National Mortgage Company Logo - $300

[Chilli Pepper]

(Admin code added by 2Square - W722841Y)


Hi folks, back again.

I require a logo for a national mortgage broking company. The the logo is
for:

nationalhomeloans.com.au (no website exists yet)

I would like 2 versions of the logo, one that uses "NHL" and one that
includes the full URL. That is, if you don't do one that uses both.

I would like the logo to be based around shades of blue, whatever shades you
think are applicable.

The main consideration for this logo is for it to be very corporate. This
logo needs to be designed to impart trust. I think that rather than provide
examples it is best to think of banks and lending institutions for
inspiration. Also, here are some adjectives to help:

Trust
Stability
Familiarity
Competence
Consideration
Big business
Helpful

Hopefully that should be enough for now. If you've got any questions to help
you put some ideas together throw them at me, otherwise, catch you soon.

Regards.

CP

[Tyler]

I'll kick this one off!

*kick*

<img src='http://24.87.106.228/hostedlogos/nhl1.png' border='0' alt='user posted image' />

[Chilli Pepper]

Thanks for kicking it off radicalSEED!

One thing I should have mentioned is that I don't want the "www."

Anyway, good on you, be back soon.

CP

[beatz]

Hi,

here is a suggestion - feedback is appreciated :)

Thanks,

Frank

[Carl]

My entry.

Carl...

[Just J]

I'm working on an idea for you, shouldn't be long.

[muvment]

Likewise from me.

[Raja]

hi

[Just J]

One from me...

[Bill]

New idea

[Tyler]

anyone need a banner?

Is this company based in australia? :huh:

[Carl]

Another try.

Carl...

[splunking]

Oh geez! I'm so embarrassed! I didn't realize it was for australia. Sorry about that!
:rolleyes:
- Cindy

[Chilli Pepper]

Hi Guys

I wish there where about 28 hours in the day!

Anyway, yes this company is based in Australia. There is already a company in Australia called "National Home Loans", which is not this one, and this company's name will be "nationalhomeloans.com.au", the same as the domain name. Thats why I don't want the "www." in the logo, because nationalhomeloans.com.au is the actual name of the company.

I am trying to aquire the domain "nhl.com.au", as it is taken but not being used, but that is not guaranteed at the moment so we need to steer clear of implying that as a domain.

The domain, I.e the company name - nationalhomeloans.com.au, has to be in the logo and including the NHL in the design as an acronym is an optional extra, not a must have though.

I definitely do want the main colour(s) of the logo to be blue, of that there is no doubt. If you introduce another colour that is OK, but the logo definitely needs to be mostly weighted towards blue because that is the corporate colours. I would also much prefer to see solid colours but that is not necessarily a must have.

Generally I think that the ideas so far not too bad but not quite. I am little hesitant to give examples of the kind of things I like because I feel it will sway your creativity into designing something just because you think it is the kind of thing I want to see. I some way I want to be guided by you guys a bit too.

I guess the thing to keep in mind is that this has to be ultra corporate. Would it be helpful if I perhaps gave you samples of what I don't like?

Anyway, let me know what you guys think.

Cheers

Phil

[Christian]

Hey there! Here's my go at it!

[Carl]

Phil,

I think telling us the elements you like, with the caveat that you arent 100% satisfied will give us the information we need to proceed, but understand that you would like to see additional creativity.

This is a tough one. Financial institutions use very little imagery in their logos and so it is hard to know which direction to go in. Any feedback you give will be helpful, positive or negative.

Thanks!
Carl...

[Bill]

another idea...

[MOZ]

Here's one from MOZ

[Chilli Pepper]

;) Hi guys

Yeah, you're right Carl, this is a bit of a tough one in that financial institutions usually are very conservative, and, I have probably been a bit wishy washy by not being more clear about exactly the things I like and dislike.

So, to tell you what I like:

1. One of my all time favourite logos is Sun's: http://www.sun.com/ I think it is simple, understated and corporate yet very clever.

2. I like the Pin Digital one here: http://www.logobee-logo-design.com/corpora...3/corporate.htm (http://www.logobee-logo-design.com/corporate3/corporate.htm) Again, corporate and clever.

3. I like the Fly California one here: http://www.logobee-logo-design.com/corpora...4/corporate.htm (http://www.logobee-logo-design.com/corporate4/corporate.htm) but I don't like the Viking Mortgages one here. I also like the Burnwave one here, I guess its the general simplicity as well. I like the feel of the Fidelity one, I think it is the colors, but I am not crazy about the icon, that is a subjective thing. The IBox one one is OK too.

4. The Cardio Sleep one is kind of cool here: http://www.logobee-logo-design.com/medicin...e2/medicine.htm (http://www.logobee-logo-design.com/medicine2/medicine.htm)

5. The Opals ane and Solutrix one are good here: http://www.logobee-logo-design.com/science/science.htm

6. If you look at the logos here: http://www.logobee-logo-design.com/realest.../realestate.htm (http://www.logobee-logo-design.com/realestate/realestate.htm) for my money, for this purpose, they are all too busy with the exception of Pacific (if you took the arch away) and Realty Professionals.

7. I lile the Kinetics and the Team One logos here: http://www.logobee-logo-design.com/hitech2/hitech.htm

Also, while I didn't pay particular attention as I was going through these pages I think you'll find in most cases, certainly in the design I am after and as it appears in most of the designs you have all done thus far, that the fonts I prefer are non serifed.

