View Full Version : [Project Complete] Fun Logo Project: "Blue Sky Kites" (webstore & special events)
gmark2000
07-21-2005, 11:14 PM
(Admin code added by Michael - 2W60839581229314X)
__________________________________________________ _____________
"DESIGNER SELECTED!"
WINNING DESIGNER ANNOUNCED HERE. (http://www.designoutpost.com/forums/showpost.php?p=166869&postcount=42)
__________________________________________________ _____________
Fun Logo Project: Kite Retailer (webstore & special events) $130 Deadline: Monday, August 1st, 23:59 PST
"Blue Sky Kites"
Hello Everyone,
I am pleased to offer this project to such a talented stable of creative professionals. I am thoroughly impressed by the work and effort that you have all demonstrated on previous and current design projects. Kudos.
I am in the midst of launching a formal enterprise of selling kites online and through special events. A crucial element in my branding will be this corporate identity which will convey a professional, creative, approachable and fun kite merchant that families and individuals will trust to do business with.
Project Summary:
What text should be included in the main part of the logo?
"Blue Sky Kites" Additionally, on the wordmark portion for website promotion ".ca" and ".net" which can be used interchangeably.
What type of product or service do you offer?
Kites and kite accessories (line, bags, handles, etc.)
How long have you been in business?
The business is in start-up phase but I have a prominence and reputation in the kite community. It will be launching in less than a month and a temporary splash page is located at http://www.blueskykites.ca.
What do you hope to accomplish with your new identity?
Create an iconic logotype that incorporates a fresh brandmark symbol with a complementary wordmark. The identity will be used online for a webstore, business stationery, promotional items, vehicle signage and embroidered and silkscreened clothing. It will be associated with my good standing, reputation and leadership that I presently have within the kiting community.
What are your long term goals?
Develop the business and the brand into perhaps representing a manufactured line of kites.
Audience Profile:
Please describe your existing audience
Individuals and families interested in kites and purchasing kites. Primarily in Canada and secondarily internationally.
Who would you like to add to your audience?
Any members of the general public who are possibly intrigued and attracted to the hobby and sport of kite flying.
Perception/Tone/Guidelines:
What type of logo would you like?
As mentioned, an iconic logotype that incorporates a fresh brandmark symbol with a complementary wordmark. Because of the variety of uses, including imprinting and embroidery, there should be the ability to have a convertability to various mediums. Thus, half-tones and gradients should be used with caution.
Do you have any colors in mind for your logo? (if so, why?)
There are no special considerations but blue, purple, light blue, turquoise, black and white (cool colors) are suggested.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
An image of a kite clearly, but it can be a mainstream diamond kite, delta kite or stunt/sport kite. Asian kites would not be easily identifiable by the uneducated public. The name of the company obviously evokes some imagery.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
The logo should be fun, approachable, affable. It should convey some degree of professionalism. The creativity in the logo will also reflect on the creativeness of the company.
What is your tagline or slogan?
Either: 1. "If the wind is right, you'll be flying a kite."; or 2. "If the wind feels right, you'll be flying a kite."
What is the overall message you are trying to convey to your target audience?
Flying kites is a fun activity for everyone.
Where will your new logo be used?
As mentioned, The identity will be used online for a webstore, business stationery, promotional items, vehicle signage and embroidered and silkscreened clothing.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Current Canadian competitors range from simplistic logos to complicated and literal. I find that in terms of brand identity they are fortunately unmemorable and unremarkable, some non-existant. The actual kite manufacturer's logos figure more prominently. The most impressive online kite retail sites would be: http://www.coastalkites.com
http://www.intothewind.com (http://www.intothewind.com/)
http://www.catchthewind.com (http://www.catchthewind.com/)
List competitive URLs if possible:
These are the actual competitive businesses I see in Canada: http://www.kiteworks.ca/
http://www.tailspinkites.com/
http://www.horizonkites.com/
http://www.windsportkites.ca
[/url]http://www.kiteguys.ca (http://www.kiteguys.ca/main.html)
[url]http://www.kitesandpuppets.ca (http://www.kitesandpuppets.ca)
What sets you apart from your competitors?
