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View Full Version : Stonehenge logo! $150 prize


imageconstrux
04-09-2003, 12:30 PM
(Admin code added by Palmer - 8413262V)

Time to have a contest for my baby - Stonehenge Brick Paving & Landscaping.

I've held a few contests here already, mainly for Ground Trades Xchange (http://www.groundtradesxchange.com). I was very happy with that logo, and the great design coupled with some great programming has resulted in that discussion forum site growing nicely (by the way, check it out if you haven't already! :tup: )

Some info about the file format - needs to be in vector, as we will use this logo in sizes from 1" to 36".

The logo itself - I don't think I want lots of gradient - to hard to reproduce in vinyl lettering. I'm thinking total # of colors (including dif't shades of the same color) will be 3-5.

Now to the company - we do primarily hardscapes (brick patios, walks, drives, retaining walls), but we also do softscapes (sod, seed, shrubs, trees, groundcovers). We do water features, landscape lighting and wood structures like arbors and pergolas. See our website here: www.stonehengebpl.com to get a sense of what we do.

A little bit about the name Stonehenge - I chose that name many years ago after thumbing through a set of encyclopedias. The reason I chose it is because there's the stone involved, of course. But also because there was a good deal of science to that construction. When complete it also had an artsy quality to it, as it is revered as such here, like a work of art. It's been around for millennia, like we hope the work to be that we install. And there's mystery to it, which, well, is just neat.

I don't like the current logo (my design), as it looks too Flinstonish, unpolished. I want a different look than that.

Here are some things NOT to use in the design:

Swooshes. I think they are way overdone and will very shortly become out of style.

The full Stonehenge site - way too much detail - nobody will be able to figure out what it is.

Colors - look to the our web site above (look in the plantings section) to see the color of our uniforms. This is very different from the color of our trucks (posted below). The logo must go well with each - the sage green of the shirts and the blue of the trucks.

I'm not in a big rush on this, as our season is just getting underway - deadline of 5/10/03, unless I see something really cool earlier than that.

Please ask about anything I didn't make clear above. Good luck!

Jeff

imageconstrux
04-09-2003, 04:00 PM
I thought I might give you a bit of a start by showing you some of the logos for similar companies that I've liked so far....

I liked the one below very much. Clearly that exact logo would never work for Stonehenge, but I like the style and texture.

imageconstrux
04-09-2003, 04:01 PM
On this one I like the little circles above right, showing seasons, or showing types of work the company does. I don't like the font at all, however.

imageconstrux
04-09-2003, 04:02 PM
I like the mildly abstract look of this idea:

imageconstrux
04-09-2003, 04:03 PM
And having the logo inside a box like this, or just sneaking outside the box, might be nice.

motiveX
04-09-2003, 05:19 PM
Originally posted by imageconstrux@Apr 9 2003, 06:03 PM
And having the logo inside a box like this, or just sneaking outside the box, might be nice.
I LOVE that logo.

ElKootcho
04-09-2003, 05:26 PM
Originally posted by xteriormotive@Apr 9 2003, 05:19 PM
Originally posted by imageconstrux@Apr 9 2003, 06:03 PM
And having the logo inside a box like this, or just sneaking outside the box, might be nice.
I LOVE that logo.
Than how come it hasn't won yet? :ermm:

I'll see what I can come up with for this contest!!!

motiveX
04-09-2003, 05:39 PM
Originally posted by ElKootcho@Apr 9 2003, 07:26 PM
Originally posted by xteriormotive@Apr 9 2003, 05:19 PM
Originally posted by imageconstrux@Apr 9 2003, 06:03 PM
And having the logo inside a box like this, or just sneaking outside the box, might be nice.
I LOVE that logo.
Than how come it hasn't won yet? :ermm:

I'll see what I can come up with for this contest!!!
Editorial removed by beetle let's stay diplomatic/respectful, please

:lol: :tup:

come again? you guys are way too quick to edit posts which there was no justification in editing.

:angry: :tdown:

If I wanted to be censored for saying someone's design is really good, and then jokingly saying that some people just don't have good taste, I would move to the Ukraine.


:pirate:

cre8or
04-09-2003, 06:27 PM
Hello imageconstrux,
Please accept these initial designs as my first entries into your contest.
I decided to use a portion of theStonehenge construct in the logo.
3 of the logos are in shades of grey.
The bottom logos are Blue, Green & Puple" these are the colours
I found in the background of the site www.stonehengebpl.com

All the logos are Vector based - so scaleability is not a problem,
and ease of colour-change is a definite bonus.