I guess the common thread you can see running through this is that these logos have an icon with some text. Now, that is not to say that the icon cannot be integrated amongst/with the text (this is where I get scared about limiting your creativity) as pennyln has done here.

So to give some give direct feedback.

1. Cindy don't feel embarassed, love your work ;)

2. RadicalSEED and MOZ, I don't think your entries are quite formal enough.

3. Beatz, your entries just didn't quite do it for me, that is probably a subjective thing, but I reckon you've got better in you .

4. Carl, your first entry was very strong indeed. The colors didn't meet spec and I though the icon was perhaps a little too compex.

5. Raja, I love your work. I think the first icon is a little too complex, we couldn't use the second one because of the naming thing, see my second post. When I look at your por-folio I see some classic examples of thie things I like, e.g. Norah Jones, InvestEx, Primacy, Select Consultants and FlexBand.

6. Blackspot, totally heading in the right direction just doesn't quite do it for me, probably a subjective thing but I reckon you can come up with something more clever than that after looking at the other work you've done on this board.

7. ChristianSanfiel, totally headng in the right direction but I reckon you can come up with something more hip that that too.

So guys I guess it comes down to this, and I am most honestly not trying to sound conceited here, if I wanted logos like the ones I've attached I could do them myself. I whipped these up in a few minutes in PShop using nothing but text (webdings in the last case).

But, the reason I am willing to pay $300 is that I want to raise the bar from that. In the cases of all the examples that I have provided from logobee.com etc, I am not capable of producing results like that because I don't have either the talent or ability.

Whereas, you guys DO have the talent and creativity to produce results like that! Of that I have complete faith.

Now what might also be of assistance is to look at the logos of the major 4 banks in Australia, they are:

1. http://www.commbank.com.au
2. http://www.anz.com.au/
3. http://www.national.com.au
4. http://www.westpac.com.au

Some others major players in the Australian market place are:

1. http://www.mortgagechoice.com.au/
2. http://www.aussiemortgagemarket.com.au
3. http://www.wizard.com.au

Phew, is that helpful/constructive? Anyway, hopefully that is going to help you all move forward, not backward :blink:

Cheers for now.

CP

[Just J]

Blackspot, totally heading in the right direction just doesn't quite do it for me, probably a subjective thing but I reckon you can come up with something more clever than that after looking at the other work you've done on this board.

Thanks very much for the compliment CP, and yes I can be pretty clever. I have another idea that I will be working on, but had a question first. The idea that you had that you post looks VERY similar to mine. I can revise mine to a form that may better suit your taste if you like that general idea. My other option IS NOT conservative but it is clever (if it works the way I want).

[Chilli Pepper]

Hi blackspot

The idea that I posted is exactly what the person who I posting this design on behalf of gave me in the first place. I kind of said, nah we can post on this board and the designers here will come up with something more creative than that. So I am willing to check out your less conservative idea at the risk of it being too over the top. At least we can work back from there I guess.

This is a tough one, I guess it is a fine balance of creative conservatism required. I am sure you are all up to the task though.

Cheers.

CP

[Just J]

Ok CP... You asked for it... ;)
Here it is...
a fine balance of creative conservatism
This is me me bing clever :lol:
"N" "H" & "L" all combined to make a symbol. I Need to fix the lines a bit. I was working on it as you posted so I wanted to get the idea up before I went any further.

[Chilli Pepper]

Hey Blackspot

No, no no don't hold ideas like that back, or should I say, yes yes yes keep it coming. Now you're getting the idea. That IS more what I am looking for. UM, perhaps I am having some problems with perception but I can't make out the N H & L :P

But, yeah I think in the grand scheme of things somehitng like this is heading in the right direction, still relatively conservative but a bit more creative.

Cheers for now, won't be able to make it back for about 12 hours now :(

Cya.

CP

[Carl]

CP,

Alright. I reworked my original concept and used basic shapes to form the icon.

I have included two versions - a very conservative approach, and something with a tiny bit of flair. The fonts are interchangeable - and changeable.

I have also included the icons seperate in 4 incarnations so you can see them. In the last one I removed the "house" peak, tightening up the corporate look.

Anyway, hope these start to answer some of your requirements.

Later,
Carl...

[Just J]

I'm glad you liked it. You won't be able to see the letters (only I can, special powers ya know ;) ) but they are there, intertwined. :D
Would you like me to work on the lines a bit or scrap it for now and see if I have anything else in me for you?

[Just J]

While I wait for your answer... (guess I don't need to now ;) )
Here is the same concept with no square. I also fixed the curves so it looks a bit cleaner (and yes, all the letters are still there :lol: ).

[beatz]

Hi,

next concept :)

Thanks,

Frank

[Mark]

Here's my submission to your contest C.P. :)

[Chilli Pepper]

Hi folks

OK, some feed back since my last post in the order they appear above. I am going to be to the point but I certainly DO NOT intend to offend.

1. Carl, nice come back. I like the idea of the line above the domain name, for me it creates an image of perhaps an hill that houses could be sitting upon. I am not a fan of the NHL icon, the only word I can up with to describe my perception of it is "clunky". Do you have any other ideas for that? Other than that you are heading in the right direction.