Professional website with eye for design. Product selection, competitive pricing, involvement in the kite community. Prominence across North America. Fun and friendly ambassador for kite flying.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Flying a kite is fun.
Thank you for taking the time in reading this project outline. I look forward to your submissions and will endeavor to provide prompt and clear feedback. :)
Business Name: Blue Sky Kites
Payment : $130
Deadline : Monday, August 1st, 2005 - 23:59 PST
Senter
07-22-2005, 05:19 AM
Count me in.. Ill post tonight
gmark2000
07-23-2005, 08:04 PM
Two day bump. Summer's here and you want a summer design project to win. Looking forward to designers' responses. Thanks.
Senter
07-23-2005, 08:05 PM
i will work on this in a minute
Senter
07-24-2005, 01:08 PM
ok here is one from me
http://www.thinkkre8tiv.com/BlueSkyKites1.jpg
Julie
07-24-2005, 02:27 PM
:)
gmark2000
07-24-2005, 09:39 PM
Thank you Bart and Julie for your early concepts. :)
Bart - here are our comments: The initial impression is positive but upon closer examination there are a few concerns. The sans-serif type evokes modernity, but the mixture of text-weights over the three words seems incongruent and unbalanced.
The kite image is too simplistic in relation to the overall modern look of the logotype. A sport kite would be preferable if we are continuing this direction.
We don't particularly like the image of the man and it seems unnecessarily industrial. As such, future iterations should not have a sillouetted flier.
We think that the hemisphere implies the sky in your interpretation but it also seems like a sunset too, especially in the b+w version. As such, the image is confused.
The colour choices are good and complements the name.
Julie - here are our comments: Again, a positive initial impression and the tone evoked by typeface and the illustration does match the "fun" aspect of the hobby.
Technically, the kite illustration shows one lying on its back, not in flight. (See attachment for clarification.)
We are not sure that the typeface would embroider very well, despite its great impact (as well as the delicate bows on the kite's tail). Thus, we need this consideration taken into account for further revisions.
The incorporation of the motto/tag line is clever but it needs to stand on it's own in some way so that it may be omitted without the wordmark losing its anchoring.
Again, the colour choices are good and complements the name.
Here are some overall guidelines to direct future submissions: As mentioned, the logotype will be used in a variety of media and must work well for signage (visibility) and even lapel pins (legibility).
Although we don't necessarily want to go in the direction of a medallion or tombstone look, the overall dimensions need to be constrained to a 1:2 ratio at the most, in order to accommodate the various media.
We have decided that the slogan will be "If the wind is right, you'll be flying a kite."
Although we could not secure the .com domain, we have both the .ca and the .net domains that need to be incorporated in such a way that they are interchangeable and importantly 'removable' as necessary. So essentially, they need to look like they belong but not bandaged.
As you now know we appreciate that designing for a client is process, and we appreciate your patience in accommodating our input. We look forward to further submissions from other designers in this competition.
Julie
07-25-2005, 05:14 AM
Thanks for the observation that the kite was upside down. Sometimes we designers think more about placement and flow than the realities of things. :)
Here is your revision:
Aaron
07-25-2005, 10:51 AM
One color design, able to be embroidered and printed at small sizes without a loss of detail.
Aaron
07-25-2005, 11:06 AM
Different font, more in line with your 1:2 aspect ratio. Same one-color layout saves on production cost, as well as increases legibility.
Paula23
07-25-2005, 01:46 PM
Here are 2 more designs :)
Paula23
07-25-2005, 02:02 PM
Thanks,Paula
gmark2000
07-25-2005, 09:05 PM
Thanks to the designers for a very productive Monday. We are very pleased to see the hard work being put forth in this competition and we do hope that you are having fun with this one.
Thank you Julie, Aaron and Paula for your contributions.
Julie (Rev.2) - here are our comments: Thanks for re-aligning the kite. Could you redraw the cross spreader of the kite at a different angle so as though we are looking up at the face of the kite more?
