pearce6
07-21-2005, 05:12 AM
(Admin code added by Palmer - 1989987167)
Looking for something fresh and exciting, please read the brief, any questions please post.
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
”ClearPores
Cleaning System”
ClearPores should be the Trademark
What type of product or service do you offer?
Skin Care – cleaning system
How long have you been in business?
5 Years
What do you hope to accomplish with your new identity?
We are setting up a new system around our existing product. We will re-enter the market with our new system!
What are your long term goals?
Becoming one of the most common and best selling acne treatment product system
Audience Profile:a
Please describe your existing audience
70% single
70% between 18-30
17% between 31-40
Looking for an effective acne treatment product, which is reliable.
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Represents the benefits our product gives.
Do you have any colors in mind for your logo? (if so, why?)
light blue, or different blues, because light blue means cleaness
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Maybe a little bit simple or maybe not, try it. It shall be the label for bottles and tubes.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We are a serious company with an effective product, which helps people.
What is your tagline or slogan?
“Cleaning System”
What is the overall message you are trying to convey to your target audience?
Chose the ClearPores Cleaning System and get rid of the acne! It’s the best Cleansing System at the market and 100% safe!
Where will your new logo be used?
Website, Product Packaging (Tubes, Bottles), Adverts…
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
www.zenmed.com:
nothing special, doesn’t transmit any message
www.proactiv.com
simple, neat, wouldn’t remember it…
www.clearasil.com
simple, but different, the stripe is part of the logo and so you would remember it. Not that bad.
www.cleanandclear.com
Looks cheap, just the product name in a box
www.acnease.com
crap!!!
www.biore.com
Clean, looks more classic, but no recognition
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Providing products to make a difference to people’s lives.
Looking for something fresh and exciting, please read the brief, any questions please post.
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
”ClearPores
Cleaning System”
ClearPores should be the Trademark
What type of product or service do you offer?
Skin Care – cleaning system
How long have you been in business?
5 Years
What do you hope to accomplish with your new identity?
We are setting up a new system around our existing product. We will re-enter the market with our new system!
What are your long term goals?
Becoming one of the most common and best selling acne treatment product system
Audience Profile:a
Please describe your existing audience
70% single
70% between 18-30
17% between 31-40
Looking for an effective acne treatment product, which is reliable.
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Represents the benefits our product gives.
Do you have any colors in mind for your logo? (if so, why?)
light blue, or different blues, because light blue means cleaness
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Maybe a little bit simple or maybe not, try it. It shall be the label for bottles and tubes.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We are a serious company with an effective product, which helps people.
What is your tagline or slogan?
“Cleaning System”
What is the overall message you are trying to convey to your target audience?
Chose the ClearPores Cleaning System and get rid of the acne! It’s the best Cleansing System at the market and 100% safe!
Where will your new logo be used?
Website, Product Packaging (Tubes, Bottles), Adverts…
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
www.zenmed.com:
nothing special, doesn’t transmit any message
www.proactiv.com
simple, neat, wouldn’t remember it…
www.clearasil.com
simple, but different, the stripe is part of the logo and so you would remember it. Not that bad.
www.cleanandclear.com
Looks cheap, just the product name in a box
www.acnease.com
crap!!!
www.biore.com
Clean, looks more classic, but no recognition
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Providing products to make a difference to people’s lives.