[Project Complete] Logo for Software company - $250

[abzmalone]

(Admin code added by Palmer - 4B6815956W7558113)

Project Summary:
What text should be included in the main part of the logo?
MARBLEWIRE SOFTWARE

What type of product or service do you offer?
We are an ISV planning the release of our first software product designed and developed in-house. It will be going live in December 2005.

How long have you been in business?
This is an extension of the consultancy business, which has been running for 5.5 years now. This is the vehicle for our shrink wrapped product.

What do you hope to accomplish with your new identity?
Our software product will be mostly sold and marketed on the web. We need a solid identity for this

What are your long term goals?
Continue to improve the current product making it as good as it can be, add new products to the line and do likewise, making life better for my customers.

Audience Profile:

Who would you like to add to your audience?
For now, corporate training departments and private sector training institutions, that might change if our market focus alter but it will still be the corporate market.

Perception/Tone/Guidelines:
What type of logo would you like?
Stylised name with subtle image. Would like to be able to use the image on its own in places.

Do you have any colors in mind for your logo? (if so, why?)
No major preferences here

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Not really

Communication Strategy:
What attributes would you like your logo to reflect about your business?
High tech, Classy, Professional, Solid. Quality,

What is the overall message you are trying to convey to your target audience?
This is a professional company that you can trust and rely on.

Where will your new logo be used?
On the website, letterheads and business cards

Competitive Positioning:

What sets you apart from your competitors?
A strong emphasis on goal orientation, usability and design, avoiding unnecessary features.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Making software that improves lives.

[Taldo]

hi :)

[Radu]

Here's an idea. Comments welcomed.

[Aaron]

Here's something...

[Unorthodox]

:)

[abzmalone]

Hi Folks,
Thanks very much for getting involved. Pretty interesting interpretations :). My take is as follows:

@Taldo
I like what you've done with the words but am not too sure about the image. Would be interested to see an image thats not quite so obvious.

@Ruairi
Like this too, though I feel the image is a little radical. Could you soften it a bit.

@Aaron
Not too sure about this. Am not feeling the text or image.

@Unorthodox
Like what you've done here. Not too sure about the yellow. Could you possibly show some variants?

Thank you all for your work thus far.

As a footnote, I am not of necessity looking for the representation of a marble or wire. Where you do represent it, could we go for so abstract its not there otherwise I am quite happy to see unrelated images.

Regards

Abz

[Bojan]

hi abz

here is my entry. i didn't try to escape from the name of the company but here is more abstract symbol that connect it to the ideas as global, professional and hi tech are.

i will appreciate your feedback

kind regards

bojan

[abzmalone]

Hi Bojan,
thanks for your interpretation, I like it.

I do however feel that the image is a touch too big. Could I see it using the size of the image from the non coloured one. Also could you present a different font?

Many thanks

Abz

[Bojan]

hi abz

here is the revision... hope that the font is ok now.. if you would like some other options just tell me...

kind regards

bojan

[Unorthodox]

:)

[abzmalone]

@Bojan
Thanks for the redo. Looks more in perspective now. Will mull this one over.

@Unorthodox
Whilst the text works, the image is beginning to pale in comparison with some of the others here. Could you scale up a bit perhaps?

Thanks all

Abz

[Ratbaggy]

trusty 3d style.

:)

[Just J]

:)

[Ratbaggy]

:)

[abzmalone]

Folks, thanks very much for getting involved. My take is as follows:

@Ratbaggy
Re 1.0 + 2.0
Not feeling it on either m'fraid

@Jason.
I like this one.

@Relevant studio
1.0
Interesting. Not too sure about this one.
2.0
Like this one better.

Thanks for your input.

Regards

Abz

[Ratbaggy]

perhaps you could offer some insight into the name's (Marblewire) origin and how your product/s and ethos reflect this meaning.

and

what sort of software do you develop? you say corporate, but is it project management, database, spreadsheet, accounting, voice recognition, word processing, content management?

cheers.

:)

[abzmalone]

Ratbaggy,
The name was made up, going through ideas about building and creating stuff. The funny thing is that the marble in the name is really the stone and not the spherical play thing :). I still like some of the marble related designs though. The name in an abstract kind of way is about creating something from seemingly nothing which is what development can be sometimes. The wire bit brings it to life.

The software is a tool for managing training programme evaluations.

Hope this helps.

Regards

Abz

[Ratbaggy]

sure does help. thansk Abz.

just prior to your previous post I decided to follow a different tack. it's based on a marble wire brush. ;)

thoughts appreciated

:)

[Ratbaggy]

and some alternative uses

[abzmalone]

Ratbaggy,
Thanks for the alternate take. It looks interesting but doesn't quite resonate with me.

