[Project Complete] - Rebrand existing photography logo - $225

[cyndik]

(Admin code added by Palmer - 8L6933577V500133S, 8HY25559B8406194J)

Project Summary:
What text should be included in the main part of the logo?
Chickpea Photography Studio
Vivid Intimate Playful

What type of product or service do you offer?
Pet and Children’s Photography

How long have you been in business?
Since Fall 2009

What do you hope to accomplish with your new identity?
Rebrand – adding children’s photography to my existing pet photography business. Will be focusing on kids ages 2 to 12 primarily.

What are your long term goals?
To become a recognized brand, easily identifiable among hundreds of competitors in the industry. Not to change my current brand recognition but incorporate children in to it seamlessly.

When is the deadline for final entries before choosing a designer?
August 20, 2012. I’m attending a huge event in mid-September and would like to have the rebranding and new marketing materials ready for this launch.

Audience Profile:
Please describe your existing audience
Pet owners, primarily people without children that treat their pets like their children.

Who would you like to add to your audience?
Any family with children.

Perception/Tone/Guidelines:
What type of logo would you like?
I want to keep the essential elements of my current logo. I like the 4 colors and font. I want to drop the current tagline of “where the focus in on your pets” and replace it with “Vivid Intimate Playful”. The current logo is attached.

Do you have any colors in mind for your logo? (if so, why?)
Yes, continue to use the existing colors:

Blue=PMS 2925
Brown=PMS 498
Orange=PMS Orange 021
Green=PMS 361

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I want to take the current puppy face and dog tag logo and in some way incorporate a child’s image or child design with it. I want it to no longer be pet centric, but in someway blend kids and pets. I want the icon to still be recognized as Chickpea but with a slight change that is boarder to a larger audience.

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Intimate family portraiture that is also fun and playful

What is your tagline or slogan?
Vivid Intimate Playful



Where will your new logo be used?
Website, Blog, Avatars on Social Network mediums, Copyright Watermark and Business Cards and other marketing.

List competitive URLs if possible:
http://www.pambiasotti.com/
http://www.annamyersphotography.com/
http://www.kuperberg.com/

My current identity:
http://www.chickpeaphotographystudio.com/
http://chickpeaphotographystudio.zenfolio.com/
http://www.facebook.com/ChickpeaPhotography

[cyndik]

Just following up to see if anyone is interested in submitting a design? Thanks much and I look forward to seeing the creativity on this site!

[cyndik]

Sorry to be a pest, but I'm wondering if anyone is interested in this project. If not, please advise and thanks for your time. Cyndi

[glyphica]

Hi Cyndi :)

I'm going to enter something in the next few days.

Thanks,
Stephanie

[glyphica]

v1 :)

[cyndik]

Hi Stephanie,

Thanks for the submission, I like the direction your heading, but I'm also interested in seeing how the dog tag can be incorporated into the revised design. I really love the dog tag and it has become associated with my brand. So, please throw some ideas around that blend it with a kid theme as well.

I would also prefer the tag line to be bigger. My thoughts so far, look forward to seeing some more of your (and anyone else's) ideas.

Thanks much!!!

[cazeyzman]

An idea that kinda expands on your current logo with the addition of the locket, and a slightly more simplified dog. All comments welcome.
-Thanks

[Taldo]

:)

[cyndik]

Cazeyzman, thanks for the submission. Now that I'm looking at the tagline in the same font as Chickpea, I'm not sure I like it as much as I thought I would. Smaller maybe, different font? Not sure, but am open to new ideas.

The locket idea is cool, but this design seems to busy to me. Something simpler would be my preference. As for the dog face, a little background. The dog tag face is of my personal dog, Harry, as a puppy and the original design was drawn by my partner and cleaned up in the my first logo design, so I'm fond of it. If I continue to use the dog face, than I want it to stay the same.

In my mind I have a vision of something more like a smaller version of dog face or tag, with a "kid" image cuddling or holding it in someway. To be honest it is only a half formed image so I know I'm not doing a great job of articulating it - sorry. Need more ideas to help me flush that out.

Carol - I'm not a fan of the font chosen for the tagline and I'd like the color to stay the original blue. As for the tag, I like the look and the concept and the overall effect has gotten some positive comments from people I've shown it to. I'd like to expand on it more and see if I can be convinced to drop the Harry dog face or perhaps incorporate it too? Still thinking through that.

