sgoulart@metromotorgroup
04-30-2012, 05:33 AM
(Admin code added by Palmer - : 1M485543KD1702639)
Project Summary:
What text should be included in the main part of the logo?
Primary we would like a Logo or Icon as the letter “M” with some kind surround to be used in Newspaper adds, favicon's for internet browsers, and other smaller locations of advertisement. We do want to include the letters ETRO for METRO along side of the ICON or LOGO. This would allow us to use it at the top of our websites and larger advertising areas.
Any other creative ideas are more than welcome, we are looking for out of the BOX ideas!
What type of product or service do you offer?
Automotive Sales, we sell cars for different manufactures like Ford, Mazda, KIA, VW, Chrysler, Jeep, Dodge, FIAT, Nissan
How long have you been in business?
17 Years
What do you hope to accomplish with your new identity?
An iconic logo that is timeless.
What are your long term goals?
To grow as a dealer group. We currently have 11 franchises and want to acquire more.
When is the deadline for final entries before choosing a designer? We would like to have a few preliminary logos to look at by Wednesday May 2<sup>nd</sup> and some finals for May Friday 4th
Audience Profile:
Please describe your existing audience
Anyone looking to purchase a Car.
Who would you like to add to your audience? Anyone of age coming into the market to purchase a car.
Perception/Tone/Guidelines:
What type of logo would you like?
Simple like logo like Target, Fedex, Apple, Nike, Toyota, Honda, Mazda
Do you have any colors in mind for your logo? (if so, why?)
Blue, light gray, black. Visit our current store for color scheme we have chosen.
MetroHondaRI.com
MetroVWma.com
MetroMazdama.com
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Simple to deal with, Kind and warm and something having to do with Cars.
What is your tagline or slogan?
We’ll Save you Thousands! We Guarantee it!
What is the overall message you are trying to convey to your target audience?
We sell cars for less
Where will your new logo be used?
Newspaper ads, TV, Websites, Facebook, Magazines, Flash Banners
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Herb chambers, Quirk , Paul Clark VW, Flood auto group. I don’t like any of them. List competitive URLs if possible
herbchambers.com
quirkcars.com
scottvw.com
floodauto.com
What sets you apart from your competitors?
We offer better Service!
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Integrity
Project Summary:
What text should be included in the main part of the logo?
Primary we would like a Logo or Icon as the letter “M” with some kind surround to be used in Newspaper adds, favicon's for internet browsers, and other smaller locations of advertisement. We do want to include the letters ETRO for METRO along side of the ICON or LOGO. This would allow us to use it at the top of our websites and larger advertising areas.
Any other creative ideas are more than welcome, we are looking for out of the BOX ideas!
What type of product or service do you offer?
Automotive Sales, we sell cars for different manufactures like Ford, Mazda, KIA, VW, Chrysler, Jeep, Dodge, FIAT, Nissan
How long have you been in business?
17 Years
What do you hope to accomplish with your new identity?
An iconic logo that is timeless.
What are your long term goals?
To grow as a dealer group. We currently have 11 franchises and want to acquire more.
When is the deadline for final entries before choosing a designer? We would like to have a few preliminary logos to look at by Wednesday May 2<sup>nd</sup> and some finals for May Friday 4th
Audience Profile:
Please describe your existing audience
Anyone looking to purchase a Car.
Who would you like to add to your audience? Anyone of age coming into the market to purchase a car.
Perception/Tone/Guidelines:
What type of logo would you like?
Simple like logo like Target, Fedex, Apple, Nike, Toyota, Honda, Mazda
Do you have any colors in mind for your logo? (if so, why?)
Blue, light gray, black. Visit our current store for color scheme we have chosen.
MetroHondaRI.com
MetroVWma.com
MetroMazdama.com
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Simple to deal with, Kind and warm and something having to do with Cars.
What is your tagline or slogan?
We’ll Save you Thousands! We Guarantee it!
What is the overall message you are trying to convey to your target audience?
We sell cars for less
Where will your new logo be used?
Newspaper ads, TV, Websites, Facebook, Magazines, Flash Banners
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Herb chambers, Quirk , Paul Clark VW, Flood auto group. I don’t like any of them. List competitive URLs if possible
herbchambers.com
quirkcars.com
scottvw.com
floodauto.com
What sets you apart from your competitors?
We offer better Service!
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Integrity