Could you make the tail more bold/thicker as more of a streamer-type tail?
As another direction/enhancement to the current logo, could we try adding a second kite on the left to balance the image? Perhaps a stunt kite or a delta kite?
The bolder typeface works well and looks great.
Aaron (Rev.1) - here are our comments: This is a fresh approach and we like how you incorporated a cloud.
The slogan is hard to read under the title.
The title typeface is not disagreeable but could we try other typefaces under this concept?
Should the anchoring line be heavier to balance the logotype?
Can we try a separate revision to see how a ".ca" would look slotted at the end?
Could we also see another version with the web address in the anchor line in white?
This concept has potential with tweaking.
Aaron (Rev.2) - here are our comments: The typeface just doesn't work in this instance.
The continuous text just jumbles the flow. Let's scratch rev.2 off the list and concentrate on tweaking rev.1.
Paula (Rev.1) - here are our comments: We appreciate the effort in incorporating the web domain, but the looped kite tail just doesn't work for us.
The kite seems stranded and monolithic. Could you encompass the existing logotype in a box or a cloud to frame it?
Could there possibly be more kites added to fill out the top brandmark?
This concept has different possibilities by re-working some elements.
Paula (Rev.2) - here are our comments: For this revision, the blockout letters used to contrast the title and the slogan could be disruptive to the reading flow of the text.
The amount of color is very overbearing and from a distance seems very heavy and unbalanced.
Let's scratch this off the list.
We have attached some sample images of kite logos on the web below. We hope that we are not confusing the situation in doing so, but it was thought that by looking at these that some further inspiration might transpire from viewing them. We are not implying that any of these are ones that we are endorsing because they were simply collected haphazardly from a Google search.
http://img313.imageshack.us/img313/3061/logosamples7oh.jpg
Once again, we look forward to inspired revisions and new submissions from this talented pool of designers.
Aaron
07-25-2005, 10:36 PM
Thanks for the feedback gmark. I incorporated different fonts while keeping the elements of fun and motion, as well as updated the style of the kite.
Paula23
07-25-2005, 10:42 PM
Thanks for your excellent feedback :)
I'll revise and post again!
Thanks,Paula
Senter
07-26-2005, 08:59 PM
Thanks for the feedback.. I will get some more to you!
gmark2000
07-26-2005, 09:11 PM
Thanks for Tuesday's revisions. We are still awaiting revisions from Bart, Julie, and Paula. As well, we are awaiting the "freeing-up" of several of the other designers who've recently completed competitions from earlier in the week. We would like to see additional ideas for design concepts.
Aaron (Rev.3) - here are our comments: Thanks for doing the revisions, especially visualizing the delta kite instead of the diamond kite. We are torn as to which is representative of kite flying as they are both synonymous to the activity. You have done a good job with this.
We feel that the new brushstroke script is hard to read although the flowing intent definitely gives a breezy impression.
The alternate serif type definitely tones down the eclectic feel of the rev.1 typeface, but it now seems too plain and less customized.
The fact that the main type of the wordmark now extends beyond the boundaries of the brandmark concerns us in that if we for instance embroidered this logo with white and blue, 'where would the area of white end?'
We still like the rev.1 typeface in comparison to the newer alternatives, so we'd like to see a version of the new styles with the rev.1 typeface and any others that follow the tone of that typeface.
We would also like to explore the possibility of having the bottom blue border also have cloud curves on the top edge, along with the website in blocked out letters as in rev.3 right-bottom.
If you could indulge us with further examples of the discussed concepts, we would be very appreciative.
Additional comments for Julie: A colleague commented that he liked the way that the kite bridle line was linked to the 's' in the attached image -- the one that we mocked up -- and suggested that you try to incorporate this in your future revisions.
Can the rev.1 text be made bolder or is that the limitation of that typeface?
We have had comments that your interpretations were the most whimsical. However the usability in the various media would be the most challenging.