Please let me know what you think.
(I hope the "Square" one doesn't look too "Flintstones".
:P

- Kimber

imageconstrux
04-09-2003, 06:50 PM
Initial reaction is that I like them. One clarification - 'brick paving' is a single thing, like 'peanut butter'.

I like the logos with fewer stones versus more.

The font for the square one is a little Flintstoney, but I like the font for the others. Though the other font I like more for the word Stonehenge, and I think I'd like to see something cleaner for the other text.


Given a little more time to digest, I'll be able to give more feedback.

Cool start!

Jeff

cre8or
04-09-2003, 06:57 PM
One clarification - 'brick paving' is a single thing, like 'peanut butter'.

I'm so sorry. I read that as 3 items. "Brick", "Paving" and "Landscaping". That's why I thought I could rearrange the order of the words. I apologize for my... stoopidness. :blink:
I'll work on it some more, and keep a jar of peanut butter handy.

By the way... am I totally off on the colours? Should I be looking for a colour scheme at
groundtradesXchange.com instead?

gladding
04-09-2003, 09:45 PM
here's one that would be a little more attractive on your vehicles -

Dan
04-10-2003, 12:13 AM
Jeff,

I had an idea so I put his together, Its not vector format but I can give you a large resizable file if choosen.

imageconstrux
04-10-2003, 04:39 AM
Cre8or - everybody gets that wrong. I have to call it brick paving, because if I call it brick, people think we do masonry (we don't), if I call it paving, they think we do asphalt and concrete (we don't).

To your question about color schemes - you are looking in the right place. Don't go by anything at GTX.com...It's a totally different venture. If a similar color scheme works, it's totally accidental. Here's a pic of a few of us working, so you can see the uni's a little better. Sorry about the view....


Gladding - the stones there are still a little Flintstoney for me. I like the font for Stonehenge, but that same font in white for the text below will be harder for people to read, especially the people who are old enough to have earned enough $$ to afford us!

Dan - I like the watercolor feel to the logo, but that would be really very difficult to reproduce as vinyl signage on a truck.

And something for everyone - every year during the off-season I tried to work with the logo to come up with something better - I tried making the logo less literal, or use other elements of Stonehenge. For example, accurate astronomy can be accomplished using Stonehenge, as well as simple functions of a compass (North, South, etc). So don't feel tied to a literal representation of the stones.

imageconstrux
04-10-2003, 04:42 AM
Here's a closeup of one of the trucks to get a better look at the blue:

john
04-10-2003, 07:52 AM
I strayed away from the stonehenge graphics as i think most things are already associated well with the name.

john
04-10-2003, 10:19 AM
Heres a picture of how it would look on one of the trucks.

Raja
04-10-2003, 10:53 AM
:bang: <img src='http://www.webfellaz.com/4fun/stone.gif[/img]

john
04-10-2003, 11:20 AM
I Love that gargoyle! :tup:

imageconstrux
04-10-2003, 12:58 PM
John -

I'm not wild about that font - I can see it being difficult to read on a truck or sign. And I guess I don't understand the designs inside of each circle - I would have expected more of a direct correlation to the work we do, or the seasons, or something.

Ondarox - Lots of goodies to look through. :eye:

The top center one grabs my eye the most - tell me a little more about what I'm seeing inside the larger square.

gladding
04-10-2003, 04:18 PM
that gargoyle kicks butt!

Raja
04-10-2003, 05:29 PM
:blink: <img src='http://www.webfellaz.com/4fun/stone2.gif[/img]

imageconstrux
04-11-2003, 11:17 AM
Ondarox - give me a little time to digest these latest ones - I saw your semi-celtic design for Dreamscape - I liked that, too. Can some sort of derivative be made for Stonehenge?

Raja
04-11-2003, 04:20 PM
:ph34r: <img src='http://www.webfellaz.com/4fun/stone3.gif[/img]

Zoe
04-11-2003, 06:38 PM
Just love the way you compile your entries ondarox...

ElKootcho
04-12-2003, 07:34 AM
Here's my first entry into your competition.

