Enerdyne Solutions - $200 *Project Over* [Archive]

Enerdyne

06-28-2004, 04:04 PM

(Admin code added by Palmer - S404874X)

We're looking to replace our existing logo and typefont for our name. You can see our existing stuff and general commerical information about us at our web site www.enerdynesolutions.com (http://www.enerdynesolutions.com).

Some background, ideas, and preferences to get this rolling:

We are B2B, no consumer customers, so we desire a "professional look" rather than one that might appeal to consumers.

Since we are in the business of electronics cooling, we have a preference for cooler colors (e.g. blue) Hotter colors might be workable as well where the Enerdyne-produced transition from hotter to cooler is evident by the design.

Our customers are interested first in performance of a thermal solution, then in reliability, stability, and flexibility/ease of manufacture. Next in importance would be cost. Other desirable features (depending on the specific application) include smaller size and weight, and quieter operation.

Our current products/technology include heat spreaders, interface materials, and thermoelectric devices; use of representations or abstractions of specific devices or technologies probably won't work. Our fields of use for our product range from computer chips, to wireless devices, to lasers, so again, probably better to avoid specific device representations or general abstractions such as printed circuits.

To get an idea of who else is in "our space" some of our current or potential competitors include Honeywell, Ceramic Process Systems, Kyocera, Ametek, Diamonex, Xyvex, Thermacore, Cooligy, Nanocoolers, Thermagon, Shin-Etsu, Arctic Silver, Aavid Thermalloy, Furon, Orcus, Bergquist, Raychem, Chomerics, Fujipoly, 3M, Dow Corning, Graftech, and others.

Enerdyne's brand tagline is "Cool solutions for Hot Problems" and our core value proposition is "higher performance at reduced cost". The success of our business is due to the values, abilities, and personal characteristics if the founders, including their knowledge, intelligence, hard work, and relentless drive to succeed. As explorer Ernest Shackleton famously put it: "Our greatest assets are ourselves." The Company's culture prizes perseverance, accountability, integrity, dedication, and nimble dynamism.

The winning design will include first and foremost a logo in color, but with a usable B&W verison (suitable for faxes, e.g.,) the company name rendered in a distinctive font, and the ability for either the logo or the name to stand by itself as well as in a coherent whole. Deliverables include color-separable artwork adaptable to a generous range of uses, scales, and media. Additional deliverables include use of logo/name in layouts for standard stationery (letterhead & envelopes) and in business cards.

Thanks, and good luck. Please post questions as would be useful.

Chris Leyerle

Just J

06-28-2004, 08:37 PM

Guess I'll be first...

Just J

06-28-2004, 09:16 PM

or...

AlexKogan

06-29-2004, 01:54 PM

...here's an idea. A frost pattern over a rectangular microchip (or whatever else electronic utensil :) the small dot stays for the contact 1 ;) )

Jason, I hope it's not too similar to yours. Please, contact me privately if you think so.

AlexKogan

06-29-2004, 01:59 PM

...and with "solutions"

Just J

06-29-2004, 02:38 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Alex_Kogan @ Jun 29 2004, 05:54 PM)</td></tr><tr><td id='QUOTE'> Jason, I hope it's not too similar to yours. Please, contact me privately if you think so. [/b][/quote]
Alex, they make fans so I think it's a given. Thank you very much for asking though :D

Eagle

06-29-2004, 02:41 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Enerdyne @ Jun 29 2004, 01:04 AM)</td></tr><tr><td id='QUOTE'>

"professional look"

preference for cooler colors (e.g. blue) Hotter colors might be workable as well where the Enerdyne-produced transition from hotter to cooler is evident by the design.

performance of a thermal solution
reliability
stability
flexibility/ease of manufacture
Next in importance would be cost.
smaller size and weight, and quieter operation.[/b][/quote]

============
Brief considered; here's my entry! :)

Raja

06-29-2004, 03:14 PM

I'm gonna be going away for the weekend , can't wait...

Enerdyne

06-29-2004, 07:05 PM

It's great to see several designs out there already; thanks all for getting this off to a fast beginning.

Jason:
Initial impression was very favorable, like the 3D orb-like effect, simplicity of just blue and white. Second post is better for layout, particularly with the tagline added; this has better balance than the first post with the orb, rather outsized, hovering over the name. Second thoughts, however, are that the white lines on the orb, while attractive stylistically are too evocative of a fan. Contrary to a later post, we do NOT make fans. We make heat spreaders and interface material systems; one value proposition of our technology is the ability to reduce size, rotational speed, and hence noise, of fans. In some applications we can remove the fan altogether, going from forced air to passive air cooling. Take a look at our web site for more detail. Also, the design is just a bit too similar to the one you did for Hands of Grace. Work with the orb idea however, and maybe try some other font approaches as well...I rather like the slanted serifs on the "e" b.t.w. Working in more slantedness or quasi-italicization would be worth exploring.

Alex Kogan:
Sorry, I care for this logo very little. It might look better as blue-on-white rather than a negative image, especially when you consider the need for a B&W image...if we do use some kind of negative image, it will need a "container" of some kind to work on a fax, e.g., where the entire background will be white, not black. I do like the way you've put "solutions" under the "enerdyne" and shrunk the font to align their sizes yet make "enerdyne" more prominent. How would our tagline go in here? (We will want logo versions both with and without.)

Eagle:
Red and blue together could be interesting; let's see some more ideas working with that. The font isn't very interesting or distinctive, although I like the simple look (yes I know that's a bit self-contradictory.) I don't understand that short line at the left and the "C" at the right; the effect is unbalanced and distracting. I'm intrigued by your concept of using just the letter "e"; this is something I'd like to see more of (as long as it doesn't look anything like the various other "E" logos--e.g. MS Explorer, and especially Enron!)