Once again, we look forward to inspired revisions and new submissions from this talented pool of designers. We are half-way through this project and we are homing in on the finale. Thanks again people.
Paula23
07-26-2005, 09:26 PM
I'm working on your revisions
and will post them in the morning :)
Thanks,Paula
Paula23
07-26-2005, 10:49 PM
Here are some new ideas.
Thanks,Paula
Paula23
07-26-2005, 10:50 PM
..
Paula23
07-26-2005, 10:50 PM
:)
Aaron
07-27-2005, 11:08 AM
I think I covered your requests... let me know of any others.
Julie
07-27-2005, 06:44 PM
Gmark--
Here is the first of the suggested revisions.
Julie
07-27-2005, 06:46 PM
GMark--
Here is the second revision submission. Please feel free to make any other suggestions you see fit.
Thanks,
Julie
gmark2000
07-27-2005, 11:27 PM
Thanks to all for your revisions on Wednesday. It is presently too late for me to stay up to make fair comments on your work, so if you might kindly exercise some patience whilst I get some sleep, it would be appreciated. Thanks and will post tomorrow.
Buginajar
07-28-2005, 09:35 PM
[Moderator Edit]
Post removed for violating Design Outpost Logo Posting Standards
gmark2000
07-29-2005, 01:56 AM
Thanks for Wednesday's revisions. We are still awaiting revisions from Bart and we welcome the late entry by Chris. Any other designers who wish to submit their ideas for design concepts are still welcome. This is a fun project and we want people to have fun with this.
Our apologies for missing daily feedback last night.
Paula (Rev.3) - here are our comments: Thanks for doing these most recent revisions, especially bringing in the additional colors for accentuation.
This version seems very fresh and refreshing with its use of the bright colors.
The twin kites are very striking and evoke a parent/child relationship.
However, the swooping lines of the kite tails aren't very natural looking, but are the best that can be achieved with this treatment.
At first glance, it's not completely apparent that the tails form part of the letters, especially using the ribbon on the tail 'crossing the T.
The slogan typeface doesn't work and can't be read easily.
We would like to focus revisions on this design concept.
Paula (Rev.4) - here are our comments: This version clearly puts all the elements out there. It's colorful and highly literal.
However, in so doing, things seem cluttered. There is too much going on despite the brandmark being appealing. The gradient sky is bracketed so much that it looks like a windowed view.
The ribboned kite tail doesn't look right as it seems very sparse.
The gradient would be difficult to reproduce for some certain print media.
We don't wish to continue developing this concept.
Paula (Rev.5) - here are our comments: The cloud design had been suggested to encapsulate the elements and you've done so.
The montone colorization doesn't seem to work well.
The brightness of blue skies seems muted by cloudy skies.
Again, the slogan is hard to read with the typeface and sizing chosen.
To best allocate your efforts, we don't wish to continue developing this concept further.
Aaron (Rev.4) - here are our comments: Thanks for bringing back the rev.1 typeface. It has a Willy Wonka/Chitty Bang Bang feel to it and looks very customized.
Version 4b seems to have the most impact and effect to us. There is some familiarity to the look of this and almost looks like it could be a movie poster or a book jacket.
The trick is that the bottom of cloud seems to finish the look of the anchoring graphic.
Could we see 4d as wide as 4b?
Can the dot in .ca be a miniature diamond kite for 4d? We want to see how this looks like.
As well, could we see both the slogan and the web domain shown separately in the bottom cloud graphic?
Julie (Rev.3) - here are our comments: Thanks for trying to incorporate the feedback. We would like to concentrate on version 3b as it closely matches your original design.
Some more flight dynamics: The tethering of the kite to the ligature of the 's' needs to be a straight line. A kite gets its lift from the tension in the flying line anchoring against the wind.
This tethered flying line is a string and what you have drawn is too thick.
We had asked for the kite tail to be thicker, just as you would imagine a streamer floating in the wind.
The angle of the kite needs to be adjusted so that we can see more of the face of the kite.