ElKootcho
04-12-2003, 09:04 AM
And another for your consideration.

imageconstrux
04-13-2003, 03:20 PM
Ondarox - re: sporadic notions: Each of those is very stylized and attractive...

Top center is still my fav.

I'm not feelin' it for middle left.

Center middle would be cool in certain situations and has a period look to it, but not something I'm wild about.

The Gargoyle is cool, but it doesn't say enough, explicitly or implicitly, about Stonehenge

Bottom center - not feelin' it.

Next series for Ondarox - 'Gargoyle says thanks':

Top one has some potential - I like the layout, but would like something else where the 'S' is. Stones, a design, something...

Other one - not feelin' it.

Re: Rationale/Storm 3:

Top center reminds me of riverboat gambling,

Middle - I get what the guy is doing, but my customers won't.

Bottom - stereophonic - interesting spin. Not growing on me.

You are a logo machine! More on the others in a bit....

Jeff

imageconstrux
04-13-2003, 04:00 PM
ElKootcho,

I like the layout of the first entry - but not wild about the stones. Also, try them a bit bigger. And the bacjground concentric squares - try a different hue - that's not doing much for me.

The imposing nature of the second entry is cool, but the stones look flintstoney to me. Maybe less of a literal translation on the stones. And same hue issue here.

Good start!



Jeff

Huhhso
04-13-2003, 07:18 PM
HI! Here is my entry for your contest
Thanks!
:)

imageconstrux
04-13-2003, 08:21 PM
Huhhso,

I very glad you decided to jump into this -

But unfortunately, I am not getting excited about that design. However, I do really like the look of the tannish circle logo you did for RM Stonescaping. Can you create something like that for me?

Jeff

TwistedNewMedia
04-13-2003, 09:10 PM
Heres my go

Liz
04-14-2003, 11:21 AM
Hi Jeff, how ya doin? :P

I started doodling a bunch of stonehenge rocks last night (in between some programming ;) ) I really liked this one, so I zapped it into a quickie b&w logo concept. Might be too literal for what you had in mind, but what the heck.


<img src='http://clients.snapfire.com/stonehenge.gif[/img]

coxy
04-14-2003, 02:29 PM
Originally posted by imageconstrux@Apr 13 2003, 05:20 PM
Ondarox... You are a logo machine!
Ditto. And such cool designs too. Love your work. :tup:

Raja
04-14-2003, 04:58 PM
:shifty: <img src='http://www.webfellaz.com/4fun/stone4.gif[/img]

Dan
04-14-2003, 11:51 PM
How about these -

I've included a couple of color options

Huhhso
04-15-2003, 06:16 AM
Hi here are some different ideas ... ^_^

Raja
04-15-2003, 04:33 PM
:cooldude: <img src='http://www.webfellaz.com/4fun/stone5.jpg[/img]

imageconstrux
04-15-2003, 04:44 PM
Huhhso - I read your avatar - who thought you were a boy? Though I have to admit, I have seen some interesting ones, like a guy using Cindy Crawford for an avatar...

Anyway, down to biz...

Dan, the logos to me look like Ondarox's ones that reminded me of a riverboat cruising the Mississippi River in the 20's and 30's (the Mississippi part isn't important...). If you're shooting for a Cletic kind of symbol, I think it needs to be rougher, more worn... Hope that helps. BTW, Stonehenge is one word.

Ubergerl - definately a more abstract approach to the logo, though I'm not sure it will light the fires of my client demographic - 40's+, $250K+ home, income anywhere from $80K - $200K/yr.

Ondarox - 'ain't no stoppin' - they don't really grab me. Sorry I can't be of more help or give more direction than that.


Huhhso - Of the top logos within circles, I find I like the left one best. Can you remove the 'S' in the center and replace with something graphical - either some kind of representation of the stones, or what the stones allowed people to do (tell North, South, East, West, track the stars/seasons...) And try the text, stonehenge brick paving & landscaping, as the only text around the circle, instead of the listing of services. SInce the company name is registered, the logo needs to have that full name in it, and maybe even include the 'Inc.', though that isn't mandatory. The two middle ones - not wild about. The bottom one is an interesting take - I'd like to see it developed more, but am unsure as to what direction to give. Possibly make the stone closer, by turning the text into more of a 3D circle or cylinder (I hope that makes sense!!). And make the stones look a bit more like stones, a smidge less like 'n's.

