[Designer Chosen] Logo for training products company

[UpsideDown]

(Admin code added by Michael - 1972882916, 1978871009)

Project Summary:
Name of Company:
Develop ME!
Domain: www.developME.com.au

What text should be included in the main part of the logo?
Develop ME!

What type of product or service do you offer?
Provision of personal development products and services, including:
(i) sales training
(ii) personal development
(iii) business strategy training
(iv) wealth creation training
Products provided via physical media: audio tapes, DVDs, books and manuals plus downloadable media.
Services provided via seminars (physical and Webinars) and consulting.

How long have you been in business?
New business

What do you hope to accomplish with your new identity?
Memorable branding of the company and it's business.

Audience Profile:
Individuals seeking personal growth, individuals seeking improved financial performance and businesses seeking to develop the people management, sales and marketing skills and performance of staff.

Perception/Tone/Guidelines:
What type of logo would you like?
No strong preferences. Must be scalable though.

Do you have any colors in mind for your logo? (if so, why?)
Color sceme to be neutral to warm (i.e. not cold). Want our website and printed material containing the logo to create an inviting and safe (confidence building) but very professional feeling.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No.

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Open for suggestion by designer.

What is your tagline or slogan?
Professionally, Personally and Prosperously i.e. as in "Develop Me Professionally, Personally and Prosperously"

What is the overall message you are trying to convey to your target audience?
We can help them improve.

Where will your new logo be used?
Website, printed material, business cards, letterheads and advertising.

Competitive Positioning:
Who are your competitors and what do you think about their logos?

List competitive URLs if possible
These are in similar areas of business:
http://www.briantracy.com
http://www.prosperitybasedliving.com/
http://healthywealthyandwise.com/

What sets you apart from your competitors?
What will set us apart will be the comprehensiveness our our product range.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

Our message is not about what we can do for our customers but rather what they can do for themselves, with our products and services. Hence our name "Develop ME! and our "slogan" underneath our name: "Professionally, Personally and Prosperously".

[UpsideDown]

Is there no interest in this project? Maybe I missed something in my project outline or something in the spec. is a problem? If so, please let me know. This is my first project here and I am just learning the ropes.

Thanks.

[AlexKogan]

Hi :)

It usually takes from 2 to 3 days to get things started. Your deadline is rather close, so you may expect someone to jump in rather soon. Meanwhile, in case you haven't already, here you can find our tips on getting the most out of your project: http://www.designoutpost.com/content/view/22/25/

I'll point the designers to this project.

Cheers :)

[Aaron]

Hi UD,

I'll start things off here...

:D

[Aaron]

Next! ;)

[UpsideDown]

Hi Aaron - I think you are pretty close to the mark with your first one but I need to talk with my clients. I love the person image and it's color. I don't particularly like the red - it doesn't seem to quite "jell" with the yellow. OTOH, it is an authoritative color. Maybe it will grow on me. The blue in the second is too cold, IMO. How would something like #0831A5 or #3409BF go, in your view?

Thanks


Pete

[Carl]

Tree = Knowledge/Growth/Money

:)

[DesignGeneral]

I'll have something for you :)

Cheers,

Adrian

[DesignGeneral]

Here we go :)

[UpsideDown]

Ok, have spoken with my clients.

1. Aaron. they like your second design but would like to see the following changes:

a) They want a different blue (like I do)
b) They would like a more rounded font and more interesting font

2. All designers: They would like developme to be all lower case with the "me" in a larger font, as another way of emphasing the "me".

3. Carl: Many thanks for your contribution but they prefer Aaron's design so far. Although they appreciate the meaning of your use of the tree, they felt it had other connotations and had been used frequently elsewhere.

Thanks for the efforts so far. Any other designs? Look forward to seeing Adrian's.

[DesignGeneral]

See above your post :)

I think I posted it while you were writing the feedback.

Adrian

[UpsideDown]

You did. Nice design - I'll get my clients to check it out. Thanks.

[Aaron]

Your edits... I replaced the original blue with a warmer tone, and swapped out the text treatments.

Let me know what you think,

Aaron

[UpsideDown]

Adrian and Aaron. Just waiting on feedback from my clients :)

[UpsideDown]

Adrian, nice job but at this stage we are leaning towards Aaron's revised design. Many thanks to you and Carl for your submissions.

Aaron, could we also see a version with the slogan "Professionally, Personally and Prosperously" underneath? Thanks.


Pete

[UpsideDown]

PS: Aaron. Could you also try this blue 2A2AAB please.

Thanks.

[Fabian]

Hi :)

[DesignGeneral]

:)

[DesignGeneral]

:)

[bogglins]

the text size of developMe! is increasing from the letter "d" - "!"
:)

[Aaron]

Hi Pete,

Here is the revised color scheme...it's so close to the one previously that its almost imperceptible. ;D

Also shown is the slogan and slogan-less layouts.

Aaron

[bogglins]

variation..

[UpsideDown]

Duplicate

[UpsideDown]

I was unable to get back to you all yesterday and apologize.

Thank you very much for the additional submissions from Aaron, Adrian, bogglins (nice place to live, btw - must be a hard life!) and Fabian.

After much discussion my clients have decided to proceed with Aaron.

Many thanks for the entries - it made choosing difficult :)


Pete

[Aaron]

Thanks for choosing this design!

Attached is the version with the revised slogan and bolder typeface.

Just let me know what you think!

Aaron

[UpsideDown]

Many thanks Aaron - we are going with that design.

Please proceed.

[Aaron]

Files sent via PM download link.

[UpsideDown]

Files received.

Thanks Aaron :)