FRF SIF - $250

[Carla]

(Admin code added by Palmer - 45924613N)

Hello designers,

This is a tough one, but from what I've seen here, I really have my hopes up!

We need a logo designed for the: Florida Retail Federation Self Insurers Fund.
It's a workers' compensation insurance fund for retail & service businesses in Florida.

The goal is to build a recognizable identity that will be known as: The Fund. So the logo should focus on "The Fund" and "Florida Retail Federation" is secondary. The words, "Self Insurers Fund" are not necessary.

Key Points
It should have a Florida feel, yet corporate--not resort-like.
It absolutely has to look great on a golf shirt or oxford!!!
Colors are blue & whatever
Vector EPS format

Decision by committee, so please be patient with us.

Ask any questions necessary.

[Just J]

:)

[Carla]

Excellent work! And so quick! :D

We are going to need to get the word "Federation" in there. Can you make it work?

The orange looks great, but being Florida (Gators) that may not be the best color choice. Is green too mundane? Your thoughts?

Thanks,
Carla

[Just J]

Sorry I don't really follow football :blink:

:lol:


Here is green...

[Carla]

Terrific! :tup:

Eagerly waiting to see others. :P (I love those liitle things!)

[Mark]

here's my entry

[Bill]

Here's my entry...

[MOZ]

Here's one from MOZ

[Carla]

Good news! I was able to speak with both my VP & Pres this morning, so we are ready to move forward with the contest with this change:

Due to trademark issues, the logo should not focus on the term "The Fund." The actual name is "Florida Retail Federation Self Insurers Fund." So, these are the six words you have to work with. Use them any way you want. Include an icon or symbol that could be recognizable on its own (by our market).

I apologize for the inconvenience and hope that those who have already submitted will try agian.

Best of luck to all,

Carla :rolleyes:

[Michael]

Carla can you give me the deadline date again I must have deleted it when I changed the title :rolleyes:

[Mark]

Here's a change from my original idea to reflect the name.

[Carla]

The deadling is July 8.

Nice job Mark. It's even better than the first version!

Bill, nice font. Dolphin probably not the image of choice.

Moz, you may be old enough to remember paste up (so do I), but your logo shouts youth! & a little surfy (maybe that's the California in you.) :tup: We're looking for a more conservative tone.

Thanks all!

Carla

[Just J]

I'll be back a little later with a revision. :)

[Just J]

Here is one. I'm still thinking about another one. :)

[Bill]

Revised

[Carla]

Great job everyone! :clap:

Do we have any more takers?

Carla

[DesignGeneral]

Yes :)

I'll enter ;)

[Just J]

Thought I might add another color.
Can't have a Florida palm tree without the Florida sun ;)

[Paula23]

Here are 2 from me.
Thanks,Paula

[bogglins]

hi.. a different approach...
more corporate/formal look... :lol:

[Carla]

Oh WOW! You guys are rocking!

[bogglins]

logo.. on brochures...

[Aaron]

Something fun... give it a second...

[AlexKogan]

I'm working on an entry, too :) Will post tomorrow.

[Carla]

Mark, good news!

I just heard back from my VP & Pres. Your design is in the lead! They would like to see some different color combinations. Please work your magic. :P

To all artists: The contest runs until July 8, with a $250 purse. So I hope to see some more designs before it's over.

Thanks,
Carla

[AutomatikStudios]

Here are a few ideas:

[Eagle]

*
Hello there! :D

[Fabian]

Hello Carla

More of a corporate style :Strength and stability are some of the feelings that I was trying to envoke.

What are you throughts?

Thanks
Fabian

[Just J]

last shot... simple with same palm.

[Carl]

Some new Florida imagery for you.

[Mark]

Here's some color variations. :)

[Carla]

Everyone has submitted such wonderful & diverse ideas. I know it's hard to design a logo without much direction. I really appreciate your time and creativity.

Mark, thanks for the variations, but the colors continue to be very muted. Can we try something a little more vibrant?

Thanks,
Carla :P

[Carla]

Well, it's official. Mark is our winner. We look forward to seeing the color variations as described above.

Thank you everyone. As my Pres said, "It's money well spent!"

Carla B)

[Michael]

Congrats Mark and thank you Carla :tup:

[Mark]

Thanks Carla! :D I will get to the color variations as soon as possible.

[Mark]

Here's some new color variations. :)

[Carla]

Thanks for making the color variations like I requested.

Since the Fund's board of trustees has to approve the colors and they don't meet until later this month, we decided that we'd make this easier for us both.

Please go ahead and send me the logo in a VECTOR EPS format. The design itself is perfect! Our art department can alter colors as needed to please the board. (May not be as easy as it sounds!) :bash:

Please send it to: curbany@summitholdings.com

Once our art department has the file, I'll post to the administrator that our job is complete & you can get paid!

Congratulations to you and thank you for bringing a fresh perspective to this project!

Carla

[Carla]

Project complete, files received