Raja:
You have almost the same font as Eagle (a coincidence I'm sure!) The overall design here is OK, but doesn't grab me. Why is the second "n" backwards? Some kind of mirror-image quasi-palindromic thing? Hmm, maybe that could be interesting... How do you work "solutions" into the design? Or the tagline? I've seen several of your other efforts in other contests, and hope you'll submit more designs.

In general:

Looking at all the fonts used thus far I'm intrigued that 3/4 use a lower-case "e" to start "enerdyne". No problem with that, just an observation--I'd like to see designs using both cases. I figure sans-serif fonts are de rigeur for that modern professional look, but perhaps a bit more variety than used so far?

There is a California company called Enerdyne. We are Enerdyne Solutions, so the "Solutions" part needs to be in the overall design even though we have a d.b.a. of simply Enerdyne as well. Giving it less prominence is appealing, however.

Explore versions both with and without the tagline.

Consider colors beyond blue a little, other blues, more than one shade?

As you contemplate other design ideas/approaches, think about how you might capture the notion of coolness/coldness (or lessened warmth/heat) other than by color...difficult yes, but I'm eager to see your ideas!

Thanks again, all. Please post as you desire clarification. Looking forward to some more designs,

Chris

Just J

06-29-2004, 07:27 PM

Hi Chris, thanks for the great feedback.
I had an idea that I wanted you to see. I left the font as it was because I was wondering about the icon. It seems a bit familiar to me so if anyone has seen anything like it, please let me know??

Tyler

06-29-2004, 09:11 PM

...

<img src='http://24.87.106.228/hostedlogos/enerdyne1.png' border='0' alt='user posted image' />

Eagle

06-30-2004, 10:31 AM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Enerdyne @ Jun 30 2004, 04:05 AM)</td></tr><tr><td id='QUOTE'>Eagle:
Red and blue together could be interesting; let's see some more ideas working with that. The font isn't very interesting or distinctive, although I like the simple look (yes I know that's a bit self-contradictory.) I don't understand that short line at the left and the "C" at the right; the effect is unbalanced and distracting. I'm intrigued by your concept of using just the letter "e"; this is something I'd like to see more of (as long as it doesn't look anything like the various other "E" logos--e.g. MS Explorer, and especially Enron!)

[/b][/quote]
Hi Chris

To explain, as per the brief "ease of manufacture" called for a simply constructed logo hence the simplified font.

The underline represents both change in temperature and stability

The 'minus' and 'centigrade' symbols again represent temperature - as in: -3c - btw, my CPU temp is currently 48C ( :help: ) ;)

The logo could be tweaked to make a more 'settled' appearance, I just went with something a little "hey!, what does that mean?"...

Creates a little intrigue... ;)

:)

Enerdyne

06-30-2004, 01:39 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Jason @ Jun 29 2004, 09:27 PM)</td></tr><tr><td id='QUOTE'>Hi Chris, thanks for the great feedback.
I had an idea that I wanted you to see. I left the font as it was because I was wondering about the icon. It seems a bit familiar to me so if anyone has seen anything like it, please let me know??[/b][/quote]

Hi Jason,

I don't recognize the icon from anywhere else (at least consciously)

If it seems familiar that is perhaps a good thing as that comfortability then becomes part of the brand and, by extension, part of the image of the company. This would be a Good Thing.

The icon is interesting, but looks bit like a flower; not quite the right image. I think it holds promise, but would like to see some variations on it. Some ideas try inidividually or in combinations: change the orange shapes to make the overall image less square, make the blue larger and the orange thinner, try colors other than orange (e.g. red)...

The idea of a spreading core of coolness (blue) radiating out into a warmer (orange-red) area (which impression I grasp somewhat here) is interesting.

Enerdyne

06-30-2004, 01:48 PM

Hi RadicalSeed,

I find this logo too busy, or too much fine detail, or something; I can't quite put my finger on it. As a shape choice I don't care for the oval; the designs that most interest me so far generally have some circle element in them. No one has directly done this yet, but I'd be interested in designs that captured more of a star motif (a bit of a segue from our soon-to-be-obsolete current logo perhaps)

The font no doubt responds to my earlier suggestion for more slantedness or quasi-italics. You may have disabused me of an interest there, but maybe it just needs a different style; the font makes me think Peter Max unfortunately, so it isn't quite right.

Please don't be too discouraged; even the designs I don't like help clarify thinking and suggest avenues of exploration--please submit anew!

Thanks,
Chris

Enerdyne

06-30-2004, 01:53 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Eagle @ Jun 30 2004, 12:31 PM)</td></tr><tr><td id='QUOTE'> </div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Enerdyne @ Jun 30 2004, 04:05 AM)</td></tr><tr><td id='QUOTE'>Eagle:
Red and blue together could be interesting; let's see some more ideas working with that. The font isn't very interesting or distinctive, although I like the simple look (yes I know that's a bit self-contradictory.) I don't understand that short line at the left and the "C" at the right; the effect is unbalanced and distracting. I'm intrigued by your concept of using just the letter "e"; this is something I'd like to see more of (as long as it doesn't look anything like the various other "E" logos--e.g. MS Explorer, and especially Enron!)

[/b][/quote]
Hi Chris

To explain, as per the brief "ease of manufacture" called for a simply constructed logo hence the simplified font.

The underline represents both change in temperature and stability

The 'minus' and 'centigrade' symbols again represent temperature - as in: -3c - btw, my CPU temp is currently 48C ( :help: ) ;)

The logo could be tweaked to make a more 'settled' appearance, I just went with something a little "hey!, what does that mean?"...

