boblobster
08-31-2005, 01:54 AM
(Admin code added by Palmer - 89356128A4277373Y)
Project Summary:
What text should be included in the main part of the logo?
E-Commerce Design
What type of product or service do you offer?
web site development but mainly aiming towards online shopping stores.
How long have you been in business?
3 years
What do you hope to accomplish with your new identity?
To be more credible and be able to compete with some of the local competition.
What are your long term goals?
To continue to get new business and grow the existing clients.
Audience Profile:
Please describe your existing audience
Small fairly local independent retailers (80% of the work) with 20% coming from small businesses offering services.
Who would you like to add to your audience?
To continue to get more retailers and perhaps increase business from other companies that wish to have some kind of online catalogue web site.
Perception/Tone/Guidelines:
What type of logo would you like?
Something based around an ecommerce theme. You can see my old effort here: www.e-commercedesign.co.uk
Do you have any colors in mind for your logo? (if so, why?)
I was thinking of orange; to compliment the new site (ref to attachment newsite.jpg)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We are a small, local web company wanting to deal with small, local clients.
That the main bulk of our work is ecommerce based sites.
What is your tagline or slogan?
"Experts in growing your revenue through e-commerce"
What is the overall message you are trying to convey to your target audience?
Professionalism
Where will your new logo be used?
In the header and footer of the new site, business cards and letterheads.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There are soooo many of them.n/a
List competitive URLs if possible
n/a
What sets you apart from your competitors?
Because we're small, we offer a much more personal service to clients.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:professional, trustworthy and down-to-earth.
Project Summary:
What text should be included in the main part of the logo?
E-Commerce Design
What type of product or service do you offer?
web site development but mainly aiming towards online shopping stores.
How long have you been in business?
3 years
What do you hope to accomplish with your new identity?
To be more credible and be able to compete with some of the local competition.
What are your long term goals?
To continue to get new business and grow the existing clients.
Audience Profile:
Please describe your existing audience
Small fairly local independent retailers (80% of the work) with 20% coming from small businesses offering services.
Who would you like to add to your audience?
To continue to get more retailers and perhaps increase business from other companies that wish to have some kind of online catalogue web site.
Perception/Tone/Guidelines:
What type of logo would you like?
Something based around an ecommerce theme. You can see my old effort here: www.e-commercedesign.co.uk
Do you have any colors in mind for your logo? (if so, why?)
I was thinking of orange; to compliment the new site (ref to attachment newsite.jpg)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We are a small, local web company wanting to deal with small, local clients.
That the main bulk of our work is ecommerce based sites.
What is your tagline or slogan?
"Experts in growing your revenue through e-commerce"
What is the overall message you are trying to convey to your target audience?
Professionalism
Where will your new logo be used?
In the header and footer of the new site, business cards and letterheads.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There are soooo many of them.n/a
List competitive URLs if possible
n/a
What sets you apart from your competitors?
Because we're small, we offer a much more personal service to clients.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:professional, trustworthy and down-to-earth.