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kate
08-24-2005, 04:49 PM
(Admin code added by Palmer - 1JW87627X3629540X)

Hi Everyone,

I've given a lot of information below. I'm very open to different ideas. The store is called Face to Face Studio. I want something that will look great in color or black and white. Possibly something that will incorporate the name with a form or just an icon like logo with the name above or below or to the side. I hope that made sense.

I'm very interested to see what we can come up with. I'm looking at openning this studio within the next two months so I need to get this done right away. :eek:

Thanks!!!


Project Summary:
What text should be included in the main part of the logo?
A: Face to Face or Face to Face Studio

What type of product or service do you offer?
A: Cosmetics, skin care, body care products and make up application

How long have you been in business?
A: 2 yrs.

What do you hope to accomplish with your new identity?
A: Openning a retail shop that will eventually (the 10 yr. plan) transition into a spa

What are your long term goals?
A: See previous question

Audience Profile:
Please describe your existing audience
A: Business professionals, brides and housewives.

Who would you like to add to your audience?
A: More of the same.

Perception/Tone/Guidelines:
What type of logo would you like?
A: open to many different ideas. I want something fun, but professional and not frilly. Clean, possibly abstract. The shop will be like a cottage on the sea shore, birch wood and brushed stainless shelving, light blue-green or sea-green colors. Leaning more to blue, but not cold. I want a logo that will look just as good or better in black and white.

Do you have any colors in mind for your logo? (if so, why?)
A: see above

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
A: played around with the ying yang thing of 2 faces, but not the swirl aspect of it.

Communication Strategy:
What attributes would you like your logo to reflect about your business?
A: Fun, professional, eye catching.

What is your tagline or slogan?
A: Don't have one

What is the overall message you are trying to convey to your target audience?
A: Come in and get all the cool and effective skin care and cosmetics. Relax, have fun and see the beautiful face you have!

Where will your new logo be used?
A: EVERYWHERE!!! As store indentification, business cards, brochures, frequent buyer cards, receipts, you name it.

What sets you apart from your competitors?
A: We also offer on site make up application and we're fun and stylish, not snotty! :P

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Fresh beauty

kate
08-26-2005, 06:24 AM
Hi Jon,

Thanks for your effort. I'm looking for something a little more sophisticated. I would also like a more elegant font. I just now had a thought of something like the ink blot thing. Where the faces are looking at each other and is it two faces or the candlestick in the middle. Not EXACTLY like that, but in the flavor of that. It's just one idea and not something I'm sold on.

Anyone else putting their hat in the ring?

Paula23
08-26-2005, 04:26 PM
I'm working on some designs for you :)

Paula23
08-26-2005, 11:19 PM
Hi,
Here are some different concepts.

Paula23
08-26-2005, 11:20 PM
..

Paula23
08-26-2005, 11:24 PM
The wheel is created from a double profile as shown in bottom left corner.
I thought it might be appropriate icon (ships wheel) due the sea shore surroundings.

Thanks,Paula

kate
08-27-2005, 05:46 AM
Hi Paula,

I like your first design the best. Could I get a little more face and a little less hair? I like how the hair transitions the two faces (the hair from the two faces touch) to create the cool mirror effect so I don't want to loose that. The hair is just more eye catching then the faces and we don't do hair.

Paula23
08-27-2005, 01:04 PM
Thanks for the feedback :)
How does this look?
I'll be happy to make
any further adjustments.
Thanks,Paula

kate
08-28-2005, 12:10 PM
Hi Paula,

The faces are MUCH better! Really like them! I've showed them to a couple of people and will show it to more tomorrow. Once change that is needed is to change the number 2 to the letters "to". Can they be made in caps like the others, but shorter then the "FACE". Could you also try a couple of other fonts. I guess to clarify, can we see message 8 with the "TO" and then the same faces with a couple of other fonts below it. Thanks for your work!!

Paula23
08-28-2005, 06:57 PM
Thanks for the feedback :)
Here are some different fonts.
If you'd like to see anymore let
me know

Thanks,Paula

Paula23
08-28-2005, 07:03 PM
...

Paula23
08-28-2005, 07:03 PM
..

Paula23
08-28-2005, 07:05 PM
Thanks,Paula

kate
08-29-2005, 07:55 AM
Hi Paula,
We like message #12 the best, we'd like to loose the lines next to the "to" and make the "to" pink and can it be made a little bolder (or I guess another way to say it is a little thicker) it seems to look a little emaciated next to the "face"? I have one more person looking at it today and I'll give more input later. Thanks!

Paula23
08-29-2005, 01:43 PM
Here you go :)

MOZ
08-30-2005, 12:24 AM
Here's one from MOZ

kate
09-06-2005, 07:31 PM
Thanks Moz.

I think we're going to go with Paula's design. Paula we'd like to have the "to" go back to the size it was. We like it (the "to) pink and we'd like it to be lowered so the bottom of the "to" is in line with the bottom of the two "face"s. After that we just need to get a final look at it and then get it sent to us in every format possible (we're not sure which we need for all the uses we need it for) Thanks so much for your work on this!!!

Paula23
09-06-2005, 08:04 PM
Great! Let me know how this looks.
Once you decide I can send you a design package
to cover all the bases.
Thanks,Paula :)

kate
09-12-2005, 06:50 AM
Perfect!!!

kate
09-12-2005, 06:53 AM
Hi Paula,

This is perfect. We're not sure where to go from here. We need to get the files and you need to get paid! :)

Just J
09-12-2005, 06:58 AM
Hi Kate,

You've done what you need to do. ;)

Paula will contact you soon to finish up your project.

Congrats Paula! :tup:

Jason
DO Moderator

Paula23
09-12-2005, 11:55 AM
Hi,
Thanks again for choosing my design :)
A design package has been prepared and is ready for download.
A private message has been sent to you with instructions on downloading them. Please go to the following link to find the message http://www.designoutpost.com/forums/private.php?

Thanks Again,Paula


Thanks Jason! :D