Creates a little intrigue... ;)

:) [/b][/quote]
Hi Eagle,

Thanks for the explanation; I kind of guessed some of that, and I appreciate your outlining your thinking. That said, let's deep six the minus and the centigrade symbols and try some designs with just the text (maybe some different fonts) and the red/blue underlines in different variations (touching, not touching, impinging into each other...)

Going in I was confident that we needed a logo that could stand by itself, but I am tempted by the elegant simplicity of your underline approach..work some more variations of that.

Thanks,
Chris

Enerdyne

06-30-2004, 01:57 PM

Hi Raja,

A further impression on this design is that it focuses the eye on some of the interior letters of the name "enerdyne". It wasn't until we looked at this design that we realized that "nerdy" was so close to Enerdyne's heart. Sigh.

Perhaps that is not a bad thing given our taregt audience, but I'd rather stay away from that kind of inadvertant highlight!

Thanks,
Chris

Just J

06-30-2004, 04:11 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Enerdyne @ Jun 30 2004, 05:39 PM)</td></tr><tr><td id='QUOTE'> The idea of a spreading core of coolness (blue) radiating out into a warmer (orange-red) area (which impression I grasp somewhat here) is interesting. [/b][/quote]
I'm glad you noticed what I was going for, although your description sounded much better than mine did in my head ;) .
Requested changed made (good call, it looks a lot better). :D

Mark

06-30-2004, 05:44 PM

Here's a couple.

Just_G

06-30-2004, 08:36 PM

Tyler

07-01-2004, 07:45 AM

Here is another concept. WHat do you think? :D

<img src='http://24.87.106.228/hostedlogos/enerdyne2.png' border='0' alt='user posted image' />

Raja

07-01-2004, 08:56 AM

...

Fabian

07-01-2004, 09:13 AM

muvment

07-01-2004, 09:34 AM

My shot at it:

<img src='http://www.muvment.com/enerdyne.jpg' border='0' alt='user posted image' />

Eagle

07-02-2004, 08:19 AM

*
Hi again

How about these? :)

Enerdyne

07-02-2004, 04:53 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Jason @ Jun 30 2004, 06:11 PM)</td></tr><tr><td id='QUOTE'> I'm glad you noticed what I was going for, although your description sounded much better than mine did in my head ;) .
Requested changed made (good call, it looks a lot better). :D [/b][/quote]
Jason:
Everyone here finds this design very appealing. Can you experiment with making the "Solutions" smaller in size and perhaps putting it under the "Enerdyne"? Let's see some other font candidates as well. The red shapes around the rim almost create the illusion of 2 white oval-shaped lines, one oriented N-S, the other E-W; can you try a design that perfects that illusion?

Thanks,
Chris

Enerdyne

07-02-2004, 05:03 PM

Hi Mark:

Thanks for joining in. I like the smaller "solutions" under the "enerdyne" and I think I see what you're doing with the initial "E", creating a heat spreader in blue over a hot chip (the middle serif) but I had to look at it many times before it dawned on me that that was the inspiration. As I wrote in my initial post, however, I don't think w want to go with a stylized representation like this because it doesn't capture the full range of our technology or product line, and thus will not work over time. I don't want to do this again in 2-3 years, but want to make something now that we can go with for 10, 20 or more years. Branding is much about consistency; I need a logo that reflects that.

The E in a circle is a concept that should be further explored, and the use of a logo integrated with the letter E is appealing. (I mentioned in an earlier post that a brand that could have a stand-alone "E" logo as well as the full name and the same logo is inyteresting.) The existing "E" logo you made here is too dark.

I like some or all lower-case fonts too; the all-caps is also too dark, too heavy.

Thanks, looking forward to your response,
Chris

Enerdyne

07-02-2004, 05:06 PM

Just G:

I don't see how this logo captures or suggests any of the things for which I'm aiming and which I cover in my initial post...could you explain a bit about what you're working towards here?

Thanks,
Chris

Enerdyne

07-02-2004, 05:14 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (RadicalSEED @ Jul 1 2004, 09:45 AM)</td></tr><tr><td id='QUOTE'>Here is another concept.  WHat do you think? :D

<img src='http://24.87.106.228/hostedlogos/enerdyne2.png' border='0' alt='user posted image' />[/b][/quote]
RadicalSEED:

This has promise. The spikes are perhaps too long, and I'd like to see the colors reversed. The dots are too busy; go with just the arc lines (but experiment with other thicknesses maybe.) Put "solutions" on the other side of the descender of the "y"--how does that look? Try it in italics too, or different case. I can't decide if I like all-caps for this or not. The spikes don't exactly line up do they? Or is that an optical illusion? I'd be interested in other conigurations (maybe not all the same length?)

Chris

Enerdyne

07-02-2004, 05:26 PM

Raja:

On the whole, I like the curved triangular shapes of your last design better than the dots of this one. There is something appealing about the motion of this design, but the necessity of putting in the "solutions" detracts from it. (Also, I notice you're the only one to put in a TM, which I suppose we might want; however, the non-text parts of the design shouldn't accentuate the TM is the blue arc does here by ending over it rather than the TM coming off to the right of the logo/font as a whole.

Also, this has a blue background; I think I really need to see designs on a white background, as that is how I expect it will mostly be used. Don't forget a black version of designs too!

Thanks,
Chris

Enerdyne

07-02-2004, 05:31 PM

Fabian:

The eclipse look has merit, let's work with that. Overall the look is too red, not enough blue. The fat border of the circle is out of proportion to the thinness of the interior lines. Placing the logo over the middle of the font is different than most others have done, and could work, but with a circle it is insufficiently tied to the font. The font itself is too close to what we have today, and is dated. The black (gray) version looks too much like an eyeball or a stuffed olive--sorry, doesn't work. I hope you can work with these comments and still evolve from this first effort! Thanks,

Chris

Enerdyne

07-02-2004, 06:06 PM

muvment:

This is too close conceptually to what we have now; I'm not looking for any kind of continuity between old logo and new one. The logo also doesn't integrate well with the text either by shape or positioning.

