[Project Complete] Logo for Coffee House/Bistro, $400

[cmcarthur]

(Admin code added by Palmer - 011371053T)

I need a logo quick for a upscale coffee house/bistro concept- concept is similar to Panera Bread. www.panerabread.com Deadline is 4/23/05.

The name is: Black & Brew
Coffee House & Bistro

I would like the full name included in the logo. The focus should be on "Black & Brew"

The logo should have the following qualities:

1. Upscale
2. Freshness
3. Mix of modern and traditional styling
4. Fun

The concept is targeted at young to middle age professionals. We will serve pastries and coffee drinks similar to Starbucks. Lunch will be served from 11-2p.m. and will consist of sandwiches, soups, salads, and paninis. Thurs thru Sat nights we will have live music (blues, jazz, acoustic), gourmet desserts, and we will serve wine. It will be in a downtown location. Please take all this into account while designing.

As for color, keep it simple-nothing too crazy.

Other than that, be creative and have fun.

Thanks!

Chris McArthur

[Rongie]

Hi Chris,
You said similar to "Panera Bread" ... Do you have an image for us to see what it looks like? Thanks.
Ron

[cmcarthur]

www.panerabread.com

I was just mentioning that the concepts are similar.

[Bill]

Sometimes you just have to stop and smell the coffee!

[Just J]

Hi Chris,

This sounds like a fun project. You said "quick"... Do you have a deadline in mind?


Sidenote: Bill... #3 :eek: :tup:

[Rongie]

My entry ;)

[Paula23]

:)

[DesignGeneral]

I'm working on something.

Cheers,

Adrian

[castell]

Hi Chris,

I played with the letters, since i think they will be the integral part of your logo and would help it be easily recognized.

Here is work-in-progess. There will be a logomark that goes with the logotype to further emphasize the effect of the logo as whole.

I would be glad if you provide me with some feedback to nourish the creative process. :P

http://www.visualadv.net/projects/BnB/BnB.gif


Galin

[Just J]

(While waiting for your answer on the deadline)

:)

[eziey]

:)

[cmcarthur]

Deadline is 4/23/05

[Just J]

With the tag line (since I forgot it on the first post).

[Rongie]

:)

[Just_G]

#1

[Michael]

Very nice Ron :)

[cmcarthur]

Designers,

I am taking the first round of logos to the investors for their selection. If you want to make any last minute alterations, now is the time to do so. I will come back with some feedback on what has been posted so far.

Thanks......Chris

[castell]

:D Hey there, Chris

I couldn't resist but to show this mock-up.

*Note : Also I don't know if it is clear from my post, but this is not a font.
I took the time to carefully hand-draw each letter so that it is more delicate and more distinguished.


http://visualadv.net/projects/BnB/BnB_mockup.gif


Sincerely,
Galin Kastelov

[cmcarthur]

It is nice work, definitely a top pick. My only critique would be to replace the "and" with a stylized "&"

Thanks!

:D Hey there, Chris

I couldn't resist but to show this mock-up.

*Note : Also I don't know if it is clear from my post, but this is not a font.
I took the time to carefully hand-draw each letter so that it is more delicate and more distinguished.


http://visualadv.net/projects/BnB/BnB_mockup.gif


Sincerely,
Galin Kastelov

[cmcarthur]

#1


I'm definitely a fan of this one, It is a top choice -Very creative. I'm not sure the type fits the concept though. Maybe play with the font. I also wonder what the upside down "A" would look like with the bottom half filled in.

Thanks!

[cmcarthur]

With the tag line (since I forgot it on the first post).

This also, is a top choice. Very clean, crisp and strong. My only fear is that it looks like a tech logo, maybe too modern. What do you think?

Thanks!

[Just J]

This also, is a top choice. Very clean, crisp and strong. My only fear is that it looks like a tech logo, maybe too modern. What do you think?

Thanks!

Thanks for the feedback Chris.

Not really sure how to answer that. :lol:

I went with your criteria:
1. Upscale
2. Freshness
3. Mix of modern and traditional styling
4. Fun

I used a fairly traditional (looking) font and paired it with a pretty modern looking, stylized coffee cup. Though I must say that the "fun factor" may be missing in my design.

If you have any ideas I'd be more than happey to work on it. In the meantime, I'll see what I can do with it on my own. :)

[Aaron]

:)

[Tyler]

:) Hi there!

[Tonya]

http://homepage.mac.com/tonyagoodnow/graphic_files/blackbrew/blackbrew1.gif

[Unorthodox]

:)

[Artemii]

Hello, Chris!
Here's my entry.
Looking forward for the feedback :)
Artemii.

[cmcarthur]

Deadline in three days.

[shnickerdoodle studios]

One from me...

Thanks,
Deanna

[Tonya]

http://homepage.mac.com/tonyagoodnow/graphic_files/blackbrew/blackbrew2.gif

[cmcarthur]

I like it, but I'm not so crazy about the font for "Black & Brew." Could you send me some with different fonts?

One from me...

Thanks,
Deanna

[castell]

:) Hey there,

Thank you for the feedback.

Here is the "&" symbol addition and also some further adjustments/smoothing of the letters.


http://visualadv.net/projects/BnB/BnB1.gif


Sincerely,
Galin

[AlexKogan]

I'm going to post osmething soon :)

[AlexKogan]

...throwing my hat in ;)

One color, no gradients :)

[shnickerdoodle studios]

Thanks for the feedback. Here are the revisions...

Deanna

[Taldo]

:)

[Raja]

count me in as well!