2. Blackspot I think your last idea is OK, it is certainly a nice clean design but I think we are going to need something that makes a little more sense. Do you agree? All in all though I think the general direction is much better.

3. Beatz, I think that this entry is much better. It is heading in the right direction but it is probably not quite cporporate enough looking. Don't give up though, you've taken a huge step forward.

4. Mark, this is a very strong entry. You've obviously taken note of the specs and interpreted them very well, this is the exact style/feel the logo needs I think. I am not a total fan of the icon, this is a subjective thing, do you have any other ideas? Don't forget that the logo doesn't HAVE to include "NHL", it would just be good to see a copy that did include it.

Anyway hopefully that will help you all along.

Regards

CP

[Just J]

but I think we are going to need something that makes a little more sense. Do you agree?No... But you're the boss!! ;) :lol:
Sorry, just having some fun. :lol2:

Still thinking... may be back with another.

[Carl]

Here's another idea, utilizing the elements you have indicated as positive.

Carl...

[Mark]

Here another idea with 2 alternative font treatments :)

[Chilli Pepper]

Hi Guys,

Well, we're moving forward.

I think you should definitely resubmit blackspot, after all you know what the say, "winners never...".

1. Carl, not too bad. I tell you what. I don't mind the very fist concept you had with the house idea, but with it, I just didn't like the implementation of the NHL, for the same reason I posted just previously. I am not crazy about this N though.

2. Mark, I checked out your port-folio and you have some impressive designs there. I am not totally crazy about this one, but I tell you what I really like from your port-folio: GBA Funding Company (I think that is the perfect kind of thing I am looking for), Household Environmental, Arcane, Maxclean, Reality Professionals and Sokkit.

Hang in there guys, you're doing well!

Thanks.

CP

[Mark]

Here's another idea....

concept: peace of mind, take comfort and rest assured -_-

[Just J]

Something simple?

[Chilli Pepper]

Good one blackspot, you are definitely coming to terms with this, I'm impressed!

That is the level of simplicity it needs, it is completely heading in the right direction it just hasn't said yes, Yes, YES! To me.

Mark, you are on to this too, but this one doesn't quite do it. I guess the thing is when I look at some of the other designs you've done like the Maxclean one and the GBA Funding one I see really strong designs, which I haven't seen here yet.

I am sorry to keep doing this to you guys, I feel a bit bad but this logo needs to be top rate as this company will get a lot of marketing to get a high profile and getting the branding right is or paramount importance. I will extend the deadline on this if need be, so I really appreciate your patience.

Thanks heaps.

CP

[Hypnosis]

Hi everyone, here is my entry :)

hyp!

[beatz]

Hi again,

new concepts/revisions :)

Thanks,

Frank

[Hypnosis]

Nice one Frank

[beatz]

Thanks Yannick :)

[Just_G]

Opening Door (welcome to new home)....

[Christian]

Here's the next go. :D

[Just J]

Ok...
Probably my last shot at it...
Roof tops (yes it was designed to look familiar to you being in Australia).

[Mark]

Here's another go at it. :)

[Eagle]

*
Big, corporate, global feel...but very Australian ;)

[Hypnosis]

Luv that one Mark!

[p_karetko]

Hello,

Here is my entry. I have decided to use something minimalistic, as it works nicely for the corporate look. The idea of mark is very simple, as well as the identity. I have shown you the possible website layout, and a part of stationery to let you not only look at the logo, but at the whole identity.


Piotr.




The font, I have used for the 'NHL" logo , is custumized helvetica to make it look ultimately "stable" , but the name is all "meta" font to give it a bit of light feel.
The horizontal stripe in "H" letter has been replaced with delicate roof shape:

<img src='http://pkaretko.webpark.pl/nhl1.jpg' border='0' alt='user posted image' />


I would spread the minimalistic idea onto all media including internet ( obviously it is an easy sketch without any text content shown )
To me it fits here perfectly :


<img src='http://pkaretko.webpark.pl/nhl2.jpg' border='0' alt='user posted image' />


The concept works well for all materials ie.: brochures, cards... :


<img src='http://pkaretko.webpark.pl/nhl3.jpg' border='0' alt='user posted image' />

[Aaron]

My first shot at it...

[Chilli Pepper]

WOW, I am most impressed by these entries from everyone!

This is great! :tup:

Here's some feedback:

1. Hypnosis, I like your third idea the best. I'd like to see it with text larger in relation to the icon and perhaps the house, or the implied arrow pointing up, which I like, a little bigger. I'd also like to see that same icon without the shadow as in your last version.

2. Beatz, these ideas are great. I like the second two the best. I think I'd also like to see the text larger in relation to the text and I also like the way it is an implied arrow. If need be you can loose the NHL if you think it is appropriate but that is totally your call.

3. Just_G, that is a fantastic idea, simple, yet so effective. I don't think you need to change anything to that one because it is such a strong idea and so simple. Do you have any more where that came from? If you do I would just love to see them :D

4. ChristianSanfiel, this is a very cool entry. I think it much more refined than your first one and it is completely in the right direction. All I can say is if you have any more ideas keep em coming because you are very, very, close.

5. blackspot, this is by far the best design you have submitted so far, I'm impressed. It is a powerful icon. If you have run out of steam on this one then fair enough, but this one is good.