Chris

Just J

07-02-2004, 06:15 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Enerdyne @ Jul 2 2004, 08:53 PM)</td></tr><tr><td id='QUOTE'>
Jason:
Everyone here finds this design very appealing. Can you experiment with making the "Solutions" smaller in size and perhaps putting it under the "Enerdyne"? Let's see some other font candidates as well. The red shapes around the rim almost create the illusion of 2 white oval-shaped lines, one oriented N-S, the other E-W; can you try a design that perfects that illusion?

Thanks,
Chris [/b][/quote]
Good call! I like it a lot better (shouldn't it be me that comes up with these things?? ;) )
As for the "The red shapes around the rim almost create the illusion of 2 white oval-shaped lines, one oriented N-S, the other E-W"...
I think this is the first time that I just dont see it. Here are the rest of the requested changes, I'll keep looking for those letters :rolleyes: :lol:

Enerdyne

07-02-2004, 06:16 PM

Eagle:

Actually I rather prefer the simplicity of your earlier underline effort, although centralizing the "solutions" underneath is good.

I don't care for the design at the bottom left at all--let's do nothing like that! With the central design, maybe try a little more with the "eyebrow" line, e.g. try one or more in combination: make it longer, put it underneath, make more of a comet effect out of it, use more blue and less red. The flared feet of the font is a no-go too (what do you call those flared feet?)

Thanks; this is a direction that I continue to think holds good promise.

Chris

Enerdyne

07-02-2004, 06:48 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Jason @ Jul 2 2004, 08:15 PM)</td></tr><tr><td id='QUOTE'> As for the "The red shapes around the rim almost create the illusion of 2 white oval-shaped lines, one oriented N-S, the other E-W"...
I think this is the first time that I just dont see it. [/b][/quote]
Yeah, I know that wasn't too clear...focus on the white space (the negative space) between the blue orb and the red crescents. The effect I'd like to see with this negative space is more continuity of curvature--a smooth oval shape oriented horizontally and another vertically. To do this I think (and to keep the orb circular) some of thered crescents will have their concave sides modified by "opening up the curve" a bit.

I don't know whether this is any more clear; I can't seem to figure out how to post a crude graphic to show you (which is partly why I am asking all of you to do designs for me ;-)

Regarding your newest design, can you make the "solutions" smaller in font size than the "enerdyne"? Keeping it all justified is great, maybe stretch out the letters or adding space between the letters? Also, keep the tag line all one font and color (not red hot and blue cool....) Try italics or something else for that too.

Thanks,
Chris

Eagle

07-02-2004, 07:41 PM

*
Hi Chris

Thanks for the in-depth feedback. :) Can I clarify that you only require layouts for stationery - not actual stationery design? :)

Additional deliverables include use of logo/name in layouts for standard stationery (letterhead & envelopes) and in business cards.

Just J

07-02-2004, 08:45 PM

I followed your instructions (I think :blink: :lol: ) but had to delete the space to make the ovals appear continuous. I hope this is better :D

Enerdyne

07-02-2004, 08:46 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Eagle @ Jul 2 2004, 09:41 PM)</td></tr><tr><td id='QUOTE'> *
Hi Chris

Thanks for the in-depth feedback. :)  Can I clarify that you only require layouts for stationery - not actual stationery design? :)

Additional deliverables include use of logo/name in layouts for standard stationery (letterhead & envelopes) and in business cards. [/b][/quote]
Ah, I'm not sure of the difference...but I can see that what I wrote is not as crisp as would have been best. I'd like actual design/layout of the various stationery pieces (this is partly why this contest is for $200 rather than $100 or $125...)

It could be that, with some logos, the design isn't much more than popping the logo in there and adding the various contact info; however, since I anticipate getting real and professional printing (not just my trusty PC printer) we could be more adventuresome with bleeds for example.

I will be folding new designs into the existing web site, and am not requesting assistance with web design at this time. Nonetheless, as I stated at the outset, I require designs that will work in the full range of media, so whatever we do with, e.g. letterhead, has to jive with the website--keeping the brand constant and consistent.

Hope this helps.

Regarding the new design you've posted, I'm not sure. Gonna sleep on it, and I'll get back to you.

Chris

Enerdyne

07-02-2004, 09:25 PM

Just J

07-03-2004, 01:59 PM

Thinner font...

Michael

07-03-2004, 03:06 PM

Hello.

<img src='http://www.2square.co.uk/do/enerdyne.gif' border='0' alt='user posted image' />

Carl

07-04-2004, 08:45 PM

bogglins

07-05-2004, 12:50 AM

hi.. a concept..

mbleigh

07-05-2004, 01:08 AM

I went for ultimate brandability with this one. Also, the extended "d" and "y" indicate a flow or circulation, something that I thought subtlely supported the ideas represented by the company.

p_karetko

07-05-2004, 09:35 AM

Hello. I have come up withe mark which shows simplified shapes of air waves , both warm, and cold , as it might refer to the kind of business you run. When You look carefully at the mark, you will also notice lower case letter "e" incorporated in the mark.
I additionally chose the font which is DIN, that seems most suitable in this case.
B&W version also attached.
Hope to hear your critique soon,
P.

<img src='http://pkaretko.webpark.pl/enderyne.jpg' border='0' alt='user posted image' />

Tyler

07-05-2004, 08:29 PM

Revisions. :D

<img src='http://24.87.106.228/hostedlogos/enerdyne3.png' border='0' alt='user posted image' />

Enerdyne

07-07-2004, 10:07 AM

Eagle,

I can't help but look at your most recent post (7/2) and parse the name as E-nerdy-ne. I think it is the way the eyebrow line connects to the Y in part. Let's keep the eyebrow disconnected from the letters, and try blending red/blue within the line. With that shape too, I think you were right in the first place in having it above. I think I just need to see different arrangements to see what is most balanced and coherent to the eye.