Rabbitdog - can't imagine what programming you're talking about... ;) I want to withold my opinion of the stone sketch just yet, until I see it in another format....I'm finding that I'm liking the logo framed in something - circle square, concentric shapes.... I'd like to see that stone sketch in one of those somehow. Is that possible?


Whew!! Thanks for your hard work everyone!!

imageconstrux
04-15-2003, 04:47 PM
That took so long another logo went up while I was typing....

Ondarox - that one will not be possible due to the gradient - can't reproduce with vinyl truck signage. Sorry.

Raja
04-16-2003, 11:09 AM
:huh: <img src='http://www.webfellaz.com/4fun/stone5.gif[/img]

TwistedNewMedia
04-16-2003, 06:34 PM
Heres another try!

Liz
04-16-2003, 11:26 PM
Hi jeff,

reworked a little -

Huhhso
04-17-2003, 07:40 AM
:D

imageconstrux
04-17-2003, 08:51 AM
I need a little time to digest these, then I'll post more feedback.... :D :D :D

imageconstrux
04-17-2003, 05:40 PM
Here we go -

ODR - the modifications to the logo aren't grabbing me as related to the name - I like the small boxes with a dif color, however.

UGG - that logo looks interesting on a white background, but it will only have limited appearances on white. Even though I get it, I'm not sure my people will.

Liz - I think you've developed the logo nicely - the watercolor look/feel is very warm and welcoming.

Huhhso - these three spurred some ideas in me....
We need to eliminate all gradients, like the solar flare in the first, and the inner glow in the last. I'm thinking of using a silhouette of Sarsens (the ones people have been showing here), with the interior being either a star scape, or trees and a walk....maybe it would be variable depending on the occasion....
But I do want it enclosed in a clean pair of concentric circles with text between the circles, like your first entry top left on the previous page. Does this direction make sense? Fiddle with it and see what bubbles up.


Lots of time left for everyone, so don't feel rushed.

Thanks for the outstanding effort thus far. :yes:

Jeff

cre8or
04-19-2003, 10:50 AM
So sorry... been kinda busy lately, so I haven't had a chance to post any re-vamps.
Please let me know what you think of these...

imageconstrux
04-21-2003, 11:54 AM
Kimber - those are some cool ones... The one with the 'orbiting swooshes' isn't doing it for me.

I've morphed a couple designs to help give a direction to 2 of you (you'll know who you are...)

I want the word Stonehenge to be prominent, but I realize that having Stonehenge prominent, and having a graphic prominent, make a circle layout difficult. Even so, that's what I'm gravitating to, so designs in that vein will get heavy consideration.

I hope that helps!

Jeff

imageconstrux
04-21-2003, 11:56 AM
Use this hacked up logo as a general guide, Huhhso and Cre8or - things will need to be added, deleted and changed for this to work. And of course I know each of you will create your own element where I used the other's in this demonstration, as to not copy the other's portion of the design.

cre8or
04-21-2003, 01:34 PM
I thought I was stretching a bit with the "orbital swooshes" I though they were going to represent "energy" but in the end... they're just "swooshes".
;)

ElKootcho
04-21-2003, 02:40 PM
Originally posted by cre8or@Apr 21 2003, 01:34 PM
I thought I was stretching a bit with the "orbital swooshes" I though they were going to represent "energy" but in the end... they're just "swooshes".
;)
They're used so often now-a-days that they're usually "just swooshes" :blink:

imageconstrux
04-21-2003, 06:34 PM
Yeah, that's why I'm not as fond of them - just like certain plants in the landscape - there are many I cringe at using, and only spec them in a design if the customer absolutely has to have them, because they've become used so often that they lack punch.



Have I hit people like a cannon with my feedback? I know in my busy season I tend to be shorter and more to the point than usual, but I figured that with the $$ for this logo contest (biggest so far, right?) that everybody would have thrown their hats into the ring.

Am I such a meanie that nobody wants to post a design? Or have I exhausted everyone?

cre8or
04-21-2003, 06:40 PM
I like Angel Trumpets.
Anyways, here's my "round" designs.
I'm a little partial to blue (these were created using shades of PMS 281 -- Pantone Matching System, before any bad jokes come out. ;) )
Any of my designs can be converted to any colour(s) you choose.
Here they are...