Also, I apologize for the delay in responding to the submissions. I had knee surgery last Thursday so I've been a bit out of it, but should be able to repsond quickly going forward.

Additionally, I'm going to increase the project amount by $75 to $225 as I realize incorporating my existing elements is going to be more challenging than originally anticipated.

Thanks again all! Great submissions so far!

Cyndi

[Palmer]

Project Update: The amount offered has been raised to $225.

Good luck! :)

[im3d]

my entry

[cyndik]

Thanks Im3d for the submission. I like the font you used on the tag line, but I've changed the tag line to Vivid Intimate Playful.

I like the concept of the girl holding the dog tag, but not the image of the girl particularly. Perhaps something more whimsical and abstract?

[cyndik]

Quick question to the other designers - where you planning to provide revised versions before the weekend? Please let me know when you can.

Much thanks!!!

[nhr]

I am in too! Expect my design by day/two :)

[Taldo]

:)

[Palmer]

Designers please post your designs, revisions and new ideas.

Thank you :)

[belladonna]

Hello :), I´ll work on a concept today!

[im3d]

revision

[Hypnosis]

Hello, find my entry below :)

[cyndik]

Thanks all for the submissions and/or revisions. Below is my feedback:

Taldo – v2 is very appealing. Can you also remove the periods on the tag line, move it down a little and add the following text below – pets and kids. Just curious how that will look.

Glyphica – were you going to submit a revision? I like your design but don’t feel it clearly communicates enough that I am now do kids and pets. Any ideas on from you on incorporate the original puppy face?

Im3d – both your versions are very true to what I requested. Problem is that now that I see it,. I don’t feel it works. Someone how I want to communicate kids and pets and keep the current puppy face. Any other ideas on your side?

Hypnosis – could effort at combining the elements, but not feeling it. Something more playful and whimsical is what I had in mind.

Belladonna and Nhr – if you have a concept you want to submit can you do so by tomorrow? I need to wrap the design selection up as I need to send materials to the printer by September 4th at the latest.

[Taldo]

like this?

[Hypnosis]

Hello and thank you for your reply and comments. Here is a similar direction but in a different format. :)

[glyphica]

The thing that's hard is that your dog in your logo came from a photo you provided, so it gives it a different style that is hard to recreate without another photo. Hope that makes sense. Do you have a photo of a child that you own the rights to that we could use?

Thanks! :)
Stephanie

[cyndik]

Stephanie, unfortunately I don't yet.

[glyphica]

Can the dog face be simplified then maybe? :)

[cyndik]

Sure. Go for it.

[cyndik]

Taldo - I think perhaps we have too many fonts now in v3. Can we see what it would look like to change the tag line to the same font style as Photography Studio and I'd like to see the tag line in the blue and another in the brown color. Just to see if that looks less busy. Thanks!

[Taldo]

:)

[cyndik]

Taldo, opps - sorry I meant the line of vivid intimate playful, changing that font to the other and trying both colors. Sorry I wasn't clear...long week.

Thanks!

[cyndik]

Stephanie, Can you also take v1, put some sort of fun border around it, change the font of vivid intimate playful and add pets and kids underneath. Like to see how that looks too. Thanks!

[Taldo]

:)

[nhr]

Sorry for the delay - very bussy days :blush:

However, I hope you will like this design:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/Chickpea_nhr.png

Thank you.

[cyndik]

All - I need to pick the designer today in order to get my materials ready in time. If anyone is waiting to submit revision or design, please do so or notify me.

Thanks so much everyone for all your great ideas!

[cyndik]

I'm going to go with Taldo v5 as the designer. Taldo, I have a few minor revisions, please let me know when I can submit them to you.

Thanks again everyone.

[Taldo]

Thank you :) Go ahead and let me know what revisions you need.

[cyndik]

Taldo, I prefer v5 with vivid, etc in the brown color. And I'd like to see the version without the lines after pets and kids. Not sure if I want to keep those or not. Otherwise I think we are good to go. Thanks again. Cyndi

[cazeyzman]

Congrats Taldo

[Hypnosis]

Well done Taldo

[Taldo]

Thanks, guys

[Taldo]

:)

[cyndik]

Taldo, v6 is great. Please let me know when I can expect the final files. Thanks again!

[Taldo]

files sent

[Taldo]

moved to archives