Thanks,
Chris

Enerdyne

07-07-2004, 10:15 AM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Jason @ Jul 2 2004, 10:45 PM)</td></tr><tr><td id='QUOTE'> I followed your instructions (I think :blink: :lol: ) but had to delete the space to make the ovals appear continuous. I hope this is better :D [/b][/quote]
Hi Jason,

The logo is great (one tiny detail--do my eyes deceive, or are the reddish shapes not quite all the same hue/stauration?)

Let's work with the fonts a bit. I'd like to see "solutions" be smaller (shorter height) than "enerdyne". In general, this font is a tad too tall to it's width; I don't want a squat font of course, but something a bit more that way.

Otherwise, looking good.

Thanks,
Chris

Enerdyne

07-07-2004, 10:21 AM

Hi Michael,

This is a daring design and the three arrow-like shapes I think do a good job in capturing the sense of innovative high-tech. The contrast of these swooping shapes with the rectilinear font is too stark; change the font. As for the shapes, I would be interested in seeing a design with only one or maybe two of them, and having them extend over the entire top of the font. Also, as noted in earlier posts, the word "solutions" needs to appear somehow, and ideally in a smaller size than the "enerdyne"

What is the logo/shape in the bottom right of the picture (in blue)? I don't understand what that is.

Thanks,
Chris

Enerdyne

07-07-2004, 10:34 AM

Hi Carl,

I like this design very much (although wonder a bit whether the logo is too complicated/detailed.) The fonts are great (except the break in the "y" which I don't care for.) I especially like the way you used a lighter blue for the "solutions"

Let's see the logo to the left of the fonts for comparison, and also try making the teeth of the logo not quite as long, a bit stubbier.

How would the tag line meld here?

Thanks,
Chris

Enerdyne

07-07-2004, 11:00 AM

Hi boqqlins,

This design has some appeal, but I'm concerned it looks a bit much like Intel Inside, and too much like nVidia's logo. The fonts are good, I especially like the way the letters are densely pitched in "enerdyne" and spaced in "solutions".

Having the biz card is useful and suggestive as well; the use of a bi-colored swale is nice and this concept has not been used by anyone else. Do more with that.

It appears you displayed the top logo on a fan; remember we do not make fans.

Be sure future designs include a B&W version; I'd also like to see how our tag line fits into the designs.

Thanks,
Chris

Enerdyne

07-07-2004, 11:10 AM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (mbleigh @ Jul 5 2004, 03:08 AM)</td></tr><tr><td id='QUOTE'> I went for ultimate brandability with this one. Also, the extended "d" and "y" indicate a flow or circulation, something that I thought subtlely supported the ideas represented by the company. [/b][/quote]
Hi mbleigh,

Sorry, this one looks too old-timey. In the recesses of my mind I dimly discern some other logo/company that has something very similar. Don't recall the specifics. The logo is also too similar to that of our industry group's largest tradeshow, Semi-Therm in the use of negative space for the font.

Thanks,
Chris

Enerdyne

07-07-2004, 11:24 AM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (p_karetko @ Jul 5 2004, 11:35 AM)</td></tr><tr><td id='QUOTE'> Hello. I have come up withe mark which shows simplified shapes of air waves , both warm, and cold , as it might refer to the kind of business you run. When You look carefully at the mark, you will also notice lower case letter "e" incorporated in the mark.
I additionally chose the font which is DIN, that seems most suitable in this case.
B&W version also attached.
Hope to hear your critique soon,
P.

<img src='http://pkaretko.webpark.pl/enderyne.jpg' border='0' alt='user posted image' /> [/b][/quote]
Hi p_karetko,

This design has an appealingly elegant simplicity.

Some thoughts: As noted in previous posts, I want to see "solutions" be smaller sized that "enerdyne" yet still included. The logo seems a bit lost offset to the upper right. It's going to look odder still if we ever have to add a TM or circle-R to the UR of that.

Consider using a gray instead of a black for the logo (and perhaps the font as well). Or maybe the fonts in color? The shape of the air waves might benefit from some experimentation. Note how the B&W version again seems disjoint from the font; the shape is just to hard, and too black, despite the rounded lower-case "e" overall shape.

Did you try this as an upper-case E? What is a "DIN" font?

Thanks,
Chris

Enerdyne

07-07-2004, 11:47 AM

Hi RadicalSEED,

This is better, but I think "enerdyne" needs to be all lower-case. Swithcing case highlights (to my eye) the NERDY. Try doing it in blue too, with "solutions" coming in the same gray as the tag line.

Let's try shrinking the logo size compared to the fonts; e.g. make the spikes ssomewhat shorter. The partial circle looks better thinner (as you had it in the original design.) The spikes are still not a regular number of degree apart from each other--is that by design?

Thanks,
Chris

mbleigh

07-07-2004, 12:00 PM

Thought I'd give it another shot. This is simple, but I think pretty effective. Not quite so "old-timey" this time I hope :lol2:

p_karetko

07-07-2004, 01:26 PM

thank you , thank you for such deep feedback, it is rare, and much appreciated. I`ll post my revision within next 24 hours, so see me soon :)
p.

Just J

07-07-2004, 03:58 PM

I used the same font but made some adjustments to it. Let me know what you think...

Tyler

07-07-2004, 06:35 PM

Here we go.