Sorry my original atatchment was way too big -- I have NO IDEA what I was thinking... :blink:

ElKootcho
04-21-2003, 06:46 PM
Originally posted by imageconstrux@Apr 21 2003, 06:34 PM
Am I such a meanie that nobody wants to post a design? Or have I exhausted everyone?
I think it's that your deadline is May 10. Still plenty of time B)

imageconstrux
04-21-2003, 06:49 PM
Hmmm...I've refreshed a few times, but all I see is the first 1 1/3 designs. The 'box' extends far below that, but the image does not. Palmer, is this a site thing? n/m - looks like you have it fixed Kimber :)

Kimber, I love blue as well (that's why my trucks are blue - well almost all blue), but the color for this will likely need to be something that is bright and plays well off of the blue - Yellow, Orange, Tan, something along those lines. Something on the other side of the color wheel from Blue, but keeping in mind the uni's as well (though as I think about it, when I have new uni's printed, we can change the color of the shirts to a different green if it works better. But the pants will stay tan. And we can't do blue shirts - tried that once, and it's hard to look manly in light blue. :flex: )

Angel's Trumpet isn't hardy enough for my neck of the woods....You know, I'm consistently surprised when I hear of Canucks enjoying plants that I can't, because they live in a warmer zone than I do. I wouldn't think that would be possible. Shows you what I know.... :jester:

cre8or
04-21-2003, 06:54 PM
I fixed the logos. I think the attachment was just too big.
RE: Angel Trumpets... I didn't say I have any -- I just like 'em. As for the weather, they're calling for SNOW on Tues. or Wed. Personally I think they've (the weathermen) been smokin' some kind of plant :cooldude: (?!).
I also like Bleeding Hearts, Lily of the Valley and Mint.

cre8or
04-24-2003, 05:28 PM
Hello, I'm back!
I've been thinking about your blue trucks, and your uniforms -- sage shirts and beige(tan) pants... is that correct? I seem to recall you saying it's hard to look manly in light blue shirts.
Anyway... here an idea, basically the same logos as above, just think of the blue background as the side of your truck.
Am I getting closer?

imageconstrux
04-24-2003, 05:58 PM
Yeah - I think you're pretty close already. I'm fond of a bit more sedate, formal font.... Maybe something like a Copperplate Gothic Light, just as an idea.

Use 1C8DED as your truck background color, 6F776F for the shirt color. Can you try making the area between the two concentric circles white or creamy-color, with dark text?

And in the browns on the stones, the contrast between shades seems to be lost - well, not lost, just not as bold as those same gradations when done in blue. To remedy that, separate the colors in the stones a bit more, see what comes of that.

ElKootcho
04-28-2003, 08:47 PM
Here's something more formal to appeal to your upscale cutomers.

Mike
04-28-2003, 09:18 PM
Originally posted by john@Apr 10 2003, 08:52 AM
I strayed away from the stonehenge graphics as i think most things are already associated well with the name.
I agree. All the designs here are good, I'm not knocking on anyone hopefully, but I think the name "stonehenge" already makes people see the stonehenge shape. It's a very imagery stirring word :) Maybe having a picture of the Stonehenge rocks/shape isn't needed for the logo.

Just some of my thoughts here :)

imageconstrux
04-30-2003, 05:02 AM
I think straying is fine. I just want to make sure that if you do, it leads to a graphic that is somehow descriptive or tied to one or more of the services we offer.

pram
05-01-2003, 09:36 AM
http://strategybase.com/fun_logos/stonehenge1.jpg


some thoughts;

shows a recognizable paving pattern that is often associated with quality craftsmanship
element (design element) does not necessarily tie company into one area - could be paving, can also be landscaping
is classy and tasteful
is clean and easily reproduced
can have colors added to enhance the design
elements can rearranged for different applications

imageconstrux
05-01-2003, 06:26 PM
It is a very clean look. It has potential to grow on me. Not sure what feedback to give - seems like it needs a little extra bump - not sure if font change would help, or a tweak on the graphic somehow. Not sure.

But very nice, very clean. :)

Thanks for the entry!


Jeff

Raja
05-01-2003, 07:14 PM
http://24.192.15.159/4fun/stone6.gif

chelle
05-04-2003, 11:05 AM
B)

imageconstrux
05-05-2003, 09:51 AM
Rox - That's got potential - square off the ends on the rectangle, and instead of green lines and mortared face brick as the graphic, try pavers similar to Pram's for the bottom half, and some Maple leaves overlaying eachother for the top.

