shareint
01-20-2011, 06:00 PM
(Admin code added by Palmer - 3HC927365A790620E)
Hi I am the volunteer internet marketing coordinator for Share International, Inc. We are a mission organization serving the dessert tribes of northwestern Kenya, Southern Sudan, and the Dalit people of India. We have a really old logo that we desperately to be revamped. The words at the top are 'Sharing the gospel and our very lives" taken from I Thessalonians 2:8. You can read more about the organization at www.shareint.net and we would liek to have the web address below our new logo.
No lions, giraffes; the area in africa is the desert not the Serengeti. :) No crosses please, we are looking for something more progressive and modern. Thank you so much!
Due Feb 3rd.
http://www.shareint.net/oldsharelogo.png
Logo Design Assessment
To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Share International, Inc. with "Share" being more prominent.
What type of product or service do you offer?
We are an evangelical mission organization sending indigenous, native pastors and missionaries to share the Gospel of Jesus with people who have never heard of Christ. We also have feeding, education, adult literacy, livestock, child sponsorship, and discipleship programs as well as job training and small business loans.
How long have you been in business?
since 1992.
What do you hope to accomplish with your new identity?
To communicate who we are to a younger generation of supporters and move from mail outs and phone calling to online communication and giving through Facebook, Twitter and our new website and blog. We want to step away from presenting information as charts and number and start more effectively communicating the story of lives being changed.
What are your long term goals?
To send 60 already trained native missionaries out on the field through financial support and build a training and conference center in Kenya that will supply jobs, sustainable income for the ministry and many more opportunities.
When is the deadline for final entries before choosing a designer?
2 weeks
Audience Profile:
Please describe your existing audience
Mostly 45-50+ upper middle class white Christians and the same age educated, African's living in the large city of Nairobi.
Who would you like to add to your audience?
Christians 20-40 who will get involved with fund raising efforts, praying, and communicating with us via social media.
Perception/Tone/Guidelines:
What type of logo would you like?
Modern and progressive
Do you have any colors in mind for your logo? (if so, why?)
Earth tones but something that will work in just black.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Modern, humanitarian, real, established, credible.
What is your tagline or slogan?
Sharing the Gospel and our very lives....
What is the overall message you are trying to convey to your target audience?
We believe that the best people to ministry to unreached people groups are their own people. We are a ministry with high standards of accountability and we utilize every cent to its furthest by using volunteers and using native people to share Christ in their own communities as well as native teachers, vets, nutritionist, ect.
Where will your new logo be used?
On our website www.shareint.net, our FB page and our annual PDF newsletter (in print for older people and online for younger), on mission trip t-shirts, and on email newletters.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I don't think we have any competitors :) but we Africa Inland Missions logo: www.AimInt.org
List competitive URLs if possible
What sets you apart from your competitors?
We send and support only native missionaries and pastors.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Sharing the Gospel and our very lives....
http://www.shareint.net/oldsharelogo.png
Hi I am the volunteer internet marketing coordinator for Share International, Inc. We are a mission organization serving the dessert tribes of northwestern Kenya, Southern Sudan, and the Dalit people of India. We have a really old logo that we desperately to be revamped. The words at the top are 'Sharing the gospel and our very lives" taken from I Thessalonians 2:8. You can read more about the organization at www.shareint.net and we would liek to have the web address below our new logo.
No lions, giraffes; the area in africa is the desert not the Serengeti. :) No crosses please, we are looking for something more progressive and modern. Thank you so much!
Due Feb 3rd.
http://www.shareint.net/oldsharelogo.png
Logo Design Assessment
To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Share International, Inc. with "Share" being more prominent.
What type of product or service do you offer?
We are an evangelical mission organization sending indigenous, native pastors and missionaries to share the Gospel of Jesus with people who have never heard of Christ. We also have feeding, education, adult literacy, livestock, child sponsorship, and discipleship programs as well as job training and small business loans.
How long have you been in business?
since 1992.
What do you hope to accomplish with your new identity?
To communicate who we are to a younger generation of supporters and move from mail outs and phone calling to online communication and giving through Facebook, Twitter and our new website and blog. We want to step away from presenting information as charts and number and start more effectively communicating the story of lives being changed.
What are your long term goals?
To send 60 already trained native missionaries out on the field through financial support and build a training and conference center in Kenya that will supply jobs, sustainable income for the ministry and many more opportunities.
When is the deadline for final entries before choosing a designer?
2 weeks
Audience Profile:
Please describe your existing audience
Mostly 45-50+ upper middle class white Christians and the same age educated, African's living in the large city of Nairobi.
Who would you like to add to your audience?
Christians 20-40 who will get involved with fund raising efforts, praying, and communicating with us via social media.
Perception/Tone/Guidelines:
What type of logo would you like?
Modern and progressive
Do you have any colors in mind for your logo? (if so, why?)
Earth tones but something that will work in just black.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Modern, humanitarian, real, established, credible.
What is your tagline or slogan?
Sharing the Gospel and our very lives....
What is the overall message you are trying to convey to your target audience?
We believe that the best people to ministry to unreached people groups are their own people. We are a ministry with high standards of accountability and we utilize every cent to its furthest by using volunteers and using native people to share Christ in their own communities as well as native teachers, vets, nutritionist, ect.
Where will your new logo be used?
On our website www.shareint.net, our FB page and our annual PDF newsletter (in print for older people and online for younger), on mission trip t-shirts, and on email newletters.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I don't think we have any competitors :) but we Africa Inland Missions logo: www.AimInt.org
List competitive URLs if possible
What sets you apart from your competitors?
We send and support only native missionaries and pastors.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Sharing the Gospel and our very lives....
http://www.shareint.net/oldsharelogo.png