shimmeringleaf
04-13-2012, 05:58 PM
(Admin code added by Palmer - 7U4399037S1214223)
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Friendly Paws Pet Supplies.com
What type of product or service do you offer?
This e-commerce retail business offers pet enthusiasts a diverse range of supplies for their animal companions. These items are geared mainly toward dogs and cats but also include products for rabbits, small mammals, and reptiles.
How long have you been in business?
My company has been in the pet supplies market for six years. FriendlyPawsPetSupplies.com, however, is a new venture.
What do you hope to accomplish with your new identity?
I would like the logo to be a symbol of a comprehensive source for unique pet products. It should include imagery, a color scheme, and a font with which pet people favorably identify.
What are your long term goals?
We aim to become a primary source of a wide variety of pet supplies.
When is the deadline for final entries before choosing a designer?
Wednesday, May 2, 2012
Audience Profile:
Please describe your existing audience
The market includes people with dog, cat, rabbit, small mammal, and/or reptile companions.
Who would you like to add to your audience?
We want to grow our customer base into a larger and more diverse group with the same basic characteristics as the existing audience.
Perception/Tone/Guidelines:
What type of logo would you like?
The logo should fit with the style and color scheme of the attached template image.
Do you have any colors in mind for your logo? (if so, why?)
I will be using the template shown in the attached image. The new logo should work with that color scheme.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I do not have any particular examples in mind. The logo likely should include in some way images of the pet species for which the products are targeted.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
It should suggest a comprehensive product selection from a trustworthy company.
What is your tagline or slogan?
The tagline/slogan is yet to be determined but will not be displayed in the logo. It will appear on the web site in another location.
What is the overall message you are trying to convey to your target audience?
This web site carries a wide range of pet products including hard-to-find, in-demand brands.
Where will your new logo be used?
It will primarily appear in the banner header on the web site in the upper left tile (305 px W x 103 px H) to replace the Gaming GearHaven logo shown in the attached image. Also it should be readily adaptable to other applications such as e-mail headers, business cards, stationery, web banner ads. Perhaps developing the logo as a vector image to be included in the final deliverable package is the most efficient way to make it versatile…if doing so is consistent with Design Outpost policies.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
See the list below for a sample list of competing businesses. For the most part, the logos complement their web design adequately. However, our web template does not really resemble any of them, so modeling our logo after one of theirs does not seem appropriate because the comparison is akin to apples and oranges.
List competitive URLs if possible
http://www.petco.com/
http://www.petsmart.com/
http://www.drsfostersmith.com/
http://www.fetchdog.com/
http://www.pet-super-store.com/
http://www.ohmydogsupplies.com/
What sets you apart from your competitors?
FriendlyPawsPetSupplies.com carries a wide range of products including hard-to-find, in-demand brands.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Comprehensive product selection from a trustworthy company
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Friendly Paws Pet Supplies.com
What type of product or service do you offer?
This e-commerce retail business offers pet enthusiasts a diverse range of supplies for their animal companions. These items are geared mainly toward dogs and cats but also include products for rabbits, small mammals, and reptiles.
How long have you been in business?
My company has been in the pet supplies market for six years. FriendlyPawsPetSupplies.com, however, is a new venture.
What do you hope to accomplish with your new identity?
I would like the logo to be a symbol of a comprehensive source for unique pet products. It should include imagery, a color scheme, and a font with which pet people favorably identify.
What are your long term goals?
We aim to become a primary source of a wide variety of pet supplies.
When is the deadline for final entries before choosing a designer?
Wednesday, May 2, 2012
Audience Profile:
Please describe your existing audience
The market includes people with dog, cat, rabbit, small mammal, and/or reptile companions.
Who would you like to add to your audience?
We want to grow our customer base into a larger and more diverse group with the same basic characteristics as the existing audience.
Perception/Tone/Guidelines:
What type of logo would you like?
The logo should fit with the style and color scheme of the attached template image.
Do you have any colors in mind for your logo? (if so, why?)
I will be using the template shown in the attached image. The new logo should work with that color scheme.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I do not have any particular examples in mind. The logo likely should include in some way images of the pet species for which the products are targeted.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
It should suggest a comprehensive product selection from a trustworthy company.
What is your tagline or slogan?
The tagline/slogan is yet to be determined but will not be displayed in the logo. It will appear on the web site in another location.
What is the overall message you are trying to convey to your target audience?
This web site carries a wide range of pet products including hard-to-find, in-demand brands.
Where will your new logo be used?
It will primarily appear in the banner header on the web site in the upper left tile (305 px W x 103 px H) to replace the Gaming GearHaven logo shown in the attached image. Also it should be readily adaptable to other applications such as e-mail headers, business cards, stationery, web banner ads. Perhaps developing the logo as a vector image to be included in the final deliverable package is the most efficient way to make it versatile…if doing so is consistent with Design Outpost policies.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
See the list below for a sample list of competing businesses. For the most part, the logos complement their web design adequately. However, our web template does not really resemble any of them, so modeling our logo after one of theirs does not seem appropriate because the comparison is akin to apples and oranges.
List competitive URLs if possible
http://www.petco.com/
http://www.petsmart.com/
http://www.drsfostersmith.com/
http://www.fetchdog.com/
http://www.pet-super-store.com/
http://www.ohmydogsupplies.com/
What sets you apart from your competitors?
FriendlyPawsPetSupplies.com carries a wide range of products including hard-to-find, in-demand brands.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Comprehensive product selection from a trustworthy company