriage and dirt?

Can we also change the M to make it a little smaller and more... like dirt or rugged like rocks?

Thank you again and we appreciate your time!

[nutscreative]

Hi, Thank you for choosing my design, please see revised attached. Thanks.:)

[nichole120]

Love the ruggedness, but, it's lost it's definition as a letter "M"

Can we mix the two M's and come to one that is in the middle - one that is rugged and one that is just a little smaller than the original submission? I'm sorry for the changes! I hope you understand!

[nutscreative]

Hi, let me know if this one looks better. Thanks.:)

[nichole120]

Love it! What do we do to proceed?

[nutscreative]

If there is no further revision require, i will prepare you a logo package and send you through private message.:)

[nutscreative]

Logo package sent to client thru private message.

Client, kindly post a message here when you received the files. Thanks.:)

[nichole120]

Thank you. It has been received. I appreciate your work and fast responses!

[tini1]

PROJECT COMPLETE.
thread moved to Logo Project Archives.....