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View Full Version : [Project Complete] Logo for Financial/Debt/Credit Company - $150


ford
02-03-2011, 05:28 PM
(Admin code added by Palmer - 2C822465RL860360X)

[admin note: there are 2 larger images in the .zip file attached to this thread]

What words do you want near your logo?

Debt2Wealthy

Where Dreams Come True

also put Debtor's Prison underneath the Ball & Chain
website, e mail & phonenumber

What type of product or service do you offer?
DEBT SETTLEMENT , DEBT MANAGEMENT, FINANCIAL COACHING, & CREDIT REPAIR

How long have you been in business?
3 YEARS

What do you hope to accomplish with your new identity?
The LOGO should indicate that this journey from Debt 2 becoming Wealthy
was possible because they followed the path of >>

what we will teach them & how we will coach them & motivate them at Debt2 Wealthy

What are your long term goals?
OFFER A variety of FINAnCIAL servicesthat help people eliminate debt & achieve wealth:
credit repair, Loan modification, bankruptcy, after debt is paif off to make an autoamtic deduction
into their own non taxable Ameritrade IRA Roth account admisnsterd by Morningstar The mostrespected investment group in the country

When is the deadline for final entries before choosing a designer?
feb 7

Audience Profile:
Peoples struggling making minimum payments on their credit card debt

Who would you like to add to your audience?
not sure

Perception/Tone/Guidelines:
What type of logo would you like?
We wouldlike a logo symbolizing someone breaking free of debt & becoming wealthy>>
these two stickmen Attatched) tell the story perfectly.>>



Do you have any colors in mind for your logo? (if so, why?)
orange , green Black, blue & grey
1) The first orange stickman has just broken free of a ball & chain (please label the ball "DEBT" in reverse type .>>
(orange is a good color for the stickman because it is the same color uniform that Prisoner's use. ) >>
It would be perfect if there was enough room to print " Debtor's Prison" on the back of the orange stickman.>>
If not - you coulld print the name Debtor's Prison beneath the ball & chain or within the arch>>
so that message is clear
he first orange stickman has just broken free of a ball & chain (please label the ball "DEBT" in reverse type .>>
(orange is a good color for the stickman because it is the same color uniform that Prisoner's use. ) >>
It would be perfect if there was enough room to print " Debtor's Prison" on the back of the orange stickman.>>
If not - you coulld print the name Debtor's Prison beneath the ball & chain or within the arch>>
so that message is clear >>
> >
2) I am not sure about the color of the second stick man who is resting on the dollar bill >>
We could use the color green( to indicate a transformation to wealthy >>
maybe we keep the same color orange for the stickman to show it's the same guy >>
& color the big dollar sign Green (>>
Or maybe we show him white but with the dolalr bill green>>
(please show it various ways )>>

Arch shoul be half orange and half green to indicate the trasformation of the journey



Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
yes see below

Communication Strategy:
The arch should hold the two symbols inside it >>
to symbolize the road or journey that took place of>>
of breaking free of debt & becoming wealthy

What is your tagline or slogan?
"Where Dreams come true "

What is the overall message you are trying to convey to your target audience?
the message should indicate that this journey was possible because they followed the path of >>
what we will teach them & how we will coach them & motivate them at Debt2 Wealthy >>
as a slogan please use

Where will your new logo be used?
Immediately

Competitive Positioning:
Who are your competitors and what do you think about their logos?
www.johncummuta.com (http://www.johncummuta.com) (good website- can't see logo))
http://finishrich.com/pages/home.php (cluttered website- can't see logo)
www.freedomdebtrelief.com (http://www.freedomdebtrelief.com) (distinct logo but does not tell a story)
https://www.careonecredit.com/ (Huge company but cornball logo)
http://www.americorp.us/flash_content/index.html distinct logo that symbolies America))
www.debtwise.com (http://www.debtwise.com) (nice site blah logo
http://www.allstate.com/careers.aspx grat logo tells story but too small- hard to see )

Targeted Message:
innovative and resourceful

List competitive URLs if possible
see above

What sets you apart from your competitors?
Most people just do debt-
we hput them on automatic pilot to become wealthy
they dont have to learn anything or develop skills - just
jsut let the automatic deduction clean up all their debt in the fastes possible way & then go right into buiding their investment fund

im3d
02-08-2011, 09:19 AM
my entry

Palmer
02-09-2011, 02:10 PM
Here is the feedback from the client...
palmer. I saw the design But dont know how to reply.
The design could work if it had debt spelled right on the ball and it shouldbe a black ballwith white letters spelling debt
the other ball sould be a money bag with a 3 large green $$$


The design I origially had in mind was the orange man breaking free of a:
ball & chain labeled "Debt "
and running towardthe sacxtuary of the other" stickman with a dollar bill
to signify the story of the journey from debt 2 wealth.


the logo as it stands now tells only the story of struggling with debt,-- no wealth

LutFi
02-10-2011, 01:39 AM
Version # 1

LutFi
02-10-2011, 01:57 AM
Version # 2. Simplified style.