Julie (Rev.4) - here are our comments: Version 4b is the one that we want to concentrate on but it needs some work.
As mentioned about the version 3 design, the flying line is too thick. The kites are flown by string, so it needs to be a singular continuous weight line.
The delta kite on the left needs to look more like a delta kite with its keel.
The kites must orientated such that it looks as though they are being lofted by the same wind in the same direction.
The diamond kite needs to be facing the viewer more and with the horizontal cross-spreader less vertical.
An additional version with a box kite (forming three total kites) would be nice to consider.
Chris (Rev.1) - here are our comments: Thanks for your submission. The collegiate/Old Navy style look seems to work well.
One can almost see Old Navy having a t-shirt with this fun logo or perhaps Pottery Barn Kids using it for a decor accent.
The swoosh line evokes a streamer or pennant flapping in the wind.
The sans-serif typeface in "kites" doesn't entirely match the tone of "Blue Sky" portion. Could you experiment more with that? Maybe try a stencil type in addition.
The big glaring thing to us is the kite you've drawn. We honestly cannot tell what kind of kite it is supposed to be.
We suggest that you revise this concept with a more complementary kite and we might have a more usable design.
Thanks to everyone for their design efforts so far and in accommodating the recommended changes. As much as this is a fun project and a fun process, we hope that we are providing the best feedback and guidance that you would expect a client could give to you.
We are looking forward to the refined revisions and further submissions.
gmark2000
07-29-2005, 08:02 PM
Just a bump-up to remind designers of the impending deadline and the requested revisions.
Thanks everyone.
Aaron
07-30-2005, 07:00 AM
Hi,
I've increased the size of the 4D concept from before to the size of 4B, and used the diamond kite for the dot in ".ca" in the design. While the dot will display fine, my concern is that in order to make sure the line displays at smaller sizes it would have to be disproportionately large.
I may just be tired, but I'm not sure I understood your request about the domain name at the bottom of the cloud...if the ".ca” is in the artwork, do you want the domain name shown again?
Thanks,
aaron
Julie
07-30-2005, 09:33 AM
Here is the first revision:
Julie
07-30-2005, 09:33 AM
Here is the second:
Buginajar
07-31-2005, 04:44 PM
Sorry, I've been away from DO for awhile,...wasn't aware of the new posting guidelines.
Here's original and revised.
gmark2000
07-31-2005, 10:09 PM
We've just got back from a weekend of kite flying.
Thanks to all that have participated in this competition thus far. We hope that you had fun during this process and appreciated our feedback.
Mark (Rev.1) - here are our comments: This is a crisp modern look and it would not be unusual to see this used for a design or creative company.
The kite used doesn't look exactly right but all the elements are in place.
Unfortunately, as much as we enjoy this design and 'look', we don't feel that it entirely matches the persona of the company.
Carl (Rev.1) - here are our comments: Initial reaction: "Wow!" That's really, really clever to have the undulations of the white cloud match the trailing edge of the cambered edge delta kite.
The cool abstract design might be lost to our customers.
From a distance, the kite looks like a triangular blob or a plain, white cloud.
This design is perhaps a great idea for a kite club, however, we feel it won't work on a retail environment.
Aaron (Rev.5) - here are our comments: Changes done are to our specifications.
Kite string should be removed from the dot.
Ostensibly, barring any final tweaking, this is a suitable final entry for consideration.
Julie (Rev.5) - here are our comments: Thanks for incorporating all the changes.
The designs look great and are neat.
The box kite in version 5a needs to be made as 3-dimensional.
Other than minor revisions for this design, we will treat this submisson as one of the final design concepts to be considered.
Julie (Rev.6) -here are our comments: We aren't sure of the differences between versions 6a. and 6b
This submission looks great and we will won't request any more changes to the design until our announcement.
Chris (Rev.2) - here are our comments: The new kite look so much better.
The typeface for "kites" still doesn't match our desired look.
You can submit final revisions for consideration until midnight tonight.
Thanks!
