LOGO for Indian Organic Foods company - $90

[tazaa_foods]

(Admin code added by Palmer - G242631M)

PROJECT DEADLINE ******FINAL EXTENSION: WED 18th feb 10PM CST******.

Dear all talented designers,

LOGO for: "Tazaa Foods" (emphasis to be placed on "tazaa" = fresh in hindi) is a US based food company that sells ready-made sauces containing high quality organic ingredients.

Our target market:customers with high income bracket that pay close attention to packaging and logos "whole foods" and "wild oats" markets, http://wholefoodsmarket.com/ , http://www.wildoats.com/ -

GUIDLINES: THE LOGO WILL BE USED ON THE LABELS OF 3 FLAVORS OF SAUCE -JARS,

FUTURE INCENTIVE: label packaging with the designer that wins the logo project.

best.

PROJECT DEADLINE:******FINAL EXTENSION: WED 18th feb 10PM CST******.

[MUTE DESIGN]

Hi
If you like the type treatment, We can play with some Illustration to place it on...
Anthony :tup:

[Tonya]

<img src='http://www.frobo.com/graphic_work/tazaa/tazaa1.gif' border='0' alt='user posted image' />

[Mowling]

Hello...here is a concept...let me know of any revisions that you would like.

thanks,
M@

[MUTE DESIGN]

Ok, Here are some changes based on your PM requests. Let me know if Im going in the right direction.
Thanks,
Anthony

[Mowling]

Hello...here is more of a organic earth-friendly look....let me know of further revisions. Also...just to let you know...you don't have to pm me for revisions...you can post them here.

thanks,
M@

[ejlain]

Hi.
Here are a few ideas.

Thanks

Ed

[Eagle]

*
Hi there!

Here's mine. Please let me have your thoughts. <img src='http://www.eagleimagery.co.uk/smil3y/eaglesmile.gif' border='0' alt='user posted image' />

[Bill]

Here's my entry...

[tazaa_foods]

thanks good job -

[tazaa_foods]

pennylyn - nice work, lets try it with lower case, and change the background colors to maybe something more earhy - perhaps a green,


eagle - can we change the fonts and see how it looks. thanks !

ejlain - ed - like the style and direction, can we try something with a lower case. thanks!

[Eagle]

<!--QuoteBegin-tazaa_foods+Feb 12 2004, 12:22 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (tazaa_foods @ Feb 12 2004, 12:22 PM)</td></tr><tr><td id='QUOTE'><!--QuoteEBegin-->eagle - can we change the fonts and see how it looks. thanks !
[/b][/quote]
Hello Tazaa

Do you have any ideas for fonts? I have over 12,000 at my disposal and it could take us a while if I were to guess! :lol2:

Bold? Modern? Script? Classic?

Thanks. <img src='http://www.eagleimagery.co.uk/smil3y/eaglesmile.gif' border='0' alt='user posted image' />
*

[tazaa_foods]

sorry to everyojne for my late reply - I was desparate to check the designs - and give you feedback and direction but was out of town for a day. Thanks to evey designer for their feedback so far and more importantly their variations and efforts.

SOME MORE FEEDBACK

MOWLING - you certainly have the right idea as well, however I would like for you to play around with the colors - perhaps something touch brighter in green and one with or without those dots around the font. (I like the leaf in the background though)

MUTE DESIGN: markbeaudry has some good designs check out his 2logos from his design gallery on this design outpost website (the flow, power of 5) these 2logos will show you what I like for "tazaa foods" they are simple, playful, clean and eye catching. Use those 2examples as an adaptation for "tazaa foods" thanks!

DYNAGIRL - lets try go with a lower case also perhaps with a script font (not sure if that makes sense) and brighten up the green a little. I Like your concept though with the seed...your on the right track

thanks to all and sorry for not replying earlier and posting some PMs when it was against the rules (I had problems posting earlier).

thanks for your efforts.

