BIGimprov
07-11-2005, 07:56 PM
(Admin code added by Palmer - N180315N)
NOTE: this project was originally submitted as a giant contest but was split into three pieces. The code for our logo project was N180315N.
Project: Design a t-shirt for the Baltimore Improv Group (BIG) for cast members, volunteers, and supporters
Design challenge: Design an original, striking t-shirt that the above groups will want to wear "off-duty" (i.e. we don't want just another random-*** t-shirt with a logo slapped on it). Like our logo, the shirt should identify us as an urban artistic institution that takes itself seriously, but not too seriously.
Contest ends: Monday, August 1st
About the Baltimore Improv Group
We are a non-profit performing arts group dedicated to advancing improv theater in Baltimore through public performances and classes. The group usually produces one improv show each month and also performs at fundraising events for local charities. BIG sponsors two improv troupes: Mainstage (http://www.bigimprov.org/troupes.html#MAINSTAGE) (which does longer, more dramatic formats) and Few Bricks Shy (http://www.bigimprov.org/troupes.html#FBS) (which does shorter, more comedic formats). We need to appeal to people who want to see the more dramatic, theatrical stuff as well as the people who want to see the more comedic stuff.
We cherish and fiercely defend the ensemble nature of our group -- this Baltimore Sun article (http://www.bigimprov.org/press/sunarticleJan2005.html) gives us a pretty good feel for our values. We also want to be strongly identified as a city institution.
Who goes to our shows?
We're still about 50% friends 'n family. The people we get from our marketing efforts represent a wide range -- some young professional types, some senior citizens, some families who bring their kids (despite our warning that it's a PG-13 show). They mostly come from Baltimore or the surrounding suburbs. We are targeting the theater-going, arts-patronizing citizens of this area (Baltimore has several world-class art museums, symphonies, theaters, etc., so this group is larger and more diverse than you might think).
Our new logo
Bill from Penny Lange Graphics just made us an awesome logo:
http://www.bigimprov.org/images/raven_small.jpg
A large (2.6 MB) TIF version of the above logo is available here:
www.bigimprov.orgimages/raven_full.tif (http://www.bigimprov.org/images/raven_full.tif)
(and we have EPS files if that would be more helpful)
Tag Line
Our tag line is "Unscripted Theater for Baltimore", so that might be interesting to incorporate into the t-shirt design.
Descriptive words and phrases
Funny
Comedic
Theatrical
Dramatic
Urban
Contemporary
Hip
Cool
Edgy
New
"How did they do that?"
"I can't believe it's not scripted!"
"You had to be there to see why it was funny"
"They were so quick on their feet!"
Baltimore-based
Uses
The main use is to build awarness of our "brand" in Baltimore and to continue building our image as a professional theater company that our members feel good about -- an organization with which people are proud to announce their association. We do plan to sell them at shows to the general public and give them away as thank-yous to volunteers.
We look forward to your designs! The whole group will be checking this site and watching your progress.
www.bigimprov.org (http://www.bigimprov.org/)
NOTE: this project was originally submitted as a giant contest but was split into three pieces. The code for our logo project was N180315N.
Project: Design a t-shirt for the Baltimore Improv Group (BIG) for cast members, volunteers, and supporters
Design challenge: Design an original, striking t-shirt that the above groups will want to wear "off-duty" (i.e. we don't want just another random-*** t-shirt with a logo slapped on it). Like our logo, the shirt should identify us as an urban artistic institution that takes itself seriously, but not too seriously.
Contest ends: Monday, August 1st
About the Baltimore Improv Group
We are a non-profit performing arts group dedicated to advancing improv theater in Baltimore through public performances and classes. The group usually produces one improv show each month and also performs at fundraising events for local charities. BIG sponsors two improv troupes: Mainstage (http://www.bigimprov.org/troupes.html#MAINSTAGE) (which does longer, more dramatic formats) and Few Bricks Shy (http://www.bigimprov.org/troupes.html#FBS) (which does shorter, more comedic formats). We need to appeal to people who want to see the more dramatic, theatrical stuff as well as the people who want to see the more comedic stuff.
We cherish and fiercely defend the ensemble nature of our group -- this Baltimore Sun article (http://www.bigimprov.org/press/sunarticleJan2005.html) gives us a pretty good feel for our values. We also want to be strongly identified as a city institution.
Who goes to our shows?
We're still about 50% friends 'n family. The people we get from our marketing efforts represent a wide range -- some young professional types, some senior citizens, some families who bring their kids (despite our warning that it's a PG-13 show). They mostly come from Baltimore or the surrounding suburbs. We are targeting the theater-going, arts-patronizing citizens of this area (Baltimore has several world-class art museums, symphonies, theaters, etc., so this group is larger and more diverse than you might think).
Our new logo
Bill from Penny Lange Graphics just made us an awesome logo:
http://www.bigimprov.org/images/raven_small.jpg
A large (2.6 MB) TIF version of the above logo is available here:
www.bigimprov.orgimages/raven_full.tif (http://www.bigimprov.org/images/raven_full.tif)
(and we have EPS files if that would be more helpful)
Tag Line
Our tag line is "Unscripted Theater for Baltimore", so that might be interesting to incorporate into the t-shirt design.
Descriptive words and phrases
Funny
Comedic
Theatrical
Dramatic
Urban
Contemporary
Hip
Cool
Edgy
New
"How did they do that?"
"I can't believe it's not scripted!"
"You had to be there to see why it was funny"
"They were so quick on their feet!"
Baltimore-based
Uses
The main use is to build awarness of our "brand" in Baltimore and to continue building our image as a professional theater company that our members feel good about -- an organization with which people are proud to announce their association. We do plan to sell them at shows to the general public and give them away as thank-yous to volunteers.
We look forward to your designs! The whole group will be checking this site and watching your progress.
www.bigimprov.org (http://www.bigimprov.org/)