Regards

Abz

[Radu]

Here are some variations.

Let me know what you think.

Thank you.

[Radu]

No. 3

[abzmalone]

Ruairi,
Thanks for the rework. Interesting but i fear the spirit has gone. No too fond of these. Going back to your original, I get this flaming impression from the gradient version hence my 'radical' description. I still like the idea of the vertical lines but not communicating fire, burning, electricity which is what I am getting. I feel the sharp angles on the M also be contributing to this.

Any ideas?

Regards

Abz

[Radu]

Abz,
thanks for your feedback. I will try some new versions tomorrow.

-R

[Radu]

Here they are. Comments welcomed.

Thank you.

[Fabian]

:)

[Raja]

Hi - M-W in there somewhere :D

[DesignGeneral]

:)

[abzmalone]

@Ruairi,
Thanks for getting back. Am not too sure about this now.

@Fabian
I like the text you used but the image does not resonate.

@Raja
Interesting image but am not too fond of it though I do like the text.

@DesignGeneral
Am getting austere/harsh from this design. Am not feeling it reach out.

Thank you all for contributing your ideas.

Abz

[gig]

let me join Abs.. :)

[abzmalone]

gig,
Thanks for joining in.

I like this. The separating curve gives a netscapey-Hyatt look I'm not too sure about. Does it work with the curve inverted? Any ideas as to a work around?

Regards

Abz

[Trysen]

:)

[abzmalone]

Trysen,
Thanks for getting involved.

Interesting image but does not connect. I do like the text though.

Regards

Abz

[gig]

Abzmalone, thanks for your quick feedback.
I try this version, reverse of the curve. You're right that the first curve looks like Netscape/Hyatt, but overall look is totally different ;)

[abzmalone]

gig,
To be honest I prefer the original. The similiarities are only abstract but am concerned about the first impressions. I didn't get the MW the moment I saw the image. Will mull this over.

Thanks

Abz

[DesignGeneral]

:)

[abzmalone]

DesignGeneral
Thanks for getting back. Unfortunately its not quite resonating lilke some of the recent work here.

Regards

Abz

[DesignGeneral]

:)

[abzmalone]

DesignGeneral
I like this better.

Thanks

a

[DesignGeneral]

:)

[abzmalone]

DesignGeneral
I like this but am getting sporty from this. I think the colors bring to mind a sports shop here or maybe the m and w are invoking swimming imagery. Could it be the colours?
Thanks

abz

[DesignGeneral]

different color scheme :)

[CriaturaCreativa]

Hello there!

Here goes my idea, hope you like it!

Best Regards


Eduardo

[gig]

Abz, you didn't see the MW the moment you saw because I create an abstract thing that you want.
Now, I help you to mull over with a little bit of revision in curve that against your impression of hyatt/Netscape curve, hope you like :cool:

[Radu]

Here is a revision to my previous entry.

[Radu]

and a new concept.

[Aaron]

One more...

[abzmalone]

@DesignGeneral,
Thanks for getting back with the revised colour scheme. I'll mull this one over.

@CriaturaCreativa
Not too sure about the image here. The text works though.

@gig
Thanks for getting back. Was speculating about the effect of a wider space in between myself. Not sure it works.

@Ruairi
V6-Still like this but am uncertain about the dots.
V5-This is interesting but I feel its a touch too elaborate.

@Aaron
This is interesting but am not too sure about it.

Thanks you all for your efforts

Regards

Abz

[CriaturaCreativa]

hI!

A more clean, crisp and pro typographic version...

Hope you like it

Eduardo

[CriaturaCreativa]

a couple of variations....

[Kassi]

Here are a few combinations playing with the similarities between the letters M & W, and version C having a sort of ying-yang effect.

Kassi :)

[Mark]

:)

[Tonya]

http://homepage.mac.com/tonyagoodnow/graphic_files/marblewire/marblewire1.gif

[abzmalone]

@CreaturaCreativa
This works better.

@Kassi
These are interesting takes. I like version C best. Could you present it on its own. I would like to see non gradient version at the same size as the gradient. The gradient version does not seem to work though the text on it does. Not sure why. Any ideas? Maybe the circle background is too dark.

@Mark
This is nice but I'm not too sure about it.

@Tonya
I like the text but am struggling with the image. It doesn't work for me.

Thank you all for your efforts.