[tazaa_foods]

EAGLE EYE - ha! sorry for being so **** vague - lets go for a "script" style

[Eagle]

*
Ok - will do! <img src='http://www.eagleimagery.co.uk/smil3y/eaglethumb.gif' border='0' alt='user posted image' />

[Eagle]

*
Hi! :)

I can see it already....

[tazaa_foods]

hi MOWLING - your 2nd attempt looks better (forget about the PM - I had to use it because they didnt enable my reply settings)
regarding your 2nd logo - :
you certainly have the right idea as well, however I would like for you to play around with the colors - perhaps something touch brighter in green and one with or without those dots around the font. (I like the leaf in the background though)

[tazaa_foods]

EAGLE -
good job! oh yeah looking good! lets try and tweak.

1) change red to a GREEN- you pick, change the yellow to WHITE.
2) do one with the TF with the green and then one without the TF and replace with some type of leaf or some icon that would be representative of organic or fresh produce. The icon can look like it was painted on.

thanks for your efforts!

[Eagle]

*
Maybe? <img src='http://www.eagleimagery.co.uk/smil3y/eaglebrow.gif' border='0' alt='user posted image' />

[tazaa_foods]

EAGLE - I like them all but these logos on your website fit well - "penlan perennials", hannam vale, with my idea of tazaa foods as well . Just a thought to make life easier.
thanks!

[Eagle]

*
Ok, I'll be back in a little while with some more ideas...meanwhile, post here any thoughts you may have! :)

[tazaa_foods]

EAGLE - nice, oh mamma - tweak the second row - I would like the leaf to be more paint like and not as flat. tweak the TF inbetween make it skinnier almost as if it looks like the veins of the leaf...
thanks - cool ! good job....

[Mowling]

alright...here are some revisions...let me know of further revisions.

thanks,
M@

[Eagle]

*
More ideas...I'll work on your ealier revision request... :)

(a four colour design...but I guess your packaging will be four colour anyways... :))

[Eagle]

*
Phew!... ;)

[tazaa_foods]

eagle eye - :tup:

seems like your WORKING OT - good job!
I like the new one - its great !
the older one - the TF inside the leaf is too thick, please make it allot skinnier and thinner, almost vein like.

thanks! your moving fast....

[tazaa_foods]

mowling -

I like :tup: let me sleep on it for a few hrs and get back to you with more possible revisions.
good effort and thanks!

[Mowling]

Hello...here is same concept with a new font...let me know what you think.

thanks,
M@

[tazaa_foods]

mowling - if possible can you brighten up colors a little...currently you have the right idea but the colors appear "dull"

1)make the background white -
2)if you are going to use yellow, try a more refreshing a brighter one for the leaf.
3)a brighter green perhaps.

thanks for your efforts!

[ejlain]

A few revisions...

- Ed

[tazaa_foods]

ED -
good job - I like !
1)can you get rid of the taj mahal, mogul style in the blue/green logo.
2)can we also do one variation with a script font - something more free flowing.?

thanks I think we are almost there!

[ejlain]

Hi. A few more revisions to consider.

Thanks

- Ed

[beatz]

Hi,

here is a suggestion from me - of course the slogan is just a placeholder :)

Thanks,

Frank

[tazaa_foods]

ED - kindly get rid of the stars on the logo and also the flowers before and after the word "foods", however I like that particular font the best - Lets get more focused now and stick with first 1 from each style- I want to decide between the first on both styles, the woman with the basket as well as the other one in blue and green - I was hoping we can then start experimenting with a few colors since I am content with the typography and look. Thanks!

BEATZ - have a look at markbeaudry work under designers he has 2logos "power of 5" and "flow" I would like a similar style, free flowing, earthy, high-end, simple, clean - use of green, yellow yeah. The logo you have done looks mainstream supermarket, restaurant looking. Just think of earthy,healthy organic and fresh produce - doesn not need to look indian in terms of font or colors. Thanks for your help!

thanks! for your efforts.

[beatz]

Ok here is a lite version of it - less restaurant, more natural. :)

I think the colors and the overall layout bring across the "freshness" pretty well.

Thanks,

Frank

[tazaa_foods]

beatz - thanks! I will sleep on it. Will get back to you if you need any more revisions. Thanks for your efforts!

