Stefan
01-20-2011, 08:02 AM
(Admin code added by Palmer - 64K9299179859782T)
Project Summary:
What text should be included in the main part of the logo?
5star medical group
What type of product or service do you offer? It should be an umbrella brand for „leading medical resorts“
How long have you been in business? This is a start up. Myself I have a 15 years experience in business development of medical services
What do you hope to accomplish with your new identity? It should collect the best doctors and clinics for aesthetic medical services (tooth implantology, aethetic plastic surgery, eye laser surgery and so on) under one umbrella brand, the "5Star Medical Group"
What are your long term goals? Getting the number one umbrella brand in Europe
When is the deadline for final entries before choosing a designer? it depends. If I like a draft, than the deal could be closed very fast
Audience Profile:
Please describe your existing audience doctors, clinics and patients
Perception/Tone/Guidelines:
What type of logo would you like? It should be very stylish and not very „human or warm“. It should represent 5 star service and fit to a „club of excellence“
Do you have any colors in mind for your logo? (if so, why?) May be grey, black, white, silver, anthrazit - something like the staralliance colours, or the architecture style of the 1930s.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? no
Communication Strategy:
What attributes would you like your logo to reflect about your business?
It should represent highest quality and something very exclusive
What is your tagline or slogan? „Best medical services for a better life“
What is the overall message you are trying to convey to your target audience? Best of the best
Where will your new logo be used? finally as a bases on the complete corporate identity
Competitive Positioning:
Who are your competitors and what do you think about their logos? There are no competitors
List competitive URLs if possible not existing
What sets you apart from your competitors? 15 years experience and the leadership of some of the largest chains in Germnay
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Best of the best
Project Summary:
What text should be included in the main part of the logo?
5star medical group
What type of product or service do you offer? It should be an umbrella brand for „leading medical resorts“
How long have you been in business? This is a start up. Myself I have a 15 years experience in business development of medical services
What do you hope to accomplish with your new identity? It should collect the best doctors and clinics for aesthetic medical services (tooth implantology, aethetic plastic surgery, eye laser surgery and so on) under one umbrella brand, the "5Star Medical Group"
What are your long term goals? Getting the number one umbrella brand in Europe
When is the deadline for final entries before choosing a designer? it depends. If I like a draft, than the deal could be closed very fast
Audience Profile:
Please describe your existing audience doctors, clinics and patients
Perception/Tone/Guidelines:
What type of logo would you like? It should be very stylish and not very „human or warm“. It should represent 5 star service and fit to a „club of excellence“
Do you have any colors in mind for your logo? (if so, why?) May be grey, black, white, silver, anthrazit - something like the staralliance colours, or the architecture style of the 1930s.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? no
Communication Strategy:
What attributes would you like your logo to reflect about your business?
It should represent highest quality and something very exclusive
What is your tagline or slogan? „Best medical services for a better life“
What is the overall message you are trying to convey to your target audience? Best of the best
Where will your new logo be used? finally as a bases on the complete corporate identity
Competitive Positioning:
Who are your competitors and what do you think about their logos? There are no competitors
List competitive URLs if possible not existing
What sets you apart from your competitors? 15 years experience and the leadership of some of the largest chains in Germnay
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Best of the best