Chelle - I think it's a nice one - the stones remind me of my legs at the end of the day - a bit wobbly. Can you make them look 'stronger'?

chelle
05-05-2003, 12:50 PM
:rolleyes:

ElKootcho
05-05-2003, 10:34 PM
One more for you to think on

imageconstrux
05-06-2003, 08:41 AM
Nice one!

I had my wife look over all of the logos and there's a couple others she liked that I'll need to reconsider.

sparkie
05-06-2003, 01:30 PM
Throwing my entry into the mix.. :)

Raja
05-07-2003, 06:44 PM
http://24.192.15.159/4fun/stone7.gif

imageconstrux
05-08-2003, 02:00 PM
Thanks Sparkie!


ODR - I'm not sure I'm fond of that modification - the stones look a little haphazard - I like the order of the circle in Pram's stones/pavers. And I guess I was hoping for more leaf-looking leaves on top. Does that help? Please let me know if it doesn't, or what info I can provide to be of more help.

sparkie
05-08-2003, 05:03 PM
imageconstrux,

Any suggestions on how I can improve my entry?

Thanks :) I had a lot of fun designing it!
-Sherice

imageconstrux
05-09-2003, 04:09 AM
Sure Sparkie - sorry about that....

The font looks like embroidery - looks great if you were showing me how it would look embroidered, but fro screen printing or vinyl lettering, I'm not sure I like the look.

For the stones - can you make the stones 'cleaner'? Maybe just not as detailed.

that would be about it, I do believe. :)

sparkie
05-09-2003, 09:36 AM
Yep, I can do that! :)

Let me know if you'd like a different font. I can change it very easily :)

-Sherice

imageconstrux
05-09-2003, 06:40 PM
Cre8or, Huhhso and Ondarox, there are a few logos out there by each of you that I provided feedback for that I haven't seen revisions for - if you're too busy or otherwise occupied, just let me know. ;)

The above info aside, with the contest coming to a close tomorrow, I'll post those logos that are in the running after it's over - there are likely 6-8 that are. Though none are a lock (all are on approximately equal footing). So I will likely be asking for revisions to a few of the logos to better evaluate them.

From there I'll make the final decision.

This has been fun, just like the rest :) . Nice work all the way around. :tup:

Thanks for all of your hard work, and I look forward to seeing anything else you folks have to offer in the 11th hour of this contest.

Jeff

imageconstrux
05-10-2003, 02:56 PM
Ok. Contest is closed for new entries!

I'll post the logos in the running in a bit....

imageconstrux
05-11-2003, 09:38 AM
Hello designers,

We've had a chance to narrow the entries down to 7. The following are the entries that are in the running for the prize. Feedback to follow...

imageconstrux
05-11-2003, 10:06 AM
Pram-1 - I like the cleanliness and simplicity of the logo. Can you let me know where the graphic came from? My reason for asking is I know there are paver mfgs and landscape contractors using something similar, and I don't want to be in a spot where I get myself into trouble down the road. Also, the font for Stonehenge looks good, but I'd really like to have something to compare it to - can you choose 1 or 2 other dissimilar fonts and place them there in place of the current one?

Kootch-1 - It has a nice, woodsy look. I'd like to make the stones look a bit more rustic, rounding corners and putting a wee bit of separation between the stones. Also, the trees seem to have a level of detail beyond what the stones do - can the trees be simplified to match the simplicity/depth of the stones?

ODR-1 - The idea of the color being skewed from the outline of the stones is cool - my wife loves it. I'd like to see 1 or 2 other font choices for 'Stonehenge'. Something more classic or timeless, if that makes sense.

Cre8or-1 - I gave some feedback on this awhile back - the stuff I said before still stands: Yeah - I think you're pretty close already. I'm fond of a bit more sedate, formal font.... Maybe something like a Copperplate Gothic Light, just as an idea.

Use 1C8DED as your truck background color, 6F776F for the shirt color. Can you try making the area between the two concentric circles white or creamy-color, with dark text?

And in the browns on the stones, the contrast between shades seems to be lost - well, not lost, just not as bold as those same gradations when done in blue. To remedy that, separate the colors in the stones a bit more, see what comes of that.