[Raja]

oh kidahhhhh, balle balle, sat sri akal!

I'll put something together if you still got time.

I'll wait for your reply when your tazaa in the morning :tup:

[Tonya]

<img src='http://www.frobo.com/graphic_work/tazaa/tazaa2.gif' border='0' alt='user posted image' />


<img src='http://www.frobo.com/graphic_work/tazaa/jars1.gif' border='0' alt='user posted image' />

[tazaa_foods]

DYNAGIRL- great job hmm I think you have taken the contest to another level with the womans touch- ha! and surely making my life easier to decide, thanks for adding the logos to the jars. Can we do a variation now with cutting down on the colors. maybe using 2-3) - also one with script font - thanks! good job!


RAJA - rani kithey hey...please keep the designs very fresh, simple, clean and script like. (I like the walnut logo you have, not the font but the walnut if you can attempt something similar that would be great) waiting for your entry, go for it.

DEADLINE TO ALL: MONDAY 16TH FEB - 7pm western pacific time.

there have been some been great designs so far - your efforts and designs are already making it hard to decide.- keep it up and thanks to all so far for entering!

Thanks to all!

[ejlain]

Hi. Some color variations.

Thanks

Ed

[tazaa_foods]

DYNAGIRL - something more to note - let's try and make the word "tazaa" stand out more - a good way of doing that is probably making the word "foods" smaller - or another variation would be to keep two different fonts. The word tazaa is key therefore I was hoping that would stand out more as a brand name for me-since thats where all the meaning lies.

colors - in addition to the earlier recommendation of cutting down colors, lets also try some non-pastel shades.

thanks and your effort has been great-looking forward to the changes!

[Mowling]

hello...here is the concept with brighter green in the leaf along with the original version...let me know of any revisions.

thanks,
M@

[Eagle]

*
An alternative. Thinner edges with a flowing, more natural feel... <img src='http://www.eagleimagery.co.uk/smil3y/eaglesmile.gif' border='0' alt='user posted image' />

[MOZ]

Here's one from MOZ

[tazaa_foods]

******FINAL EXTENSION: WED 18th feb 7PM WST******.

[tazaa_foods]

**** all those entereing new logos or modifying logos, please nothing that looks like some cheap take out company, or represents some mainstream restaurant - thanks!. stick to earthy, organic and a homely look and feel, the whole foods and wild oats websites are good examples of logos and fonts that are in the industry - if you want to add the logo to a jar to show me go for it, it will make it easier for me to pick the winner. ****

final deadline extended to 18th feb 7pm w.s.t - since I forgot allot of you might be out because of the holiday/long wknd.

thanks and I really appreciate your efforts and talent!

[tazaa_foods]

***** DYNAGIRL**** also try one without the word "foods" lets try and put more emphasis on the word "tazaa" - also if you have pictures of different looking jars that would also be great to show me the logo on.

thanks for your great efforts!

[Tonya]

Here's a 2-color version. I'll work on a few other revisions.

<img src='http://www.frobo.com/graphic_work/tazaa/tazaa3.gif' border='0' alt='user posted image' />

[tazaa_foods]

**dynagirl** thanks for your work ! I'll wait for your other revisions and combinations.

[tazaa_foods]

***dynagirl*** while you are working hard with all the above mentioned revisions here is a website where I like the style of the logo http://www.leaves.com/ as a possible option as well. If possible adapt that style into the "tazaa" and "tazaa foods" name as well.

thanks for your help!

[Tonya]

Another...

<img src='http://www.frobo.com/graphic_work/tazaa/tazaa4.gif' border='0' alt='user posted image' />


More to come.

[tazaa_foods]

***DYNAGIRL*** IMPORTANT

thanks for adding them to the jars, good job - I dont mind color lets keep it to 2/3. At this stage the logo looks very gourmet - which is night and day from the organic market which is more fun, playful, mom and pop, fresh and homemade like.