Buginajar
08-01-2005, 06:09 AM
Thanks for your feedback.... I guess I am not clear on what you are looking for as far as the typeface for 'Kites.'
Do you have any examples or font names you would like me to try? I want to give you at least 2-3 more options for the sake of 'Kites.'
Thanks!
Julie
08-01-2005, 08:56 AM
Julie (Rev.6) -here are our comments: We aren't sure of the differences between versions 6a. and 6b
This submission looks great and we will won't request any more changes to the design until our announcement.
The difference is minor. In one of your comments, you mentioned that you'd like to see the line over the text to look thicker and/or streamer-like. 6a is thicker than the previous submission and 6b uses a streamer-like line.
:)
gmark2000
08-01-2005, 10:28 AM
Thanks for your feedback.... I guess I am not clear on what you are looking for as far as the typeface for 'Kites.'
Do you have any examples or font names you would like me to try? I want to give you at least 2-3 more options for the sake of 'Kites.'
Try the weathered-look stencils like Boston, Vinca, War Torn, and Cargo (for example) on this free typeface site:http://www.dafont.com/en/ (http://www.dafont.com/en/theme.php?cat=114&page=1&nb_ppp_old=100&text=Type+your+text+here&nb_ppp=50&classt=pop)
Thanks.
gmark2000
08-01-2005, 10:31 AM
The difference is minor. In one of your comments, you mentioned that you'd like to see the line over the text to look thicker and/or streamer-like. 6a is thicker than the previous submission and 6b uses a streamer-like line.
Okay. We agree that it's subtle. We really like the streamer look of the two. As mentioned, the only tweaking would be minor -- in this case, making the streamer even thicker.
Julie
08-01-2005, 07:17 PM
Here is the revision to the box kite that you mentioned in your comments.
Julie
gmark2000
08-01-2005, 09:59 PM
Thanks for the revised submission Julie.
This is the final hour of this competition. Thanks to all that have taken the time to participate.
The winning design concept will be announced later on August 2nd.
gmark2000
08-02-2005, 07:18 AM
-
First off, we want to thank again all the designers that have participated in this logo competition. The variety and creativity was clearly evident in the various designs presented. We hope that you accept that our feedback was indeed genuine and we were pleased by contributions. We wish to particularly acknowledge Julie's contributions which had tremendous impact and she was ever quick to provide desired revisions.
In the end, the top logo concepts were that of Julie's 6b and Aaron's 5a. This was a particularly difficult decision to make as Aaron's was deemed the most flexible, the most illustrative and most representative. On the other hand, Julie's was the most pleasant, the most playful/whimsical, and the most representative of the idea that 'kite flying is fun'.
Because of the use of this logo via various media (on pins, embroidery, silk screening, signage, stationery and electronic), the decision fell to that design which would be the most adaptable, cost-effective and transmittable.
Our choice for logo concept goes to:
Aaron of Phoenix, Arizona
Congratulations Aaron! Thanks again to the members of Design Outpost. We wish everyone great success in the future and we hope that you'll all be flying kites some day. :)
-
gmark2000
08-02-2005, 07:57 PM
Aaron,
I have final revisions for the for design concept - essentially multiple versions for various applications.
Please acknowledge.
Aaron
08-02-2005, 09:36 PM
Thank you for choosing my design...you can either let me know what revisions you'd like here on the board, or we can communicate via email (which may be quicker), and then finish up here in public.
Just let me know which you prefer.
Thanks for the opportunity,
Aaron
gmark2000
08-03-2005, 11:50 AM
Hi Aaron,
Here are a number of things to adjust revise:
1. Change the blue to the PMS 293 as per the very first originals.
2. Make the kite slightly bigger, with more blue sky by adjusting the cloud shape.
3. Remove the flying line from the diamond kite dot.
Let's review this new one before pumping out the final iterations as described below.
We will want to have color and B+W versions of the logo.