[AlexKogan]

Shoot, no way... It's getting crowded here :D

[Fabian]

It sure is :)

[Fabian]

:)

[cmcarthur]

...throwing my hat in ;)

One color, no gradients :)


I really like this one a lot. I'm not sure I like graphic under the coffee cup though, and coffee is mispelled. Please send a revision without the kabob looking thing. Thanks!

[Mark]

:)

[Raja]

Here's my take on it...

[Just J]

Updated coffee cup...

[DesignGeneral]

Here is my entry :)

Cheers,

Adrian

[Rongie]

Last try:blush: ... a hand-written letters for unique branding :D

[pagefault]

I am not sure if I am supposed to post in other peoples' projects, so I'll be brief. You all make me want to open a coffee shop. There is a lot of great work here!

-Ted

[cmcarthur]

You guys are going to make this really hard for me. As Ted mentioned, there is a lot of great work in here. I am beyond impressed. I thank you all for your submissions. I have some deliberating to do, and I will come back with our pick on the day of the deadline. Thanks to everyone.

[AlexKogan]

Hi :)
I really like this one a lot. I'm not sure I like graphic under the coffee cup though, and coffee is mispelled. Please send a revision without the kabob looking thing. Thanks!

The "kabob looking thing" was meant to depict the "bistro" part of the name. If I just leave the cup it'll be a coffee shop, not coffee shop & bistro :) See #02-1.

I've added a couple of options with "food thingies" to continue with my original thought :) They're yours to choose from ;)

[Fabian]

Hi again

Refined the concept of the open menu and cup further.

Cheers
Fabian

[cmcarthur]

Here's my take on it...

This is a great design. If you would, please change the bottom triangle to a darker brown, leave the orangish color, and replace the green with a tan of some sort. We want to stay away from green. Thanks!

[Raja]

cool...how's this
(nice prize amount)

[castell]

:) Here is another look that I had in my imagination and only just now cast into form.

However, I do think that a company like yours would present itself more clearly and with a distinctive touch if you use a wordmark.

Two main reasons for doing this is that first the person who perceives the logo will focus on the letters and not on the graphic that goes with the logo, thus enabling him to associate the place with its name and further recognize it.
To put it succinctly : A freestanding symbol (whatever its advantages) competes for attention with the name.

And second, that it would be better for branding purposes(since it is in a more compact form and oozes just the right feel).

Thank you for your time.


http://visualadv.net/projects/BnB/BnB2.gif


Galin

[Mark]

:)

[davegk]

Here's an idea...
-David

[davegk]

couple variations...
-David

[davegk]

another take on it...
-David

[Fabian]

Hi,could i please get some feedback on mine :)

[Just J]

Another update, adding a bit of fun (and "B" steam ;) ).

[Artemii]

Hello again, Chris!
Here's another one from me.
What do you think?
Artemii.

[cmcarthur]

cool...how's this
(nice prize amount)


Okay Raja, let's try one more variation. Please place the original light brown on the bottom, the new darker brown in the small middle triangle, and the orange on top. Thanks!

[Raja]

good call, brightens it up

[davegk]

another version with more color and a biz card mockup...
-David

[cmcarthur]

Raja is the winner! Thank you all for your outstanding work. It was very difficult for us to decide, but there can be only one. Thanks a million.

Chris

[castell]

Congrats, Raja! :)

[AlexKogan]

Awwwwwww, mate, you did it again :D
:lol:
Congrats ;)

Moving to the Revisions.

Chris, will there be any revisions to the winning design or do you like it as it is?

[Michael]

Nice one Raja :D

So many great designs.

[AlexKogan]

...So many great designs.

Yeah, and he just HAD to win again! :erm:

:devil: :lol:

[Raja]

:blush:

Thanks, Castell, Alex, Michael and Chris - no doubt about the competition, there is more than one winner in this thread.

I will work on some revisions of my own, let me know if you have any that you would like to see.

[cmcarthur]

Raja, congrats once again. I think this logo will be excellent fpr our concept. We still need to tweak the colors a bit. The last one may have been a little too light. We will need a black and white version, the longer rectangle version, and the larger square version. I need your expertise on the color though.

[Rongie]

Nice Raja... Good Job :tup:

[Raja]

Thanks, Ron, there was so many cool logos :)

Chris, I will get back to you with some different colour combos.

Will this logo be on a back-lit store front sign?

Will it be 'dark' inside the establishment?

Has the decor been chosen, already,, if so, what are the colours?

[cmcarthur]

No, at least initially it will not be used for a back-lit sign. The colors inside will be warm earth tone colors. The exact color scheme has not been decided on. The interior will be well lit.

Thanks!

[cmcarthur]

How's the progress?

[Raja]

What do you think of introducing a cool blue?

[cmcarthur]

The blue makes the coffee cold. Let's stick to earth tones. I think a slightly darker shade on the bottome would do the trick. Then we would be done. Thanks.

[cmcarthur]

I need this as quick is possible. I am under a time crunch. Thanks for all your help.

[Raja]

What about these?.. If you have an exact shade in mind, please let me know.

The problem with going any darker is that it will start looking like the middle are brown, anymore darker and the black gets lost.

[cmcarthur]

What about these?.. If you have an exact shade in mind, please let me know.


I think we are going to go with the previous colors (see attached) Please polish it up, do what you do, and we can finalize this. Again, we will need the square one, the elongated retangular one, and the black and white one. Of course we will need the highest possible quality image formats. I thank you for your tremendous job. I'm sure this logo will serve us well.

Chris

[Raja]

I have sent the files to you via Private Messaging. Check your Design Outpost inbox for a download link. Let me know how it goes.