I think you are surely on the right track with the concept of the seed however we need to take it the final stage of developing it into something more bright and playful. These are 2 more examples, I am no starbucks fan but hopefully these images help you but obviously I wouldnt want so many colors- but surely that type look and feel.

Therefore stick to the seed concept its a good one and a smart choice try and vary it a little.

thanks for your help!

pls note contest is over on wed at 7pm wst.

[tazaa_foods]

***DYNAGIRL*** here is another example

although this is for coffee you can tweak the tazaa logo you did to make it look similar but for food and using your concept of the seed.

thanks and hope this also helps!

all the best!

[Tonya]

I did this on before seeing your latest comments, so I'll still have another version to come.

<img src='http://www.frobo.com/graphic_work/tazaa/tazaa5.gif' border='0' alt='user posted image' />

[Tonya]

<img src='http://www.frobo.com/graphic_work/tazaa/tazaa6.gif' border='0' alt='user posted image' />

[Mowling]

Hello...sorry for the delay...here is a concept label...on a jar...let me know what you think.


thanks,
M@

[tazaa_foods]

****dynagirl****** - oh yeah! nice - changes are as follows:

dynagirl The first entry of today -
1)change font to lower case.

dynagirl The second entry of today -
1)take away tag line please
2)reduce to max 3colors
3) take away white outline of tazaa

PLEASE attempt something similar to the starbucks pics I uploaded
1)instead of the coffee bean image you can have the seed in a similar way
2)take away the word "french and write "Indian" instead, I like that orange
3)take away "roast" call it "tazaa" in that font.
4) try your best to end up with 3colors.


***MOWLING*** good effort too, CHANGES PLEASE :
1) get rid of the word "foods"
2) get rid of tag-line as I will be explaning the meaning in the labels

starbucks logo- french roast
have a crack at that style I am sure you will be able to do well on it

1)instead of the coffee bean image you can have the LEAF in a similar way
2)take away the word french replace with word "indian"leave that orange
3)take away "roast" call it "tazaa" in that font.
4) try your best to end up with 3colors.

thanks for your efforts and good luck

I THINK THIS COMPETITION IS HEADING FOR A CLOSE FINISH -

[Mowling]

Hello...it might be tonight for a revision...is that ok?

thanks,
M@

[Raja]

something commercial :unsure:

[tazaa_foods]

****MOWLING****
ya no worries tonight is fine - but please read the revisions carefully along with coming up with another logo like the one with a similar feel to the starbucks one as mentioned in the revisions. I will have a good idea based on that as to whom I am going with.

thanks for your help!

[Eagle]

*
Hi again!

Based on my earlier designs and your feedback to date!... :)

[velospeed]

<off topic>

M@
please check your home email.
-Alain (NHcondo)

[Mowling]

Hello...here are the revisions as requested. The right one is three color excluding the background label color, eventhough it appears more than three. The light green is actually the same as the pms bright green only at around 50% I think.
Let me know of further revisions.

thanks,
M@

[tazaa_foods]

****MOWLING*****
oh ya! killer job, love it! I really do. I will sleep on and wake up and give you some really minor revisions, they will mainly be color related.

great job. will let you know tomorrow morning/noon of the minor revisions-

*contest ends tomorrow night at 7pm wst*. no extensions there will surely be a winner!

thanks to all !

[Tonya]

A revision and a new one...


<img src='http://www.frobo.com/graphic_work/tazaa/tazaa7.gif' border='0' alt='user posted image' />


<img src='http://www.frobo.com/graphic_work/tazaa/tazaa8.gif' border='0' alt='user posted image' />

[tazaa_foods]

ITS COME DOWN TO A :box:

***MOWLING**** very minor changes

first adaptation on the green stamp:
1)the stamp color make it white please-currently its off white
2) Add the word "organic" use (www.leaves.com logo font or similar) there in place of mango chutney
3) where it says medium use the mango chutney font and call it "mango chutney"

second adaptation on the green stamp:
1)the stamp color make it white please.
2)replace the word "mango chutney" with the word "organic" with the font used on www.leaves.com or similar.
3)close the stamp and take out the "medium" box

good luck mowling! PLEASE NOTE DEADLINE IS IN A FEW HRS!