<img src='http://24.87.106.228/hostedlogos/enerdyne4.png' border='0' alt='user posted image' />

oh and yes the burst is intentionally non-uniform

Just_G

07-08-2004, 11:23 AM

:blink:

Enerdyne

07-08-2004, 06:59 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (mbleigh @ Jul 7 2004, 02:00 PM)</td></tr><tr><td id='QUOTE'> Thought I'd give it another shot. This is simple, but I think pretty effective. Not quite so "old-timey" this time I hope :lol2: [/b][/quote]
No, not old-timey but unfortunately it has the "nerdy" highlight problem. The swoop causes the "E" to get lost. The arrows are suggestive of convective cooling, but only if you know that first (it looks kinda like a dryer) and of course we don't do air-cooling, although air-cooled solutions may use our technology. Sorry, but this doesn't work.

Chris

Enerdyne

07-08-2004, 07:00 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Jason @ Jul 7 2004, 05:58 PM)</td></tr><tr><td id='QUOTE'> I used the same font but made some adjustments to it. Let me know what you think... [/b][/quote]
Hold that thought.

Enerdyne

07-08-2004, 07:11 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (RadicalSEED @ Jul 7 2004, 08:35 PM)</td></tr><tr><td id='QUOTE'> Here we go.

oh and yes the burst is intentionally non-uniform [/b][/quote]
Hey RadicalSEED,

OK, I like where we're going. Can we try it without the arc lines altogther? Just the spikes. I like the gradient font colors; can you do effects with red and blue as a gradient?

Thanks,
Chris

Enerdyne

07-08-2004, 07:20 PM

Hey Just G,

I like the cyclone idea. Looks like an "E". Can you do the whole "Enerdyne" name in that style? In blue? Without the name getting lost in the swirls? This could be a very distinctive and appealing alternative.

It is an air-cooled reference, however, and I'm not sure we want to go there since our technology isn't about air-cooling per se. If it conveys coolness thought it may be a contender.

Thanks,
Chris

Enerdyne

07-08-2004, 07:31 PM

Hey Everyone In General:

There are some promising designs so far now, about halfway through this contest.

For the most part, however, I don't see anyone trying to convey coolness/cooling in interesting ways. Some of the designs show promise, but I guess I was expecting at least a few people to use designs that were at least evocative of icebergs, icicles, thermometers, penguins (hmm, maybe to Linux) or something like that. I wouldn't go for anything too blunt here, but the slightest suggestion maybe...

Those of you who've perhaps been hanging back waiting to toss in your killer design at the finish please be advised that next week those designs we think are "leading" will be shown around to a broader circle of reviewers, and the eventual winner will most likely emerge from that set.

In other words, the contest deadline is the 19th, but we'll be making a de facto shortlist around the middle of next week.

Feel free to post if you have any questions.

Thanks,
Chris

Tyler

07-08-2004, 08:38 PM

Adrian? ;)

http://24.87.106.228/hostedlogos/enerdyne5.png

hheine

07-11-2004, 12:53 PM

Hi Chris :)

Here´s a simple but still effective idea to consider. Surfaces exchanging heat with enerdyne between them...

It would be nice to have some feedback on this one. :D

Thanks,

Henrique.

http://www.openmarket.com.br/DesignOutpost/enerdyne/logo_v1.gif

p_karetko

07-11-2004, 05:44 PM

Hello,

I have decided to throw one more logotype into the pot. we`ll see if it has been a good descision ... :)
The concept is very simple, and is based on two capital letters "E". Each one showing opposite direction, as well as having opposite colors , hot and cold. I do hope that it makes a good , and remeberable mark for You. I have also given the name a grey-blue color , as you have suggested .

Wishes !
P.

<img src='http://pkaretko.webpark.pl/enerdyne_13.jpg' border='0' alt='user posted image' />

Just_G

07-12-2004, 06:25 AM

snowflake...

Taldo

07-13-2004, 09:03 AM

bogglins

07-13-2004, 04:33 PM

another..

Raja

07-13-2004, 04:56 PM

...

Tyler

07-13-2004, 08:21 PM

Been workin on this idea

http://24.87.106.228/hostedlogos/enerdyne6.png

Enerdyne

07-14-2004, 03:40 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (RadicalSEED @ Jul 8 2004, 10:38 PM)</td></tr><tr><td id='QUOTE'> Adrian? ;) [/b][/quote]
RadicalSEED:

Hold that thought.

Chris

P.S. Who's Adrian?

Enerdyne

07-14-2004, 03:46 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (hheine @ Jul 11 2004, 02:53 PM)</td></tr><tr><td id='QUOTE'> Hi Chris :)

Here´s a simple but still effective idea to consider. Surfaces exchanging heat with enerdyne between them...

It would be nice to have some feedback on this one. :D

Thanks,

Henrique. [/b][/quote]
hheine:

This is interesting, and has some promise, but unfortunately suffers from the same problem that several other designs have had: it rather highlights the "nerdy" part of ENerdyne.

In prinicple, I am attracted to designs that do something distinctive with the "E", as I can envision using the "E" standalone. However, this approach requires some finesse to keep the "E" integrated enough with the rest of the logo to avoid the "nerdy" problem.

I have no specific suggestions on this design (well, hey, I'm not a designer after all) but see if you can address the problem within the broad context of your approach.

Chris

Enerdyne

07-14-2004, 04:19 PM

</div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (p_karetko @ Jul 11 2004, 07:44 PM)</td></tr><tr><td id='QUOTE'> Hello,

I have decided to throw one more logotype into the pot. we`ll see if it has been a good descision ... :)
The concept is very simple, and is based on two capital letters "E". Each one showing opposite direction, as well as having opposite colors , hot and cold. I do hope that it makes a good , and remeberable mark for You. I have also given the name a grey-blue color , as you have suggested .

Wishes !
P. [/b][/quote]
p_karetko:

I like this design a lot.

Can you make the "enerdyne" with an uppercase "E" that at least has serifs that match the mark? That would better tie the mark to the text of the logo. Let's see how it looks on the left too, rather than above. Also, please include a B&W version.