Regards

Abz

[abzmalone]

@Kassi
I think thats what it is. It needs some light.

a

[DesignGeneral]

:)

[DesignGeneral]

:)

[Fabian]

:)

[Unorthodox]

:)

[Unorthodox]

another one :P

[Tonya]

http://homepage.mac.com/tonyagoodnow/graphic_files/marblewire/marblewire2.gif

[Kassi]

In this version, I added more light to the circle.

[Kassi]

In this version the gradients are in different directions.

[Kassi]

Here I tried replacing the silver with blue.

[abzmalone]

@DesignGeneral
Interesting but appears a touch too floral for my tastes.

@Fabian
Not feeling it with this one m'fraid.

@unorthodox
Not too fond of these m'fraid

@Tonya
This works better but am a bit concerned about the the image. I think the sharp ends and tapered shape jar somewhat.

Thank you for your effort

Regards

abz

[abzmalone]

@Kassi
Thanks for getting back. I prefer 2b with the lighter background. Not too sure about the blue. Will mull this over.

Regards

Abz

[DesignGeneral]

m and w made from s and looking like parts of 2 wire cables... :)

[abzmalone]

@DesignGeneral
Unfortunately, not quite there.

Regards
Abz

[abzmalone]

@All
I should like to close this project now and and choose Kassi's design. I have some revisions that I would like to see then we're done. Am heading off to work shortly but will post this pm. Have decided on the blue.

I would like to thank all the designers for taking part and giving me an insight into how complicated your line of work can be and Design output for making it happen.

Regards

Abz

[abzmalone]

Kassi,
with a view to to closing this down, could you possibly do the following:
Present version 2c with the same shade of grey used in the background of 2b.
Review the gradient version, I think it gets to white a bit too quickly.
Review the beginning of the curve going from bottom left to top right, it appears to be thicker on the left.

Many thanks

Abz

[Kassi]

Thanks for choosing my design! I will have these revisions for you shortly.

Kassi :D

[Kassi]

Hi Abz,

Here is a revised version:

- I tweaked the left side of the curve so that it is more even with the right side of the curve.

- Reworked the gradient version so that they do not change too white quite as soon.

- Used the same shade of background as used in version 2b.

Let me know if this is to your liking or if you would like to see any further revisions.

Thanks again!

Kassi :)

[abzmalone]

Kassi,
Thanks for the rework. It looks good.

One last thing, could you review the left vertical border of the mw image. It appears to be thicker on the left than on the right. Once you're happy I think we're done.

Also, could you let me know what happens next.

Regards

abz

[Kassi]

Hi Abz,

After zooming in and carefully looking at the icon, I'm afraid I must be completely overlooking this "left vertical border"! :confused: You know how you can look at something so long that you end up not even seeing it anymore? ... Maybe that is what's happening to me here.

I have posted an enlarged version of icon alone here. Is there any way you can save it and open it up in a paint program, and put some sort of marking or circle around the area in question? Even the general windows paint would work for this:
[START > PROGRAMS > ACCESSORIES > PAINT]

Or even if you could provide me with more description of the area, that might be helpful too. Sorry for the inconvenience (and my incompetence! :lol: ), but I want to make sure you are happy with everything.

The next step, once the logo is to your approval, I will prepare a files package for you and send you a link via private message to download the files, and that's it.

Kassi

[abzmalone]

Kassi,
It was a request to review i.e just check that it was ok. It appeared to be thicker just wanted your expert opinion.

As it turned out I found I was the victim of an optical illusion. Turning it upside down it looks like the left vertical border is thicker, the right way up I get the same impression!?

At this stage I am happy with the design and there is no further work required outside of dispatching the files. Could you provide some info about the file formats you'll be providing.

Many thanks for your efforts

Regards

Abz

[Kassi]

Hi Abz,

That's really something about the same thing happening even when the icon is flipped!

The file formats I will be providing you are EPS, JPEG and web ready GIF files, including versions with and without the gradients, in colour as well as black and white. I also include all the information about your logo such as fonts used, colours, etc.

If you need any other formats feel free to let me know. I will have them ready for you tomorrow.

Kassi :)

[abzmalone]

Kassi,
Sounds good. Not sure if these cover vector as well but if i can get that too it would be great.

Cheers

Abz

[Kassi]

Hi Abz,

I have sent you a private message with a link to your logo files. It's been great working with you!

Thanks so much,

Kassi :)

[abzmalone]

Hey Kassi,

Just picked them up. They all look pretty good and am happy with the results. Thanks very much for your work on this.

All I need now is to get my software as slick as the logo and I'll have it made :) .

All the best

Abz