***DYNAGIRL**** no changes required.



thanks

[tazaa_foods]

MOWLING HAS BEEN GIVEN A TINY EXTENSION for tiny changes until 9:30pm cst-

dynagirl needs no changes to her logo and no other designer has made the final round in my mind.

Its mowling vs dynagirl who will it be? find out later on tonite.

[Palmer]

I think you totally missed Raja's entry...
http://www.designoutpost.com/forums/?showt...indpost&p=51403 (http://www.designoutpost.com/forums/?showtopic=2972&view=findpost&p=51403)

[tazaa_foods]

****RAJA*** I didnt forget to look at it but I did forget to give you some feedback my apologies for that. Your logo is too supermarket mainstream looking. Inspite of me setting the guildlines - you have given me something too "commerical" looking. I guess since you entered so late it was tough for me to give feedback.

[Palmer]

<!--QuoteBegin-tazaa_foods+Feb 17 2004, 03:42 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (tazaa_foods @ Feb 17 2004, 03:42 PM)</td></tr><tr><td id='QUOTE'><!--QuoteEBegin--> please read the revisions carefully along with coming up with another logo like the one with a similar feel to the starbucks one as mentioned in the revisions. [/b][/quote]
For the sake of the designer, Tazaa Foods, and Design Outpost We need to be very careful that these labels do not emulate the samples provided too closely. I would imagine Starbucks has a slightly larger legal team than us. :)

[Eagle]

*
Better to blaze a trail than follow the path... ;) ;)

[tazaa_foods]

***palmer***** - I am aware of the similarities - I have noticed that telling the designers to tweak a little bit at a time has helped, and thats the route I am taking - that stamp you have seen will never be used by me since its too obvious a rip-off. It was merely to show the designers where to head with the type of market - since a good chunck were not following guidlines. I expected something more original but the one I pick will eventually remain clear of any lawsuits and will be an "original" -!

[Palmer]

Cool B) Thanks for that.

[tazaa_foods]

****MOWLING*****
changes in addition to the last posting: -

3rd adaptation - green one:

1)take stamp outline off
2)take word indian off
3)replace "mago chutney" with the word "organic"

thanks!

[Tonya]

I did another version anyway--a slightly different layout to get a little further away from the sample you posted while keeping the same feel as my last one.

<img src='http://www.frobo.com/graphic_work/tazaa/tazaa9.gif' border='0' alt='user posted image' />

[Mowling]

Hello...well here are my revisions...let me know what you think.


thanks,
M@

[tazaa_foods]

**********CONTEST WINNER - ***MOWLING*********** see you at the revision forum for minor tweaks.

REASON - the logo gives me allot of room to adapt to flavors of sauces, and transalate into different sauce flavors by simply changing the color and replacing the word "mango chutney" - its a fresh, earthy look that I was looking for, more importantly its also simple looking.

SPECIAL THANKS TO: DYNAGIRL - I think she set the trend and had produced some great work - I went with the consensus at the end because I couldnt decide between the two-it was a very tough choice.

Eagle, raja,mute design, ejlain, pennyln, THANK YOU FOR YOUR ENTRY - your ideas and variations made me really see what the possibilities were with my brand name!

thank you all and good luck with the rest of your contests.

tazaa

[tazaa_foods]

*****MOWLING******

this is the parent logo final revision

tweaks required for FINAL PARENT LOGO:

1) the leaf needs to look more like its been sketched, done by hand, it will make it look even more homely~
2)there is a line on the side, to the right of the leaf, I was curious to know how it might look without it.
3)around the black borders- please put tiny dot effects- I am not sure what the hell I am talking about but its that look that makes it look a little rustic/old. A bit like when you are running out of ink when printing-
4)everything else looks fresh

THAT SHOULD COMPLETE THE PARENT LOGO.

next message to follow will be the adaptations of the final parent logo- which is nothing more than replacing the words mango chutney and replacing colors and a picture of the sketched leaf being replaced by the flavor of the sauce each time.

thanks

[tazaa_foods]

*****MOWLING********
where are you.?
any chance of getting a revision tonite.?
hope all is well.

[Palmer]

Matt just got back in town. I will point him to this thread.