6. Mark, this is the strongest design I have seen you post yet, now you are starting to get me exited! The only comment is that this one is perhaps a little too complex, apart from that I think you are getting close now.

7. Eagle, man you are on to this! Big, corporate, global feel, thats exactly what I am after. All I can say is that I am not totally a fan of the icon. I am just imagining something a little bit more modern. Having a look at your port-folio I really like the Orola logo.

Well everyone thanks a lot for all your entries. I really think you are all heading in the right direction.

Anyway, check you soon.

CP

[p_karetko]

can I get some feedback on my entry?
P :)

[Chilli Pepper]

Hi p_karetko and arthouse thanks for jumping on board!

Yeah, sorry bout missing you guys in the last feedback, you posted as I was writing it :)

p_karetko, yes that is very minilistic and seeing in the context of a web layout and brochure layout is very insteresting, it looks great. The only slight problem is that I would like to see an icon of some description. You are on to it in terms of minilism and corporate feel, that works well. Don't change a thing about this design, and if you can create another design keeping that feel and encorporate a icon I would appreciate that.

arthouse, you know I love your work, but this idea is a bit too complex. Try to think corporate, banks, financial institutions, global corporation. I am confident you can nail it.

Cheers, guys all in all you get the big :tup:

Check ya soon.

CP

[AlexKogan]

...my hat with a $.02 in it :)

[p_karetko]

Sure, I can do it :) but please consider one thing : by making another element to the whole identity , it makes three - quite much, when thee will be shown together. I thought it could be great to join the icon and NHL into one . As You could see , it worked well, and doesn`t look overcrowded. In my opinion, even though, the roof is delicate, it is strong enough to keep on working on it :)
Well, that is just me . What do You think?
P.

[Just J]

blackspot, this is by far the best design you have submitted so far, I'm impressed. It is a powerful icon. If you have run out of steam on this one then fair enough, but this one is good.

At least I ran out of ideas on a high note. :D

[Raja]

I placed a portion of a dollar sign over a green square, rounded to soften it up. So theres a hint of some letters in there too...I know I need to add url and that you asked for NHL

[Chilli Pepper]

Hi guys, like the new ideas, this is fantastic!

1. Alex_Kogan, that is a very interesting idea, quite clever. My only slight concern is that it might be a little busy for a full blown corporate feel. Having said that you are totally on the right track.

2. p_karetko, I completely agree with you. Combining your exisiting design with an icon would be too much. But, the NHL is optional. It doesn't necessarily have to be in the logo. What I'd like to see is you come up with an idea with an icon. I want to leave that idea alone and keep it in the "possible/probables" basket for now. There's no doubting it is a strong idea.

3. Raja, that is a strong idea too. I think it looks very formal. I hear what you say about the domain, but obviously that sould be added easily. It doesn't bother me that it doesn't include the NHL because that is optional. Looking at your port-folio I still prefer the general feel of the Investex (that is a killer) and primacy (likewise).

But guys I really appreciate the entries, keep em coming!

Cheers

CP

[p_karetko]

... but speaking ot the mark ...

I have been looking at the australian flag, and been studing its philosophy. Besides the british flag there are beutiful federation stars on it which symbolize territories of australia. So I decided to use it, as your company`s name refers to nation. I have duplicated the simple shape of home , so inside they all form an australian star. Well to me it looks really OK ... How about you? Should I put it on the rest of the identity?
P.



looking fine when placed with NHL:

<img src='http://pkaretko.webpark.pl/nhl5.jpg' border='0' alt='user posted image' />

also very nice together with web address ...

<img src='http://pkaretko.webpark.pl/nhl6.jpg' border='0' alt='user posted image' />

[p_karetko]

I am really curious what you think :)

[Tonya]

Abstract N-shaped roof/chimney...

<img src='http://home.comcast.net/~tonyagoodnow/graphic_work/nhl/nhl1.gif' border='0' alt='user posted image' />

[Chilli Pepper]

Hey Piotr

Thats, great, I like it a lot. Its good to see you've obviously put some careful thought into it and it has paid off. I think this is a great idea. If you've got any more by all means throw them in the ring otherwise I think you can feel safe to rest on this.

This design is not actually for me, I am relating the wants and needs of a client. So ultimately the decision is not going to be up to me. But I think based on my understanding this is a definite contender.

If you would like to put it with the identity I am sure it would help demonstrate the idea.

Regards.

CP

[Carl]

Southern Cross.
Direction, Navigation, Stability, National Symbol.

Carl...

[p_karetko]

ok, a few bits from identity... let me know if that`s fine...
P.

possible variant of the logo :

<img src='http://pkaretko.webpark.pl/nhl7.jpg' border='0' alt='user posted image' />


the cards:


<img src='http://pkaretko.webpark.pl/nhl8.jpg' border='0' alt='user posted image' />


and the possible layout of the website:


<img src='http://pkaretko.webpark.pl/nhl9.jpg' border='0' alt='user posted image' />

[Eagle]

*
Hi again!

Thanks for the invaluable feedback. <img src='http://www.eagleimagery.co.uk/smil3y/eaglesmile.gif' border='0' alt='user posted image' />

Here's another suggestion. Retaining the global feel, I added an (unused) element from a previous contest. I'm aware you are set against using previously shown concepts but I thought I'd share this with you...I think it works well in this context! <img src='http://www.eagleimagery.co.uk/smil3y/eaglewink.gif' border='0' alt='user posted image' />

[Bill]

Another idea...

