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View Full Version : [Project Complete] The Uptown Group $200 Logo


theuptowngroup
12-29-2004, 10:46 AM
(Admin code added by Michael - DT349710H)


Who we are:

We are a start up mortgage broker firm in Memphis Tennessee. We find home loans for consumers by utilizing an array number of lenders with many products to fit each individuals specific needs. We are only about 2 months old and currently my partner and I have just hired our first associate. We should have 10-15 loan originators by the end of 2005. We are utilizing a business model in which brokers will work from their home and feed loan applications into a centralized office.

Our customers are a wide range of people with unique loan needs. We receive our business almost entirely from referrals from realtors, bankers, builders, and other professionals in the housing and finance industries.

We are targeting employees that are current industry professionals and highly motivated college graduates whom do not want the traditional 9 to 5 job. We would like our logo and image to reflect these things. We would like to portray a cutting edge yet highly professional image. This is reflected currently by our reputations as long time service providers in our prior professional lives working for corporations.

We are located in Downtown Memphis which is currently experiencing a substantial renaissance, with a major condominium and entertainment boom. Our company name, The Uptown Group is derived from a new residential neighborhood that has been revitalized in the Downtown area. Downtown Memphis is located on the Mississippi River and the city has a heritage of music (blues, rock n roll) and cultural change.

Suggestions include : Black, Green, Gray combinations but we are also open to other colors including shades of blue, etc. Some reflection of a skyline or a home could also be used. Or a combination of both (ie homes at the foot of a skyline). However that may be too complex and we are open to any ideas!

Deadline: January 10th.

Thank you very much!

Ryan

mbleigh
12-29-2004, 11:41 PM
Here's a very simple clean concept that I like...

Carl
12-30-2004, 06:13 AM
...

MOZ
12-31-2004, 01:04 AM
removed by MOZ

eziey
12-31-2004, 10:06 AM
:)

Rongie
01-02-2005, 05:26 AM
Hi,

Here's my entry :)

Rongie
01-02-2005, 05:34 AM
:)

Bill
01-02-2005, 10:27 AM
Here's my idea... skyline as neck of guitar...

MyChicken
01-04-2005, 02:25 AM
Joining in... :D

theuptowngroup
01-04-2005, 01:13 PM
I like the direction the logo ideas were going that were sent over such as:

clean home 1 (mbleigh)

eziey's submittal

graphixparanoid

.... I feel the simple ideas that were submitted are the direction we want to head.

I also enjoyed the submittals from the other designers bringing in elements of Memphis such as:

Carls submittal

Bills's submittal

I would like to additional ideas in that realm as well.

Also the alternative approach from MyChicken was a direction we hadn't considered before.

Any additional submittals would be greatly appreciated from all of you out there! Thanks

MyChicken
01-04-2005, 04:39 PM
Hi Ryan,

A minor edit to fit Memphis better. It's a little tribute to Beale St. as I remember it ;) Please let me know what you think. :)

Just_G
01-05-2005, 03:24 AM
;)

theuptowngroup
01-06-2005, 08:13 AM
Just_G sent an interesting logo in, we liked the element of city/buildings.

We are leaning towards the logos with some element of homes and or buildings / homes since we are primarily a mortgage broker. This is something we would like to showcase in our logo. We would like to have a design that reflects our industry.

Thanks for all of your submittals, I would definitely like to see additional ones!

Ryan

theuptowngroup
01-06-2005, 01:55 PM
Again, any additional submittals would be greatly appreciated as we are still in the decision making process. I would ideally like to have several more to choose from.

Thank you

Ryan

Just_G
01-06-2005, 03:40 PM
#2

Mark
01-06-2005, 07:10 PM
Hi Ryan, here's my entry. :)

Rongie
01-06-2005, 08:47 PM
Here's my another entry

[Logo2_version1]

Tyler
01-06-2005, 09:20 PM
:D

MOZ
01-06-2005, 11:11 PM
here's one from MOZ. Always open for change:yes:

Fabian
01-09-2005, 08:07 AM
Hello Ryan,something for your consideration

theuptowngroup
01-09-2005, 02:02 PM
We enjoyed the recent submittals utilizing the skylines, after some discussion, we feel we would like to incorporate a picture of a house into these or just a home in the logo. Thank you to all that have submitted and if we could receive some additional submittals with a home in it, we would appreciate it.

Also if there is a way to incorporate the words: mortgage solutions into the logos, I would be thankful as well.

Thanks for bearing with us as this is our first time using Design Outpost!

Ryan

MOZ
01-09-2005, 02:11 PM
Hello. Mine has a house in it. Is it being considered or would you like it changed?
MOZ

DesignGeneral
01-09-2005, 02:24 PM
Hi Ryan,

Here is my entry. :)

Feedback is appreciated.

Cheers,

Adrian

Mark
01-09-2005, 02:46 PM
Hi Ryan, here's my revision based on your comments.

MyChicken
01-09-2005, 04:10 PM
Hi Ryan,

New layout to fit your specifications. :D

Fabian
01-09-2005, 06:33 PM
Ryan ,here you go:)

theuptowngroup
01-10-2005, 09:28 AM
I would like to extend the timeline until the 15th to give designers a chance to submit with our refined idea of our logo. Thanks again for bearing with us as this is our first use of Design Outpost.

I'm looking forward to your additional submittals.

Ryan

eziey
01-10-2005, 10:34 AM
:)

DesignGeneral
01-10-2005, 01:48 PM
Hi Ryan,

Thanks for your feedback.

I just wanted to thank you for your submittal. We really liked it and it is a finalist in our search. Please send me any other variations of this that you can come up with. We would like to see the word "group" below uptown and we do like the house. Please submit a couple of additional ideas if you can.

Here is the revision you asked for.

Cheers,

Adrian

mbleigh
01-10-2005, 02:55 PM
Update!

Carl
01-10-2005, 08:00 PM
Ryan,

Please make sure that all comments to designers are posted within this thread. Private communication between a client and the designers during a project are prohibited. We have to do this to maintain a fair and even playing field for all participants.

Thank you,
Carl
DO Moderator

Carl
01-10-2005, 08:25 PM
...

eziey
01-10-2005, 11:12 PM
Eziey

Excellent ideas!
Please send idea 2 in green instead of blue, thanks again!

Ryan
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theuptowngroup
01-12-2005, 02:02 PM
Carl, we liked your logo, and were wondering if you can resubmit with a couple of alternate fonts. We would greatly appreciate this.

thanks

Ryan

theuptowngroup
01-12-2005, 02:50 PM
Carl and Eziey, You are the finalists

Please also submit your logo using the words "Uptown Mortgage" instead of "The Uptown Group".....we are likely to use this is a DBA when necessary.

Thank you


Ryan

Carl
01-12-2005, 10:18 PM
Requested Revisions:

DesignGeneral
01-13-2005, 04:47 PM
:)

Rongie
01-13-2005, 06:25 PM
....before the deadline ;) here yah go

eziey
01-13-2005, 08:30 PM
:)

theuptowngroup
01-14-2005, 09:11 AM
Carl, your version 2 is our favorite. This is our official selection. Thanks to everyone who posted, I truly appreciate it. Carl, please help me with the details. I would like outlines and no outlines and it sent to me in EPS format if possible.

Thank you

Ryan

Mark
01-14-2005, 09:21 AM
Congrats Carl! Way to go! :tup:

Carl
01-14-2005, 09:46 AM
Thanks Mark!

Ryan,

I have sent you a PM with the file location.

Carl...