americash
08-08-2012, 09:16 AM
(Admin code added by Palmer - 6SL46301438401910)
Oct. 4th update:
New website name will be EmployeeShopping.com. *Most of the responses to the project summary questions in the initial post still apply. **Either some sort of modern caricature or a shopping cart image would be good, but we're not set on that. *Something to indicate a marketplace type feeling. Green, gray, black, white coloring is preferred. Modern and clean lined. *Thank You.
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What type of product or service do you offer?
e-retailer (something like Amazon) with financing options
How long have you been in business?
Start-up company
What do you hope to accomplish with your new identity?
Provide access to products and financing options to all consumers
What are your long term goals?
Start in one state and expand to all 50 states
When is the deadline for final entries before choosing a designer?
August 22nd
Audience Profile:
Please describe your existing audience
All consumers shopping online - we don't want to target one sector individually.
Who would you like to add to your audience?
Same as above
Perception/Tone/Guidelines:
What type of logo would you like?
Text (DustyDeal.com) and maybe some sort of image like a character sketch or something. Open to any ideas.
Do you have any colors in mind for your logo? (if so, why?)
Lime green, black, gray, white
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Maybe something like the image attached but not necessarily that one. Something simpler/cleaner/more mature or maybe not so literal.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Reliable, friendly, fast
What is your tagline or slogan?
None as of yet
What is the overall message you are trying to convey to your target audience?
Similar to the attributes - that this is a trustworthy site, with confidential financing options and quick shipping products
Where will your new logo be used?
Website primarily, company collateral - letterhead, business cards, etc, advertising materials
Competitive Positioning:
Who are your competitors and what do you think about their logos?
payrollshopping.com and powerpurchasing.com. Nice and simple but aloof. We want ours to convey a friendlier message, that we're more accessible almost.
List competitive URLs if possible
payrollshopping.com
powerpurchasing.com
What sets you apart from your competitors?
wider variety of goods, friendlier staff, more financing options
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
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Oct. 4th update:
New website name will be EmployeeShopping.com. *Most of the responses to the project summary questions in the initial post still apply. **Either some sort of modern caricature or a shopping cart image would be good, but we're not set on that. *Something to indicate a marketplace type feeling. Green, gray, black, white coloring is preferred. Modern and clean lined. *Thank You.
-----------------------------------------------------
What type of product or service do you offer?
e-retailer (something like Amazon) with financing options
How long have you been in business?
Start-up company
What do you hope to accomplish with your new identity?
Provide access to products and financing options to all consumers
What are your long term goals?
Start in one state and expand to all 50 states
When is the deadline for final entries before choosing a designer?
August 22nd
Audience Profile:
Please describe your existing audience
All consumers shopping online - we don't want to target one sector individually.
Who would you like to add to your audience?
Same as above
Perception/Tone/Guidelines:
What type of logo would you like?
Text (DustyDeal.com) and maybe some sort of image like a character sketch or something. Open to any ideas.
Do you have any colors in mind for your logo? (if so, why?)
Lime green, black, gray, white
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Maybe something like the image attached but not necessarily that one. Something simpler/cleaner/more mature or maybe not so literal.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Reliable, friendly, fast
What is your tagline or slogan?
None as of yet
What is the overall message you are trying to convey to your target audience?
Similar to the attributes - that this is a trustworthy site, with confidential financing options and quick shipping products
Where will your new logo be used?
Website primarily, company collateral - letterhead, business cards, etc, advertising materials
Competitive Positioning:
Who are your competitors and what do you think about their logos?
payrollshopping.com and powerpurchasing.com. Nice and simple but aloof. We want ours to convey a friendlier message, that we're more accessible almost.
List competitive URLs if possible
payrollshopping.com
powerpurchasing.com
What sets you apart from your competitors?
wider variety of goods, friendlier staff, more financing options
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
[/SIZE][/FONT]