All in all there will be five iterations of the final design concept:
1. Version without the .ca and a plain blue bottom
2. Version with the .ca and a plain blue bottom
3. Version with .ca and slogan in blue bottom
4. Version without .ca and slogan in blue bottom
5. Version without .ca and with www domain in blue bottom
File formats desired when delivered:
Adobe Illustrator vector graphic files with any layers and font outlines, EPS, jpeg, gif. Please also advise of the names of the font families used.
Thanks,
Gary
Aaron
08-03-2005, 05:55 PM
Here you go!
gmark2000
08-05-2005, 12:15 PM
Hi Aaron,
Thanks for that revision. The kite looks great.
Our next revisions focus on the text weight and kerning.
1. The middle section of the 'S' in Sky is the heaviest in comparison to any other text on the page. Can this be reduced a bit?
2. The 'y' in sky is right on the edge of the image as well as the wingtip of the kite. Possibly add more to the right than lose the balance of the text?
3. The 'y' in sky is kerned differently from the rest of the text. Need to widen from the 'k', just a bit.
Thanks.
Aaron
08-05-2005, 12:33 PM
Here you go... :D
gmark2000
08-05-2005, 12:58 PM
Hey that was quick Aaron.
Looks like when you adjusted the 'y' there was some overcompensation.
1. The 'k' is kinda close to the 'S' now.
2. The space between the 'k' and the 'y' is unbalanced. Perhaps the 'y can be dropped a bit down plus kerned tighter since the bottom ligature of the 'k' is the only point anchoring the two letters together.
(BTW, I'm not a professional typographer!)
Great work! ;)
Aaron
08-05-2005, 01:04 PM
Let's see if this fixes that... thought I'd make it a little easier for you ;)
gmark2000
08-05-2005, 01:25 PM
Thanks again Aaron.
Minor tweaking still. Nudge the word 'Sky' to the right slightly to balance the space on the sides. :D
Aaron
08-05-2005, 03:49 PM
Here you go.
gmark2000
08-06-2005, 05:57 AM
Looks like we have it.
One more version to add to the list is an outlined version for cloisonée enameled lapel pins (the type where the colors are reliefed from main brass casting).
Let's preview the versions here before sending the files.
Thanks Aaron.
Aaron
08-06-2005, 11:09 PM
Hi Gary,
I think I hit these like you wanted, except for the latest request, the relief outlined style. I'm pretty sure that one of the original 5 would be perfect for that, since they work off the concept of negative space. Let me know if we've missed anything,
Thanks!
Aaron
All in all there will be five iterations of the final design concept:
1. Version without the .ca and a plain blue bottom
2. Version with the .ca and a plain blue bottom
3. Version with .ca and slogan in blue bottom
4. Version without .ca and slogan in blue bottom
5. Version without .ca and with www domain in blue bottom
gmark2000
08-08-2005, 01:49 PM
Okay Aaron,
Only a minor tweak for the versions without the "dot ca". Just simply nudge the "Kites" right to center the word.
One more view and that'll be it.
Aaron
08-08-2005, 05:32 PM
No problem... here you go! :D
gmark2000
08-08-2005, 06:47 PM
There we have it! :D
Thanks so much for your patience with all the revisions. We hope that you are as pleased with the end product as we are. This logo will be used on a website, as well as signage, clothing, lapel pins, business stationery etc. We feel that we have a logo for every purpose in this respect.
In addition to the five variations in Pantone color, we also needed black and white versions of the same.
Again, these are the file formats desired when delivered:
Adobe Illustrator vector graphic files with any layers and font outlines, EPS, jpeg, gif. Please also advise of the names of the font families used and version of Adobe Illustrator.
Thanks again for your talents Aaron. :D
Aaron
08-08-2005, 08:22 PM
Link to files sent.
Thanks Gary, glad you like the final piece(s). The font name is LHF Mister Kooky Regular, available from letterheadfonts.com (Their site seems to be acting up, I can't get to the Mr. Kooky page) Just contact somebody there and they should be able to help out when it comes time to purchase. Let me know if I can do anything else for you,
Aaron
vBulletin® v3.6.8, Copyright ©2000-2012, Jelsoft Enterprises Ltd.