JJLuna
01-09-2012, 06:23 PM
(Admin code added by Palmer - : 4LD82271KS908861V)
Company Details
1a) Name of Company
JJLuna.com is the official site of Author JJ Luna. JJ Luna has written many books including his most popular printed book, “How To Be Invisible”.
1b)Company Tag Line or slogan:
None, yet. “I am known as a man to trust,” says Luna, “but I certainly do not wish to say that about myself.”
1c) Do you have a company logo?
We have a new logo, not yet used. It is available at:
http://howtobeinvisible.com/design/JJLuna_Logo_Final_1.png
1d) Do you have a corporate visual identity (a customized (non stock) logo and color scheme carried out throughout your office, stationery, business cards, etc.)?
None exist currently, though we hope to carry the branding of the site throughout our remaining media.
1e) What is the nature of your business?: Briefly describe your products or services:
JJLuna.com provides the following, in the order of importance:
1. Luna encourages the purchase of New Mexico limited liability companies, and directs prospective buyers to Rosie Enríquez, an Organizer in Los Angeles, CA.
2. Luna himself sells ghost addresses in Alaska and in Spain’s Canary Islands.
3. Ebooks are offered for sale, ranging in price from $9 to $29. Subjects include low-profile banking, how to hide things, self defense, home security, living off the grid, surviving financial meltdowns, alternates to college, and how to make money without having a job.
4. Obtaining clients for private consultations ($3,000 and up)
5. Obtain new e-mail addresses by offering free e-books in return. Later, signing them up as members of an inner circle ($99/year)
1f) Who is your target market? Who are you hoping to reach with your site?
HowToBeInvisible is read primarily by men, but also by many women. The most common ages are between 30 and 50. These people are privacy conscious individuals with a keen interest in being discrete in their daily lives. These people are not tax dodgers or conspiracy theorists, rather people that believe government should be there to help people rather than to inspect them. Some are Libertarians, some are home-schoolers, some are wealthy persons out to hide evidence of what they own, and a small number are survivalists. A small percentage are in Europe, especially the UK.
Website Details
1b) Do you have an existing website? If so, what is the URL?
Yes, we own the domains “JJLuna.com”, “HowToBeInvisible.com”, “Invisible-Privacy.com” and “CanaryIslandsPress.com” to name a few. The blog for JJ Luna is http://blog.invisible-privacy.com
2b) IMPORTANT: Please list at least 3 URLs (web addresses) of high quality sites that you like the look of (these do not have to be sites who’s business is similar to yours. It aids us in determining what your design style is.) Please consider layout, colors, navigation, graphics, and typography.
This is the best, with a clean look and a primary navigation, upper toolbar, and call to actions that we like:
http://www.bodyguardz.com/company/about-us
Others
http://www.sovereignman.com/
http://www.bly.com/newsite/Pages/testimonials.php
http://abcnewsradioonline.com/
http://apl-aps.com/id67.html
http://wordpressforpi.com/clients/
3b) What colors or color schemes would you like?
To be defined. Am partial to how Simon Black uses black and white, and how bodyguardz uses gray, with small splashes of bright colors.
4b) List the Navigation links for your Site:
Primary Navigation Tree:
HOME
RESOURCES
o PRIVACY
o GHOST ADDRESSES
o SECURITY
o CONSULTING
o NM LLCs
MEMBERSHIP
STORE
SUPPORT
Footer Navigation:
Contact Us | Privacy Policy | Terms of Service
5b) What type of look are you trying to achieve? (e.g. clean, high-tech, conservative, warm, flashy, etc.)
Clean, trustworthy, no trace of a hard sell. We never allow advertising. Over 11 years, Luna has ended up with a small but faithful following. Anything he writes, they buy. Anything he recommends, they buy it. For that reason he uses extreme care in making recommendations.
Adds the webmaster: Clean and ultimately readable. Think “Apple.com”. High quality photos directly related to privacy, security, and self-employment (to avoid being listed on the US “New Hires” database).