Chris

Just_G

07-15-2004, 01:32 AM

:) new entry...

p_karetko

07-15-2004, 02:51 AM

Here I go :
First is the logo layout tests where you can choose from three proposals, including the one with logo incorporated with the name....

http://pkaretko2.webpark.pl/enerdyne_7.jpg

The second is still with the logo above , with the frist letter uppercase

http://pkaretko2.webpark.pl/enerdyne_6.jpg

and the third on showing how logo will look in greys , as well as in B&W

http://pkaretko2.webpark.pl/enerdyne_5.jpg

Best regrads

Tyler

07-15-2004, 06:40 PM

And a variation on the graphic

http://24.87.106.228/hostedlogos/enerdyne7.png

hheine

07-15-2004, 07:36 PM

Thank you very much for your feedback ;)

Here´s one more shot.

Thanks,

Henrique.

http://www.openmarket.com.br/DesignOutpost/enerdyne/logo_v2.gif

Enerdyne

07-16-2004, 12:30 PM

Originally posted by Just_G
snowflake...

Looks too much like the Dating Game. Sorry.

Enerdyne

07-16-2004, 12:35 PM

Originally posted by Taldo
hi

Hi Taldo,

This design doesn't work for me; like some earlier designs, the use of negative space to make the letter(s) and dividing the color backdrop into two is just not a modern enough look.

To all designers:

Take a look at modern logos out there, especially amongst our customers and competitors--there are many style, but there are some fairly common elements: simple shapes/lines, one or at most 2 colors (and black), no shadowing, clean crisp fonts, etc.

Thanks,
Chris

Enerdyne

07-16-2004, 12:39 PM

Originally posted by bogglins
another..

Hi bogglins,

The first of these three designs is the most appealing to me, but I don't care for the gray of the circle. Consider an unfilled blue circle instead? I'd like to see the design a bit larger; the font is so small, and as always I'd like to see the B&W version.

Thanks,
Chris

Enerdyne

07-16-2004, 12:42 PM

Originally posted by Raja
...

Hi Raja,

The "d" and "y" styling doesn't work for me, but I do like the font in general for both the "enerdyne" and the "solutions", and how the "solutions" is offset below. Are the clouds/sky part of the design as well? I don't think those fit at all; I'd like to see designs on a white background for the most part.

Thanks,
Chris

Enerdyne

07-16-2004, 12:49 PM

Originally posted by RadicalSEED
Been workin on this idea

Hi RadicalSEED:

Sorry to say this design dosn't do anything for me; I like your earlier design better. The starburst is too rectilinear and the font is not the timelessly clean kinda thing I have been preferring in earlier posts.

Thanks,
Chris

Enerdyne

07-16-2004, 12:52 PM

Originally posted by Just_G
:) new entry...

Hi Just G,

Bravo for being the first to dare use a "cool" animal. Several people to whom I showed this thought the design was very appealing, particularly the first of the two.

I'd like to see a single penguin, and located to the left side of the font. Try also a polar bear in a similar style.

Thanks, Chris

Enerdyne

07-16-2004, 12:54 PM

Hi p_karetko,

Hold that thought.

Thanks,
Chris

Enerdyne

07-16-2004, 12:59 PM

[QUOTE]Originally posted by hheine
[B]Thank you very much for your feedback ;)

Here´s one more shot.

Thanks,

Henrique.

Hi Henrique,

This has promise. The font is too heavy and plain, try for something more lithe without being florid. (Look at the other posts where I mention the font.) The mark is nice, but the B&W verison doesn't work. What if both fitting "E"s were blue (or black in the B&W verison)? How would that look? Not sure about the border, it gives it a rather Egyptian stele look. Not sure I don't like it either; change the other things first and I'll reassess.

Thanks,
Chris

p_karetko

07-16-2004, 01:02 PM

Hi ,

Do You think, I should post any revisions? Any suggestions.

Wishes, piotr

hheine

07-16-2004, 08:15 PM

Thanks for your remarkable feedback Chris. :D

Here we go with the required revisions.

Thanks again,

Henrique.

http://www.openmarket.com.br/DesignOutpost/enerdyne/logo_v3.gif

http://www.openmarket.com.br/DesignOutpost/enerdyne/logo_v4.gif

bogglins

07-17-2004, 05:21 AM

revised..

Raja

07-17-2004, 08:57 AM

let me know if your feelin' this bear...if so I can finish him up, this is my final concept for this contest

Raja

07-17-2004, 09:01 AM

a little bit closer

Just_G

07-18-2004, 07:34 PM

;)

Enerdyne

07-20-2004, 04:10 PM

Hi all,

First, thank you very much to all who have participated, and to the many who submitted designs. Even though some designs were not what we decided we wanted, all have been helpful in guiding us towards what we do want, and in focusing our thinking in so many ways.

It is extremely difficult to pick just one design; however, after showing the current designs around to several people we have reduced the candidates to 6:

Eagle (original design of 6/29 with straight lines, but no dash or C)
Jason (final design of 7/8)
RadicalSEED (final design of 7/9)
p_karetko (2nd design of 7/15)
hheine (1st design of 7/16)
bogglins (design 2.a3 of 7/17)

Thanks again to all others; many of you had very good and intriguing designs, but in the end not quite what we felt would be right.

NEXT: I'd like to see business card and letterhead designs using these final candidate logos. We will not be iterating designs or providing feedback at this point, so give it your best shot. Remember to include "solutions" in "Enerdyne Solutions" and also the tag line: "cool solutions for hot problems". Designs with bleed are OK, but remember the letterhead will also need a B&W suitable for faxes, and so shouldn't be too heavy with ink.

