sginnis
07-13-2012, 11:05 AM
(Admin code added by Palmer - 4EN33302A8866330Y)
Project Summary:
What text should be included in the main part of the logo?
In the main logo, I would like to see the name "Rapid Mower Parts" used in the logo.
What type of product or service do you offer?
I offer an e-commerce site where landscapers and lawn care professoinals can purchase repair parts for their equipment
How long have you been in business?
> 1 year
What do you hope to accomplish with your new identity?
I want a credible image for our website. Considering this is an e-commerce business, the web front image is everything when it comes to attracting the trust of new customers.
What are your long term goals?
Be able to grow a base of reoccuring customers
Find a marketing avenue to attract on time purchases of high margin items.
When is the deadline for final entries before choosing a designer?
7/20/2012
Audience Profile:
Please describe your existing audience
Existing audience does not exist.
Who would you like to add to your audience?
My target audience is a 25 - 60 year old, male, who owns a lawn care or landscape company. My customers are typically in a hurry, as they tend to be poor planners, thus they buy parts after their equipment has broken.
Perception/Tone/Guidelines:
What type of logo would you like?
Clean and concise.
Do you have any colors in mind for your logo? (if so, why?)
A color palette using greens and soft yellows make sense for the industry.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
I need my business to feel like it is larger than it actually is.
What is your tagline or slogan?
What is the overall message you are trying to convey to your target audience?
We are trusthworthy, easy to use, and will provide you with parts quickly.
Where will your new logo be used?
All over the e-commerce site.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
https://www.johndeerelandscapes.com/ - I really love this logo, this achieves what I am looking for.
www.stens.com (http://www.stens.com) - Too many colors and too busy
www.j-thomas.com (http://www.j-thomas.com) - very uninspiring
www.partstree.com (http://www.partstree.com) - the pun is corny.
What sets you apart from your competitors?
Prompt Order Fulfillment - ship over 80% of orders within one business day
Accurate Order Fulfillment - individually package, barcode and double scan every part
We are fast, easy, and accurate.
Project Summary:
What text should be included in the main part of the logo?
In the main logo, I would like to see the name "Rapid Mower Parts" used in the logo.
What type of product or service do you offer?
I offer an e-commerce site where landscapers and lawn care professoinals can purchase repair parts for their equipment
How long have you been in business?
> 1 year
What do you hope to accomplish with your new identity?
I want a credible image for our website. Considering this is an e-commerce business, the web front image is everything when it comes to attracting the trust of new customers.
What are your long term goals?
Be able to grow a base of reoccuring customers
Find a marketing avenue to attract on time purchases of high margin items.
When is the deadline for final entries before choosing a designer?
7/20/2012
Audience Profile:
Please describe your existing audience
Existing audience does not exist.
Who would you like to add to your audience?
My target audience is a 25 - 60 year old, male, who owns a lawn care or landscape company. My customers are typically in a hurry, as they tend to be poor planners, thus they buy parts after their equipment has broken.
Perception/Tone/Guidelines:
What type of logo would you like?
Clean and concise.
Do you have any colors in mind for your logo? (if so, why?)
A color palette using greens and soft yellows make sense for the industry.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
I need my business to feel like it is larger than it actually is.
What is your tagline or slogan?
What is the overall message you are trying to convey to your target audience?
We are trusthworthy, easy to use, and will provide you with parts quickly.
Where will your new logo be used?
All over the e-commerce site.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
https://www.johndeerelandscapes.com/ - I really love this logo, this achieves what I am looking for.
www.stens.com (http://www.stens.com) - Too many colors and too busy
www.j-thomas.com (http://www.j-thomas.com) - very uninspiring
www.partstree.com (http://www.partstree.com) - the pun is corny.
What sets you apart from your competitors?
Prompt Order Fulfillment - ship over 80% of orders within one business day
Accurate Order Fulfillment - individually package, barcode and double scan every part
We are fast, easy, and accurate.