[Aaron]

;)

[AlexKogan]

...less crouded variant. 2 colors. Earth palette - conection to "roots".

[Hypnosis]

Thanks for comments, I'll get back to you tonight.
Nice turn everyone, keep it up :)

Hyp!

[Hypnosis]

Thanx for waiting :)

Awaiting your comments

[Hypnosis]

*edited*

[Hypnosis]

Some places where logo is displayed

:)

Hyp!

[DesignGeneral]

I'm working on something.

I'll be back ;)

[beatz]

<!--QuoteBegin-Chilli Pepper+May 11 2004, 05:37 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Chilli Pepper @ May 11 2004, 05:37 PM)</td></tr><tr><td id='QUOTE'><!--QuoteEBegin--> ..I'd also like to see the text larger in relation to the text.. [/b][/quote]
Hi,

thanks for the feedback and glad you like the ideas - I guess with your comment you meant "text larger in relation to the graphic" ?

Thanks :) ,

Frank

[beatz]

Anyway - here come the revisions as requested, each version with its thumbnail to see how it looks in small size. :)

Thanks,

Frank

[Carl]

CP,

Here is one more idea. It is more abstract, using only an element of a house, but the point is looking through, imagining possibilities, still using a national icon and imparting it all on solid ground.

Carl...

[DesignGeneral]

Here we go.

Feedback is appreciated.

Thanks ;)

[Mark]

Here's a slight modification of my last entry

[p_karetko]

How about the newspaper add ?
Piotr

<img src='http://pkaretko.webpark.pl/nhl5a.jpg' border='0' alt='user posted image' />

[Fabian]

:)

[Chilli Pepper]

Hi Folks

Sorry it has taken me so long to get get back. I've been a flat out :help: Worse thing is it leaves me with a lot of stuff to cover so forgive me if I am a bit short. From the point I last gave feedback.

1. dynagirl, I think that your entry is too complex for the corporate feel we are after, but don't give up. :tup:

2. Carl, thats interesting, the Southern Cross is certainly stron symbolism for Australia, I'll get back to your stuff.

3. Eagle, nice one. I lile the map of Australia idea and don't care about previously used concepts if they haven't been implemented (not sure where you got that idea from). I think the best one is the implied global one except that perhaps it goes too global as this is a national company only. I'd like to see this one with perhaps the inner arcs removed to take it little more away from a spherical context.

4. pennyln, I reckon you've got mmore refined designs in you. Hopefully from the kind of stuff I am talking about you're getting the idea.

5. arthouse, same goes for you. I reckon you've got a more refined idea in you.

6. Alex_Kogan, much better, but I still don't think it portrays enough of a corporate feel. This really has to give the impression of big business, which while a cool logo, I am not sure yours does.

7. Hypnosis, thats cool thanks. Its good seeing the logo in perspective of brochures etc. I like the 5th idea the best but what I'd like to see is the icon to the left of the domain and the text proportionally the same size.

8. Design GEneral I think you idea is not too bad. The only thing is I think it is not possibly as strong as it needs to be. I think the logo needs to be bolder colours and the icon needs to be something a little bit more symbolic.

9. Mark, that is a good idea, no worries about that. What I think would be good to see is perhaps removing the top arc so that the bottom one implies a tick to see how that looks. I would like to see how it also looks with a solid colour house.

10. creativemeasures, that is a good idea, I like it. I don't think that this idea needs changing at all for this comp as it represents the needs well enough for now. Just keep reading for the clients reactions below and perhaps you may want to submit another entry but definitely consider this one an entry unto itself.

OK, with that done here is the feedback from the client. They tend to like the ideas with curves in them as a general rule. They also like the idea of the use of the Southern Cross, or a star, to represent an Australian flag theme.

They said they liked Carl's first idea, the way the sweeping line is situated, in his very first post with the house but agreed with me in that they didn't like the implementation of the NHL. They liked his later implementation of the Southern Cross but I've told them that my only concern about using this idea is that once the logo needs to be used in a very small context the complexity of the stars gets lost and/or the quality of the logo dimishes, particularly for an online use. So if you can take something away from this Carl then may advice would be try to combine you very first idea with a vary simplified star formation and you will be a front runner at this stage.

Mark, they liked your idea on page 5 a lot with perhaps some of the changes I spoke about.

ChristianSanfiel, they liked your idea a lot too on page 3. They thought that perhaps it just needed to be just a tiny bit more simple, but along the same lines and it would definitely be a front runner as well.

p_karetko, they thought that the icon you've come up with was great because it was well thought out, very symbolic, and it moved away from too many straight lines, which it appears as though they really want to avoid.

I've told them I like the simplicity of Just_G's entry and they agreed but I think what didn't immediately attract them to this entry was that it didn't have some form of curve in it, which they seem to have a fixation on. So if you want to revise that one go for it.

They like Eagle's idea of the Australia icon, in fact when they looked at it they thought it was a door opening or a book opening in the first second then realised it was Astralia. They just thought that perhaps the spherical thing should be removed as per above.