6b) Please provide the addresses of competitors' sites, if possible:
At present, only one serious competitor: Their aim is to steal business from Luna and they’ve tried unorthodox methods to do it, including white on white letters on the LLC page that said “ JJ LUNA” and HOW TO BE INVSIBLE” so as to show up on Google searches. They were caught and the website was taken down, so now they have a new one. However, they make claims that are suspicious and so far, do not seem to be catching up to Luna.
7b) Do you have any images for use in the design of your site? If not, do you have images, can you offer suggestions of what you type of imagery you feel would be most suitable for your website:
We have many stock photos that we can upload as part of a design resource package soon.
Deadlines and Deliverables
1c) What is the deadline for your template design?
January 30th with final template delivery by Feb 15th.
2c) Will you require HTML coding? (Yes/No)
Yes – A Drupal 6.x compatible theme template highly preferred. If not, the design should allow for simple theming which we can do after. Would like the PSD file for the design when complete.
3c) If so, will you require it to be ONLY CSS layout? (Yes/No --- {fees})
CSS is Required
4c) How many pages coded will you require delivered? ({fees})
Home page, one inner page, a blog layout page, and possibly an email template
Are there any other comments/specific ideas we should keep in mind while designing your project?
(1) We’ll need a login box near the top or top right corner of the layout. This box should contain “Email: [ ] and Password: [ ]” fields. See Mint.com for an example we like of this. We may also be able to get away with a “login” button that slides out a login window.
(2) If you’d like to use some stock photos we’d be happy to buy them for the final design if reasonable.
(3) Scaling widths are fine, the site needs to fit in the iPad’s ~960 final width screen size.
(4) We will need a “primary” navigation row, then a “secondary” – either right or left handed navigation column on inner pages
(5) A styled footer area with links would be useful for things like the “Contact Us | Privacy Policy | Terms of Use | Copyright” links
I appreciate you considering this project and look forward to the creative results I’ve seen in the past.
Company Details
1a) Name of Company
JJLuna.com is the official site of Author JJ Luna. JJ Luna has written many books including his most popular printed book, “How To Be Invisible”.
1b)Company Tag Line or slogan:
None, yet. “I am known as a man to trust,” says Luna, “but I certainly do not wish to say that about myself.”
1c) Do you have a company logo?
We have a new logo, not yet used. It is available at:
http://howtobeinvisible.com/design/JJLuna_Logo_Final_1.png
1d) Do you have a corporate visual identity (a customized (non stock) logo and color scheme carried out throughout your office, stationery, business cards, etc.)?
None exist currently, though we hope to carry the branding of the site throughout our remaining media.
1e) What is the nature of your business?: Briefly describe your products or services:
JJLuna.com provides the following, in the order of importance:
1. Luna encourages the purchase of New Mexico limited liability companies, and directs prospective buyers to Rosie Enríquez, an Organizer in Los Angeles, CA.
2. Luna himself sells ghost addresses in Alaska and in Spain’s Canary Islands.
3. Ebooks are offered for sale, ranging in price from $9 to $29. Subjects include low-profile banking, how to hide things, self defense, home security, living off the grid, surviving financial meltdowns, alternates to college, and how to make money without having a job.
4. Obtaining clients for private consultations ($3,000 and up)
5. Obtain new e-mail addresses by offering free e-books in return. Later, signing them up as members of an inner circle ($99/year)
1f) Who is your target market? Who are you hoping to reach with your site?
HowToBeInvisible is read primarily by men, but also by many women. The most common ages are between 30 and 50. These people are privacy conscious individuals with a keen interest in being discrete in their daily lives. These people are not tax dodgers or conspiracy theorists, rather people that believe government should be there to help people rather than to inspect them. Some are Libertarians, some are home-schoolers, some are wealthy persons out to hide evidence of what they own, and a small number are survivalists. A small percentage are in Europe, especially the UK.