We will select the contest winner on Friday 7/23 from the business card/letterhead designs received. I expect we will do some final design iterations with the winning design.

Chris

p_karetko

07-22-2004, 05:32 AM

let me be the first one :)
the idea for the identity is to make it extremely elegant and simple, rather than loud/overloaded. additionally to make it a bit more dynamic/strong i have placed both, vertical and horizontal lines on different materials.
thanks for putting me in the finals six! and congrats to the rest.

http://pkaretko2.webpark.pl/enerdyne2.jpg

Just J

07-22-2004, 11:02 AM

I wasn't sure which way I wanted to go, so here are two pretty different ideas.

Eagle

07-22-2004, 01:26 PM

_
:unsure: :)

bogglins

07-22-2004, 04:55 PM

Tyler

07-22-2004, 05:07 PM

I am sorry Chris, I am working with a computer that to me feels very primative and I am out of town with very little time on my hands.

You see in exactly...

(looks at wristwatch)

.....46 hours and 55 minutes I will be getting married!!

And yes guys the noose gets tighter by the minute;)

Anyway, I won't be able to make your Friday deadline. If you could wait until after the weekend to make your decision then I could squeeze it in under the wire. But if you have deadlines to meet I understand and I am sorry I can't get those mockups to you.

Thanks for your consideration and your time.

Regards,

Tyler Williamson

Just J

07-22-2004, 05:08 PM

I just looked and noticed I posted the wrong second design (sorry, not much sleep lately). Here is the update. :rolleyes:

Enerdyne

07-26-2004, 02:54 PM

On behalf of all of us here at Enerdyne a huge THANK YOU to all the designers who submitted ideas. I know many of you worked very hard, and put up with an enormous amount of tinkering and experimentation from us, and gamely worked and reworked designs. This has been a great process and very educational. We would not have arrived at as good as a result as we have without input from all.

It's tough to pick only one winner, and the result is very close; I'd love to use more than one design, but that would of course prevent consistent building of a brand.

So, congratulations to p_karetko for a seemingly simple, but we believe compelling design that hits just the right note of abstraction while still alluding to the core business.

I understand from the general notes that we now move to a separate forum where we do final design revisions (we have but a few--no really!)

Thanks again to all. My best wishes for your continuing success,
Chris

p_karetko

07-26-2004, 03:15 PM

Thanks , thanks a lot. I am really happy!!!
And words of respect to the rest of competitors!
Now, I am waiting for final suggestions .
Once more, thank you Chris!
P.

Michael

07-27-2004, 01:02 AM

Moved to Revisions :)

Enerdyne

07-27-2004, 06:09 AM

Originally posted by p_karetko
let me be the first one :)
the idea for the identity is to make it extremely elegant and simple, rather than loud/overloaded. additionally to make it a bit more dynamic/strong i have placed both, vertical and horizontal lines on different materials.
thanks for putting me in the finals six! and congrats to the rest.

http://pkaretko2.webpark.pl/enerdyne2.jpg

OK, let's get this wrapped up (I'm very eager to get some new biz cards.)

We picked your design even though it doesn't have the tag line "Cool solutions for hot problems" so that must be added. Where would look good?

Also the "Solutions", we like underneath, but it is too understated . Can we try it in the same font, but smaller size and all caps, spacing the letters apart more. The effect we want is:

Enerdyne
S O L U T I O N S

But the text should line up on both ends (justified)

After looking at the different layouts, we're all but certain that we like the mark centered above the text as you had done it originally, so let's go back and try that. This changes the look of the layout on all the pieces, especially the biz card, so we'll need to see all those again. On the other hand, maybe we will keep it, but the mark will need to be larger I think to align with the top of "Enerdyne" and the bottom of either "Solutions" or the tag line depending on where that ends up getting put.

Let me know if you have questions; we just want to try these few last things out. Thanks much,
Chris

p_karetko

07-27-2004, 02:30 PM

please take a look at the `centered` version: business card, and paper. Waht was important was to place the tagline with some space between the logotype, and the tagline. And I gave the "Enerdyne" capital letters, to differ it more from tagline. Let me know what you think.
P.

http://pkaretko2.webpark.pl/enerdyne_8.jpg

Enerdyne

08-03-2004, 09:41 AM

Good morning,

Three things:

1) Make the "solutions" the same width as the "enerdyne" (righjt now it is a bit wider)

2) Try the "solutions" in red (we just want to try it, may stick with blue)

3) The final deliverable files will not have the tag line as part of the image; we will add that ourselves as needed going forward (this way we can change it in future if we choose.)

Let me know if you have questions. I will check back in a few hours with the final sign-off.

Regards,
Chris

p_karetko

08-03-2004, 10:55 AM

i`ll make the revision within next 24 hours. Thanks !
P.

p_karetko

08-04-2004, 11:46 AM

Hello, there I`ve made the revision. If it is ok, i`ll send you the files. Wishes,
P.

http://pkaretko2.webpark.pl/enerdyne.jpg

Enerdyne

08-04-2004, 03:36 PM

This looks great! We are all very pleased and excited to put our new look to work for us. (One item just to check--the red shade of the "solutions" is the same red shade used in the double-E mark, correct? If not, please change to that of the double-E.)

We await receipt of the files, although I'm not sure exactly how that happens (through the site, or privately by email?)

We expect complete logos ("Enerdyne Solutions" with the double-E mark, but without the tag line) in a broad range of jpeg sizes and also as color separations for commerical printers. We'd like the separate "layers" in case we need to do any rearranging in future. We expect a vectorized version that we can scale arbitrarily large and have it still look good. Finally, can you tell us the RGB values for the red and the blue of the logo so we can match text, etc. in our collateral pieces?

Thank you very much for all your hard work!

Best regards,
Chris Leyerle
President
Enerdyne Solutions