LutFi
02-10-2011, 02:43 AM
Version # 3

xpressions
02-10-2011, 06:16 AM
http://i5.photobucket.com/albums/y185/nemagazine/debt2wealthy.png

im3d
02-11-2011, 03:08 AM
ver. 2.0

Palmer
02-17-2011, 01:41 PM
John sent me his feedback. I'm not sure who his feedback is directed to. I think it's to im3d...

I like the second to the last one with the staircase & want to see the following revisions:
1) Debtor's Prison is too small to read on shirt.
Put Debtors prison on bottom 2 rings of staircase .
use black for bottom rings of staircase & have " Debtor's Prison " appear in white ink as a reverse
use different coors for bottom
2) Have top 2 rings of staircase be in green ink to symbolize the upwardstransition
3) convert orange man be dark green
4) have name on shirt read "WEALTHY"
5) have number "2" be Green instead of Orange
6) make "Where Dreams come True " upper & lower case with First word Capitalized & make it 20% wider

im3d
02-17-2011, 10:23 PM
revision

ford
02-18-2011, 09:27 PM
Revison
1) get rid of "wealthy on chest" still too small to read . Instead put a larger "WEALTHY" " (all caps) as a reverse in green staircase
2) Go back to Orange man & orange " 2" . It looked better
3) Green man blends in too much with green staircase . Add white pinstripe border seperating green & black staircase.
4) Continue white pinstripe border all around staircase
John ford

im3d
02-19-2011, 01:52 AM
revision

ford
02-20-2011, 07:11 AM
Full color one looks pretty good except it is too busy with all those words. Symbols should tell the story not words

1) GET RID OF WORD "DEBT "INSIDE BALL
2) Get rid of word's : Debtor's Prison IN BOTTOM STEP AND REPLACE WITH "DEBT" IN BIGGER TYPE THAN THAN IT WAS WHEN IT WAS INSIDE THE BALL
3) replace the word wealthy with "$$$ " in reverse WHITE . OUTLINE THE REVERSE WHITE IN IN A BLACK BORDER SO IT WILL POP
4) MAKE THE WHITE PINSTIPE BORDER AROUND THE GREEN STEPS WIDER SO YOU CAN SEE A LITTLE MORE WHITE SEPARATING IT FROM THE ORANGE.

SMALLER BLACK LOGO:
LOSES ALL THE DETAILS
MAKE THE SAME CHANGES AS ABOVE
OUTINE THE STICKMAN IN BLACK. HE IS TOO BLURRY..
ALSO MAKE THE WORD "DEBT" BIGGER"
AMD OUTLINE THE BALL & CHAIN MORE SO IT IS NOT BLURRY * MAKE IT CLEAR THAT THE CHAIN ON THE BALL HAS BEED BROKEN WHICH IS THE CENTRAL THEME TO THE STORY
RATHER THAN HAVE THE TOP STEP WHITE- MAKE IT GREY BUT OUTINE IT IN BLACK SO IT IS NOT BLURRY. FORGET THE $$$ SINCE IT SO TINY & WON'T SHOW UP

im3d
02-20-2011, 06:23 PM
revision

ford
02-21-2011, 10:59 AM
Just about there , but it is too busy. Take out The three $$$$
signs and it will probably worksince we really dot need it with the latge $ sign above it
John Ford

im3d
02-21-2011, 03:02 PM
revision

ford
02-21-2011, 05:25 PM
Almost but Still too cluttered,

re: colored logo
1) Remove word "Debt:. The idea comes across without it.
2 ) Outline gold dollar bill in black border so it Pops more
3) Outline chain and shackle in black border so it Pops more
4) Outline number 2 in black border so it Pops more

re black & white Logo:
1) remove word " debt"
2) Outline chain and shackle in black border so it Pops more
3 )Outline number 2 in black border so it Pops more

im3d
02-21-2011, 06:33 PM
revision

ford
02-21-2011, 07:00 PM
Looks much cleaner
except :
1) the shackles & chains still needs a thicker black border so it pops.
2) the orange hand gets lost in the gold. It also needs a black border to pop

im3d
02-21-2011, 11:01 PM
revision

Palmer
03-06-2011, 01:26 PM
Im3d he chose your design and is ready for the files...
Palmer,
the last design is approved. Please send me the artwork.

John Ford

im3d
03-07-2011, 01:16 AM
Thanks for choosing my design.
Logo package sent through private message.
Client, kindly post a message here when you received the files.

Thanks.