I didn't get to talk to them about page 6 because it wasn't there when I spoke to them but hopefully you cab get the general idea from where this is going.

Thanks again everyone, you're doing a fantastic job! :tup:

I will definitely keep this open for a day or two longer if need be.

Cheers

CP

[Just J]

Wow not even a mention... :rolleyes: :help: :lol:

[beatz]

Err...no feedback for me at all ?! :(

[Eagle]

<!--QuoteBegin-Chilli Pepper+May 14 2004, 12:48 AM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Chilli Pepper @ May 14 2004, 12:48 AM)</td></tr><tr><td id='QUOTE'><!--QuoteEBegin-->*
Eagle, nice one. I lile the map of Australia idea and don't care about previously used concepts if they haven't been implemented (not sure where you got that idea from). I think the best one is the implied global one except that perhaps it goes too global as this is a national company only. I'd like to see this one with perhaps the inner arcs removed to take it little more away from a spherical context.[/b][/quote]
Thanks for the feedback! <img src='http://www.eagleimagery.co.uk/smil3y/eaglesmile.gif' border='0' alt='user posted image' />

Could also be seen as a house from above!... :)

[Eagle]

*
blackspot / beatz...

<!--QuoteBegin-Chilli Pepper+May 14 2004, 12:48 AM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Chilli Pepper @ May 14 2004, 12:48 AM)</td></tr><tr><td id='QUOTE'><!--QuoteEBegin-->Hi Folks

Sorry it has taken me so long to get get back. I've been a flat out :help: Worse thing is it leaves me with a lot of stuff to cover so forgive me if I am a bit short.[/b][/quote]

I'm sure CP will get back to you with comments... :)

[Carl]

CP,

Your not so subtle push is appreciated.

Here are the revisions.

Carl...

*I gave you a really small version so you could see the Southern Cross is still identifiable.

*I used Pantone 280, which is the official color used for the Australian Flag.

[Chilli Pepper]

Ahh sorry guys, you were'nt intentionally excluded, just accidently overlooked ! (insert OOPS smilie here ;) )


1. blackspot I think that the fundamentals of your concept are fine. The only thing that potentially lets it down in this case is that the client has this fixation with curves that they want to see in the logo. Really what we are looking at, at this stage, is the icon so if you have any refinements that you think will make it a bit more appealing throw them in the ring!

2. Frank, your ideas are definitely solid. Fundamentally I don't see a problem with your design at all but I think that from the clients perspective they are seeing the same as with blackspot's design. Again, they have a bit of a fixation on curves so it is not probably as appealing to them as some of the others.

Please do throw revisions in guys, comps still wide open and as I've said I will extend the deadline for a few days.

BTW, I love the standard of entries EVERYONE!

Nice revisions Eagle and Carl, I'll get to you with more on them very soon. All in all though everyone: :tup:

Cya

CP

[Hypnosis]

Hi, Thanx for your feedback :)
Here is the logo you selected with the amends done :)
I'm not sure that its the one you selected - please confirm.

hyp!

[p_karetko]

well,

is there anything I might improve with my entry to still have a chance to grab the clients attention ? Any suggestions?

P.

[DesignGeneral]

Is this better?

You can use the NHL icon without the text from right side if you want ;)

[DesignGeneral]

On a house :D

[Mark]

Here's some variations

[Mark]

Plus a new idea

[Aaron]

:D

[beatz]

Ok,

some round versions then :D

[Tonya]

<img src='http://www.frobo.com/graphic_work/nhl/nhl2.gif' border='0' alt='user posted image' />

[Chilli Pepper]

Hi Guys

Wow! I like the new ideas :D

1. The revisions of your last one look good Mark, and the new idea is good too. I'd like to see the new idea in a solid circle to see how that looked. You know, perhaps a bit mor simple.

2. arthosue, that is a cool idea, I like that one a lot. Perhaps I'd like to see a variation on that in a full circle, but I definitely want to keep that one as is for an option too.

3. Frank, putting the circle around your makes a huge difference. It makes it look like a completely different logo. How I'd like to see that concept go is with the blue area under the orange line filled in with orange, and the blue box organised so that is doesn't protrude over the orange circle. Other that it is a very cool idea.

4. dynagirl, that is a cool idea too. A path leading up to the house right? The only thing I think about this idea is that the icon is a little bit too big in relation to the text.

Man, you guys really do rock!

The decisions process is going to be...

H
A
R
D

Cheers

CP

[Aaron]

And one with a circle... thanks for the feedback CP.

;)

[Hypnosis]

Any comments or suggestions for me ? :)
Hyp!

[Chilli Pepper]

Ahh sorry hypnosis.

Yes, heading in the right direction. What would be good to see is the domin on the one line with the icon the same size as the text. I would also like to see yours with the top arrow removed and the houseused to form the arrow itself. I like the idea of the general upwards pointing arrow etc.

Anyway, back soon!

Cheers

CP

[DesignGeneral]

Hi CP,

Any feedback regarding my revision?

Thanks

[p_karetko]

All right , As far as I don`t receive any more suggestions ... I will keep on presenting the rest of the identity. Hope this will help :)
Piotr

Here`s how the promo bags could look...