[tazaa_foods]

no worries matt - sorry I forgot you were out!
best!

[tazaa_foods]

***MATT**** while you are at it can you cut it down to 3colors at the moment we have 4 (3shades of green and 1black) perhaps one of the greens can be used 2wice - not sure!

thanks!

[Mowling]

alright...here are the revisions. The bottom versions I cut it down to 3 colors(2 greens at 100% & black) The top version is also 3 colors...the lightest green is the same pms color as the bright but it is at 50%...so I don't think there will be an extra charge for another color since it is the same spot color...giving it the appearance of 4 colors...but you'll have to ask your printer if they will consider that a fourth color. Let me know if what other revisions you need.

thanks
Matt

[tazaa_foods]

matt I had this posting uptop seems like these revisions do not reflect what you have just submitted - please read again and let me know if there is anything you dont understand and I will work with you on it.

tweaks required for FINAL PARENT LOGO:

1) the leaf needs to look more like its been sketched, done by hand, it will make it look even more homely~
2)there is a line on the side, to the right of the leaf, I was curious to know how it might look without it.
3)inside the black borders- please put tiny dot effects- I am not sure what the hell I am talking about but its that look that makes it look a little rustic/old. A bit like when you are running out of ink when printing-
4)everything else looks fresh

THAT SHOULD COMPLETE THE PARENT LOGO.

next message to follow will be the adaptations of the final parent logo- which is nothing more than replacing the words mango chutney and replacing colors and a picture of the sketched leaf being replaced by the flavor of the sauce each time.

thanks

[tazaa_foods]

****matt***
basically this should make more sense

1) the leaf needs to look more like its been sketched-right now it looks to hard-edged, too perfect almost, pls make it look like it was done by hand-sketch, it will make it look even more homely~

2)INSIDE the black borders- please put tiny dot effects just a bit will do- I am not sure what the hell I am talking about but its that look that makes it look a little rustic/old. A bit like when you are running out of ink when printing-I LIKE THOSE DASHES YOU MADE OUTSIDE THE LOGO LEAVE THAT- that looks cool!

thanks and sorry if I am confusing you.

[Mowling]

When you say the leaf needs to look sketched...done-by-hand...are you talking about the green of the leaf or the black outlined shape of the leaf or both? Regarding the line on the right side of the leaf...so your not talking about the line extending vertically? Is it the line that extends horizontal across the middle? If so
do you want me to remove the whole line from left to right or just the part that extends past the right of the leaf? I gottcha on the spotted effect...I didn't read that carefully...I will get to that right now.

[Mowling]

Alright...lets see how this works...I hope I got the sketchy look...if not let me know and I will see what I can do.

[tazaa_foods]

****matt*** YEAH THANKS MATT its a winner.

you want to do the 3sauces, time is on your side but there ain't much since you have already done the logo.?

1)you need to replace the leaf with a sketch that represents the sauce - I.e maybe chilli or spinach etc.- there are 3- I will tell you what they are

2)keep the same logo look uptop nothing needs to be changed other than text but add the extra bar below the logo where it says mango chutney-keeping the same feeling as our final logo I.e the rough homely organic look (refering to the mango chutney from our previous attempts) with the flavor name I provide
3)the green color will change with each sauce to differentiate it from each other.
4)I will tell you the ingredients so that it can be added on the label at the back of the jar
5)add to jar hexagon,octagon shaped to see how it looks.

let me know .?
thanks!

[Mowling]

Sure...I am not sure if I will be able to do much tonight...I have church services...but I will try...if not tonight I will have thursday night to concentrate on it.

[tazaa_foods]

**matt*** take a break tonight no worries.
I will shoot you an email by thursday evening with as much as info as possible since I know you work in the evenings.

thanks!

[Mowling]

Ok great...just email it to [edited for privacy/anti-spam]

[tazaa_foods]

moderator pls close contest - thanks!