RD-1 - Liz, it's a well put together design, not much to offer for mods - maybe cut back on the trailing brown shadow a bit?

ODR-2 - I am still fond of this design, but for that center square, I'd like to see something different than other forms of 'S's, if possible - maybe a silhouette of the Stonehenge site or something.

Kootch-2 - This design has a very architectural feel to it - is there something simple you can do to make it just a hair softer or artsy? I'm at a loss as to what to do to the basic design to make this happen, but it feels like it needs just a tiny bit more warmth. Oh, and please change 'Landscape' to 'Landscaping'.

I hope that provides some info for each of you to work from, and please let me know if there are other questions you need answers to. These are some great works, and chosing from them will be no small feat.

For those who designed logos that weren't chosen as finalists, I thank you for your hard work - this is and continues to be a very hard decision, and all of your work is appreciated.

I'll give everyone a couple days to tweak these designs based on the feedback, then let you know where we stand from there.

Thank you,

Jeff Pozniak

Raja
05-11-2003, 11:20 AM
http://24.192.15.159/4fun/stone8.gif

imageconstrux
05-11-2003, 01:25 PM
That looks good. Can you try it with the outline of the entire Stonehenge site?

For an example, here's a shot of a Stonehenge site model from above:

cre8or
05-11-2003, 05:20 PM
Hi Jeff,
Here's another shot at it.
I used the outside of the Stonehenge aerial photo (is that a model?)
as the outer border of the logo.
Lemme knoww hat you think...
Oh yeah,
I'm not sure how the blue and the green will show up.
If they're off, please forgive me.

imageconstrux
05-11-2003, 07:04 PM
Cool Kimber. :D

Thanks for making the modifications. Did the stone change from the last submission?

ElKootcho
05-11-2003, 07:37 PM
Originally posted by imageconstrux@May 11 2003, 10:06 AM
Kootch-1 - It has a nice, woodsy look. I'd like to make the stones look a bit more rustic, rounding corners and putting a wee bit of separation between the stones. Also, the trees seem to have a level of detail beyond what the stones do - can the trees be simplified to match the simplicity/depth of the stones?
Simpler trees and thicker mortar lines.

cre8or
05-12-2003, 04:53 AM
Originally posted by imageconstrux@May 11 2003, 11:04 PM
Cool Kimber. :D

Thanks for making the modifications. Did the stone change from the last submission?
To be honest, very slightly.
Right now it's a 2-colour design (with tints of the same colour).
Which is to say, if you need to print business cards, you'll only pay for 2 inks. "Spot colours".
If you like, for demonstration purposes (colours always seem look different to people online)
I can use another colours entirely, to increase the contrast.
-Kimber.
:)

Raja
05-12-2003, 10:47 AM
http://24.192.15.159/4fun/stone9.gif

imageconstrux
05-12-2003, 11:35 AM
Hmmm... I was thinking maybe something more along these lines:

Victoria
05-12-2003, 11:38 AM
Why don't you use that one then ImageConstrux? :P

imageconstrux
05-12-2003, 11:47 AM
Kootch, for Kootch-1, I was thinking of something roughly like this:

imageconstrux
05-12-2003, 11:49 AM
But certainly better than what I can schlock together there - that one was a bit messy, but I think it does a better job of explaining what I'm after. The one I did there, the trees are now a bit too intense - maybe a reduction of the thickness of the outline or something.

imageconstrux
05-12-2003, 11:53 AM
Hi Victoria - I'm just a landscaper - I don't pretend to have the expertise that you folks have here. Just like I make my living from people leaving the landscaping to me. I just wanted to do a better job of explaining to Ondarox what kinds of tweaks I want. I've seen lots of his work and it's excellent, so I know it has more to do with what I'm saying (or not saying) than what he's doing. So my hope is this will help him to adjust the logo more in that vein.

Does that make sense?

imageconstrux
05-12-2003, 11:56 AM
POSTARAMA!!!!

Geez, you'd think Palmer was giving out a prize for most posts today.....

Kootch - try those modifications, and make the text black, against a background of a deep yellow (instead of white) and again with an orange background, to see if that makes it pop.

Thanks Kootch!