<img src='http://pkaretko.webpark.pl/nhl_8.jpg' border='0' alt='user posted image' />

[Mark]

Here's the changes you requested. :)

[Tonya]

<!--QuoteBegin-Chilli Pepper+May 14 2004, 08:34 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Chilli Pepper @ May 14 2004, 08:34 PM)</td></tr><tr><td id='QUOTE'><!--QuoteEBegin--> 4. dynagirl, that is a cool idea too. A path leading up to the house right? The only thing I think about this idea is that the icon is a little bit too big in relation to the text. [/b][/quote]
Yes, it's a path. :)

Here's an update with a little change in proportions.

<img src='http://home.comcast.net/~tonyagoodnow/graphic_work/nhl/nhl3.gif' border='0' alt='user posted image' />

[beatz]

Revisions as requested :)

Thanks,

Frank

[beatz]

And a color sheme variation..

[Raja]

hey

*edit, forgot to include .com :rolleyes:

[Raja]

and my final offering

[Chilli Pepper]

Hi Folks

Thanks a lot for all of those!

1. Design General, I think the colour is much, much, better but I am not sure that the icon is strong enough. Perhaps I should say the the icon doesn't really represent corporate to me, does that make sense? By all means get some revisions done and get them in fast! (see below ;) )

Thanks for the revisions I've asked for from everyone, its all interesting to see and thanks for the news ideas Raja, cool.

Now I don't think that I need to keep this open much longer. Those of you that have been riding this one for a while have done a most outstanding job and I am most sincerely grateful to you all.

So, I am not going to ask for any more revisions from anyone from here on in because there is enough here to make decisions to go to the finals and save you all doing work. I am going to take the next 12-24 hours to confer with the client to decide who comes through.

If anyone has a new and amazing idea to throw in the ring then by all means do it, but unfortunately I won't get a chance to give any feedback on it and it will have to be a case of snatch and grab as to whether it comes any further.

Thanks everyone, I love all ya's work. I love coming to this place and seeing all the amazing ideas that get tossed around but now it gets down to the gut wrenching bit I hate, :sick: making a decision. I wish all of you could win!

Anyway, thanks again.

See you all soon.

CP

[DesignGeneral]

here is another idea ;)

[Bill]

One quick entry yet!

[Michael]

A quick and simple entry from me..


<img src='http://www.2square.co.uk/do/nhl2.jpg' border='0' alt='user posted image' />

[Hypnosis]

Hi again, sorry I was quite busy

Here is my revision (which I found the time to crack ;))
And some colour variations.

Hyp!

Please comment

[Hypnosis]

I did not make the text same size cause otherwise the icon would be lost

[Chilli Pepper]

Hi follks, back again finally. Sorry it has taken me so long :blink:

Well after much pain and suffering the decision who to take to the finals has been made, so without delay, in no particular order, they are:

Carl (cadii)
markbeaudry
Frank (beatz)
p_karetko
Eagle
arthouse

Again Id like to thank everyone for entering even though you're not coming any further it doesn't reflect on you ability :tup:

I can't remember the process from here, does it move to another forum?

Cheers

CP

[Eagle]

*
Hi CP - it can continue here untill the winner is chosen! Only the above selected designers will now enter revisions. :)

[p_karetko]

Yoohoo, I`ll post some new stuff really soon :)

[Aaron]

So CP, would you like to see revisions to ones we've already submitted, or new concepts? Or are you working on that list right now and I should just be patient? ;)

[Chilli Pepper]

Hi Guys

Sorrys its taken me a little while to get back to you, I feel like a ping pong ball at the moment, bouncing between here and the client.

Amyway, I have something to report and here is how it goes. Whether you goes want to submit new ideas or review the previous ideas you have done from here based on what I am going to say is up to you.

The clear front runner that has been established at this point is p_karetko's concept on the strength of the icon. What it comes down to at the end of the day is the strong symbolism it represents with the Southern Cross star in the centre formed by the ring of house formations, and the simplicity of that icon in that it also could look like that of a financial institution. The simple addition of that icon with the text is going to make the logo, so that decision is made on the icon alone.

Now, that is not to say that none of your ideas are good. Quite the contrary. We like the general direction that all of you have been heading thats why we want you to continue. We think that all the ideas you have come up with in some way thus far have merit, but at the end of the day the primary objective is to give the impression of a financial institution, big corporation.

At first the client liked the idea of adding, say, the full Southern Cross to the logo, but after reviewing the big financial institution logos in Australia I demonstrated to them that it is clear that they are all very simple. Here are the "big 4" banks in Australia links again so you can see their logos:

1. http://www.commbank.com.au
2. http://www.anz.com.au/
3. http://www.national.com.au
4. http://www.westpac.com.au

We've done some research into symbolism of these logos and the four corners of the square plus the two points of black in the icon of the commbank.com.au logo actually represent the points of the Southern Cross and the icon of the national.com.au actually represents one of the stars of the Southern Cross. I'm not sure about the other two.

So hopefully now you're coming to see how we came to the decision above.

The client still maintains that they don't want to see too much squareness about the icon but if you come up with a really good idea and it fits into the formula above then throw it in the ring, I'll do the sales pitch on the clients behalf for you if it's a really great idea ;)

OK follks thats its for now. I will have a bit more time to be around here now, specially over the next 8 hours, so see ya soon!

Luv your work!

CP

[Eagle]

*
Is there anything your client would like to see changed about my logo?