Website Details
1b) Do you have an existing website? If so, what is the URL?
Yes, we own the domains “JJLuna.com”, “HowToBeInvisible.com”, “Invisible-Privacy.com” and “CanaryIslandsPress.com” to name a few. The blog for JJ Luna is http://blog.invisible-privacy.com
2b) IMPORTANT: Please list at least 3 URLs (web addresses) of high quality sites that you like the look of (these do not have to be sites who’s business is similar to yours. It aids us in determining what your design style is.) Please consider layout, colors, navigation, graphics, and typography.
This is the best, with a clean look and a primary navigation, upper toolbar, and call to actions that we like:
http://www.bodyguardz.com/company/about-us
Others
http://www.sovereignman.com/
http://www.bly.com/newsite/Pages/testimonials.php
http://abcnewsradioonline.com/
http://apl-aps.com/id67.html
http://wordpressforpi.com/clients/
3b) What colors or color schemes would you like?
To be defined. Am partial to how Simon Black uses black and white, and how bodyguardz uses gray, with small splashes of bright colors.
4b) List the Navigation links for your Site:
Primary Navigation Tree:
HOME
RESOURCES
o PRIVACY
o GHOST ADDRESSES
o SECURITY
o CONSULTING
o NM LLCs
MEMBERSHIP
STORE
SUPPORT
Footer Navigation:
Contact Us | Privacy Policy | Terms of Service
5b) What type of look are you trying to achieve? (e.g. clean, high-tech, conservative, warm, flashy, etc.)
Clean, trustworthy, no trace of a hard sell. We never allow advertising. Over 11 years, Luna has ended up with a small but faithful following. Anything he writes, they buy. Anything he recommends, they buy it. For that reason he uses extreme care in making recommendations.
Adds the webmaster: Clean and ultimately readable. Think “Apple.com”. High quality photos directly related to privacy, security, and self-employment (to avoid being listed on the US “New Hires” database).
6b) Please provide the addresses of competitors' sites, if possible:
At present, only one serious competitor: Their aim is to steal business from Luna and they’ve tried unorthodox methods to do it, including white on white letters on the LLC page that said “ JJ LUNA” and HOW TO BE INVSIBLE” so as to show up on Google searches. They were caught and the website was taken down, so now they have a new one. However, they make claims that are suspicious and so far, do not seem to be catching up to Luna.
7b) Do you have any images for use in the design of your site? If not, do you have images, can you offer suggestions of what you type of imagery you feel would be most suitable for your website:
We have many stock photos that we can upload as part of a design resource package soon.
Deadlines and Deliverables
1c) What is the deadline for your template design?
January 30th with final template delivery by Feb 15th.
2c) Will you require HTML coding? (Yes/No)
Yes – A Drupal 6.x compatible theme template highly preferred. If not, the design should allow for simple theming which we can do after. Would like the PSD file for the design when complete.
3c) If so, will you require it to be ONLY CSS layout? (Yes/No --- {fees})
CSS is Required
4c) How many pages coded will you require delivered? ({fees})
Home page, one inner page, a blog layout page, and possibly an email template
Are there any other comments/specific ideas we should keep in mind while designing your project?
(1) We’ll need a login box near the top or top right corner of the layout. This box should contain “Email: [ ] and Password: [ ]” fields. See Mint.com for an example we like of this. We may also be able to get away with a “login” button that slides out a login window.
(2) If you’d like to use some stock photos we’d be happy to buy them for the final design if reasonable.
(3) Scaling widths are fine, the site needs to fit in the iPad’s ~960 final width screen size.
(4) We will need a “primary” navigation row, then a “secondary” – either right or left handed navigation column on inner pages
(5) A styled footer area with links would be useful for things like the “Contact Us | Privacy Policy | Terms of Use | Copyright” links
I appreciate you considering this project and look forward to the creative results I’ve seen in the past.