Jeff

pram
05-12-2003, 12:37 PM
Originally posted by imageconstrux@May 11 2003, 12:06 PM
Pram-1 - I like the cleanliness and simplicity of the logo. &nbsp;Can you let me know where the graphic came from? &nbsp;My reason for asking is I know there are paver mfgs and landscape contractors using something similar, and I don't want to be in a spot where I get myself into trouble down the road. &nbsp;Also, the font for Stonehenge looks good, but I'd really like to have something to compare it to - can you choose 1 or 2 other dissimilar fonts and place them there in place of the current one?


The image I used in my logo idea was designed by hand by me. So, I did not get it anywhere actually. I will look at some type options for sure.

[pram]

ElKootcho
05-12-2003, 12:44 PM
Originally posted by imageconstrux@May 12 2003, 11:56 AM
Kootch - try those modifications, and make the text black, against a background of a deep yellow (instead of white) and again with an orange background, to see if that makes it pop.
Ahhh, now I get it! :woot: I didn't understand that you wanted space between the stones, not just more seement. Will fix and post tonight with your color mods.

That's what's nice about the landscape industry, it's also a creative endeavor so it's practitioners understand color, proportion, and the like. They just get to be out in the fresh air instead of locked up in a dark room staring at a glowing box! :rip:

pram
05-12-2003, 12:55 PM
http://www.strategybase.com/fun_logos/stonehenge2.jpg

imageconstrux
05-12-2003, 05:19 PM
The lightness of the logo and hue and look of the text is waking-up-Sunday-morning-with-the-girl-of-your-dreams sexy! Soft, welcoming, silky, warm and cool all at the same time. Great googley moogley! Nice one Pram!


Kootch - :tup:

ElKootcho
05-12-2003, 09:11 PM
Yellow Version...

ElKootcho
05-12-2003, 09:12 PM
Orange version...

imageconstrux
05-13-2003, 03:29 AM
Very nice!! Ok, I think that one is carried through to fruition. :woot:

ElKootcho
05-13-2003, 08:35 AM
Originally posted by imageconstrux@May 13 2003, 03:29 AM
Very nice!! Ok, I think that one is carried through to fruition. :woot:
Thank you. Nice art direction, by the way. Spacing the stones really added something.

imageconstrux
05-13-2003, 06:06 PM
My wife suggested it. :kiss:

I like it a lot. :tup: My wife likes it better without yellow or orange, but I may choose one of these latest... :)

imageconstrux
05-14-2003, 12:48 PM
Ok - I've probably let enough time pass for design modifications.

Contest is closed.

This is still a very tough call, but we have it narrowed to the following:

Pram-1
Kootch-1
RD-1
Cre8or-1

This is really so difficult - each day the opinions sway from one to another. I have people at Ground Trades Xchange giving me input, and that's influencing the decision as well.

I'll need a few days to mull this over and come to a final decision. The winner may still have to make a tweak or two once chosen.


Jeff

imageconstrux
05-18-2003, 03:28 PM
I'd like to announce our winner...But before I do, I first want to thank everyone for their work over the last several weeks - you gave us plenty to look over, lots to consider. Narrowing the choices made things tougher and tougher, and when we were able to narrow the designs down to the final 3 or 4, any one of them would have represented the company well. Each brought something special and unique to the contest.

The winner for this contest is ElKootcho, the most recent design (Kootch-1). :woot: :woot:

Kootch, we've had a chance to play with the design a bit, and will need you to make a few modifications before you are formally crowned. Can you send me an email that I might shoot the modified design to you for some explanation and modification?

Thanks!!

Jeff

Palmer
05-18-2003, 04:36 PM
Congrats Kootch, great fight :box:

Thanks Jeff, post a picture when you get the logo on the truck or on the t-shirts.

cre8or
05-19-2003, 06:55 AM
WooHoo! Congratulations Kootch!

imageconstrux
05-24-2003, 08:14 AM
Kootch - why don't you show off the winning logo? :)

ElKootcho
05-24-2003, 10:22 AM
After excellent direction from Jeff and help from pram (whom was able to partake in the spoils) this is the final version. :tup:

Palmer
05-24-2003, 10:29 AM
Just kind of curious as to what help you needed from pram.

FTIGraphix
05-24-2003, 11:09 AM
From the looks, I'd venture to say the font style...

imageconstrux
05-24-2003, 11:31 AM
Ding-ding! We have a winner!


And there was little direction needed, just some tweaking. I'm very excited about this logo and everything it says. :D :D :D