...and, just for kicks... ;)

[Chilli Pepper]

Hey Eagle

No, that icon doesn't need changing. It is a strong design unto itself I reckon.

Having thought about it I definitely think it is better as a stand alone idea, rather than than the arcs around it. How about you?

I guess, from the client's perspective, they see a lot of the these new age logos around with arcs in them and they think modern, whereas they see a lot of these bank logos as being antiquated.

Cheers

CP

[Eagle]

Evolution... ;)

...intentionally subtle...almost subliminal...

[Chilli Pepper]

Interesting. :D

[beatz]

Hi CP,

I believe I have not quite understood your last comments - do you want us to incorporate the Southern Star now in our concepts or come up with totally new concepts that include that star or new concepts without a star or no new concepts at all ?

Like, should I modify my entry to include a star now or should I not change it at all etc...any hints would be appreciated :)

Thanks,

Frank

[Chilli Pepper]

Hi Frank

I think that the general feeling is that the whole time you have been doing some great designs but they have probably not had the strength of symbolism that is required. You don't HAVE to use the Southern Cross stars but if could come up with a concept that in someway represents Australia that would fantastic.

Whether you chosse to come up with a totally new concept of encorporate a something into your new previous designs is up to you but keep in mind the fact that we want to represent the feel of a financial institution.

Does that help you?

Cheers

CP

[Carl]

To let everyone else know, don't feel hindered to use the Southern Cross with the 5 stars (you'll have to ask Piotr about the Commonwealth Star). I don't hold dominion over such a national symbol. Hey, if we were all Aussie, there would probably be 50 entries with it! :)

[Eagle]

*
Thank you Carl (been champing at the bit here!... ;) )

'Flagage'

[Chilli Pepper]

Now thats very patriotic Eagle!

Thats a good point Carl. I hadn't thought of the sensibilities between you guys about, how to put this, :unsure: _sharing_ ideas

NOw don't forget that you don't HAVE to use the commonwealth stars but to have some form of powerful symbolism would be good.

I am not running you guys around in circles am I?

Cheers

CP

[Mark]

Here's an alternative to my original design.

[Carl]

CP,

I have taken a different path. I think I have been hung up on the house, and not the service.

I started thinking what services your client provides. There is a long history of land/sea association with financial companies. Navigation through difficult territory (the loan process) is essential. I have used a compass, with a foundation of blue and green (water/land).

Further I tried to do some research to find a unique way to represent nationalism. My logo treatment here has the obvious, a five point star, but less obvious are the points on the compass circle, which there are 76 - (1976) an important year for Australia - a representation of independence, which is another key element in the search for Home ownership. They are meant to be subtle and will reproduce as a line when very small.

Carl...

[Chilli Pepper]

Very, very, cool Carl!

I like that.

Cheers

CP

[p_karetko]

1976 .... That is something - I was born in that year
:)
Cheers to everybody !!!
P.

[Chilli Pepper]

Hi guys

Well Eagle and Carl the official line from the client is they like the client is they like your last ideas very much.

The posts seem to have come to a grinding halt so is that it? If noone has anything left to add then I will go away, sit down with the client for a final decision process.

Thanks again, you are all very cool.

Cheers

CP

[Aaron]

I'm still working with my edits, but I thought I'd post it nonetheless.

[Aaron]

Another direction...

[beatz]

Star incorporated..:)

[Chilli Pepper]

Hi Guys

Well I would like to thank you all for your most galiant efforts but the client has made the final decision based on the reasons I posted previously and p_karetko has got the job.

As I've said before I hate this part, it makes me feel :sick: because I wish you could all win.

I want to thank you all again for entering and give a special thanks to those who stuck with this from the beginning markbeaudry, Carl & Frank you are all winners just because of your persistence! It will reward you well in the future.

Also Eagle, that was a very close call as your was a very nice design but not quite there.

Anyway guys, I am not going to go on any longer, I feel :sick: to the stomach right now. Like I say, I wish you could all win it ;)

I really do love what you do here :tup:

See you again soon!

CP

[Chilli Pepper]

Hi Piotr

OK, some revisions needed. First and formost, I notice that in the post dated May 11 2004, 07:34 PM on page 4 that if you look at the very large version of the logo you can notice inconsistencies in the spacing and position of the house shapes. Firstly, we want to make sure that the spacing on all of those is perfect.

The other main issue is the font. We would like the font to be something plain, to the point of being boring, non-serifed. Anyway, have a play with the font and see what you some up with, obviously that can be changed easily.

Cheers

CP

[p_karetko]

all is clear to me. I`ll post my revision within next 24 hours. I`ll do a few font tests, so you could pick up the best one ....
hear you soon !!!

[Chilli Pepper]

Thanks!

Catch you soon.

CP

[p_karetko]

Her You go.
The logo has been tuned up to perfection :)
And I have done a few font tests, as promised. Wahtever You choose, it will be a good one. All fonts are really good. As for the plain one you are looking for, the best, I think, would be the second which is helvetica...

<img src='http://pkaretko.webpark.pl/nhl_10.jpg' border='0' alt='user posted image' />

<img src='http://pkaretko.webpark.pl/nhl_11.jpg' border='0' alt='user posted image' />

[Chilli Pepper]

OK its all good now.

The files have been received. The case is closed.

Thanks!

CP